{"id":20131,"date":"2024-08-18T09:17:00","date_gmt":"2024-08-18T09:17:00","guid":{"rendered":"https:\/\/alteg.io\/blog\/privlechenie-novyh-klientov-referalnye-i-programmy-loyalnosti\/"},"modified":"2026-07-08T07:24:43","modified_gmt":"2026-07-08T07:24:43","slug":"privlechenie-novyh-klientov-referalnye-i-programmy-loyalnosti","status":"publish","type":"post","link":"https:\/\/alteg.io\/ru\/blog\/privlechenie-novyh-klientov-referalnye-i-programmy-loyalnosti\/","title":{"rendered":"\u041f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432: \u043a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u0444\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Referral and loyalty programs are highly effective strategies not only for attracting new customers but also for enhancing the loyalty of current ones. These programs often prove more cost-effective than traditional advertising methods.<\/p>\n\n<p class=\"wp-block-paragraph\"><br \/>In this guide, we&#8217;ll explain how to implement successful referral and loyalty programs, illustrated with an example from a client known as <strong>FlexGym<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\">Setting Up a Referral Program<\/h2>\n\n<p class=\"wp-block-paragraph\">FlexGym has effectively engaged its existing clientele in a referral initiative. Here\u2019s how it works: when a current client refers someone new, they receive a 5% cashback on their bonus account. This virtual currency can then be used for future session payments.<\/p>\n\n<p class=\"wp-block-paragraph\">Importantly, cashback rewards accrue not only for the referral but also for every session the new client attends. If a client refers enough new customers, they could potentially train for free. Additionally, new clients are welcomed with an initial bonus of <strong>$100<\/strong> credited to their accounts.<\/p>\n\n<p class=\"wp-block-paragraph\">To initiate such a program, navigate to the <strong>\u201cLoyalty\u201d -&gt; \u201cReferral program\u201d<\/strong> section and complete the necessary fields.<\/p>\n\n<h2 class=\"wp-block-heading\">Developing a Loyalty Program<\/h2>\n\n<p class=\"wp-block-paragraph\">It\u2019s crucial to design a compelling loyalty program that offers valuable bonuses, encouraging customers to stay rather than switch to competitors. FlexGym has utilized the full spectrum of loyalty options.<\/p>\n\n<h3 class=\"wp-block-heading\">Cumulative Cashback<\/h3>\n\n<p class=\"wp-block-paragraph\">Clients earn cashback on every payment made towards workouts, with the percentage varying from <strong>3% to 15%<\/strong> based on the total spent. This cashback accumulates on a bonus card, which can be used to cover up to <strong>50%<\/strong> of subsequent session costs, with a minimum spend of <strong>$50<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\">Training Memberships<\/h3>\n\n<p class=\"wp-block-paragraph\">FlexGym offers more economical options through training memberships compared to single-session payments. These memberships, such as a <strong>5-session membership<\/strong> valid for 90 days and a <strong>10-session membership<\/strong> valid for 180 days, offer a reduced rate per session, providing both savings and an incentive for frequent visits.<\/p>\n\n<h3 class=\"wp-block-heading\">Gift Cards<\/h3>\n\n<p class=\"wp-block-paragraph\">Available in denominations of <strong>$20, $50, and $100<\/strong>, these cards can be purchased and given as gifts. They remain valid for 180 days from the purchase date and are redeemable in a single transaction.<\/p>\n\n<h3 class=\"wp-block-heading\">Trial Sessions<\/h3>\n\n<p class=\"wp-block-paragraph\">Recognizing that potential clients may need more than reviews and recommendations, FlexGym offers <strong>trial sessions at a 50% discount<\/strong>. This allows newcomers to experience a workout firsthand and decide if the gym meets their needs.<br \/><\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n<p class=\"wp-block-paragraph\">FlexGym\u2019s case demonstrates how <strong>Altegio<\/strong> can be used to establish and manage a comprehensive customer loyalty program effectively. All settings can be configured under the <strong>\u201cLoyalty\u201d<\/strong> section of the Altegio chain interface.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0440\u0435\u0444\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u043a\u0435\u0439\u0441\u0430 FlexGym \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b Altegio.<\/p>\n","protected":false},"author":6,"featured_media":20134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[235],"tags":[],"class_list":["post-20131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klienty"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041a\u0430\u043a \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0440\u0435\u0444\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c \u0438 \u043a\u044d\u0448\u0431\u0435\u043a\u0430. \u041f\u043e\u0448\u0430\u0433\u043e\u0432\u044b\u0439 \u043a\u0435\u0439\u0441 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0432 Altegio.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Andrei Kuzniatsou\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/alteg.io\/ru\/blog\/privlechenie-novyh-klientov-referalnye-i-programmy-loyalnosti\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"ru_RU\" \/>\n\t\t<meta property=\"og:site_name\" content=\"The Altegio Times - Online Booking and Business Management Media\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u041f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432: \u043a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u0444\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0435...\" \/>\n\t\t<meta property=\"og:description\" content=\"\u041a\u0430\u043a \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0440\u0435\u0444\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c \u0438 \u043a\u044d\u0448\u0431\u0435\u043a\u0430. \u041f\u043e\u0448\u0430\u0433\u043e\u0432\u044b\u0439 \u043a\u0435\u0439\u0441 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0432 Altegio.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/alteg.io\/ru\/blog\/privlechenie-novyh-klientov-referalnye-i-programmy-loyalnosti\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-08-18T09:17:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-08T07:24:43+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u041f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432: \u043a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u0444\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0435...\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u041a\u0430\u043a \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0440\u0435\u0444\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c \u0438 \u043a\u044d\u0448\u0431\u0435\u043a\u0430. \u041f\u043e\u0448\u0430\u0433\u043e\u0432\u044b\u0439 \u043a\u0435\u0439\u0441 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0432 Altegio.\" \/>\n\t\t<script type=\"application\/ld+json\" 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