{"id":22033,"date":"2025-02-15T15:23:00","date_gmt":"2025-02-15T15:23:00","guid":{"rendered":"https:\/\/alteg.io\/blog\/arquitetura-fidelizacao\/"},"modified":"2025-02-15T15:23:00","modified_gmt":"2025-02-15T15:23:00","slug":"arquitetura-fidelizacao","status":"publish","type":"post","link":"https:\/\/alteg.io\/pt\/blog\/arquitetura-fidelizacao\/","title":{"rendered":"Arquitetura de fideliza\u00e7\u00e3o Altegio: programas, cart\u00f5es e relat\u00f3rios"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introdu\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este guia descreve como desenhar, lan\u00e7ar e medir a fideliza\u00e7\u00e3o na Altegio usando blocos nativos: programas de desconto\/b\u00f3nus\/recomenda\u00e7\u00e3o, cart\u00f5es de fideliza\u00e7\u00e3o e cart\u00f5es-presente, planos (incluindo renova\u00e7\u00e3o autom\u00e1tica no Brasil), cart\u00f5es digitais para wallets, promo\u00e7\u00f5es exclusivas da app e an\u00e1lises\/relat\u00f3rios. Os links apontam para a documenta\u00e7\u00e3o oficial da Altegio para implementa\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A stack de fideliza\u00e7\u00e3o num relance<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Elemento<\/th><th>O que faz<\/th><th>Onde configurar<\/th><th>Relat\u00f3rios\/opera\u00e7\u00f5es principais<\/th><\/tr><\/thead><tbody><tr><td>Programa de desconto<\/td><td>Redu\u00e7\u00f5es de pre\u00e7o por n\u00edveis\/acumuladas, por gasto ou visitas, em toda a rede<\/td><td><a href=\"https:\/\/alteg.io\/en\/loyalty-program\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Programa de fideliza\u00e7\u00e3o (vis\u00e3o geral)<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/loyalty-programs\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">\u00cdndice de programas de fideliza\u00e7\u00e3o<\/mark><\/a><\/td><td>Efic\u00e1cia das promo\u00e7\u00f5es (An\u00e1lises) \u00b7 Vendas por clientes\/servi\u00e7os<\/td><\/tr><tr><td>Programa de b\u00f3nus (cashback)<\/td><td>Acumula pontos\/b\u00f3nus utiliz\u00e1veis em pagamentos futuros<\/td><td><a href=\"https:\/\/alteg.io\/en\/loyalty-program\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Programa de fideliza\u00e7\u00e3o (vis\u00e3o geral)<\/mark><\/a><\/td><td><a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905979818397-loyalty-cards-transactions\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Fideliza\u00e7\u00e3o &gt; Transa\u00e7\u00f5es<\/mark><\/a><\/td><\/tr><tr><td>Programa de recomenda\u00e7\u00e3o<\/td><td>Recompensa quem recomenda (b\u00f3nus) e o cliente convidado (desconto)<\/td><td><a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905865419293\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Programa de recomenda\u00e7\u00e3o<\/mark><\/a><\/td><td>Transa\u00e7\u00f5es de fideliza\u00e7\u00e3o \u00b7 Hist\u00f3rico no cart\u00e3o do cliente<\/td><\/tr><tr><td>Cart\u00f5es de fideliza\u00e7\u00e3o<\/td><td>Guardam saldo\/descontos do cliente; emiss\u00e3o individual ou em massa<\/td><td><a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905929408925-loyalty-cards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Lista de cart\u00f5es de fideliza\u00e7\u00e3o<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905960584861-issuing-loyalty-cards-to-clients\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Emiss\u00e3o de cart\u00f5es<\/mark><\/a><\/td><td>Transa\u00e7\u00f5es de fideliza\u00e7\u00e3o<\/td><\/tr><tr><td>Cart\u00f5es-presente<\/td><td>Vendem, acompanham saldo\/abatimentos em toda a rede<\/td><td><a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4906028682781-report-on-gift-cards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Relat\u00f3rio de cart\u00f5es-presente<\/mark><\/a><\/td><td>Relat\u00f3rio de cart\u00f5es-presente (exporta\u00e7\u00e3o para Excel)<\/td><\/tr><tr><td>Planos<\/td><td>Acesso pr\u00e9-pago a servi\u00e7os; restri\u00e7\u00f5es de marca\u00e7\u00e3o; importa\u00e7\u00f5es<\/td><td><a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/11867465100829-online-booking-with-membership\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Marca\u00e7\u00e3o online com plano<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4906136138397-memberships-import\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Importa\u00e7\u00e3o de planos<\/mark><\/a><\/td><td>Relat\u00f3rios de planos (sec\u00e7\u00e3o Fideliza\u00e7\u00e3o)<\/td><\/tr><tr><td>Planos com renova\u00e7\u00e3o autom\u00e1tica (BR)<\/td><td>Planos recorrentes cobrados no cart\u00e3o via AltPay no Brasil<\/td><td><a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/18913774055069-creating-a-new-membership-type-and-enabling-auto-renewal\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Criar plano<\/mark> + <mark style=\"color:#ffcb00\" class=\"has-inline-color\">renova\u00e7\u00e3o autom\u00e1tica (Brasil)<\/mark><\/a><\/td><td>E-mails de estado\/hist\u00f3rico do plano<\/td><\/tr><tr><td>Cart\u00f5es digitais para wallets<\/td><td>Cart\u00f5es Apple Wallet\/Google Pay com saldo em tempo real<\/td><td><a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/13918511264157-digital-cards-from-loyalcards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Integra\u00e7\u00e3o LoyalCards<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4906285958429-boomerangme-electronic-cards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Cart\u00f5es Boomerangme<\/mark><\/a><\/td><td>Notifica\u00e7\u00f5es push da wallet<\/td><\/tr><tr><td>Promo\u00e7\u00f5es na app\/marca\u00e7\u00e3o online<\/td><td>Aplica\u00e7\u00e3o autom\u00e1tica de descontos para marca\u00e7\u00f5es online\/app; promo\u00e7\u00f5es no widget<\/td><td><a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905807730461-discount-for-online-booking-automatic-application-of-promotion\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Desconto autom\u00e1tico para marca\u00e7\u00e3o online<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/14563473505181-promotional-section-within-online-booking-widget\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Bloco promocional no widget<\/mark><\/a><\/td><td>An\u00e1lises do widget (event tracking)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Programas de desconto e b\u00f3nus (prontos para redes)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Configure descontos acumulados e regras de acumula\u00e7\u00e3o de b\u00f3nus por gasto, visitas ou itens pagos; aplique em filiais onde o programa esteja v\u00e1lido. Consulte a vis\u00e3o geral da plataforma para capacidades e comportamento em v\u00e1rias unidades. <a href=\"https:\/\/alteg.io\/en\/loyalty-program\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Programa de fideliza\u00e7\u00e3o Altegio<\/mark><\/a>.<\/li>\n\n\n\n<li>Notifique clientes sobre ofertas pessoais e estado automaticamente ou manualmente; combine com segmenta\u00e7\u00e3o na base de clientes. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/loyalty-programs\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">\u00cdndice de programas de fideliza\u00e7\u00e3o<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/client-base\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Base de clientes<\/mark><\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dicas de implementa\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comece com 2\u20133 n\u00edveis de desconto (por exemplo, Bronze\/Prata\/Ouro) ligados ao gasto; adicione uma pequena acumula\u00e7\u00e3o de b\u00f3nus em servi\u00e7os onde a margem o permita. <a href=\"https:\/\/alteg.io\/en\/loyalty-program\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Programa de fideliza\u00e7\u00e3o Altegio<\/mark><\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Programa de recomenda\u00e7\u00e3o<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ao n\u00edvel da rede ou da unidade, defina: (1) um desconto de percentagem fixa para o cliente convidado (apenas na primeira visita) e (2) um cashback\/b\u00f3nus de percentagem fixa para quem recomenda. A equipa introduz o telefone de quem recomendou no pagamento; os b\u00f3nus acumulam automaticamente. Veja todas as acumula\u00e7\u00f5es em Fideliza\u00e7\u00e3o &gt; Transa\u00e7\u00f5es. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905865419293\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Programa de recomenda\u00e7\u00e3o<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905979818397-loyalty-cards-transactions\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Transa\u00e7\u00f5es de fideliza\u00e7\u00e3o<\/mark><\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Limites de pol\u00edtica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O cliente convidado deve ser uma verdadeira primeira visita \u00e0 empresa\/rede, conforme configurado. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905865419293\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Programa de recomenda\u00e7\u00e3o<\/mark><\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Cart\u00f5es de fideliza\u00e7\u00e3o: emiss\u00e3o, opera\u00e7\u00f5es em massa e utiliza\u00e7\u00e3o<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Opere cart\u00f5es ao n\u00edvel da rede: veja n\u00famero, tipo, titular (telefone), saldo, data de cria\u00e7\u00e3o; abra o cart\u00e3o ou o cliente a partir de links clic\u00e1veis. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905929408925-loyalty-cards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Lista de cart\u00f5es de fideliza\u00e7\u00e3o<\/mark><\/a>.<\/li>\n\n\n\n<li>Emita cart\u00f5es individualmente a partir de uma marca\u00e7\u00e3o ou do cart\u00e3o do cliente, ou emita\/atualize saldos em massa via Excel na interface da rede (aplicam-se regras de formato e unicidade de telefone). <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905960584861-issuing-loyalty-cards-to-clients\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Emiss\u00e3o de cart\u00f5es<\/mark><\/a>.<\/li>\n\n\n\n<li>Acompanhe cada d\u00e9bito\/cr\u00e9dito (incluindo promo\u00e7\u00f5es, acumula\u00e7\u00f5es por recomenda\u00e7\u00e3o, opera\u00e7\u00f5es manuais, abatimentos de planos) em Fideliza\u00e7\u00e3o &gt; Transa\u00e7\u00f5es, com filtros detalhados e links. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905979818397-loyalty-cards-transactions\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Transa\u00e7\u00f5es de fideliza\u00e7\u00e3o<\/mark><\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Cart\u00f5es-presente: vendas e responsabilidade<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audite todos os cart\u00f5es-presente em toda a rede: n\u00famero, tipo, saldo, valor nominal, estado, titular, data\/local de venda, pagamentos e valores debitados; exporte para Excel. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4906028682781-report-on-gift-cards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Relat\u00f3rio de cart\u00f5es-presente<\/mark><\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Planos: controlo de acesso e fatura\u00e7\u00e3o recorrente<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Restrinja a marca\u00e7\u00e3o online a clientes com um plano v\u00e1lido para o(s) servi\u00e7o(s) pretendido(s). As valida\u00e7\u00f5es cobrem estado, saldo, intervalo de datas e quantidade. Funciona no widget antigo\/novo de marca\u00e7\u00e3o e na aplica\u00e7\u00e3o m\u00f3vel. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/11867465100829-online-booking-with-membership\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Marca\u00e7\u00e3o online com plano<\/mark><\/a>.<\/li>\n\n\n\n<li>Migre ou crie planos em massa ao n\u00edvel da rede via Excel (valida\u00e7\u00e3o estrita, unicidade dos n\u00fameros e colunas obrigat\u00f3rias). <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4906136138397-memberships-import\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Importa\u00e7\u00e3o de planos<\/mark><\/a>.<\/li>\n\n\n\n<li>Brasil: ative planos com renova\u00e7\u00e3o autom\u00e1tica cobrada por cart\u00e3o via AltPay. Os clientes recebem e-mails de confirma\u00e7\u00e3o\/cancelamento; cobran\u00e7as falhadas cancelam automaticamente a renova\u00e7\u00e3o; o plano continua utiliz\u00e1vel at\u00e9 expirar ap\u00f3s o cancelamento. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/18913774055069-creating-a-new-membership-type-and-enabling-auto-renewal\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Criar plano + renova\u00e7\u00e3o autom\u00e1tica (Brasil)<\/mark><\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Cart\u00f5es digitais (Apple Wallet \/ Google Pay)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LoyalCards: emita cart\u00f5es via QR\/SMS\/link\/Telegram; saldos e descontos atualizam em tempo real; envie notifica\u00e7\u00f5es push\/de localiza\u00e7\u00e3o a partir do passe de wallet; gira o design e as informa\u00e7\u00f5es do verso. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/13918511264157-digital-cards-from-loyalcards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Integra\u00e7\u00e3o LoyalCards<\/mark><\/a>.<\/li>\n\n\n\n<li>Boomerangme: promo\u00e7\u00f5es por carimbos (por exemplo, 10 visitas = 1 oferta) com tracking autom\u00e1tico via Altegio; PUSH gratuito ilimitado e importa\u00e7\u00e3o simples a partir do seu CRM. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4906285958429-boomerangme-electronic-cards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Cart\u00f5es eletr\u00f3nicos Boomerangme<\/mark><\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Promo\u00e7\u00f5es exclusivas da app e da marca\u00e7\u00e3o online<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aplique automaticamente uma promo\u00e7\u00e3o quando uma marca\u00e7\u00e3o \u00e9 feita online (ou especificamente a partir da aplica\u00e7\u00e3o m\u00f3vel do cliente). Escolha aplicar apenas na primeira marca\u00e7\u00e3o ou em todas; o desconto \u00e9 acrescentado automaticamente no checkout. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905807730461-discount-for-online-booking-automatic-application-of-promotion\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Desconto autom\u00e1tico para marca\u00e7\u00e3o online<\/mark><\/a>.<\/li>\n\n\n\n<li>Promova ofertas dentro do fluxo de marca\u00e7\u00e3o usando o bloco Promo do widget (uma promo\u00e7\u00e3o por ecr\u00e3; t\u00edtulo\/descri\u00e7\u00e3o\/imagem\/link). Acompanhe cliques com o evento clicked_promo_link. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/14563473505181-promotional-section-within-online-booking-widget\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Bloco Promo no widget<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903410465437\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Eventos do widget para an\u00e1lises<\/mark><\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Modelo de dados da rede: vis\u00e3o \u00fanica do cliente<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consolide identidades de clientes e ativos de fideliza\u00e7\u00e3o entre unidades com a base de clientes da rede e o cart\u00e3o de cliente da rede (cart\u00f5es, cart\u00f5es-presente, planos, hist\u00f3rico de acumula\u00e7\u00e3o\/abatimento e registo de mensagens). <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905437905565-chain-client-database\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Base de clientes da rede<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905463467549-customer-chain-card\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Cart\u00e3o de cliente da rede<\/mark><\/a>.<\/li>\n\n\n\n<li>Evite comunica\u00e7\u00f5es duplicadas a visitantes de v\u00e1rias unidades e me\u00e7a gasto\/ocupa\u00e7\u00e3o \u00e0 granularidade da rede. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905599395101-what-tasks-are-solved-by-chain-analytics-and-the-client-database\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">O que a an\u00e1lise da rede resolve<\/mark><\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Medi\u00e7\u00e3o e relat\u00f3rios<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Registo de transa\u00e7\u00f5es de fideliza\u00e7\u00e3o: filtre por tipo de opera\u00e7\u00e3o (desconto promocional, acumula\u00e7\u00e3o por recomenda\u00e7\u00e3o, d\u00e9bito\/cr\u00e9dito manual, cart\u00e3o-presente, plano, expira\u00e7\u00f5es, conta de dep\u00f3sito, etc.). <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905979818397-loyalty-cards-transactions\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Transa\u00e7\u00f5es de fideliza\u00e7\u00e3o<\/mark><\/a>.<\/li>\n\n\n\n<li>Relat\u00f3rio de cart\u00f5es-presente (rede): saldos, abatimentos, vendas\/pagamentos com abertura detalhada; exporta\u00e7\u00e3o para Excel. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4906028682781-report-on-gift-cards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Relat\u00f3rio de cart\u00f5es-presente<\/mark><\/a>.<\/li>\n\n\n\n<li>KPIs de reten\u00e7\u00e3o: configure o per\u00edodo de perda; acompanhe Clientes recorrentes vs. taxa de reten\u00e7\u00e3o de clientes (l\u00f3gica apenas para Chegou). <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904240568989-setting-the-customer-loss-period\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Definir per\u00edodo de perda<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904099636125\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">M\u00e9tricas de reten\u00e7\u00e3o<\/mark><\/a>.<\/li>\n\n\n\n<li>Atribui\u00e7\u00e3o de widget e promo\u00e7\u00f5es: ligue o Google Analytics 4; use a lista de eventos para criar objetivos (booked, service_selected, clicked_promo_link, etc.). <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903418881693\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Integra\u00e7\u00e3o GA4<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903410465437\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Eventos do widget<\/mark><\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Blueprint de implementa\u00e7\u00e3o (rede ou unidade \u00fanica)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">1) Defina objetivos: aumento de visitas repetidas, ticket m\u00e9dio, reativa\u00e7\u00e3o.<br>2) Escolha elementos: descontos para n\u00edveis; b\u00f3nus em SKUs de margem elevada; recomenda\u00e7\u00e3o (desconto na primeira visita + b\u00f3nus para quem recomenda); plano quando o acesso previs\u00edvel \u00e9 importante.<br>3) Configure programas e cart\u00f5es ao n\u00edvel da rede. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/loyalty-programs\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">\u00cdndice de programas de fideliza\u00e7\u00e3o<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905929408925-loyalty-cards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Cart\u00f5es de fideliza\u00e7\u00e3o<\/mark><\/a>.<br>4) Adicione incentivos exclusivos online\/app e o bloco Promo no widget. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905807730461-discount-for-online-booking-automatic-application-of-promotion\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Desconto autom\u00e1tico para marca\u00e7\u00e3o online<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/14563473505181-promotional-section-within-online-booking-widget\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Bloco Promo<\/mark><\/a>.<br>5) Lance cart\u00f5es digitais para wallets, para identifica\u00e7\u00e3o sem fric\u00e7\u00e3o e push gratuito. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/13918511264157-digital-cards-from-loyalcards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">LoyalCards<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4906285958429-boomerangme-electronic-cards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Boomerangme<\/mark><\/a>.<br>6) Ligue an\u00e1lises (GA4), defina o per\u00edodo de perda e publique um dashboard semanal de fideliza\u00e7\u00e3o (transa\u00e7\u00f5es, responsabilidade de cart\u00f5es-presente, reten\u00e7\u00e3o). <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903418881693\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Integra\u00e7\u00e3o GA4<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904240568989-setting-the-customer-loss-period\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Definir per\u00edodo de perda<\/mark><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Essenciais de seguran\u00e7a e governa\u00e7\u00e3o<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limite quem pode ver\/exportar dados de clientes e n\u00fameros de fideliza\u00e7\u00e3o; use permiss\u00f5es de acesso por fun\u00e7\u00e3o e registos de auditoria. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/access-rights\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Configurar permiss\u00f5es de acesso de utilizadores<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4846920531613\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Proteger os seus dados<\/mark><\/a>.<\/li>\n\n\n\n<li>Prote\u00e7\u00e3o de dados e fun\u00e7\u00f5es: a Altegio atua como subcontratante no tratamento dos dados dos clientes; o seu neg\u00f3cio \u00e9 o respons\u00e1vel pelo tratamento. Consulte os documentos de privacidade. <a href=\"https:\/\/alteg.io\/en\/info\/privacy\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Pol\u00edtica de Privacidade<\/mark><\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Receitas r\u00e1pidas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desconto na primeira marca\u00e7\u00e3o online (exclusivo app): defina aplica\u00e7\u00e3o autom\u00e1tica = primeira marca\u00e7\u00e3o; canal = aplica\u00e7\u00e3o m\u00f3vel do cliente. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905807730461-discount-for-online-booking-automatic-application-of-promotion\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Desconto autom\u00e1tico para marca\u00e7\u00e3o online<\/mark><\/a>.<\/li>\n\n\n\n<li>\u201c10 visitas = 1 oferta\u201d sem pl\u00e1stico: implemente Boomerangme; importe clientes; ative a integra\u00e7\u00e3o Altegio para carimbar visitas automaticamente. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4906285958429-boomerangme-electronic-cards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Cart\u00f5es eletr\u00f3nicos Boomerangme<\/mark><\/a>.<\/li>\n\n\n\n<li>Recomenda\u00e7\u00e3o 10% + 5% cashback: promo\u00e7\u00e3o de desconto para o convidado, promo\u00e7\u00e3o de cashback para quem recomenda; instrua a equipa de caixa a introduzir o telefone de quem recomendou no pagamento. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905865419293\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Programa de recomenda\u00e7\u00e3o<\/mark><\/a>.<\/li>\n\n\n\n<li>Aulas apenas com plano: ative \u201cProibir marca\u00e7\u00e3o online sem plano\u201d para os servi\u00e7os pretendidos. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/11867465100829-online-booking-with-membership\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Marca\u00e7\u00e3o online com plano<\/mark><\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Refer\u00eancias (documenta\u00e7\u00e3o oficial)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Programas: <a href=\"https:\/\/alteg.io\/en\/loyalty-program\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Programa de fideliza\u00e7\u00e3o Altegio<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/loyalty-programs\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">\u00cdndice de programas de fideliza\u00e7\u00e3o<\/mark><\/a><\/li>\n\n\n\n<li>Cart\u00f5es: <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905929408925-loyalty-cards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Lista de cart\u00f5es de fideliza\u00e7\u00e3o<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905960584861-issuing-loyalty-cards-to-clients\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Emiss\u00e3o de cart\u00f5es<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905979818397-loyalty-cards-transactions\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Transa\u00e7\u00f5es de fideliza\u00e7\u00e3o<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4906028682781-report-on-gift-cards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Relat\u00f3rio de cart\u00f5es-presente<\/mark><\/a><\/li>\n\n\n\n<li>Planos: <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/11867465100829-online-booking-with-membership\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Marca\u00e7\u00e3o com plano<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4906136138397-memberships-import\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Importar planos<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/18913774055069-creating-a-new-membership-type-and-enabling-auto-renewal\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Renova\u00e7\u00e3o autom\u00e1tica (BR)<\/mark><\/a><\/li>\n\n\n\n<li>Wallet digital: <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/13918511264157-digital-cards-from-loyalcards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">LoyalCards<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4906285958429-boomerangme-electronic-cards\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Boomerangme<\/mark><\/a><\/li>\n\n\n\n<li>Promo\u00e7\u00f5es online\/app e an\u00e1lises: <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905807730461-discount-for-online-booking-automatic-application-of-promotion\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Desconto autom\u00e1tico para marca\u00e7\u00e3o online<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/14563473505181-promotional-section-within-online-booking-widget\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Bloco Promo<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903418881693\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Integra\u00e7\u00e3o GA4<\/mark><\/a> \u00b7 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903410465437\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Eventos do widget<\/mark><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como desenhar, lan\u00e7ar e medir fideliza\u00e7\u00e3o na Altegio com programas de desconto, b\u00f3nus, recomenda\u00e7\u00f5es, cart\u00f5es, planos, promo\u00e7\u00f5es e relat\u00f3rios.<\/p>\n","protected":false},"author":6,"featured_media":19900,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[328,346],"tags":[],"class_list":["post-22033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes","category-gestao"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Como desenhar, lan\u00e7ar e medir fideliza\u00e7\u00e3o na Altegio com programas de desconto, b\u00f3nus, recomenda\u00e7\u00f5es, cart\u00f5es, planos, promo\u00e7\u00f5es e relat\u00f3rios.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Andreus Kuzniatsou\"\/>\n\t<link 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