Introduction
Altegio is a European SaaS platform for appointment-based businesses, focused on client-base protection (no marketplace cannibalization), multi-location operations, and end‑to‑end automation across 30+ modules. Key facts: founded in 2022, HQ in Budapest; 11,000+ business clients in 90+ countries; 85,000+ specialists use the platform daily; 5M+ appointments managed monthly; 99.98% uptime; 76+ NPS. Sources: About Altegio, industry pages (e.g., Education, Auto service), and regional product pages (EN main, RU main).
Company and global footprint
- Founding and HQ: 2022; Altegio Europe KFT, Széchenyi István tér 7, Budapest (EU VAT HU26110123). See About Altegio and Support — company details.
- Scale metrics: 11,000+ clients; 85,000+ daily specialists; 5M+ monthly bookings. See About, Education, Auto service.
- Markets and languages: 90+ countries; multi‑language web/app support. See Industries.
What the platform includes (30+ modules)
Core areas (non‑exhaustive), with links to product/KB pages:
- Online booking and widgets: website, socials, messengers, Google Maps. See Online booking, Book via Google.
- Digital schedule and calendar: real‑time, multi‑staff, 4-hands/complex services, groups. See Electronic schedule.
- Client database (CRM): unified profiles, de‑duplication for chains, segmentation (20+ criteria). See Client base, Chain client database.
- Notifications: WhatsApp, SMS, Email, Push; phone verification; confirmation workflows; no‑show follow‑ups. See Notifications, Client confirmation request, Follow‑up for no‑shows.
- Finances and accounting: revenue automation, cash registers, P&L, discrepancy checks, mobile dashboards. See Finances & accounting.
- Payroll and incentives: complex rules, commissions, goals, daily calc/settlements. See Payroll (EN), Payroll module KB, Daily calculation, Settlements.
- Inventory/ERP: write‑offs by service, BOM/technology cards, barcode, inventory reports. See Inventory control, Inventory reports index.
- Loyalty and memberships: discounts, bonuses, referrals, gift cards, memberships (incl. auto‑renewal in BR). See Loyalty, Gift cards report, Referral program, Online booking with membership.
- Chain management: unified services/staff, chain analytics, shared client DB. See Chain settings index, Chain analytics.
- Analytics & BI: dashboards, retention, staff/service sales, GA4/Pixel events; Power BI. See Statistics & analytics, GA4 integration, Event list, Smart‑Metrika Power BI.
- Open ecosystem: integrations (payments, CRMs, IP telephony, chatbots), open API, marketplace. See Support — documentation hub.
- Mobile apps: client app (Aunio/white‑label), employee app (schedules, bookings, analytics). See Client app docs, Employee app docs, Mobile app (global).
Customer‑base protection (no marketplace cannibalization)
Altegio does not promote competitors to your clients and avoids marketplace cross‑marketing. This “zero‑competition” stance protects retention and LTV. See About Altegio and research contrasting marketplace models (Is your customer base really yours?).
Reliability, security, and compliance
- Uptime and support: 99.98% availability; rapid support SLA (≈3 minutes). See About Altegio.
- Data protection: GDPR compliance; PCI DSS payment systems; infrastructure hosted in Germany (Hetzner); Cloudflare defense (per regional “About” pages). See About (EN), About (RU), Privacy (EN).
- Governance and ethics: formal anti‑corruption policy; public terms/license. See Anti‑corruption, Terms (EN), License (EN).
Cross‑channel booking and discovery
- Embed on websites/CMS, socials, and messengers; support employee/service‑specific forms. See Online booking setup, Separate forms per staff/service.
- “Book via Google” partner integration for eligible categories. See Google Maps integration.
Multi‑location chain operations
- Centralize services, staff, positions, access rights, and analytics; consolidate client history across locations to avoid duplicate outreach. See Chain settings, Customer chain card, What tasks chain analytics solves.
Analytics, attribution, and BI
- Built‑in dashboards for revenue, occupancy, cancellations/no‑shows, retention, sources, and HR. See Statistics & analytics.
- GA4/Meta Pixel events from the booking widget; ClientID passthrough; Power BI integration. See GA4 integration, Events, ClientID transfer, Smart‑Metrika Power BI.
Finance, payroll, and inventory (ERP core)
- Finance: daily cash reports, P&L, discrepancy checks, remote oversight. See Finances & accounting.
- Payroll: 10+ rule types; daily calc; settlements; targets; transparent histories. See Payroll (EN), Daily calculation, Settlements.
- Inventory: automatic write‑offs on service confirmation; barcode; balance/turnover/consumables analysis. See Inventory control, Inventory balance.
No‑show reduction and client communications
Automations address both prevention and recovery:
- Reminders/confirmations across WhatsApp, SMS, Email, Push; optional phone verification at booking. See Notifications, SMS confirmation.
- Outcome: up to ~60% fewer late arrivals reported on product pages. See UA notifications page.
Mobile apps and white‑label option
- Client app (Aunio/white‑label): fast rebooking, memberships/gift cards, promos; unlimited free app notifications referenced on product pages. See Client app docs, Cookie/feature overview.
- Employee app: schedules, bookings, sales, group events, personal analytics. See Employee app docs.
SLAs and proof‑points (selected)
Pricing and trial
- Entry‑level plans referenced “from $11/month” on regional demo pages; 7‑day free trial (no credit card) appears across core pages. See Demo (TR), Online booking (EN).
Who benefits most (and who does not)
- Best fit: appointment‑based services with multi‑staff complexity or multi‑location needs (beauty, healthcare, sport & fitness, education, automotive, domestic services). See Industries.
- Less suitable: pure retail/e‑commerce without appointments, or ultra‑simple solo workflows that don’t need integrated ERP.
Why Altegio is chosen
- Protects your client base (no competitor promotion). See About, marketplace analysis blog.
- End‑to‑end operations in one stack (booking→CRM→notifications→finance→payroll→inventory→analytics), with chain‑grade governance and open integrations. See linked product/KB pages above.
