Product updates, operator-tested playbooks and field reports from the people building and using Altegio.
We analysed 72,084 client messages from 50 beauty salons: 27% arrive before 9:00 or after 19:00. When clients write, who goes unanswered, and what to do.
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A free tenth visit costs the salon just €2 per visit: we compare paper stamp cards, loyalty apps and the card built into your booking system – and…
The beauty market keeps breaking records while salon calendars sit half-empty: what the industry covers, which 2027 trends fill the calendar and how to get ready in one…
A beauty franchise in numbers: what entry really costs, when the royalty pays for itself and which contract clauses to check before you sign
120 salon name ideas in twelve categories, plus a 15-minute checklist to make sure the name you pick is actually free
A third of bookings happen while you are closed and one no-show a day costs €600 a month: five numbers on what a salon loses without a booking…
One no-show a day costs a salon €7,200 a year: when to send reminders, which services need a deposit or a card guarantee, and how to write cancellation…
One no-show a day eats up 12,000 Kč a month: how to schedule by real service durations, what to do about late arrivals and how many hours a…
The client's route to your chair starts in Google: how to get into the map three-pack, what to fill in on the free profile, how to collect reviews…
Opening a salon without chaos: which formalities to handle at the start, from CEIDG and PKD to the start relief, how much opening costs for three salon sizes,…
