Andrei Kuzniatsou

Marketing Director · Budapest

10+ years in digital marketing: B2B SaaS, EdTech, and e-commerce – launching products and businesses in new markets (Brazil, India, Germany, Indonesia, CEE) and managing $1.24M+ in performance channels. In this column, Andrei writes about how SMBs can put modern technology, marketing, and AI to work in real everyday tasks – no hype, just real-life examples and usecases

33 posts · writes about business, management, clients, finance, data protection, legal, customer support

Business

Protected: Altegio vs Reservio: an honest comparison for service businesses in Czechia

There is no excerpt because this is a protected post.

Andrei Kuzniatsou August 3, 2026 18 min read
Business

The 6 Best Booking Systems in Czechia in 2026

We compared the 6 best booking systems for Czech service businesses: prices, features, commissions, and hidden limits. Find the system that truly fits.

Andrei Kuzniatsou August 1, 2026 15 min read
Clients

The Hidden Benefits of a Loyalty Program for Beauty Salons in 2026

Why your own client base makes you more money than marketplaces charging 20–50% commission. Real math, the client lifecycle, and the Altegio tools that drive repeat visits: bonuses,…

Andrei Kuzniatsou July 29, 2026 18 min read
Management

Altegio Analytics: Canonical Metric Definitions and Reporting Rules

Introduction This page standardizes key analytics terms, formulas, and inclusion rules used across Altegio. It reconciles differences between location-level and chain-level views and specifies which reports include only…

Andrei Kuzniatsou March 28, 2025 5 min read
Management

Gift card management — issue, track, and report across locations

Introduction Gift cards can be a high‑margin, loyalty‑friendly revenue stream—if you can issue them cleanly, see balances instantly, and reconcile sales/redemptions across every location. This guide explains how…

Andrei Kuzniatsou March 3, 2025 5 min read
Clients

Altegio Loyalty Architecture: programs, cards, memberships, and reporting

Introduction This guide describes how to design, launch, and measure loyalty in Altegio using first‑class building blocks: discount/bonus/referral programs, loyalty and gift cards, memberships (including auto‑renewal in Brazil),…

Andrei Kuzniatsou February 15, 2025 5 min read
Finance

Altegio Integrates EasyTip for Cashless Tipping

Altegio and EasyTip developed and launched integration between the two SaaS services that facilitates easier and faster use of cashless tipping in client businesses.

Andrei Kuzniatsou October 21, 2024 7 min read
Clients

Ethical Data Handling in Marketing and AI: Insights from Altegio’s Vision

Volume of data is growing exponentially; ethical data handling has become a top priority for businesses-especially in marketing and AI. With predictions suggesting that around 181 zettabytes (ZB)…

Andrei Kuzniatsou September 28, 2024 5 min read
Clients

Drawing in New Customers: Utilizing Referral and Loyalty Programs

Learn how referral and loyalty programs can boost your customer base and enhance retention. This guide highlights practical examples, including FlexGym's successful strategies, and how to easily set…

Andrei Kuzniatsou August 18, 2024 2 min read
Clients

Building Customer Loyalty: The Power of Personalized Service and Satisfaction

Discover how personalized customer service, driven by effective client database management, can transform good service into memorable experiences that keep customers coming back. Learn practical strategies for tailoring…

Andrei Kuzniatsou August 3, 2024 3 min read