Altegio now lets you ask your clients for a deposit or a card guarantee when they book certain services online, so a late cancellation or a no-show pays for the slot instead of you
Deposit with any payment system · card guarantee with Adyen · the client agrees before booking
Appointment details
Card guarantee
AB
Alice Brown · colourist
Thursday, 3 September · 14:00 · 3 h
Colouring, balayage
€240
Pay now
€0
€0 now
Pay at the venue
€240
€240 at the venue
Payment policy
Link a card to confirm the appointment. Nothing is charged now
Free cancellation up to 24 h before the start
Late cancellation fee €120 · no-show fee €168
Deposit €120 paid · kept on a late cancellation or a no-show
✓
I agree to the late cancellation and no-show fees
✓
I agree to my card details being stored
Link card and confirm
Asking for a deposit or card guarantee on your most expensive appointments has long been standard practice. Altegio has significantly reworked payment policies – set the rule by service, client type and cancellation window, and rely on it to hold when a client doesn't show
A €40 no-show is annoying. A €380 procedure or a €600 coating that falls through is a hole in the month: the room is prepared, the specialist is booked, and the client you turned away is not coming back
Vertical
No-shows among all appointments
Share
Booked turnover lost
Beauty
7.63%
€6,619,435
Medicine
12.67%
€3,079,887
Sport
5.91%
€92,113
Education
10.06%
€69,989
Retail
20.22%
€55,311
Five verticals, one month
€9,916,735
Altegio data, August 2026, appointments with a clear outcome. Most of them had no deposit and no card behind them
No tool gets all of it back, but the biggest losses sit in the most expensive slots – exactly what a deposit or a card guarantee protects
Set the rules for your location once and Altegio applies them to every new online appointment that matches
deposit · any supported payment system
The client pays part of the visit at booking. Show up and it becomes the first payment, cancel late or no-show and it stays with you
Works with Adyen, Stripe, VivaWallet, LiqPay, Qton and other payment systems in Altegio
A percentage or a fixed sum, custom per service
Can stay on the client’s balance for the next visit
card guarantee · with Adyen
The client links a card and pays nothing now. A late cancellation or a no-show is charged from that card, so booking stays as easy as before
Late cancellation fee and no-show fee, set separately, works with Adyen activated
Charged off-session, with automatic retries
Combines with a deposit: the fee above the deposit is charged from the card
Payment policies replace the old online prepayment module: a booking either falls under a policy or nothing is asked
Before confirming, the client sees the exact amounts and the free cancellation window, and money moves only in two situations
01
The amounts and the free window are shown before booking. Consent is two explicit checkboxes, never pre-ticked
02
A no-show, or a cancellation or reschedule after the free window closes. Terms are locked at booking: changing settings tomorrow does not touch yesterday’s appointment
03
A late online cancellation follows your rule on its own. Everything else the receptionist decides in the visit window: charge, waive or keep the deposit on the client’s balance. An undecided no-show follows your rule at the end of the day
Colouring, balayage · €240
Card: •••• 1115 linked
Terms locked at booking: free cancellation 24 h · late fee 50% · no-show fee 70%
Cancelled 30 h before
inside the free window
€0 · nothing charged
Cancelled 5 h before, online
your rule applies on its own
€120 charged
Did not show up
the receptionist decides in the visit window
Charge €168
Waive
No decision by the end of the visit day · your no-show rule applies automatically
A policy does not have to cover everything. Limit it to the services, team members and clients where an empty slot actually hurts
by service
Custom values for chosen ones: colouring carries a higher fee than a haircut
by team member
The hours that are hardest to refill
by client
New clients only is the cautious way to start
by visit amount
A €30 appointment books as before, a €300 one is protected
Payment policy
Services
Team members
Clients
Appointments
Activated
Card guarantee
Late cancellation fee
50%
No-show fee
70%
70 percent
Free cancellation
24 h
Minimum visit amount
€150
€150 minimum
Services
Colouring · 3 custom values
Team members
2 senior colourists
Applied for
New clients only
Deadline to link a card
15 min
The summary of an active policy: card guarantee for colouring services from a €150 visit amount, two senior colourists, new clients only
Round numbers, not a promise of results: you set your own fees and windows
beauty · colouring, balayage
€240
Card guarantee, free cancellation up to 24 h
Late cancellation fee 50%, no-show fee 70%
business keeps €168 on a no-show · €120 on a late cancellation
aesthetic medicine · lip filler
€380
Deposit 30% at booking (€114) + no-show fee 70%, with Adyen
The difference above the deposit is charged from the linked card
business keeps €266 on a no-show · the €114 deposit on a late cancellation
sport and entertainment · private track slot
€450
Deposit 30% (€135), free cancellation up to 72 h
business keeps €135 · up to €225 with a 50% no-show fee, with Adyen
auto detailing · ceramic coating
€600
Card guarantee, free cancellation up to 48 h
Late cancellation fee 40%, no-show fee 50%
business keeps €300 on a no-show · €240 on a late cancellation
A policy applies per individual appointment: group events are not covered yet, 4HANDS+ packages will be
A studio with 400 online appointments a month and a €95 average check, with the policy applied from a €150 visit amount and a 70% no-show fee
≈100
appointments covered by the policy, averaging €220
€22,000
of monthly revenue under protection
7.63%
fall through – Altegio beauty rate, August 2026
€1,680
a month at risk in about 8 appointments
€1,175
winback with a 70% no-show fee – about €590 if your team waives half
over a year
≈ €14,100
Twelve months of €1,175. A clinic is heavier on both sides: 12.67% and pricier slots
plus: what you save on acquiring
≈ €7,400 a year
The same studio takes €38,000 a month by card through Altegio. At 0.99% + €0.20 instead of a typical 2.5% + €0.30 that is about €614 a month less in acquiring fees – enough to cover an Altegio licence for the year
Winback and the acquiring saving together: about €21,500 a year for one studio. Replace 400, €95 and 7.63% with your own numbers – they are all in your Altegio reports
Connect Adyen Connect online paymentsHolding a card and charging it later, without the client present, needs a provider that supports off-session charging. In Altegio that provider is Adyen, our payment partner in Europe
Without Adyen
With Adyen
Card guarantee: book with no money upfront
Without Adyen–
With AdyenYes
No-show fee higher than the deposit
Without AdyenThe fee equals the deposit
With AdyenThe difference is charged from the linked card
Late cancellation and no-show fees charged from the card
Without Adyen–
With AdyenYes, off-session, with automatic retries if a charge fails
Card acquiring fees
Without AdyenYour provider’s rate, often 2–3% + a fixed fee of up to €1
With Adyen0.99% + €0.20 on EEA consumer cards
Payment methods
Without AdyenDepends on the provider
With AdyenApple Pay, Google Pay and local methods such as BLIK, Bizum, Girocard and Cartes Bancaires
Every provider charges an acquiring fee on every card payment, few show it: often 2–3% + a fixed fee of up to €1 per transaction
Adyen in Altegio: 0.99% + €0.20 on EEA consumer cards – about 90% of transactions – on every card payment, not only on no-show fees
Commercial and international cards: 2.50% to 3.90% + €0.20
Same 0.99% in EUR, CZK, PLN, DKK, RON and HUF. Weekly payouts to your existing bank account, no separate merchant account
Over a year the difference can cover your Altegio licence
Your saving depends on your client mix and current rates. Full details on the Altegio and Adyen page
Your payment system’s usual rate for online payments applies. Setup guide: payment policies in Altegio
Payment policy type
How a new online appointment is confirmed by default
No payment policy
Clients book without a deposit or a card
Deposit
Part of the visit is paid at booking and kept on a late cancellation or a no-show
Card guarantee
A card is linked at booking, fees are charged from it
Adyen connected
Deadline to pay or link a card
15 min ▾
€1.39 trillion
processed by Adyen in 2025
€804 billion
in the first half of 2026 alone, up 24% year on year
Euronext Amsterdam
listed since 2018, a European company with a banking licence
PCI DSS Level 1
certified service provider: Adyen holds the card data
No commission on new clients, no booking fees, and the decision to charge or waive stays with your team
Marketplaces charge up to 20% new-client commission and some sell no-show protection on top. Altegio charges neither
Deposit with any supported payment system, card guarantee with Adyen, or both combined
Charge, waive or keep the deposit on the client’s balance, with permissions for who may waive
0.99% + €0.20 on every card payment through Adyen, against the 2–3% + fixed fee most providers charge. Over a year the difference can cover your Altegio licence
The visit window shows the linked card, the fees locked at booking and the payment status
Visit history shows what was collected, appointment by appointment
Phone bookings get a payment link: unpaid by the deadline, the appointment leaves the calendar
Try it on your own calendar: 7 days free, your team keeps every decision
Start your 7-day free trialPending
Arrived
No-show
Confirmed
MW
Mary White
Colouring, balayage · 3 h · Thu 3 Sep, 14:00
Payment policy
Applied
The free cancellation window closed on 2 Sep at 14:00. The fees locked at booking apply
Card guarantee
Mastercard •••• 1115
Late cancellation fee · 50%
€120
€120 deposit
No-show fee · 70%
€168
Paid
Paid status
Charge the fee
Waive the fee
Keep on balance
Step 1 costs nothing, step 3 works with your current payment system, step 2 turns “deposit only” into the full version
01
And how many of them ended in a no-show or a late cancellation last quarter. The numbers are in your Altegio reports
02
Onboarding with business verification takes a few days, so start before you need it. Only the Location Owner can connect it
03
For new clients, with a fair free window. Review after a month and widen from there
Reports
Team
Clients
Online booking
Services
Digital payments
Payment policy
Payment methods
Finance
Payroll
Payment policy
Protect your revenue from late cancellations and no-shows
Payment system
adyen
Card guarantee
Connected
Policy type
Deposit
Off
Card guarantee
Active
Connect Adyen so card guarantee is ready when you need it, then switch on a policy where an empty slot hurts most
registered companies · the Location Owner connects it · a few days of onboarding
The questions owners ask before switching a policy on
No. The client sees the amounts and the free window before confirming and ticks two explicit checkboxes. The card can only be charged for a no-show or a cancellation after the free window, on the terms locked at booking
They already do, from hotels, airlines and clinics. What matters is how the rule is presented: clear amounts before booking, a fair free cancellation window of 1 to 72 hours, and a receptionist who can make an exception for a loyal client. All three are built in
A European payment company listed on Euronext Amsterdam since 2018, with a banking licence and PCI DSS Level 1 certification. It processed €1.39 trillion in 2025 and publishes its results
Your business is the merchant of record: the service, the fees, the windows and the decision to charge or waive are yours. Adyen tokenises and holds the card data. Altegio provides the mechanics
A policy applies per individual appointment. Group events are not covered yet, 4HANDS+ packages will be. Services priced at zero are skipped, so a test drive is protected only as a paid slot
Payment policies are rolling out gradually across Europe. Adyen is open to registered companies, not individual entrepreneurs, depending on country and business category, and only the Location Owner can connect it
Fees must be proportionate: European consumer law lets clients challenge a penalty out of scale with the loss, so set percentages with the real cost of an empty slot in mind. The payment policy page for your clients: alteg.io/en/info/payment-policy
