When a business grows beyond a single location, management becomes more complex. Schedules, team members, services, customer records, and analytics all need to be managed centrally without losing visibility into each location. Altegio provides a dedicated chain interface that allows you to manage all locations from one place. In this article, you will find an overview of the tools that are especially important for growing multi-location businesses.
How a chain builds its own booking channel and avoids dependence on aggregators
Many service businesses use marketplaces as an additional channel for attracting clients. But this approach has a fundamental limitation: the client stays on the platform, not within your brand. They see you alongside competitors in a general catalog, choose based on price, and do not build loyalty to a specific chain.
With Altegio, online booking works for your brand: clients book through your website, your social media, maps, or a chain widget. You do not hand over the client’s contact details to a third-party platform, do not compete in someone else’s catalog, and retain full control over communication with your clients.
Chain online booking widget: a single entry point for the entire chain
For businesses with multiple locations, Altegio offers a chain online booking widget. The client opens one form, selects the desired location, service, specialist, and time slot. All bookings are then automatically added to the schedule of the relevant location.
This is especially important for chain operating across several cities or districts. The client sees all locations at once and chooses the most convenient one. The widget can be placed on a website, in social media, on maps, and in the mobile app.
Centralized team management #
Chain team members
In the chain interface, a team member can be assigned to several locations at once. This is convenient when a specialist works at different locations on different days — there is no need to create separate profiles for each location.
Centralized management of services and products #
Chain services #
Services can be created centrally and distributed across the required locations. If some services are the same across all locations, there is no need to recreate them in every location — it is enough to configure them once at the chain level.
If locations are moving to Altegio from other systems, service lists can be easily migrated into the chain without manual entry.
Chain inventory
Products and categories are created at the chain level and distributed across locations. If the same product exists both in the chain and in a separate location, they can be merged. Chain inventory gives you centralized control over stock balances and product movement across all locations.
A single customer database #
A client who visits different locations within the same chain is not duplicated in the database — their history is combined in a single profile. A team member at any location can see the client’s full visit history, preferences, and balance, regardless of which location the client visited.
This makes it possible to provide personalized service across the entire chain and not lose a client if they switch to a different location that is more convenient for them.
Loyalty programs: active across the entire chain
Memberships, certificates, bonus programs, and discount cards are configured centrally and can be valid across all locations at once. A client can purchase a membership at one location and use it at any other. This lowers the barrier to purchase and increases loyalty to the brand as a whole, rather than to a specific location.
Chain analytics: data for each location and for the chain as a whole
This is one of the main tools for chain owners — the ability to see the full picture without manually collecting data from each location.
The key chain analytics report shows key metrics across the entire chain: revenue, average ticket, average occupancy, new, repeat, and lost clients, and booking trends.
Location breakdown allows you to compare the performance of each location over a selected period. You can see which location is growing, which is underperforming, and where revenue is below the chain average.
Daily breakdown shows how revenue, workload, and client traffic change on specific dates for each location. This is useful for analyzing seasonality and the impact of promotions or events.
Breakdown by parameters allows you to choose a single metric, such as average ticket or number of new clients, and track its dynamics across all locations over a selected period.
The chain team member report shows the contribution of each specialist to the chain’s total revenue, including those who work at multiple locations.
The chain services report allows you to see which services sell better at different locations, where there is room for growth, and where it may be worth reviewing pricing or the service mix.
The HR report records team member history across the entire chain: hiring dates, dismissal dates, and filtering by locations and positions.
Revenue plans and daily breakdown help track how well each location is meeting planned targets and where adjustments are needed.
IP telephony and notifications for the chain
In the chain interface, you can configure integration with cloud IP telephony. Incoming calls from clients automatically pull up the client’s profile with visit history across the entire chain. The administrator can immediately see who is calling, which location the client has visited, and what they ordered.
You can also set up pop-up notifications for team members about new calls directly in the interface.
How to get started with chain settings #
All tools for managing the chain are located in the Altegio chain interface. To configure location, team members, services, analytics, and online booking for the chain, use the instructions in the articles from the Altegio Settings for Chain section.
