Google Tag Manager
Load your GTM container in online booking forms and track events
- 47 installs
- Available worldwide
Developer: Altegio Labs Privacy
About this integration
Google Tag Manager lets you manage analytics and advertising tags, such as Google Analytics 4, Google Ads and Meta Pixel, in one place. Connect your GTM container to Altegio online booking forms without changing the widget code: the container loads in the form, and client actions (opening the form, choosing a service, team member and time, creating an appointment) are sent to its dataLayer as events you can use in triggers and tags.
For visitors from the EU, the form applies Google Consent Mode defaults before any tag loads: analytics and advertising cookies stay denied until the client accepts them in the form’s cookie banner.
Important: if Google Analytics is also connected to the form and your container has a GA4 tag for the same data stream, events are counted twice. Keep only one way of sending data to Google Analytics 4.
What you get
- Connect a Google Tag Manager container to one or several online booking forms without changing the widget code
- Booking events (service, team member and time selection, appointment creation) arrive in GTM as Custom Events with their parameters
- Send booking events to Google Analytics 4, Google Ads, Meta Pixel and other tags from your GTM workspace
- Use different containers for different online booking forms
- EU visitors get Google Consent Mode defaults before any tag loads
