Is Your Customer Base Really Yours? Research on Online Booking Platforms

Booking platforms

In 2024, many businesses have already gained extensive experience with various online booking and business automation solutions. However, business owners have noticed that these platforms drive customers to their own websites or apps, where they promote competitors’ services. We have reviewed the world’s five most widely used solutions: Mindbody, Vagaro, Booksy, Altegio, and Treatwell, and investigated which of them build their business on ‘cannibalizing’ customer bases.