{"id":61705,"date":"2026-11-10T11:51:26","date_gmt":"2026-11-10T11:51:26","guid":{"rendered":"https:\/\/alteg.io\/?p=61705"},"modified":"2026-11-10T13:59:30","modified_gmt":"2026-11-10T13:59:30","slug":"why-businesses-need-a-website-social-media-google","status":"publish","type":"post","link":"https:\/\/alteg.io\/pt\/blog\/why-businesses-need-a-website-social-media-google\/","title":{"rendered":"We have social media and a Google Business Profile. Why do we need a website?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">You have been told a website is no longer necessary because customers can find you on social media, messaging apps, and maps. This article looks at what happens to trust, search visibility, and sales when a business has no website, and how to choose a way to build one in 2026.<\/p>\n<h2 class=\"wp-block-heading\" id=\"a-two-minute-test\">A two-minute test<\/h2>\n<p class=\"wp-block-paragraph\">Open Google and type what your customer might search for: \u201coil change near me\u201d or \u201cchildren\u2019s dentist in [city]\u201d. Imagine choosing between three businesses with only two minutes to decide.<\/p>\n<p class=\"wp-block-paragraph\">For your business, they find a map listing, a few reviews, and a link to social media. There are no prices, the service is unclear, and booking means sending a message. A competitor\u2019s website shows services and prices, examples of work, reviews, and a Book button. The decision takes a minute and a half.<\/p>\n<p class=\"wp-block-paragraph\">They did not choose the best business. They chose the one that answered their questions faster.<\/p>\n<h2 class=\"wp-block-heading\" id=\"what-the-data-shows\">What the data shows<\/h2>\n<ul class=\"wp-block-list\">\n<li>80% of Western consumers look for information about local businesses online at least once a week. 61% start with Google Search (52%) or Google Maps (9%). (BrightLocal, Consumer Search Behavior Report, 2026)<\/li>\n<li>84% of consumers consider a business with its own website more trustworthy than one represented only on social media. (BrightLocal, Local Consumer Review Survey)<\/li>\n<li>Up to 30% of bookings and enquiries happen outside business hours and may be lost without online booking. (Altegio, analytics report, 2026)<\/li>\n<li>Clear pricing and a call to action can raise page conversion by 2\u20134 times compared with the median. (Unbounce, Landing Page Conversion Benchmark Report, 41,000 pages)<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">None of these figures depends on how well you manage your social media. They describe how people make choices.<\/p>\n<h2 class=\"wp-block-heading\" id=\"three-moments-when-a-website-makes-the-difference\">Three moments when a website makes the difference<\/h2>\n<h3 class=\"wp-block-heading\" id=\"the-first-10-seconds-trust\">The first 10 seconds: trust<\/h3>\n<p class=\"wp-block-paragraph\">A new customer checks the details: address, opening hours, real photos, team, reviews, and business information. On social media, these details are scattered or missing. A website brings them together. The more important the decision, such as medical care, repairs, or legal help, the more it matters.<\/p>\n<p class=\"wp-block-paragraph\">Your website also belongs to you. Social media reach can fall, an account can be blocked, and its history can disappear with it. Your domain and pages remain yours.<\/p>\n<p class=\"wp-block-paragraph\">If your website has forms, you will need a privacy policy and consent to process personal data.<\/p>\n<h3 class=\"wp-block-heading\" id=\"minute-two-service-details\">Minute two: service details<\/h3>\n<p class=\"wp-block-paragraph\">A social post has a short description. That may be enough for someone who has already decided to visit. Someone who is still considering needs more: what the service includes, how long it takes, what it costs, how it works, examples of past work, and answers to common questions.<\/p>\n<p class=\"wp-block-paragraph\">Each service page does two jobs. Customers arrive knowing what the service costs, and your team stops answering \u201cHow much is it?\u201d ten times a day. Search engines can also find the page. For example, you can appear not only as a map pin but also with a service description for \u201ciPhone repair in [city]\u201d.<\/p>\n<h3 class=\"wp-block-heading\" id=\"sunday-evening-booking\">Sunday evening: booking<\/h3>\n<p class=\"wp-block-paragraph\">Someone needs a service at 10 p.m. on a weekend. Without a website, they message you and wait until morning for a reply. By then, they may have booked somewhere they could choose a time themselves.<\/p>\n<p class=\"wp-block-paragraph\">We call these quiet losses. They never appear in a report. You simply do not know how many customers did not wait for an answer.<\/p>\n<h2 class=\"wp-block-heading\" id=\"a-website-without-booking-is-a-shop-window-without-a-checkout\">A website without booking is a shop window without a checkout<\/h2>\n<p class=\"wp-block-paragraph\">If customers cannot book, order, or send an enquiry on your website, they have to return to messaging, and the most important step remains manual. With booking connected, a customer can choose a service, a specialist, and a time on the page. The booking then appears in your calendar, client database, and analytics.<\/p>\n<h2 class=\"wp-block-heading\" id=\"what-every-business-website-should-include\">What every business website should include<\/h2>\n<ul class=\"wp-block-list\">\n<li>What you do and who you serve, stated clearly above the fold<\/li>\n<li>Services or products with prices, or at least price ranges<\/li>\n<li>Examples of work, case studies, or photos of the team and premises<\/li>\n<li>Address, opening hours, phone number, and map<\/li>\n<li>A booking, order, or enquiry button<\/li>\n<li>Reviews and a link to your Google Business Profile<\/li>\n<li>Business details and a privacy policy if you collect information through forms<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">An online shop, blog, and loyalty program can wait.<\/p>\n<h2 class=\"wp-block-heading\" id=\"four-ways-to-build-a-website\">Four ways to build a website<\/h2>\n<p class=\"wp-block-paragraph\">Each option has a cost that may not be obvious at first.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Agency or freelancer.<\/strong> A custom design and professional copy, but this is the most expensive route. Support is often charged separately, and every change depends on the provider. Best for a strong brand, a multi-location business, or custom features.<\/li>\n<li><strong>Website builder such as Wix or Squarespace.<\/strong> A low monthly fee and full control, but you handle the design, copy, and updates. Booking usually requires a separate service.<\/li>\n<li><strong>Vibe coding.<\/strong> Fast and inexpensive, but hosting, security, customer data protection, and support are still your responsibility. See \u201cYour own system in three days for next to nothing\u201d.<\/li>\n<li><strong>AI website builder.<\/strong> The speed of a website builder, with AI helping create the content.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"why-consider-an-ai-website-builder-the-promtys-example\">Why consider an AI website builder: the Promtys example<\/h2>\n<p class=\"wp-block-paragraph\">The problem for many business owners is not understanding why they need a website. It is how long it takes to start from scratch: structure, copy, domain, booking, and SEO. An AI website builder handles the most time-consuming part. Here is an example from Promtys, a partner for this article.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/11\/promtys-article-cover-en-1200x630-1-1.png\" alt=\"Example business website page with services, prices, and a booking button\"\/><\/figure>\n<h3 class=\"wp-block-heading\" id=\"what-promtys-does\">What Promtys does<\/h3>\n<ul class=\"wp-block-list\">\n<li>Builds a website outline and draft copy from information about your business. Review the text and images before publishing.<\/li>\n<li>Lets you update the website yourself in WordPress, including content, pages, and features. You do not have to ask a provider to change a price or photo.<\/li>\n<li>Handles the technical setup. Hosting and SSL are included in the subscription, and you can connect your own domain.<\/li>\n<li>Supports multiple languages and SEO.<\/li>\n<li>Connects with booking systems and CRMs. Available data depends on the specific integration. Promtys is currently integrated with Altegio.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"pricing\">Pricing<\/h3>\n<p class=\"wp-block-paragraph\">$29 per month or $313.20 per year, equivalent to $26.10 per month, excluding VAT. The first 14 days are free, and no card is required to try it.<\/p>\n<h3 class=\"wp-block-heading\" id=\"who-it-is-for\">Who it is for<\/h3>\n<p class=\"wp-block-paragraph\">Businesses that need a working website quickly, without technical work, and want to update their own content and connect booking.<\/p>\n<h3 class=\"wp-block-heading\" id=\"what-promtys-does-not-replace\">What Promtys does not replace<\/h3>\n<ul class=\"wp-block-list\">\n<li>You still need to review the copy and images.<\/li>\n<li>A studio is still the right choice for a fully custom design.<\/li>\n<li>You need to buy a domain separately.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"eight-questions-to-answer-before-launch\">Eight questions to answer before launch<\/h2>\n<ol class=\"wp-block-list\">\n<li>What should a customer understand about your business in ten seconds?<\/li>\n<li>Which services and prices should they see first?<\/li>\n<li>Who will update prices, photos, and schedules?<\/li>\n<li>Can your chosen option connect booking or enquiries?<\/li>\n<li>Who owns and manages the domain?<\/li>\n<li>Who is responsible for the privacy policy and consent?<\/li>\n<li>Who handles hosting, SSL, and support?<\/li>\n<li>How will you know the website is working: bookings, calls, or enquiries?<\/li>\n<\/ol>\n<h2 class=\"wp-block-heading\" id=\"do-not-forget-google\">Do not forget Google<\/h2>\n<p class=\"wp-block-paragraph\">A free Google Business Profile puts you on the map and in local search results. The profile brings customers to you; your website helps convince them to get in touch. Link to your website from the profile, and link to your reviews from the website.<\/p>\n<h2 class=\"wp-block-heading\" id=\"the-takeaway\">The takeaway<\/h2>\n<p class=\"wp-block-paragraph\">A website is not a box to tick. Social media shows that you exist. A website answers the questions customers may never ask you and gives them one clear next step: book or send an enquiry.<\/p>\n<p class=\"wp-block-paragraph\">If you do not have the time or budget for an agency and do not want to build everything yourself, consider an AI website builder. It can handle the structure, draft copy, and technical setup. You review the result and connect booking. <a href=\"https:\/\/alteg.io\/en\/appstore\/promtys\/\">Explore Promtys in the Altegio Integration Hub<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media and Google listings help customers find you. A website builds trust, explains your services and lets people book or enquire at any time.<\/p>\n","protected":false},"author":256,"featured_media":61639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[176],"tags":[],"class_list":["post-61705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Social media and Google listings help customers find you. 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