Notifications: how to automate communication with clients and team

The Notifications section in Altegio automates communication with clients and team at every stage of work, from appointment confirmation to repeat-visit invitations. The system sends messages via SMS, email, push notifications, and messengers without administrator involvement.

Notifications for clients

Appointment confirmation: the client knows where and when to come
Immediately after booking through the online form or via an administrator, the client receives a message with the visit details: date, time, service, and specialist. This reduces the number of clarification calls and prevents situations where the client arrives at the wrong time or for the wrong specialist.

Visit reminders: fewer empty slots in the schedule
A missed appointment is a lost slot that usually cannot be filled again. The system sends a reminder at a selected time before the appointment: one day before, a few hours before, or at any other chosen moment. The client sees the message, remembers the appointment, and comes in.

In service businesses, before automatic reminders are introduced, up to 10–20% of clients do not show up for appointments. After enabling notifications via SMS or push, the number of no-shows decreases by 30–40%. For a salon with a busy schedule, this has a direct impact on monthly revenue.

Change alerts: the client does not learn about a reschedule on the day of the appointment
When a booking changes—time, specialist, or service composition—the system immediately sends the client updated information. The client does not arrive at the old time, does not find out about a specialist change at the last minute, and does not leave a negative review because of confusion that could easily have been prevented.

Bringing clients back without administrator involvement
If a client cancels or does not show up, the system automatically sends them an invitation to book again after a set period of time, but only if they do not have future bookings. The administrator does not need to track this manually. Some clients who would otherwise simply disappear return on their own.

Review requests: specialists’ reputation is built automatically
After the visit is completed, the system sends the client a message asking them to rate the specialist’s work. The client follows the link and leaves a review in just a few seconds. Reviews are displayed in online booking when choosing a specialist, which helps new clients see ratings and make booking decisions with more confidence.

The more reviews a specialist has, the higher the booking conversion for that specialist.
If necessary, a review can be hidden from online booking.

Personal messages: the client feels remembered
The system automatically sends birthday greetings, bonus accrual notifications, reminders about an expiring discount, or invitations for a repeat visit. The client receives the message at the right moment and perceives it as care rather than a mass mailing.

For example, a client receives a birthday greeting and a personalized offer a week before the celebration. For many, this becomes a reason to book styling, a manicure, or a beauty treatment and get ready for the occasion. Everything happens automatically, without calls or manual work from the administrator.

Notifications for the team

Specialists and administrators are always aware of changes
When a client reschedules or cancels an appointment through the online form, the specialist immediately receives a push notification in the mobile app. The specialist does not prepare for a visit that will not happen and does not find out about the cancellation afterward from the administrator.

Notification center: all schedule events in one place
The digital calendar interface collects all notifications: new bookings, reschedules, cancellations, QR-code payments, and incoming calls. Each notification is clickable, so the administrator can click it and immediately open the visit card.

For example, a client reschedules through the online widget on Sunday evening. On Monday morning, the administrator opens the calendar and immediately sees the change, without needing to manually check every booking.

Delivery channels: choose based on the task and audience
SMS is suitable for important notifications, such as booking confirmations and visit reminders. It is delivered even without internet access.

Email is used for more detailed messages and is sent free of charge directly from the system.

Push notifications are available if the company has a branded mobile app or Altegio.me connected. This is a free channel for clients and team members.

Messengers—WhatsApp, Telegram, Viber, and others—are connected through integrations.

For each notification type, you can configure channel priority. For example, an SMS is sent first, and if it is not delivered, an email is sent automatically. This way, the client receives the message in any case.

How to configure notifications
To set up automatic notifications for clients and team members, choose delivery channels, and connect messengers, use the instructions in the articles in these sections.

Updated on April 3, 2026

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