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- Clients send 27% of messages before 9:00 or after 19:00. Add Saturday and Sunday daytime, and 43% arrive outside weekday working hours.<\/li>\n
- Of 6,182 conversations started outside working hours, 442 (7%) went unanswered: neither staff nor AI replied. In another 1,900, only the AI replied.<\/li>\n
- Half of staff first replies arrive within 7 minutes, but one in ten comes more than 17 hours later: without AI, an evening message waits until morning. An auto-reply with an online booking link solves part of the problem for free; an AI receptionist replies and books at any hour.<\/li>\n<\/ol>\n\n72,084<\/strong>client messages, 50 salons<\/span><\/div>\n27%<\/strong>arrived before 9:00 or after 19:00<\/span><\/div>\n43%<\/strong>outside weekdays 9:00–19:00<\/span><\/div>\n442<\/strong>conversations went unanswered<\/span><\/div>\n<\/div>\n
In this article<\/h2>\n
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- Where the data comes from<\/a><\/li>\n
- When do clients message a beauty salon?<\/a><\/li>\n
- How many messages arrive at weekends?<\/a><\/li>\n
- How many salon clients go unanswered?<\/a><\/li>\n
- How fast do salon staff reply to clients?<\/a><\/li>\n
- What do unanswered messages cost?<\/a><\/li>\n
- Which messengers do salon clients use?<\/a><\/li>\n
- How to reply to beauty salon clients after hours<\/a><\/li>\n
- What this looks like in an eight-salon chain<\/a><\/li>\n
- Frequently asked questions<\/a><\/li>\n<\/ul>\n
Where the data comes from<\/h2>\n
This is not a survey or a market estimate. We took 50 beauty salons that work on the Solwees platform and all their client conversations for August 2026: nails, hair, cosmetology, laser hair removal and barbershops. Some of these salons use an AI receptionist; in the rest, staff reply themselves from a shared inbox.<\/p>\n
Every message is assigned to an hour in the salon’s local time. Ukraine, Spain, Uzbekistan, Hungary, the UAE, Germany, Bosnia and Herzegovina, Serbia, the Netherlands and Slovakia each count in their own time zone, not in UTC.<\/p>\n
\nWindow:<\/strong> 1–31 August 2026. 50 salons, 14,662 conversations, 72,084 client messages, 30,769 AI replies, 56,614 staff messages. A conversation is one client’s thread in one channel. Working hours: Monday to Friday, 9:00–19:00 local time; everything else, including whole weekends, counts as outside working hours. Percentages are rounded so that each table adds up to 100%.<\/p>\n<\/div>\n
When do clients message a beauty salon?<\/h2>\n
The chart shows how many messages arrive in each hour of the day. Dark bars mark the hours before 9:00 and after 19:00.<\/p>\n
![\"Bar](\"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/10\/solwees-a1-messages-by-hour.png\")
<\/figure>\nPeak at 12:00: 6,077 messages. From 10:00 to 16:00 there is a plateau of 5,252 to 6,077 an hour. Dark bars add up to 19,550 messages, or 27%. The chart combines all days of the week, weekends included.<\/p>\n
Three things stand out.<\/p>\n
Morning starts before opening.<\/strong> From 6:00 to 9:00, 4,725 messages arrive, 7% of the total. People write on their way to work while they still remember they wanted to book. If the salon opens at 9:00, such a message waits up to three hours.<\/p>\n
The evening doesn’t end at 19:00.<\/strong> From 19:00 to midnight, 13,055 messages arrive, 18% of the volume, almost three times the whole pre-opening morning. At 19:00 there are 3,636 messages, at 20:00 another 3,252, and at 23:00 still 1,407.<\/p>\n
The night isn’t empty.<\/strong> From midnight to 6:00, 1,770 messages arrive, 2% of the volume. Not many, but in the morning that client will first see either a reply or silence.<\/p>\n
How many messages arrive at weekends?<\/h2>\n
Saturday and Sunday bring 21% of messages, one in five. Many salons are open on Saturday, so weekends have their own row in the table. If your salon works on Saturdays, look at the 27% rather than the 43%. Even on a working Saturday, the receptionist is often alone at the desk and busy with clients.<\/p>\n
\n - When do clients message a beauty salon?<\/a><\/li>\n
- Where the data comes from<\/a><\/li>\n
![\"Of](\"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/10\/solwees-a1-who-replied-outside-hours.png\")
<\/figure>\n