A good booking system decides how many appointments flow through your calendar – and how many slip away. Clients want to book online, in the evening, from their phone: calls during business hours are no longer enough. We compared six booking systems that make sense for salons, studios, clinics and fitness businesses in Czechia in 2026. For each one you’ll find real prices, strengths, and the limits the sales pages don’t mention.
One warning before we start. Not every tool that looks like a booking system actually is one. Some platforms are really marketplaces – business directories where you rent a storefront and pay commissions. The difference between the two models is fundamental for your business, so we explain it below.
What the best booking system must do in 2026
Before you start comparing, set your criteria. These five areas separate professional systems from simple calendars:
1. Online booking 24/7, without friction. Clients book from your website, Instagram, Facebook and Google Maps – with no forced registration in someone else’s app. An online booking widget on your own site is a given.
2. A client database that belongs to you. Visit history, notes, client categories and – crucially – the ability to export your entire database in one click. If a system restricts exports, you don’t own your data; you’re borrowing it.
3. Automated communication. Appointment reminders via push, SMS or WhatsApp cut no-shows. Smart systems send notifications in cascades: a free push first, and an SMS only if the push isn’t delivered.
4. More than a calendar: POS, inventory, payroll. A booking system that can’t handle inventory, payroll and finances will sooner or later force you to run a second system – or fifteen spreadsheets.
5. Fair, predictable pricing. Watch the total cost, not just the monthly fee: payment commissions, SMS surcharges, per-employee and per-location fees – and above all, “new client” commissions if a marketplace is involved.
Booking systems compared: overview table
Here is how the six best booking systems for the Czech market stack up on price, commissions and key features:
| System | From (monthly, excl. VAT) | Free plan | Booking commission | Loyalty program | Inventory | Payroll | Client app |
|---|---|---|---|---|---|---|---|
| Altegio | from 292 Kč (annual plan) | ❌ no (7-day trial) | 0% | bonuses, discounts, referrals | ✅ yes, with bills of materials | ✅ yes | ✅ yes (Altegio.me + branded) |
| Reservio | 199 Kč | ✅ yes (40 bookings / 30 days) | 0% (payments from 1.19% + fix) | passes only (Standard and up) | basic (in POS) | ❌ no | ✅ yes |
| Noona HQ | 200–250 Kč | ❌ no (14-day trial) | 0% (payments 1.9%; vouchers 5%) | series vouchers only | basic | ❌ no | ✅ yes (profile on noona.app) |
| Reservanto | 0 / 166 Kč | ✅ yes (1 calendar) | 3–6% on online payments | Premium only (1,249 Kč) | ✅ yes | ❌ no | ❌ no |
| MYFOX | 229 Kč | ❌ no (30-day trial) | 0% | ❌ no | basic | ❌ no | ❌ no |
| Fresha | subscription per team member | ❌ no (ended in 2025) | 20% per marketplace “new client” | paid add-on | ✅ yes | paid add-on | ✅ yes (no Czech) |
Prices valid as of August 2026; sources under each review below.
Booking system or marketplace? The difference that decides everything
At first glance they look the same: calendar, online booking, reminders. Under the surface, two completely different business models.
A booking system is a tool you rent for a predictable subscription. Clients book on your website, under your brand, and the entire database belongs to you. The system earns from the subscription – it has no reason to stand between you and your clients.
A marketplace is a business directory. It can bring traffic, but at a price you should know upfront:
- Commission on “new” clients. Fresha charges 20% of the first booking by a client who arrived through the marketplace – and the fee also applies when the client merely saw your marketplace profile and later booked via your website or Instagram. It’s non-refundable. In neighboring Poland, Booksy charges as much as 45% net of a new client’s first appointment (min 25, max 250 zł) – and the client’s “newness” is determined partly by their own declaration.
- Your profile lives on someone else’s domain. With Noona, your business is a profile on noona.app; a widget for your own website comes only in a higher tier. With Fresha, you can’t leave the marketplace without consequences: switching your profile off also kills every Book Now button and booking link.
- Your competitors are right next to you. A marketplace by design shows clients a directory of businesses in your city and category – including the ones you compete with.
- And in Czechia the math is even worse. Fresha has only a few dozen businesses on its Czech marketplace – the commission model is live, but there’s no real demand behind it yet. Booksy doesn’t operate in Czechia at all.
A marketplace can make sense as a supplementary channel if you know its economics and watch them. But as the foundation of your business, it’s safer to choose a system where the client database, the booking page and the payments belong to you. You then bring in new clients through channels you control: booking via Google Maps, Instagram and Facebook – with no commission on anyone’s first visit.
The detailed comparison: 6 best booking systems
1. Altegio – a booking system and complete business management in one
Altegio is a platform for service businesses: from hair and beauty salons through clinics and fitness studios to car services and home services.
What sets it apart from most Czech competitors is depth. Bookings are just the start: the system covers the whole operation, so you don’t need a second tool or spreadsheets.
What you get:
- Online booking 24/7 – a widget for your own website, booking via Google Maps, Instagram and Facebook. Clients don’t have to install any app or register in a directory.
- Smart notifications – cascade scenarios: free push first, SMS only if undelivered. Plus WhatsApp and Telegram bots that create and move appointments for clients.
- A loyalty program without compromises – discount and bonus cards with cashback, promotions and a referral program. Sell gift cards and memberships online, with instant payment.
- Inventory that thinks for you – bills of materials automatically write off consumables with every service and track costs and margins.
- Payroll – pay schemes, commissions, bonuses and deductions calculate themselves by the rules you set.
- Analytics – business performance reports: revenue, occupancy, client retention, staff performance.
- Multi-location chains – manage the whole network from one account, with a shared database and chain-wide reports.
- Your data is yours – one-click export of the client database, granular access rights, and a change history for every appointment.
- 0% commission – payments go through your own payment gateway straight to your account. Altegio doesn’t take a single koruna from your bookings.
What to prepare for:
- There is no free plan. Altegio offers a 7-day free trial, free data migration and support – but long-term it’s a paid tool.
- There’s no consumer marketplace: you bring in new clients through your own channels (Google, social media, referrals). The system gives you the tools, not a ready-made directory.
- Mass email campaigns are missing for now – bulk messaging runs on push notifications, SMS and WhatsApp integrations.
- The breadth of features means initial setup takes longer than a simple calendar. Free onboarding helps.
Price: from 292 Kč per month on the annual plan (30% off plus 9 bonus months – 6,132 Kč covers 21 months of service); the price scales with the number of billable team members, current pricing here. The price includes every platform feature with no limits – you only pay extra for SMS and WhatsApp messages and for paid third-party integration add-ons. 7-day free trial with all features.
Best for: salons, clinics, studios and chains that want one system for bookings, payments, inventory, payroll and marketing – and want to own their client database.
2. Reservio – the Czech veteran with a free plan
Reservio is the best-known booking system of Czech origin. Built in Brno, it runs its own Czech marketplace at reservio.cz (commission-free) and targets a broad range of services.
Strengths: a forever-free plan (40 bookings per 30 days, up to 100 clients), paid plans from 199 Kč per month, simple controls, mobile apps for business and clients, and a free local marketplace.
Limits you should know about:
- The booking limit is a rolling 30-day window – and cancelled bookings count too. Once you exceed the limit, the system hides the contact details of incoming clients.
- SMS reminders are charged on top of paid plans, as credits. When credits run out, SMS simply stop sending.
- Multi-user access and the API sit in the top Pro tier (799 Kč per month). On Standard, the whole team shares one login.
- The loyalty program is limited to passes and memberships (from Standard up); there are no bonus cards with cashback and no referral program. Reservio discontinued gift voucher sales on December 2, 2025.
- Payroll is missing entirely; in-person card payments in the POS are still “coming soon”. Multi-location businesses are handled only via individual quotes.
Price: free / 199 / 399 / 799 Kč per month (excl. VAT, billed annually). Online payments from 1.19% + a fixed fee, depending on the plan.
Best for: solo professionals and small operations that need a calendar with online booking and want to start free.
3. Noona HQ – modern design, marketplace included
Noona HQ came from Iceland and offers a fully localized Czech website and booking portal. Its bet is clean design and simplicity.
Strengths: Czech localization including the client portal, prices in korunas (from 200 Kč per calendar in a team), zero commission on bookings and a 14-day trial without a card.
Limits:
- Your booking profile lives on the noona.app marketplace (
noona.app/cz/your-studio). A widget for your own website comes only from the Professional tier; Noona doesn’t offer a standalone branded booking site. - SMS reminders don’t exist on Starter at all; Professional includes roughly 40 per calendar per month, and unlimited SMS comes only with Premium (500 Kč per calendar). Above the limit you pay 1.50 Kč per message.
- Loyalty means “series vouchers” (prepaid passes) only. There’s no points or bonus program, no payroll and no advanced inventory; the commission calculator is Premium-only.
- Payments run exclusively through the Teya partner: 1.9% on online payments and 5% on gift voucher sales.
- One more transition to be aware of: Noona discontinued its free plan, and the whole platform is now paid.
Price: Starter 250 Kč (solo) / 200 Kč per calendar, Professional 375/275 Kč, Premium 500/400 Kč per month; annual billing −15%.
Best for: smaller salons that want a modern, good-looking tool in Czech and don’t mind a booking page on someone else’s domain.
4. Reservanto – the Czech classic with a payment commission
Reservanto is a purely Czech system with a wide reach: from hair salons through fitness to escape rooms (it lists 73 industries). It offers a forever-free plan and the cheapest paid entry on the market.
Strengths: a free plan with no time limit (1 calendar, unlimited bookings), paid plans from 166 Kč, its own Poska POS with inventory, and deep embedding of the booking form directly into your website.
Limits:
- A 3–6% commission on online payments depending on the plan; the money flows through Reservanto’s account with payouts twice a week. Connecting your own payment gateway costs an extra 150 Kč per month.
- No mobile apps – for the business or for clients. Web administration only.
- The loyalty program, API, multi-user access and email template editing are locked in the Premium tier at 1,249 Kč per month. Google Calendar sync is a paid add-on.
- The look of the booking pages barely adapts to your brand – reviews describe a dated design that “feels like a business directory”.
Price: free / 166 / 499 / 1,249 Kč per month. SMS from 1.10 Kč.
Best for: price-sensitive businesses that want a Czech tool with a POS and can live with payment commissions and web-only administration.
5. MYFOX – the POS comes first
MYFOX from Pilsen grew out of a POS system for salons and added bookings on top. The result is the strongest POS among the Czech tools – and the weakest marketing.
Strengths: an integrated POS with simple inventory and SumUp terminals, a website builder included with annual billing, a 30-day trial, fast Czech support. Your own booking page with no competitor directory – MYFOX deliberately avoids the marketplace model.
Limits:
- The Start plan (229 Kč) caps at 40 bookings per month; unlimited bookings start with Standard (359 Kč) plus 150 Kč for each additional employee.
- Marketing tools are practically absent: bulk emails are “not in the system yet” (the official answer in their help docs), no SMS campaigns either – only manual sending.
- No loyalty program and no memberships; vouchers exist only as a payment item at the POS.
- No client app, no payroll, no per-employee access rights; multiple locations (max 5) only in the Premium tier at 899 Kč.
Price: 229 / 359 / 899 Kč per month excl. VAT. SMS 1 Kč per message.
Best for: small salons where receipts and the cash register come first and bookings are secondary.
6. Fresha – a global marketplace that’s only starting in Czechia
Fresha is one of the world’s largest beauty marketplaces. It has a localized Czech website for clients – but the business offer comes with fine print you need to know.
Strengths: a polished core (calendar, POS, inventory, memberships), integrated payments including Tap to Pay, and high ratings on global review platforms.
Limits:
- 20% of the first booking by a marketplace “new client” (minimum roughly 150 Kč). The fee applies even when the client merely found your profile on the marketplace and booked later through your website or social media. It’s non-refundable – and reviews repeatedly describe disputes over clients who actually came from elsewhere.
- Leaving the marketplace switches off all online bookings, including Book Now buttons and booking links. You’re either in the directory or without online booking.
- The free plan ended in 2025; today you pay a subscription for every bookable team member. The loyalty program, advanced analytics and the payroll module are paid add-ons.
- Czech localization is only halfway there: the business app has no Czech, help and support run in English, and there’s no phone support.
- Most importantly: the Czech marketplace hosts only a few dozen businesses so far. The promise of “we’ll bring you clients” has little to deliver it yet.
Price: subscription per team member + transaction fees + 20% for marketplace new clients; Fresha shows exact Czech pricing only after registration.
Best for: businesses that want to experiment with the marketplace model and can live with an English-language back office. For the Czech market, still a bet on the future.
Free booking systems and their limits
“Free” is the strongest marketing word in this industry – and it almost always comes with an asterisk. Here is what free plans look like in practice:
- Reservio Free: 40 bookings per rolling 30 days (cancelled ones included), max 100 clients, no statistics and no calendar sync. Go over the limit and you won’t see new clients’ contacts. For a real operation it’s more of an extended tasting.
- Reservanto Basic: one calendar, one group class a week – and a 6% commission on every online payment. “Free” here means: you pay a percentage of revenue.
- Fresha: cancelled its free plan in 2025, despite riding it in marketing for years. Today it’s subscription plus commissions.
- Noona HQ: also cancelled its free plan; only a 14-day trial remains.
The pattern is clear: a free plan is an acquisition tool designed to walk you to a paid one – through hard limits, payment commissions, or both. Always calculate the full annual cost, not the zero in month one. Altegio skips the free plan deliberately: instead you get 7 days to try everything, free migration of your data from the previous system, and support that doesn’t end after you pay.
Which booking system to choose by business type
There is no universal winner – choose a booking system by what your industry actually needs:
- Hair salons, barbershops and beauty salons: you need a loyalty program, inventory with automatic write-offs of color and supplies, and commission payroll for the team – that’s Altegio. If receipts and the register are your main concern, shortlist MYFOX too.
- Fitness, yoga and group classes: group events, passes and memberships sold online decide it. Altegio covers them out of the box; Reservanto is the cheaper alternative if you accept payment commissions.
- Clinics and health services: look for client records, documentation and strict access rights – Altegio, or Reservio for small practices without documentation needs.
- Education and courses: recurring group events and upfront payments are Altegio territory; simple one-off lessons work in Reservio too.
- Hotels and restaurants: honestly – this ranking isn’t for you. Accommodation runs on specialized systems like Previo, gastronomy on Qerko. The booking systems in this comparison are built for services with appointments and professionals.
Frequently asked questions about booking systems
What is the best booking system in 2026?
It depends on what you expect from it. For complete business management – bookings, payments, inventory, payroll, loyalty – Altegio is the strongest choice. For a free start with a simple calendar, Reservio works. Decide by total annual cost and by who owns your client data.
How much does a booking system cost?
Czech systems start at 166–229 Kč per month (Reservanto, MYFOX, Reservio from 199 Kč); Altegio starts at 292 Kč per month on the annual plan. Watch the hidden items: SMS credits, per-employee surcharges, commissions on online payments (3–6% at Reservanto) and, with marketplace models, new-client commissions (20% of the first booking at Fresha). The real price only shows in the full-year total.
Is there a good free booking system?
Free plans exist – always with limits: Reservio caps bookings (40 per 30 days) and hides contacts over the limit, Reservanto takes 6% of online payments. For a business with real volume, “free” often ends up more expensive than a fair subscription. We break it down in the section above.
Does Booksy work in the Czech Republic?
No. Booksy – the biggest beauty marketplace in neighboring Poland – doesn’t officially operate in Czechia: no Czech version, no Czech pricing, no Czech support. If you’re looking for a Booksy alternative for the Czech market, compare the systems in this ranking.
What is a marketplace and why watch out for commissions?
A marketplace is a business directory that offers clients bookings across competing businesses. You pay a commission for clients from the directory – 20% of the first booking at Fresha, up to 45% net of the first appointment at Poland’s Booksy. The usual problem is attribution: commissions often get charged for clients you brought yourself. A booking system without a marketplace charges only a subscription, and the client database belongs to you.
How do I switch to a new booking system without losing data?
First export your client database from the old system (careful: some platforms restrict or delay exports). Then import it into the new system – Altegio offers free data migration including help with setting up services, the team and online booking. The move takes a few days, with no calendar downtime.
Try Altegio free for 7 days. A booking system, payments, inventory, payroll and a loyalty program in one tool – and a client database that belongs to you alone. Create an account in minutes.