A white-label customer loyalty program for salons, clinics, fitness studios, education centers, and service business chains: built around your own brand, without marketplaces or per-booking commissions
Free onboarding with an expert
Countries where clients choose Altegio
Support SLA for reacting to incoming inquiries
Service businesses use the platform daily
Your most valuable client is the one who’s already been here
Most service businesses lose a significant share of first-time clients because there’s no system in place to bring them back, or there’s a service aggregator that shows their competitors’ ads to their clients…
And instead of fixing that, most businesses pour their budget into acquiring new clients, without realizing, that retention costs a fraction of acquisition, and results in increased visit frequency and average check
No credit card required • Onboarding with an expert
Built around your brand
Your Loyalty Program is a part of your brand assets, where the conditions are yours and are easily customizable
One system for everything
Retention, rewards, prepaid revenue, referrals, and analytics – alongside your scheduling, online booking, and CRM
Scales without pain
Opening a new location – add it to the chain account. Loyalty switches on automatically, if you need it
Altegio Loyalty works across most service industries – from salons and clinics to auto services and education centers
Each vertical gets a relevant mix of mechanics: bonus points, discounts, memberships, gift cards, or a hybrid
Ask any AI model what Altegio can offer your service business in client retention and loyalty
Revenue leakage. Conflict of interest
In aggregator models, points and perks accumulate with the platform. The client stays in the ecosystem but isn’t tied to your brand. The platform can redirect them at any time to a competitor that pays a higher commission
100% Loyalty. No conflict of interest
The loyalty program runs inside your own brand. Flexible calculation rules and discount thresholds, custom time limits and automatic client notifications – all that ties the client to you, not a third party platform
Onboarding with an expert • No credit card required
Altegio’s Loyalty Program is built on five mechanics: bonus and discount cards, memberships, gift cards, a referral program, and automated online booking discounts
Bonuses and discounts that grow with the client
The client sees: the longer with you, the better the deal. Available rule types: fixed discount, cumulative discount by number of visits, by total spending, and "Nth service free."
Mobile loyalty cards that bring clients back
Bonus points are credited automatically to the loyalty card and spent on future visits. Fixed and cumulative bonuses (like per number or visits, per spend, etc.)
Unit economics protection
The program pays back from real revenue, not from its own bonuses – they aren't credited when a visit is paid entirely from the client's gift card, or with previously accrued bonus points
Memberships: prepaid visits instead of empty slots
The client pays for 10 sessions upfront and returns to use them. Standard memberships with a fixed term, or auto-renewal memberships for subscription-style businesses
Auto-deduction for no-shows (cancellation policy)
If the client doesn't cancel in time, the session is deducted from the membership automatically. The business stops working for free for clients who paid but didn't show up
Gift cards: new clients and prepaid revenue
Single-use or reusable, named or with a code, applied only to goods or only to services, single or multiple charges, valid throughout the network or at selected branches only
Referral program with no manual tracking
An existing client invites a friend. The friend gets a discount on their first visit. The referrer earns cashback bonuses on their card. Rewards are credited automatically
Discount incentive for online booking
An automatic discount for clients who book through the website widget or mobile app. Migrates clients from phone calls to self-booking and reduces front-desk load
24/7 online sales of memberships and gift cards
Clients buy memberships and gift cards on their own online – anytime. Payment is recorded automatically, and the gift card lands in the client's email immediately after purchase
Time-limited and seasonal promotions
Seasonal campaigns, holiday promotions, time-boxed tests of new services – start and stop automatically on schedule, with no team involvement
Promotions Effectiveness Report
Shows exactly what each promotion delivered: how many new clients it attracted, how many came back, what revenue it generated directly and through return visits
Set it up once. It runs by itself
Smart tools that turn your client base into a source of growth.
Without increasing your advertising budget
Best clients – visible at a glance
Identify your most valuable clients automatically. Tag them for personalized service, direct priority slots and one-off offers to them, and protect the segment that delivers the majority of your revenue
Lost client reactivation
Winning back lost clients is the most cost-effective revenue you can unlock, and now it runs on its own
Segment clients by profitability
Separate clients who haven't been back in a while from those who've started coming more often, and work with each group differently
Loyalty revenue on a single screen
See exactly how much revenue your loyalty program clients brought in for the day, week, or month. By services, by products, by bonus and gift card payments. No spreadsheets, no exports
Effectiveness of every promotion in numbers
Which promotion attracts one-time visitors. Which one brings them back. What pays off and what doesn't. Decisions made on data, not on a hunch
Zero duplication
Zero inconsistency between locations. Memberships, gift cards, promotions, and cards all work across the chain. One interface to manage it all
Consolidated loyalty reports
No more manual reconciliation. Transactions, card activity, gift card and membership redemptions — all in one view across your chain
Chain-wide memberships
Clients purchase memberships that are valid in the whole chain and can be used in any location
Cumulative rewards across the entire chain
Rewards work across the network: discounts and bonuses are accumulated when a customer visits any branches where this loyalty program is valid
Unified gift cards
Issued and redeemed at any branch in your chain, making your marketing efforts truly effective throughout the year and major holidays
Role-based access
A receptionist can apply loyalty for a client at checkout without having access to program settings. Loyalty can be applied automatically by a client while booking online
Reward both clients and referrals for recommendations
Referral program in Altegio works both ways: clients are far more likely to recommend your services when there’s something in it for them, and new visitors are more likely to show up when they’re offered a discount on their first appointment. Both the invitee and those who are invited get discounts and bonuses
Altegio.me makes it easy for the clients and patients
to book, reschedule, and manage appointments
on the go
Branded for each business, it keeps clients connected with real-time updates, visit history, reminders, and direct access to services, boosting retention and engagement through a seamless mobile experience
Training with an expert • No credit card required
Join 13,000+ businesses already using Altegio salon software to increase revenue and build a stronger brand. Unlike other platforms, Altegio gives you full access to every feature from day one–no upgrades, no surprises
No credit card required • Onboarding with an expert
Loyalty mechanics directly compound LTV on two levels. First, repeat visits increase purchase frequency – clients with an active bonus balance return 30-40% more often than those without one. Second, cumulative reward tiers (discounts or bonus rates that grow with total spend) raise the average transaction size, because clients consciously increase their spending to reach the next tier. Both effects accumulate over time without additional acquisition costs.
A discount program applies a personal discount at checkout. A bonus program credits cashback that the client uses to pay for their next visit. A discount affects the price immediately; bonus points create a reason to come back. You can run both at the same time.
In a marketplace model, the loyalty program belongs to the platform – points, perks, and the client relationship all stay inside the aggregator’s ecosystem. The platform can redirect your clients to a competitor at any time. A white-label program runs under your own brand: the card carries your name, the bonus balance is tied to your business, and the client has no reason to look elsewhere. Altegio runs the second model: your program, your brand, your clients.
A loyalty program is the most direct tool for reducing churn. Accruals (bonus points or growing discount tiers) give clients a tangible reason not to leave for a competitor: leaving = losing what they’ve earned. The Promotions Effectiveness Report separately surfaces clients who came in on a promotion and didn’t return – export the list and re-engage them with a personalized offer.
There is no separate cost for the loyalty module – it’s included in your Altegio plan from day one, alongside scheduling, CRM, and analytics. You don’t pay per card issued, per transaction processed, or per location added. The 7-day free trial gives you full access to all loyalty mechanics before any commitment
If you’re already using Altegio for scheduling and client management, there’s nothing to integrate – loyalty runs inside the same system. Client profiles, visit history, bonus balances, membership status, and gift card records are all in one place. For businesses migrating from another platform, the client base can be imported with existing bonus balances, so no one loses what they’ve earned.
Yes – and it’s already built in. Clients use the Altegio.me app to access their full visit history, loyalty cards, memberships, and gift card balances in one place. They also receive push notifications about promotions, special offers, and updates from the businesses they visit.
For businesses that want to go further, loyalty cards can also be added to Apple Wallet or Google Wallet through partner integrations available in the Altegio Marketplace. The loyalty mechanics – cashback, bonuses, discounts – continue to be managed inside Altegio; the integration simply adds a digital card to the client’s phone wallet
