\ analytics and reporting

Analytics and reporting for appointment-based businesses

Altegio turns every appointment, sale and cash operation into named reports, so you see what the month actually earned, who brings it in and where it leaks – and act on it while it still matters

Sales Attendance Occupancy Lost Services Products

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Attendance

Clients

861

↑ 11%

View clients ↗

Visits

1052

↑ 4%

Total amount

Appointments

976

↑ 12%

Total amount

New clients

Returning clients

Lost clients ·

16

Occupancy

Completed

657

↑ 2%

60% of all

Cancelled

5

↓ 3%

1% of all

Working time occupied

No-shows

Average ·

50

per day

Individual and Chain Reports

a report set for each location, and a chain set that compares them on the same rules

Rules that follow your workflows

the lost-client period, monthly revenue plans and who sees which report are yours to set

KPIs for every team member

track each person’s efficiency, from earnings and average bill to how booked they were

All numbers are explainable

every added, changed or deleted appointment, payment and stock operation is logged

\ customer review

Without Altegio I couldn't have got at the retention figures, specialist by specialist. Altegio has definitely helped me work with my team: all those numbers, showing specialists their own retention, the ramp-up history of a specialist – at 7 days, at 2 weeks, where they are 2 months in. And it works out exactly how to motivate a specialist to earn more on client volume, how to read the average bill. It works brilliantly, and it works fast

\ how reporting works
01 / 10

Your reports build themselves from the working day

Analytics fills itself from the work your team already does – nothing to set up, nothing to import

01

Run the day as usual

Appointments, sales and cash operations become report data as the day goes on – no end-of-day typing

02

Pick the report, then the period

Every report takes a date range; most add filters, down to one team member, one service, one location

03

Go behind the number

Client metric cards on Main Dashboard carry a View clients action, which opens the list of clients behind that number

No finance background needed: the reports are ready-made and the period is a date range

Sales

Total

€2.01K

36 Operations

Services

€1.73K

36 Sold services

Products

€282

14%

Total sales

Services

Products

Average visit cost

€55.75

Average service cost

€47.92

36 Sold services

Average product cost

€23.50

14%

*Does not include prepayments, such as sales of memberships/gift cards and client account top ups

\ the report list
02 / 10

Stop hunting for the number you need

Every report you have, cataloged and grouped by category – whatever appointment-based business you run, the report you need already exists and is named

Sales reports icon

revenue

Sales

Sales by Team · Team Performance Over Time · Sales by Services · Sales by Clients

Attendance and occupancy icon

workload

Attendance and occupancy

Main Dashboard, consolidating Sales, Attendance and Occupancy · Team Occupancy · Client Retention

Appointment reports icon

the calendar

Appointments

Appointments · Events – every appointment and group event, with status, source and creator

Finance reports icon

money

Finance

Financial report · Profit & Loss · Daily cash desk report

Inventory reports icon

stock

Inventory

Sales Analysis · Consumable Usage Analysis · Write-off Analysis · Inventory balance · Product Orders

Team and marketing reports icon

people

Team and marketing

HR report · Promotions Effectiveness · Messages, with the notification module connected · Call Logs, with an IP-telephony integration connected

Data governance icon

audit trail

Data governance

Activity Logs · Change Logs – who downloaded, added, changed or deleted what, and when

Chain reports icon

several locations

For a chain

Summary Report · Breakdown by Locations · Breakdown by Days · Breakdown by Parameters · chain Team, Services and Appointments · Report on memberships · Revenue Plans

swipe through the eight report categories →

Run a real week and every report on this list fills with your own numbers

\ closing the month
03 / 10

The whole month, already added up

Revenue, expenses and what is left – three finance reports answer the month, from the day to the year

the period

Financial report

All income and expenses for the period you set, opening on the last week by default. This is the report to reconcile a month against

the year

Profit & Loss

Income and expenses month by month across the year, with several months compared

the day

The day, closed at the end of the day

A daily report generated automatically, covering cash encashment and transfers, while the team that worked the shift is still there

the split

Where the money came from

Main Dashboard’s Sales section, with the total split into services and products

The ledger behind these numbers lives in Finance and accounting

Work a real month and these three reports write themselves

\ products and stock
04 / 10

Find out how retail performs

Retail is a second business inside yours – and it has its own set of reports

Sales Analysis

What sold, in what quantity, over the period. Opens from Inventory > Analytical Reports, like the rest of this set

Consumable Usage Analysis

What the work consumed, so a service cost is not a guess

Write-off Analysis

What left the shelf without being sold

Inventory balance

What is on the shelf now, read per location

Product Orders

What is ordered and what is on the way

Sales by Services

Which service is in demand and which brings more revenue

For a chain, the Services report adds profit and consumables cost per service. A car service reads it to see whether a fully booked bay was a profitable one

\ the team
05 / 10

See who earns it, and who is simply busy

What each team member brought in, and how booked they actually were – the difference you cannot see from the calendar

Sales by Team icon

Sales by Team

What each team member earned in a period, and across which metrics

Team Performance Over Time icon

Team Performance Over Time

One team member month by month: services and amounts, appointments, average bill, products sold

Team Occupancy icon

Team Occupancy

How booked each team member actually was, over any period you pick

Client Retention icon

Client Retention, per team member

Whether the clients who saw one team member came back

HR report icon

HR report

New hires, employment periods and dismissals, when the question is the team rather than sales

Payroll icon

What payroll is calculated from

Payroll charts with a standard rule, calculation criteria, bonuses and deductions, set in Payroll

swipe through the team reports →

A clinic with two doctors in the same specialty reads two reports side by side: Sales by Team says who earned more, Team Occupancy whether the difference is hours booked

\ appointment reporting
06 / 10

Understanding slow weeks

Every appointment in the company – any source, any user, any status, deleted ones included – with how many cancelled and where they came from

How many, of what, for whom

Reports > Appointments filters by creation date, visit date, team member, client name or phone, service and appointment category

Cancelled, and not arrived

Filters for cancelled and for visit status, so you count how often it happens instead of guessing

Paid and unpaid

Payment status is a filter on the same report: paid, unpaid or all

Where it was created

The source filter separates all, online and offline appointments, and names the user who created each one

Group events

The Events report gives group events the same treatment, with the same statuses

Marketing channels via GA and Pixel

Put your Google Analytics and Facebook Pixel identifiers in the Online Booking widget settings

A slow Tuesday stops being a mystery: you can see how many were booked, how many cancelled and where the rest came from

\ new, returning and lost
07 / 10

Get the list of clients worth calling today

New, returning and lost – with the names behind every number, and the definition of ‘lost’ yours to set

The lost-client period is a setting. Analytics > Settings > Client Churn holds it. Change it and Client Retention follows

Client Retention shows the results of your team’s work with clients, per team member too

Returning clients works differently, on purpose. It counts the entire previous period, so the earlier visit could be a month or a year old, and it ignores the churn setting

Sales by Clients lists revenue and visits for every client in the period, which is where your biggest spenders are

Promotions Effectiveness shows how many new clients a promotion brought, and how many came back

Report on memberships lists, for a chain, the memberships valid across it

Client type:

New

Returning

Lost

Expiring membership ✕

Name

Last name

Phone

Total sales

Visits

George

Bennedict

+374 93 …

2,825.57 €

21

Johnny

Reyes

+374 88 …

261.36 €

9

Bob

Carter

+225 66 …

176.00 €

7

Patrick

Johnson

+374 96 …

128.37 €

5

Anna

Lindqvist

+386 4 …

114.84 €

3

Hannah

Whitmore

+374 99 …

8.47 €

2

Start working with your client base like a pro

\ counting rules
08 / 10

Report a number you can stand behind

Every metric has a counting rule, so two reports can differ without either being wrong – once you know which answers your question

Visit-based reports count Arrived visits. Sales by Team, Sales by Clients and the chain Team report read appointments with the Arrived status. The Financial report and Profit & Loss read income and expenses, which is why the two differ

Main Dashboard’s Attendance metrics count only Arrived appointments, and exclude appointments with no client attached

Prepayments are not counted there: memberships, gift cards and account top-ups arrive before the service does

Chain average spend is not revenue divided by visits. It counts only visits and product sales that carry a phone number

And not everyone sees them

Analytics permissions are granted per team member: without the permission, a team member sees neither the report nor the section holding it. Appointment and message logs are granted separately, so the front desk keeps its tools while revenue stays yours

Analytics

Revenue

Appointments

Occupancy

Cancelled

64

↓ 3%

% of all

Total appointments

1668

↑ 28%

Change

New clients

24

(52%)

Repeat visits

14

(33%)

Lost clients

5

(13%)

\ chains
09 / 10

Rank your locations, then fix the weakest

A separate set of chain reports – compare locations, or drill into one, without merging a single file by hand

Summary Report

Consolidated key chain metrics

Breakdown by Locations

Locations compared on revenue, average check, occupancy and client activity

Breakdown by Days

The same metrics date by date, enough to tell a seasonal dip from a bad week

Breakdown by Parameters

One metric across all locations, dates as columns, locations as rows

Chain Team, Services and Appointments

Revenue per team member, service performance by type or subdivision, and every appointment with its location, status and source

Revenue Plans

A monthly plan per location, read against Total Revenue and the percentage completed

One currency for statistics

Set by the main location of the chain, so the totals compare

swipe through the chain reports →

Five wellness studios read two in sequence: Breakdown by Locations ranks them, then Breakdown by Days on the weakest shows which days are costing it

One set of reporting rules for one location or fifty – start with yours

\ taking the numbers out
10 / 10

Make the bookkeeping easier

Excel for the accountant, API or Power BI for your BI, the phone for you – reports leave Altegio in four directions

Export to Excel

Named reports carry an Export to Excel button, Client Retention and the chain Breakdown by Parameters among them

Activity Logs

Downloads from All Clients, Reports – Appointments, Financial Transactions and Inventory Management are recorded, so you know what left the system and when

Change Logs

Who added, edited or deleted an appointment, a financial operation or a stock movement, and when – so a figure that moved can be traced to the action that moved it

API access for your BI

An integration with API access reads your clients, appointments and services, within the rights of the user who granted it

Power BI via Smart-Metrika

A stand-alone business-intelligence service listed in Integrations, which is the route to Power BI dashboards

On your phone

The Altegio Business Management mobile app carries an Analytics tab: end of day, daily and period reports, tappable charts, a monthly workload calendar

One caveat before you rely on the phone. The mobile report is not a financial report, does not reflect actual cash flow, and may not match the daily report

Stop rebuilding the month by hand

Close the month on the figures Altegio counted, not on what you remember – nothing separate to set up or learn

7-day free trial · onboarding with an expert · no credit card required

\ questions

Frequently asked questions

Six questions owners ask before they switch

Which appointment software has built-in reporting features?

Altegio does: Analytics is one of its sections, next to the calendar, Clients, Finance and Inventory. Open Analytics > Analytical Reports and pick from the full catalog; the inventory and finance report sets live in their own sections of the system

Why do two reports show different totals?

Because each metric carries its own rule. Visit-based reports such as Sales by Team count only appointments marked Arrived. The finance reports add up income and expenses instead. Neither is wrong; they answer different questions, so pick the report by the question

Can I export a report to Excel?

Yes. The button sits on the reports themselves – Client Retention and the chain Breakdown by Parameters carry it, among others. Excel is the file your accountant or bank asks for, and Activity Logs keeps a record of every download from four sections

Can I hide revenue from my team?

Yes. Reports are permission-gated per person: grant the permission and anyone without it simply never sees those numbers or the section holding them. The appointment and message logs take a permission of their own

Can I read my analytics on my phone?

Yes. Open the Analytics tab of the Altegio Business Management mobile app for the day just closed, any single day or a period, with charts you can tap into. Treat it as an operational view rather than a financial report

Can I get Altegio data into Power BI or my own dashboard?

Through Integrations, not a built-in connector. Grant an integration API access and it can read your clients, appointments and services – never more than the user’s own rights allow. For Power BI specifically, the route is Smart-Metrika, a stand-alone business-intelligence service

\ related features

Reports are one part of the platform

These are the parts that write to the reports and read from them

Finance and accounting

The ledger the finance reports read from

Learn more

Payroll

Where the rules behind a team member’s earnings are set

Learn more

Inventory

Stock, consumables and their own analytical reports

Learn more

Clients

The profiles the retention reports count

Learn more

Online Booking

Where online appointments and their sources come from

Learn more

Notifications

The module the Messages report needs

Learn more