Online booking: how to attract clients and manage bookings 24/7

Online booking in Altegio allows clients to book services on their own at any time, without calls or administrator involvement. The booking automatically appears in the calendar and syncs with employees’ schedules. The business can accept clients around the clock, even when the team is not working.

All online booking settings are located in the Online Booking section. In this article, you will find an overview of Altegio’s online booking features and examples of how businesses use them in practice.

Your own booking channel without intermediaries
Marketplaces bring in clients, but keep them on their own platform. The client chooses between you and your competitors in the same catalog, while the platform sets the rules.

Altegio online booking works for your brand: the client books directly through your website, social media, maps, or a personal link. You do not compete inside someone else’s catalog, you do not hand the client over to a third-party platform, and you keep full control over communication and booking conditions.

Where to place online booking
The more entry points you have, the easier it is for a new client to book the moment they remember about you. The online booking widget can be connected to Google Maps, Yandex Maps, 2GIS, Instagram, Facebook, and your website. You can also place a personal booking link for a specific specialist in ads, social media, or email campaigns.

For example, a client finds a salon on Google Maps, looks at the photos, and books immediately—without going to the website and without calling. The moment of interest is not lost.

Branded booking page: the first impression before the visit
The online booking page is designed in the brand’s style: logo, brand colors, photos of the interior and work results, company description, promotions and special offers, and a custom domain. The client sees not a standard form, but an extension of your website and your brand.

An empty or generic booking page lowers trust. A branded page works like a storefront—the client understands exactly where they are booking and makes a decision with more confidence.

Customizing the booking flow for your business
The order of steps, required fields, visit rules, phone number confirmation, and consent to personal data processing can all be configured to match the company’s specific processes. The business collects only the information that is actually needed for the visit and does not overload the client with unnecessary steps.

Flexible booking scenarios

Any specialist: the client chooses the time, the system assigns the specialist
If the nearest available slot matters more to the client than a specific specialist, the Any professional mode can be enabled. The client chooses the service and time, and the system automatically assigns an available employee. The schedule fills more evenly, and the client spends less time choosing.

This is especially convenient for barbershops and manicure studios, where clients care more about booking speed than being attached to a specific specialist.

Booking with a specific specialist: a personal link for each team member
For clinics and studios where clients choose specialists deliberately, a separate link can be created for each specialist or doctor. This link can be placed in a “Book a dermatologist” button next to each specialist on the clinic website, or used in ads and email campaigns when the goal is to increase bookings for a specific specialist. The client clicks and lands directly in the schedule of the needed specialist or doctor, without extra steps.

Booking for a specific event: a workshop or group class
For one-time events such as workshops, courses, webinars, or group classes, a separate link is created with the event description, dates, and number of spots. The link is shared in social media, email campaigns, or messengers. The client sees the details and books in one click.

Membership-based booking: only for those who have paid
For studios working with subscriptions or packages, membership-based booking can be enabled. The system automatically checks whether the client has an active membership and enough remaining visits. If the membership has expired or does not apply, booking for the service will be unavailable.

Online payment: fewer cancellations, more stable schedules
A client who has already paid for a visit is much less likely to cancel it. The widget supports online payment directly during booking: either full payment or a prepayment. There are fewer empty slots, and the schedule becomes more predictable.

Selling certificates and memberships online
Clients can buy gift cards and memberships directly through the online booking widget at any time of day. The gift card is sent by email, and the payment is automatically recorded in the system.

For example, a client remembers they need a gift late on Friday evening and buys a massage gift card in a few minutes. The business receives payment without receptionist involvement.

Multilingual widget for an international audience
The interface language automatically adjusts to the client’s device settings or can be selected manually. This is important for businesses in tourist cities or companies working with international clients. The client sees the booking form in their own language and books without barriers.

Online booking for a location chain
For network businesses, a shared chain widget can be created where the client first chooses a location, then a service, professional, and time. All bookings automatically go into the schedule of the correct branch. The client chooses the nearest location and books in one interface. At the same time, the administrator can view the client’s visit history across the whole chain.

Analytics: where clients come from and where they drop off
The widget integrates with analytics services. The business can see how many clients opened the booking form, how many completed the booking, which services are chosen most often, and which sources bring in more clients. If most clients open the form but do not finish the booking, this is a signal to review the number of steps or required fields.

How to set up online booking
To connect the widget, configure its appearance, booking scenarios, payments, and analytics, use the instructions in the articles in these sections.

Updated on April 4, 2026

Couldn’t find a solution?

Have questions?

Text us

Have questions?

Text us