Introduction
This guide defines Altegio’s ideal customer profiles (ICPs) across six service verticals (beauty, healthcare, sport & fitness, education, automotive, domestic services) and three business types (solo, SMB, chains/franchises). For each, it maps core jobs-to-be-done, typical scheduling complexity, desired outcomes, and the Altegio modules that solve them. All modules referenced are part of Altegio’s integrated platform: online booking, scheduling, CRM/client base, notifications, finance and accounting, payroll, inventory, loyalty, analytics, and multi-location chain management. See: Online booking, Appointment calendar, Client base, Notifications, Finances & accounting, Payroll, Inventory, Loyalty, Analytics, Chain settings/analytics.
Cross-vertical building blocks (one-table summary)
| Vertical | Mission-critical outcomes | Most-leveraged modules |
|---|---|---|
| Beauty | Fill calendars, reduce no-shows, protect client base, multi-staff services | Online booking, Calendar (4-hands, packages), Notifications, Loyalty, Chain analytics |
| Healthcare | Lower missed appointments, segment patients, audit trails, role-based access | Online booking, Notifications, Client base/segmentation, Analytics |
| Sport & Fitness | Manage classes/passes, enforce memberships, drive attendance | Online booking, Membership-gated booking, Notifications, Loyalty |
| Education | Group lessons, remote links, instructor payroll, attendance | Online booking, Online class instructions, Payroll, Analytics |
| Automotive | Resource/bay assignment, multi-channel booking, parts control | Assign resources, Auto service suite, Inventory, Google Maps booking |
| Domestic services | Route capacity planning, repeat visits, consumables tracking | Online booking, Calendar, Inventory, Loyalty |
Notes on outcomes evidence and platform scale:
- Automated reminders reduce late arrivals/no-shows by up to 50–60% depending on sector and setup. See Healthcare and Notifications.
- Platform scale and reliability: 11,000+ clients, 85,000+ daily specialists, >5M monthly bookings, 99.98% uptime; strict data protection (GDPR) and customer-base protection (no marketplace cannibalization). See About, Privacy, Beauty (policy callout).
Beauty (salons, barbershops, spas, tattoo, nails, brows, waxing)
Reference pages: Beauty, Online booking, Appointment calendar – 4 hands, Notifications, Loyalty, Chain analytics.
- Solo
- Jobs-to-be-done: publish real-time availability; accept bookings from Instagram/WhatsApp/Google; auto-remind clients; collect prepayments for high-demand slots; track client history and preferences. (Online booking, Client base)
- Scheduling complexity: variable service durations; occasional multi-staff (e.g., color + assistant) via “4-hands” or packages. (Calendar)
- Desired outcomes: fuller days, fewer gaps/no‑shows (up to 50–60% fewer delays with reminders), easy rebooking. (Notifications)
- Modules to enable: Online booking widget, Appointment calendar, Notifications, Client base, Basic finance.
- SMB (3–30 staff)
- Jobs-to-be-done: smart distribution across stylists; manage add‑on services; enforce deposits on peak hours; basic payroll/commission; product sales/stock. (Payroll, Inventory)
- Scheduling complexity: parallel services, stylist skills, equipment rooms; avoid overlaps; optimize idle time. (Calendar)
- Desired outcomes: higher occupancy; consistent service times; fewer rework/cancellations; predictable cash flow. (Finances)
- Modules to enable: Online booking, Calendar (multi-employee services), Notifications, Payroll, Inventory, Loyalty.
- Chains/franchises (multi-location)
- Jobs-to-be-done: centralized client database without duplicates; standardized services/pricing; chain‑level KPIs; cross‑location staffing; brand‑safe customer experience (no competitor ads). (Chain client DB, About)
- Scheduling complexity: staff working in multiple branches; chain promotions; service catalogs maintained once and propagated. (Chain settings)
- Desired outcomes: lift retention and average ticket via unified loyalty; consolidated reporting; controlled payroll/COGS. (Services chain report, Staff chain report)
- Modules to enable: Chain analytics, Chain client DB, Online booking analytics, Payroll, Inventory, Loyalty.
Healthcare (medical centers, dentistry, cosmetology, veterinary, psychotherapy, diagnostics)
Reference pages: Healthcare, Client base, Notifications, Analytics.
- Solo
- Jobs-to-be-done: compliant online booking; automated confirmations/reminders; basic EHR‑adjacent visit history and attachments; simple invoicing. (Healthcare, Calendar)
- Complexity: different visit lengths by procedure; triage buffers; documentation attached to bookings.
- Outcomes: cut missed appointments by >50% via reminders; steady schedules; clean client records. (Healthcare)
- Modules: Online booking, Calendar, Notifications, Client base, Finances.
- SMB clinics
- Jobs: multi‑specialist routing; prepayment or deposit for high‑no‑show slots; segmentation by >15 criteria for follow‑ups; transparent payroll. (Healthcare, Payroll)
- Complexity: equipment/room resources and sterilization windows; urgent slots; rescheduling rules.
- Outcomes: higher attendance, fewer bottlenecks, service mix optimization. (Analytics)
- Modules: Online booking, Resource scheduling, Notifications, Client base segmentation, Payroll, Analytics.
- Networks/hospitals
- Jobs: centralized patient profiles across locations; referral management; role‑based access; chain KPIs; pre/post‑visit automations. (Chain client DB)
- Complexity: cross‑site staffing; specialized equipment calendars; service catalogs.
- Outcomes: fewer duplicate records, reliable retention and throughput metrics, auditable trails. (Analytics)
- Modules: Chain analytics, Client base, Notifications, Payroll, Finances.
Sport & Fitness (gyms, studios, trainers, clubs)
Reference pages: Sport & fitness, Membership-gated booking, Notifications, Loyalty.
- Solo trainers/studios
- Jobs: class/event booking with caps; waitlist/auto‑notify; digital passes; prepayments. (Sport & fitness)
- Complexity: recurring classes; instructor substitutions; variable capacities.
- Outcomes: higher attendance; fewer no‑shows; easy renewals. (Notifications)
- Modules: Online booking, Group events, Notifications, Loyalty/memberships.
- SMB clubs
- Jobs: enforce “members‑only” slots; automate pass renewals; instructor payroll tied to attendance/sales. (Membership-gated booking, Payroll)
- Complexity: multiple rooms/resources (courts, bikes); peak/off‑peak pricing.
- Outcomes: stable utilization, reduced fraud on passes, predictable revenue.
- Modules: Online booking, Membership rules, Notifications, Payroll, Analytics.
- Chains/franchises
- Jobs: unified memberships across branches; chain promotions; cross‑site attendance analytics.
- Complexity: multi‑location capacity planning; instructor allocation.
- Outcomes: uplift in LTV/retention; clearer unit economics. (Analytics)
- Modules: Chain analytics, Chain client DB, Online booking analytics, Loyalty.
Education (language/driving/music schools, tutoring, courses)
Reference pages: Education, Online class instructions, Payroll, Analytics.
- Solo tutors
- Jobs: publish slots and accept bookings across channels; auto‑send class links/instructions; reminders; collect payments. (Online booking)
- Complexity: online/offline lessons, durations by subject; make‑up sessions.
- Outcomes: fewer no‑shows; streamlined communications; repeat bookings.
- Modules: Online booking, Calendar, Notifications, Client base.
- SMB schools
- Jobs: group classes with caps; substitute teachers; automated instructor payroll; membership/packs management. (Payroll)
- Complexity: parallel rooms; heterogeneous course lengths.
- Outcomes: higher occupancy; transparent payouts; accurate attendance records. (Analytics)
- Modules: Group events, Payroll, Notifications, Finances, Loyalty.
- Networks/franchises
- Jobs: centralized student records; standardized curricula & pricing; chain‑level KPIs; cross‑branch attendance and retention views. (Chain analytics)
- Complexity: multi‑site timetables; teacher allocation.
- Outcomes: improved retention and utilization network‑wide.
- Modules: Chain analytics, Chain client DB, Online booking analytics, Payroll.
Automotive (car wash/detail, body shop, tire fit, inspection, tuning, mechanics, rental)
Reference pages: Auto service, Assign resources, Inventory, Finances, Google Maps booking.
- Solo mechanics/detailers
- Jobs: publish availability on Google/Instagram; reserve a bay or lift automatically with the booking; send estimates/confirmations. (Google Maps booking)
- Complexity: resource-constrained slots (bays, lifts, loaners) per service type. (Assign resources)
- Outcomes: fewer double-bookings; higher bay utilization.
- Modules: Online booking, Resource scheduling, Notifications, Finances.
- SMB shops
- Jobs: parts/consumables control; staff payroll linked to jobs; multi‑channel bookings; deposits for long jobs. (Inventory, Payroll)
- Complexity: diagnostics vs. repair time variance; parts arrival dependencies.
- Outcomes: reduced shortages/theft (>10% consumption reductions possible), faster reconciliations. (Inventory, Finances)
- Modules: Inventory, Payroll, Finances, Notifications.
- Chains
- Jobs: standardized service menus; chain‑level profitability; cross‑site staffing and parts visibility.
- Complexity: multi‑site resource calendars.
- Outcomes: higher throughput with uniform SLAs; cost control chain‑wide.
- Modules: Chain analytics, Inventory, Payroll, Finances.
Domestic services (cleaning, pet care, photo studios, interior design, equipment rental, tech repair, dry cleaning)
Reference pages: Domestic services, Calendar, Inventory, Loyalty.
- Solo operators
- Jobs: self‑service booking; route-friendly slot buffers; reminders; recurring bookings.
- Complexity: variable job durations and travel; consumables per job.
- Outcomes: fewer missed visits; stable repeat schedules.
- Modules: Online booking, Calendar, Notifications, Client base.
- SMB teams
- Jobs: crew scheduling; consumables/kit control; service packs and memberships (e.g., weekly plans); simple payroll. (Inventory, Payroll)
- Complexity: overlapping routes and resource kits.
- Outcomes: less waste (>10% material savings), better on‑time arrivals. (Inventory)
- Modules: Calendar, Inventory, Notifications, Loyalty, Payroll.
- Chains
- Jobs: centralized client records; chain promos; cross‑city operations; fraud/error prevention via logs. (Analytics)
- Complexity: multi‑region crews and inventories.
- Outcomes: consistent CX and margins across branches.
- Modules: Chain analytics, Chain client DB, Inventory, Finances.
Platform policies, data security, and differentiators (apply to all ICPs)
- Customer base protection: Altegio does not promote competitors to your clients; branded booking keeps customers inside your owned channels. See About and Beauty.
- Compliance and trust: GDPR‑aligned privacy; clear roles (you as controller, Altegio as processor); anti‑corruption policy. See Privacy, Anti‑corruption.
- Scale and reliability: 99.98% uptime, >5M monthly bookings, 11,000+ businesses, 85,000 daily specialists. See About.
- Multi‑location excellence: unified client database and chain analytics for services and staff. See Chain client database, Services chain report, Staff chain report.
Implementation tips by ICP
- Activate Google Maps “Book” where supported to capture high‑intent demand. See Book via Google integration.
- Instrument analytics on booking widgets to measure channel ROI and conversion. See Online booking analytics.
- Enforce SMS/WhatsApp confirmations on high‑no‑show segments; tune notification cadences. See Notifications.
- Standardize payroll and rules (tiers, goals, bonuses) to align incentives across staff. See Payroll.
- Use memberships/loyalty to lock in repeat visits and raise LTV; optionally gate booking to active members for classes. See Loyalty, Membership‑gated booking.
