{"id":4046,"date":"2024-11-23T04:57:59","date_gmt":"2024-11-23T04:57:59","guid":{"rendered":"https:\/\/support-landing.altegio.cloud\/support\/4904240568989\/"},"modified":"2024-12-20T14:41:07","modified_gmt":"2024-12-20T14:41:07","password":"","slug":"4904240568989","status":"publish","type":"docs","link":"https:\/\/alteg.io\/pt\/support\/knowledge-base\/4904240568989\/","title":{"rendered":"Definindo o per\u00edodo de perda de clientes"},"content":{"rendered":"<p>Para definir o per\u00edodo para considerar os clientes perdidos, v\u00e1 para a se\u00e7\u00e3o <strong>Estat\u00edsticas e relat\u00f3rios &gt; Configura\u00e7\u00f5es<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alteg.io\/support\/wp-content\/uploads\/2024\/12\/7180310087965-1000x388.png\" alt=\"Sem_t_tulo.png\"><\/p>\n<p>\u00a0<\/p>\n<div class=\"article-body markdown\">\n<p>O per\u00edodo de perda do cliente \u00e9 usado para calcular as seguintes m\u00e9tricas:<\/p>\n<p>A m\u00e9trica de clientes perdidos na se\u00e7\u00e3o Estat\u00edsticas e relat\u00f3rios \u2013 M\u00e9tricas b\u00e1sicas.<br \/>A taxa de reten\u00e7\u00e3o de clientes na se\u00e7\u00e3o Estat\u00edsticas e relat\u00f3rios\u2013 Relat\u00f3rios \u2013 Reten\u00e7\u00e3o de clientes.<\/p>\n<p>A m\u00e9trica de clientes perdidos exibe o n\u00famero de clientes que n\u00e3o fizeram visitas por um determinado n\u00famero de dias. Esse n\u00famero de dias \u00e9 configurado na se\u00e7\u00e3o Configura\u00e7\u00f5es &#8211; Reten\u00e7\u00e3o. A taxa de reten\u00e7\u00e3o de clientes \u00e9 a porcentagem dos clientes que fizeram visitas no per\u00edodo anterior e retornaram no per\u00edodo atual. Esse per\u00edodo anterior \u00e9 igual \u00e0 configura\u00e7\u00e3o Per\u00edodo de perda nesta se\u00e7\u00e3o.<\/p>\n<p>Essas configura\u00e7\u00f5es permitem especificar quando o sistema come\u00e7a a considerar os clientes perdidos na sua rede, ou seja, se eles n\u00e3o visitam nenhum dos locais. Os clientes podem ser perdidos no local se deixarem de visit\u00e1-lo, mas n\u00e3o perdidos na rede, pois visitam outro local (em caso de mudan\u00e7a).<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Para definir o per\u00edodo para considerar os clientes perdidos, v\u00e1 para a se\u00e7\u00e3o Estat\u00edsticas e relat\u00f3rios &gt; Configura\u00e7\u00f5es. \u00a0 O per\u00edodo de perda do cliente \u00e9 usado para calcular as seguintes m\u00e9tricas: A m\u00e9trica de clientes perdidos na se\u00e7\u00e3o Estat\u00edsticas e relat\u00f3rios \u2013 M\u00e9tricas b\u00e1sicas.A taxa de reten\u00e7\u00e3o de clientes na se\u00e7\u00e3o Estat\u00edsticas e relat\u00f3rios\u2013&hellip; <a class=\"more-link\" href=\"https:\/\/alteg.io\/pt\/support\/knowledge-base\/4904240568989\/\">Continue reading <span class=\"screen-reader-text\">Definindo o per\u00edodo de perda de clientes<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[374],"doc_tag":[1795,1513,1825,1258,1258,1273,1498],"class_list":{"0":"post-4046","1":"docs","2":"type-docs","3":"status-publish","4":"hentry","5":"doc_category-configuracoes-das-estatisticas","6":"doc_tag-analise-pt-br","7":"doc_tag-cliente-pt-br","8":"doc_tag-estatisticas-e-relatorios-pt-br","9":"doc_tag-filial-pt-br","11":"doc_tag-rede-pt-br","12":"doc_tag-visita-pt-br","13":"entry"},"aioseo_notices":[],"year_month":"2026-04","word_count":207,"total_views":"96","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"ivan.k","author_nicename":"altegio","author_url":"https:\/\/alteg.io\/pt\/author\/altegio\/"},"doc_category_info":[{"term_name":"Configura\u00e7\u00f5es das estat\u00edsticas","term_url":"https:\/\/alteg.io\/pt\/support\/knowledge-base\/categories\/configuracoes-das-estatisticas\/"}],"doc_tag_info":[{"term_name":"An\u00e1lise","term_url":"https:\/\/alteg.io\/pt\/support\/knowledge-base\/docs-tag\/analise-pt-br\/"},{"term_name":"Cliente","term_url":"https:\/\/alteg.io\/pt\/support\/knowledge-base\/docs-tag\/cliente-pt-br\/"},{"term_name":"Estat\u00edsticas e relat\u00f3rios","term_url":"https:\/\/alteg.io\/pt\/support\/knowledge-base\/docs-tag\/estatisticas-e-relatorios-pt-br\/"},{"term_name":"Filial","term_url":"https:\/\/alteg.io\/pt\/support\/knowledge-base\/docs-tag\/filial-pt-br\/"},{"term_name":"Filial","term_url":"https:\/\/alteg.io\/pt\/support\/knowledge-base\/docs-tag\/filial-pt-br\/"},{"term_name":"Rede","term_url":"https:\/\/alteg.io\/pt\/support\/knowledge-base\/docs-tag\/rede-pt-br\/"},{"term_name":"Visita","term_url":"https:\/\/alteg.io\/pt\/support\/knowledge-base\/docs-tag\/visita-pt-br\/"}],"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/alteg.io\/pt\/support\/wp-json\/wp\/v2\/docs\/4046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alteg.io\/pt\/support\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/alteg.io\/pt\/support\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/alteg.io\/pt\/support\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alteg.io\/pt\/support\/wp-json\/wp\/v2\/comments?post=4046"}],"version-history":[{"count":1,"href":"https:\/\/alteg.io\/pt\/support\/wp-json\/wp\/v2\/docs\/4046\/revisions"}],"predecessor-version":[{"id":72948,"href":"https:\/\/alteg.io\/pt\/support\/wp-json\/wp\/v2\/docs\/4046\/revisions\/72948"}],"wp:attachment":[{"href":"https:\/\/alteg.io\/pt\/support\/wp-json\/wp\/v2\/media?parent=4046"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/alteg.io\/pt\/support\/wp-json\/wp\/v2\/doc_category?post=4046"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/alteg.io\/pt\/support\/wp-json\/wp\/v2\/doc_tag?post=4046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}