In this article, we will explain how to set up Facebook Pixel for the Altegio online booking widget and which events it tracks for more detailed analytics.
Facebook Pixel setup #
To integrate Facebook Pixel with your Altegio online booking widget, follow these steps:
Get your Pixel ID:
- Log in to your Facebook Business Manager account.
- Go to the Pixels section in Events Manager.
- Copy your Facebook Pixel ID.
Add the Pixel ID in Altegio:
- Go to your Altegio account.
- In the widget settings, find the section where you can add your Facebook Pixel ID. To do this, go to Online booking > Online booking links, open the link settings by clicking its name or the Configure button, then scroll to the Analytics block.
- Paste the Pixel ID into the designated field.
Once the Pixel ID is added, the integration is complete, and your widget will start sending data to Facebook for analytics and retargeting.
Events tracked by Facebook Pixel #
After you set up Facebook Pixel, it will track various events related to your online booking widget. These events help you understand user behavior and improve your marketing efforts.
For a detailed list of events and their descriptions, refer to the separate article Description of analytics events.
How to use the data #
The data collected via Facebook Pixel will help you:
- Track conversions from ads to bookings.
- Retarget users who did not complete the booking process.
- Optimize ad campaigns based on user actions on your website.
By using this data, you can improve your marketing strategies and gain deeper insights into customer behavior.
