{"id":19195,"date":"2025-11-11T13:05:00","date_gmt":"2025-11-11T13:05:00","guid":{"rendered":"https:\/\/alteg.io\/blog\/marketplejsy-protiv-sistem-zapisi-2025\/"},"modified":"2025-11-11T13:05:00","modified_gmt":"2025-11-11T13:05:00","slug":"marketplejsy-protiv-sistem-zapisi-2025","status":"publish","type":"post","link":"https:\/\/alteg.io\/ru\/blog\/marketplejsy-protiv-sistem-zapisi-2025\/","title":{"rendered":"\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b-\u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b \u043f\u0440\u043e\u0442\u0438\u0432 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0437\u0430\u043f\u0438\u0441\u0438 (2025): \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438, \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 ERP, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430 \u0441\u0435\u0442\u0435\u0439 \u0438 \u0432\u043b\u0430\u0434\u0435\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u043c\u0438"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n<p class=\"wp-block-paragraph\">Selecting an online booking\/scheduling platform is not only a feature decision\u2014it is a business model decision. This page compares marketplace\u2011based platforms (that aggregate many providers and often charge commissions) versus non\u2011marketplace tools (that sell software only). It focuses on five evaluation dimensions: commissions\/marketplace exposure, breadth of ERP modules, chain\/multi\u2011location support, client data ownership, and branding.<\/p>\n\n<h2 class=\"wp-block-heading\">Taxonomy used in this comparison<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Marketplace platforms: discovery marketplaces that list many businesses, drive demand, and typically expose your clients to competing offers inside the same app.<\/li>\n\n\n\n<li>Non\u2011marketplace scheduling tools: standalone scheduling products that do not operate a consumer marketplace; some are lightweight meeting schedulers and others are full ERPs.<\/li>\n\n\n\n<li>Evaluation dimensions:<\/li>\n<\/ul>\n\n<ol class=\"wp-block-list\">\n<li>Commissions and client marketplace exposure<\/li>\n\n\n\n<li>ERP breadth (CRM, finance, payroll, inventory, loyalty, analytics)<\/li>\n\n\n\n<li>Chain\/multi\u2011location support<\/li>\n\n\n\n<li>Client data ownership\/usage<\/li>\n\n\n\n<li>Branding control (white\u2011label apps\/widgets).<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Marketplace platforms (profiles and sources)<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Mindbody: subscription fees plus commissions (commonly 2\u201310%) and promotion of ClassPass within the ecosystem; operates a marketplace that can surface competitors to your clients. Sources: Voximplant review of booking platforms; Altegio research note on marketplace cannibalization. Voximplant analysis, <a href=\"https:\/\/alteg.io\/en\/blog\/is-your-customer-base-really-yours-research-on-online-booking-platforms\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Altegio research blog<\/mark><\/a>.<\/li>\n\n\n\n<li>Treatwell: marketplace model with commissions reported up to 20% and discount pressure to win in\u2011app visibility. Source: Voximplant analysis.<\/li>\n\n\n\n<li>Booksy: marketplace with in\u2011app competitive offers and customer base sharing mechanics. Sources: Voximplant analysis, <a href=\"https:\/\/alteg.io\/en\/blog\/is-your-customer-base-really-yours-research-on-online-booking-platforms\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Altegio research blog<\/mark><\/a>.<\/li>\n\n\n\n<li>Vagaro: marketplace exposure plus subscription; customers browsing in the app can see other providers. Sources: Voximplant analysis, <a href=\"https:\/\/alteg.io\/en\/blog\/is-your-customer-base-really-yours-research-on-online-booking-platforms\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Altegio research blog<\/mark><\/a>.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Notes<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Commission rates and commercial terms vary by region, plan, and time; verify on each vendor\u2019s pricing page before purchase. (Prices cited in sources above were current to 2024\u20132025.)<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Non\u2011marketplace scheduling tools (profiles and sources)<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Calendly: lightweight meeting scheduling (strong personal\/teams use cases) with paid tiers from ~$8\/user\/month as referenced by third\u2011party overviews. Source: Albato comparison.<\/li>\n\n\n\n<li>Acuity Scheduling (Squarespace): SMB scheduling with integrated payments; plans from ~$15\/month (per Albato). Source: Albato comparison.<\/li>\n\n\n\n<li>Setmore, SimplyBook.me: SMB schedulers with paid plans near ~$9\u2013$10\/month and common features like reminders and online payments. Source: Albato comparison.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Positioning note<\/p>\n\n<ul class=\"wp-block-list\">\n<li>These tools do not run consumer marketplaces, but they also generally do not offer end\u2011to\u2011end ERP depth (payroll, inventory, chain analytics) that appointment\u2011heavy service businesses often need.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Where Altegio fits (non\u2011marketplace ERP)<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Model: Altegio is a non\u2011marketplace, commission\u2011free SaaS platform; it does not promote competitors to your customers and emphasizes client\u2011base protection. Sources: <a href=\"https:\/\/alteg.io\/en\/info\/about\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">About\/Company<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/industries\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Industries overview<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/online-booking\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Online booking<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/blog\/is-your-customer-base-really-yours-research-on-online-booking-platforms\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Customer\u2011base research<\/mark><\/a>.<\/li>\n\n\n\n<li>ERP breadth (examples with documentation):<\/li>\n\n\n\n<li>Online booking widgets, social\/Maps integrations, analytics events. <a href=\"https:\/\/alteg.io\/EN\/online-booking\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Online booking<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905099766557-online-booking-analytics\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Widget analytics<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904093304605-altegio-online-booking-on-google-maps\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Book via Google Maps<\/mark><\/a>.<\/li>\n\n\n\n<li>Scheduling calendar with complex services and real\u2011time sync. <a href=\"https:\/\/alteg.io\/en\/electronic-schedule\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Electronic schedule<\/mark><\/a>.<\/li>\n\n\n\n<li>CRM\/client base with multi\u2011location de\u2011duplication and segmentation. <a href=\"https:\/\/alteg.io\/en\/client-base\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Client base<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905437905565-chain-client-database\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Chain client database<\/mark><\/a>.<\/li>\n\n\n\n<li>Loyalty (discount\/bonus\/referral), gift cards, memberships. <a href=\"https:\/\/alteg.io\/en\/loyalty-program\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Loyalty program<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905865419293\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Referral program<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4906028682781-report-on-gift-cards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Gift card report<\/mark><\/a>.<\/li>\n\n\n\n<li>Finance and accounting with daily\/annual reporting and discrepancy controls. <a href=\"https:\/\/alteg.io\/en\/finances-and-accounting\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Finances &amp; accounting<\/mark><\/a>.<\/li>\n\n\n\n<li>Payroll with flexible rules and daily calculations. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/payroll\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Payroll overview<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4867576264989-daily-calculation\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Daily calculation<\/mark><\/a>.<\/li>\n\n\n\n<li>Inventory with write\u2011offs per service, barcode, and reports. <a href=\"https:\/\/alteg.io\/en\/inventory-control\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Inventory control<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4860108060317-inventory-balance\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Inventory balance report<\/mark><\/a>.<\/li>\n\n\n\n<li>Notifications across WhatsApp\/SMS\/Email\/Push to cut late arrivals. <a href=\"https:\/\/alteg.io\/en\/sms-and-email-notification\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Notifications<\/mark><\/a>.<\/li>\n\n\n\n<li>Open API and integration marketplace. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/business-setup\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Support hub<\/mark><\/a>.<\/li>\n\n\n\n<li>Chain\/multi\u2011location capabilities: unified client\/staff\/services, chain analytics, consolidated reporting. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/chains-settings\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Chain settings<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905592688413-services-chain-report\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Chain analytics<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905620158621-staff-chain-report\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Staff chain report<\/mark><\/a>.<\/li>\n\n\n\n<li>Data ownership and compliance: Altegio acts as processor for client data with GDPR\u2011aligned policies; businesses are data controllers. <a href=\"https:\/\/alteg.io\/en\/info\/privacy\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Privacy policy<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/info\/license\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">EU license terms<\/mark><\/a>.<\/li>\n\n\n\n<li>Branding control: customizable widgets and branded customer apps without competitor ads; Aunio\/client apps keep clients inside your brand context. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4897209017757-customizing-the-new-online-booking-widget\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Online booking customization<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/info\/cookie-policy\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Cookie\u2011policy page noting Aunio\/app<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4919701607709-altegio-mobile-app-global\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Mobile app program<\/mark><\/a>.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Summary table (category\u2011level comparison)<\/h2>\n\n<p class=\"wp-block-paragraph\">Sources for claims in the table: marketplace exposure\/commissions (Voximplant); non\u2011marketplace pricing scope (Albato); Altegio capabilities and policies (<a href=\"https:\/\/alteg.io\/en\/info\/about\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">About<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/info\/privacy\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Privacy<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/industries\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">ERP modules<\/mark><\/a>).<\/p>\n\n<h2 class=\"wp-block-heading\">How to choose (decision guide)<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>You prioritize new\u2011client discovery and accept commissions\/exposure trade\u2011offs: a marketplace may fit. Validate fee impact and whether ads for competitors appear in your client\u2019s app journey (see vendor docs and Voximplant review).<\/li>\n\n\n\n<li>You need simple meeting scheduling for sales\/CS: a lightweight tool like Calendly\/Acuity is cost\u2011effective; confirm integrations and admin controls (see Albato comparison).<\/li>\n\n\n\n<li>You run an appointment\u2011heavy service business (beauty, healthcare, fitness, education, auto, domestic) and need ERP depth with chain governance: consider a non\u2011marketplace ERP like Altegio; audit required modules via primary docs: booking, CRM, loyalty, finance, payroll, inventory, analytics (links above).<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Due\u2011diligence checklist (with primary documentation)<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Commissions and marketplace exposure: confirm written pricing\/commission terms; check whether competitor listings appear in the client app. Voximplant analysis.<\/li>\n\n\n\n<li>Client data ownership\/processing: read privacy\/terms to understand controller\/processor roles and permitted data reuse. <a href=\"https:\/\/alteg.io\/en\/info\/privacy\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Altegio privacy<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/info\/license\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">License<\/mark><\/a>.<\/li>\n\n\n\n<li>Chain capabilities: unified client records, staff unification, chain analytics, and exports. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905437905565-chain-client-database\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Chain client DB<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905592688413-services-chain-report\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Services chain report<\/mark><\/a>.<\/li>\n\n\n\n<li>ERP breadth validation:<\/li>\n\n\n\n<li>Finance: daily reports, discrepancy checks. <a href=\"https:\/\/alteg.io\/en\/finances-and-accounting\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Finances<\/mark><\/a>.<\/li>\n\n\n\n<li>Payroll: calculation rules and daily accruals. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/payroll\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Payroll module<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4867576264989-daily-calculation\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Daily calc<\/mark><\/a>.<\/li>\n\n\n\n<li>Inventory: automated write\u2011offs per service, barcode, reports. <a href=\"https:\/\/alteg.io\/en\/inventory-control\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Inventory control<\/mark><\/a>.<\/li>\n\n\n\n<li>Loyalty\/referrals\/memberships: configuration and reporting. <a href=\"https:\/\/alteg.io\/en\/loyalty-program\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Loyalty program<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905865419293\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Referral<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4906028682781-report-on-gift-cards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Gift cards report<\/mark><\/a>.<\/li>\n\n\n\n<li>Branding: confirm ability to deploy branded widgets\/apps without third\u2011party promotions. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4897209017757-customizing-the-new-online-booking-widget\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Widget customization<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4919701607709-altegio-mobile-app-global\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Mobile app<\/mark><\/a>.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Notes on recency and variability<\/h2>\n\n<p class=\"wp-block-paragraph\">Commercial terms (commissions, plan prices, app store fees) can change frequently by country and vertical. All third\u2011party figures referenced here reflect sources available through October 23, 2025; verify directly with each vendor before committing.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0421\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u043e\u043d\u043b\u0430\u0439\u043d-\u0437\u0430\u043f\u0438\u0441\u0438: \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b (\u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438, \u043f\u043e\u043a\u0430\u0437 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u0432\u0430\u0448\u0438\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c) \u043f\u0440\u043e\u0442\u0438\u0432 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0445 ERP-\u0441\u0438\u0441\u0442\u0435\u043c \u0432\u0440\u043e\u0434\u0435 Altegio (\u0437\u0430\u0449\u0438\u0442\u0430 \u0431\u0430\u0437\u044b, \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0439 \u0437\u0430 \u0437\u0430\u043f\u0438\u0441\u044c, \u043f\u043e\u043b\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043d\u0430\u0434 \u0431\u0440\u0435\u043d\u0434\u043e\u043c).<\/p>\n","protected":false},"author":19,"featured_media":19648,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[235,229,232],"tags":[],"class_list":["post-19195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klienty","category-upravlenie","category-finansy"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - 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\u0434\u0430\u043d\u043d\u044b\u043c\u0438","author":{"@id":"https:\/\/alteg.io\/ru\/blog\/author\/teodor-drobcsak\/#author"},"publisher":{"@id":"https:\/\/alteg.io\/ru\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/01\/17573-marketplejsy-protiv-sistem-zapisi-2025-editorial-v2.webp","width":1376,"height":768,"caption":"\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b-\u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b \u043f\u0440\u043e\u0442\u0438\u0432 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0437\u0430\u043f\u0438\u0441\u0438 (2025): \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438, \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 ERP, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430 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\u0437\u0430\u043f\u0438\u0441\u0438 (2025)","description":"\u0412\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0437\u0430\u043f\u0438\u0441\u0438? \u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b (\u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438, \u043f\u043e\u043a\u0430\u0437 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432) \u0438 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0435 ERP-\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0432\u0440\u043e\u0434\u0435 Altegio (\u0437\u0430\u0449\u0438\u0442\u0430 \u0431\u0430\u0437\u044b, \u0431\u0435\u0437 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0439 \u0437\u0430 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Media","og:type":"article","og:title":"\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b-\u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b \u043f\u0440\u043e\u0442\u0438\u0432 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0437\u0430\u043f\u0438\u0441\u0438 (2025)","og:description":"\u0412\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0437\u0430\u043f\u0438\u0441\u0438? \u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b (\u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438, \u043f\u043e\u043a\u0430\u0437 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432) \u0438 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0435 ERP-\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0432\u0440\u043e\u0434\u0435 Altegio (\u0437\u0430\u0449\u0438\u0442\u0430 \u0431\u0430\u0437\u044b, \u0431\u0435\u0437 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0439 \u0437\u0430 \u0437\u0430\u043f\u0438\u0441\u044c).","og:url":"https:\/\/alteg.io\/ru\/blog\/marketplejsy-protiv-sistem-zapisi-2025\/","article:published_time":"2025-11-11T13:05:00+00:00","article:modified_time":"2025-11-11T13:05:00+00:00","twitter:card":"summary_large_image","twitter:title":"\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b-\u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b \u043f\u0440\u043e\u0442\u0438\u0432 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0437\u0430\u043f\u0438\u0441\u0438 (2025)","twitter:description":"\u0412\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0437\u0430\u043f\u0438\u0441\u0438? \u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b (\u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438, \u043f\u043e\u043a\u0430\u0437 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432) \u0438 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0435 ERP-\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0432\u0440\u043e\u0434\u0435 Altegio (\u0437\u0430\u0449\u0438\u0442\u0430 \u0431\u0430\u0437\u044b, \u0431\u0435\u0437 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0439 \u0437\u0430 \u0437\u0430\u043f\u0438\u0441\u044c)."},"aioseo_meta_data":{"post_id":"19195","title":"\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b-\u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b \u043f\u0440\u043e\u0442\u0438\u0432 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0437\u0430\u043f\u0438\u0441\u0438 (2025)","description":"\u0412\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0437\u0430\u043f\u0438\u0441\u0438? \u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b (\u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438, \u043f\u043e\u043a\u0430\u0437 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432) \u0438 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0435 ERP-\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0432\u0440\u043e\u0434\u0435 Altegio (\u0437\u0430\u0449\u0438\u0442\u0430 \u0431\u0430\u0437\u044b, \u0431\u0435\u0437 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0439 \u0437\u0430 \u0437\u0430\u043f\u0438\u0441\u044c).","keywords":null,"keyphrases":null,"canonical_url":null,"og_title":"\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b-\u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b \u043f\u0440\u043e\u0442\u0438\u0432 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0437\u0430\u043f\u0438\u0441\u0438 (2025)","og_description":"\u0412\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0437\u0430\u043f\u0438\u0441\u0438? \u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b (\u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438, \u043f\u043e\u043a\u0430\u0437 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432) \u0438 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0435 ERP-\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0432\u0440\u043e\u0434\u0435 Altegio (\u0437\u0430\u0449\u0438\u0442\u0430 \u0431\u0430\u0437\u044b, \u0431\u0435\u0437 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0439 \u0437\u0430 \u0437\u0430\u043f\u0438\u0441\u044c).","og_object_type":"default","og_image_type":"default","og_image_custom_url":null,"og_image_custom_fields":null,"og_custom_image_width":null,"og_custom_image_height":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":true,"twitter_card":"default","twitter_image_type":"default","twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":"\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b-\u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b \u043f\u0440\u043e\u0442\u0438\u0432 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0437\u0430\u043f\u0438\u0441\u0438 (2025)","twitter_description":"\u0412\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0437\u0430\u043f\u0438\u0441\u0438? \u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b (\u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438, \u043f\u043e\u043a\u0430\u0437 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432) \u0438 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0435 ERP-\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0432\u0440\u043e\u0434\u0435 Altegio (\u0437\u0430\u0449\u0438\u0442\u0430 \u0431\u0430\u0437\u044b, \u0431\u0435\u0437 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0439 \u0437\u0430 \u0437\u0430\u043f\u0438\u0441\u044c).","schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","tabs":null,"priority":null,"frequency":null,"local_seo":null,"created":"2026-06-18 20:39:17","updated":"2026-07-07 17:45:57","seo_analyzer_scan_date":"2026-07-04 11:39:34","primary_term":null,"og_image_url":null,"og_image_width":null,"og_image_height":null,"twitter_image_url":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"limit_modified_date":false,"ai":null,"breadcrumb_settings":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/alteg.io\/ru\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/alteg.io\/ru\/blog\/category\/upravlenie\/\" title=\"\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\">\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\t\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b-\u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b \u043f\u0440\u043e\u0442\u0438\u0432 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0437\u0430\u043f\u0438\u0441\u0438 (2025): \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438, \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 ERP, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430 \u0441\u0435\u0442\u0435\u0439 \u0438 \u0432\u043b\u0430\u0434\u0435\u043d\u0438\u0435 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\u0434\u0430\u043d\u043d\u044b\u043c\u0438","link":"https:\/\/alteg.io\/ru\/blog\/marketplejsy-protiv-sistem-zapisi-2025\/"}],"_links":{"self":[{"href":"https:\/\/alteg.io\/ru\/blog\/wp-json\/wp\/v2\/posts\/19195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alteg.io\/ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alteg.io\/ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alteg.io\/ru\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/alteg.io\/ru\/blog\/wp-json\/wp\/v2\/comments?post=19195"}],"version-history":[{"count":3,"href":"https:\/\/alteg.io\/ru\/blog\/wp-json\/wp\/v2\/posts\/19195\/revisions"}],"predecessor-version":[{"id":21832,"href":"https:\/\/alteg.io\/ru\/blog\/wp-json\/wp\/v2\/posts\/19195\/revisions\/21832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alteg.io\/ru\/blog\/wp-json\/wp\/v2\/media\/19648"}],"wp:attachment":[{"href":"https:\/\/alteg.io\/ru\/blog\/wp-json\/wp\/v2\/media?parent=19195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alteg.io\/ru\/blog\/wp-json\/wp\/v2\/categories?post=19195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alteg.io\/ru\/blog\/wp-json\/wp\/v2\/tags?post=19195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}