{"id":22024,"date":"2025-03-28T09:17:00","date_gmt":"2025-03-28T09:17:00","guid":{"rendered":"https:\/\/alteg.io\/blog\/analytics-definicoes-metricas-regras-relatorios\/"},"modified":"2025-03-28T09:17:00","modified_gmt":"2025-03-28T09:17:00","slug":"analytics-definicoes-metricas-regras-relatorios","status":"publish","type":"post","link":"https:\/\/alteg.io\/pt\/blog\/analytics-definicoes-metricas-regras-relatorios\/","title":{"rendered":"Analytics da Altegio: defini\u00e7\u00f5es can\u00f3nicas de m\u00e9tricas e regras de relat\u00f3rios"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introdu\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esta p\u00e1gina padroniza os principais termos de analytics, f\u00f3rmulas e regras de inclus\u00e3o usados na Altegio. Concilia diferen\u00e7as entre vistas ao n\u00edvel da localiza\u00e7\u00e3o e ao n\u00edvel da cadeia e especifica que relat\u00f3rios incluem apenas marca\u00e7\u00f5es com estado Arrived. As refer\u00eancias apontam para a documenta\u00e7\u00e3o oficial da Altegio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conceitos principais e \u00e2mbito dos dados<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identidade \u00fanica do cliente (ao n\u00edvel da cadeia): os clientes s\u00e3o unificados entre localiza\u00e7\u00f5es na base de clientes da cadeia; o cart\u00e3o de cliente da cadeia mostra gastos, visitas, fideliza\u00e7\u00e3o e mensagens consolidados. Isto evita contagens duplicadas entre localiza\u00e7\u00f5es. Ver base de clientes da cadeia e cart\u00e3o de cliente da cadeia. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905437905565-chain-client-database\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Base de clientes da cadeia<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905463467549-customer-chain-card\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Cart\u00e3o de cliente da cadeia<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905599395101-what-tasks-are-solved-by-chain-analytics-and-the-client-database\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Vis\u00e3o geral de analytics de cadeia<\/mark><\/a><\/li>\n\n\n\n<li>Estados das marca\u00e7\u00f5es e filtros de dados: os valores de estado de marca\u00e7\u00e3o incluem No-show, Pending, Arrived e Confirmed. Muitos relat\u00f3rios financeiros\/RH e v\u00e1rios relat\u00f3rios de analytics contam apenas marca\u00e7\u00f5es com estado Arrived. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904300286109\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Relat\u00f3rios &gt; Marca\u00e7\u00f5es (refs. de estado)<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4861662277661-settlements\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Sal\u00e1rios \u2013 Liquida\u00e7\u00f5es (apenas Arrived)<\/mark><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9tricas can\u00f3nicas<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Clientes recorrentes (contagem)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Defini\u00e7\u00e3o: n\u00famero de clientes anteriores que visitaram novamente dentro do per\u00edodo actual seleccionado. Independente da defini\u00e7\u00e3o de \u201cper\u00edodo de perda\u201d. Contado ao n\u00edvel da cadeia quando se visualiza analytics de cadeia (sem duplicados entre localiza\u00e7\u00f5es). Apenas visitas Arrived s\u00e3o consideradas quando um relat\u00f3rio indica explicitamente que inclui apenas Arrived. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904099636125\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Recorr\u00eancia vs reten\u00e7\u00e3o<\/mark><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Taxa de reten\u00e7\u00e3o de clientes (CRR, %)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Defini\u00e7\u00e3o: dos clientes que tiveram visitas Arrived no per\u00edodo anterior (a janela configurada do per\u00edodo de perda), a percentagem que regressou com uma visita Arrived no per\u00edodo actual.<\/li>\n\n\n\n<li>F\u00f3rmula: CRR = Returned_in_Current \/ Cohort_Previous \u00d7 100%.<\/li>\n\n\n\n<li>Notas: os valores s\u00e3o arredondados (podem surgir pequenas discrep\u00e2ncias de d\u00e9cimas de ponto percentual). <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904099636125\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Recorr\u00eancia vs reten\u00e7\u00e3o<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904240568989-setting-the-customer-loss-period\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Defini\u00e7\u00e3o do per\u00edodo de perda<\/mark><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Clientes perdidos (contagem)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Defini\u00e7\u00e3o: clientes sem visita Arrived h\u00e1 pelo menos N dias, em que N \u00e9 o per\u00edodo de perda configurado. Ao n\u00edvel da cadeia, \u201cperdido para a cadeia\u201d exclui clientes que ainda visitam outra localiza\u00e7\u00e3o da cadeia. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904240568989-setting-the-customer-loss-period\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Defini\u00e7\u00e3o do per\u00edodo de perda<\/mark><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cancelamentos e faltas<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marca\u00e7\u00f5es canceladas: visitas explicitamente eliminadas\/removidas dentro do per\u00edodo seleccionado; vis\u00edveis nos relat\u00f3rios de marca\u00e7\u00f5es e em analytics. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904300286109\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Relat\u00f3rios &gt; Marca\u00e7\u00f5es<\/mark><\/a><\/li>\n\n\n\n<li>Faltas: visitas marcadas como \u201co cliente n\u00e3o compareceu\u201d (No-show). Analytics mostra a contagem\/r\u00e1cios ao longo do per\u00edodo seleccionado. <a href=\"https:\/\/alteg.io\/en\/statistics-and-analytics\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Estat\u00edsticas &amp; analytics<\/mark><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Atribui\u00e7\u00e3o da origem da marca\u00e7\u00e3o<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O painel e os relat\u00f3rios mostram de onde vieram as marca\u00e7\u00f5es (por exemplo, widget do site, canais sociais, mapas). A atribui\u00e7\u00e3o est\u00e1 dispon\u00edvel nos pain\u00e9is de analytics; fluxos de eventos ao n\u00edvel do widget podem ser enviados para GA4\/Meta para an\u00e1lise mais profunda da origem. <a href=\"https:\/\/alteg.io\/en\/statistics-and-analytics\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Estat\u00edsticas &amp; analytics<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905099766557-online-booking-analytics\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Integra\u00e7\u00e3o de analytics da marca\u00e7\u00e3o online<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903418881693\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Configura\u00e7\u00e3o GA4<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903410465437\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Cat\u00e1logo de eventos<\/mark><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Configura\u00e7\u00e3o do per\u00edodo de perda (controla CRR e \u201cClientes perdidos\u201d)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Configure em Analytics &gt; Settings &gt; Retention. O per\u00edodo de perda define: (1) o per\u00edodo anterior para as coortes de CRR e (2) o limiar de inactividade para \u201cClientes perdidos\u201d. O \u00e2mbito de cadeia distingue \u201cperdido para a localiza\u00e7\u00e3o\u201d de \u201cperdido para a cadeia\u201d. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904240568989-setting-the-customer-loss-period\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Defini\u00e7\u00e3o do per\u00edodo de perda<\/mark><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Regras de inclus\u00e3o e tratamento de estados<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relat\u00f3rios apenas com Arrived: o Staff chain report e o Services chain report calculam resultados a partir de marca\u00e7\u00f5es com estado Arrived apenas. Isto alinha analytics com sal\u00e1rios e aloca\u00e7\u00e3o de custos. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905620158621-staff-chain-report\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Staff chain report<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905592688413-services-chain-report\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Services chain report<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4861662277661-settlements\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Sal\u00e1rios \u2013 Liquida\u00e7\u00f5es<\/mark><\/a><\/li>\n\n\n\n<li>Cancelamentos e No-shows s\u00e3o vis\u00edveis nos pain\u00e9is e exporta\u00e7\u00f5es de marca\u00e7\u00f5es, mas s\u00e3o exclu\u00eddos de relat\u00f3rios apenas com Arrived salvo defini\u00e7\u00e3o diferente num relat\u00f3rio espec\u00edfico. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904300286109\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Relat\u00f3rios &gt; Marca\u00e7\u00f5es<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/statistics-and-analytics\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Estat\u00edsticas &amp; analytics<\/mark><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Analytics de cadeia e identidade unificada<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deduplica\u00e7\u00e3o em toda a cadeia: um \u00fanico cliente que visita v\u00e1rias localiza\u00e7\u00f5es \u00e9 contado uma vez ao n\u00edvel da cadeia; as comunica\u00e7\u00f5es s\u00e3o consolidadas para evitar contactos duplicados. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905599395101-what-tasks-are-solved-by-chain-analytics-and-the-client-database\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Vis\u00e3o geral de analytics de cadeia<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905437905565-chain-client-database\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Base de clientes da cadeia<\/mark><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Relat\u00f3rios de equipa, servi\u00e7os e cadeia (apenas Arrived quando especificado)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Staff chain report: ganhos, vendas de servi\u00e7os\/produtos, horas trabalhadas, custo\/hora, quota de receita; filtros por per\u00edodo\/localiza\u00e7\u00e3o; exporta\u00e7\u00e3o Excel com registo de download. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905620158621-staff-chain-report\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Staff chain report<\/mark><\/a><\/li>\n\n\n\n<li>Services chain report: contagem de servi\u00e7os prestados, descontos, pagamentos (dinheiro\/contas), custo de consum\u00edveis, sal\u00e1rios, lucro e % da receita total; filtros por servi\u00e7o\/categoria de servi\u00e7o\/colaborador\/localiza\u00e7\u00e3o. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905592688413-services-chain-report\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Services chain report<\/mark><\/a><\/li>\n\n\n\n<li>Tarefas de analytics de cadeia: gasto m\u00e9dio, ganhos totais, ocupa\u00e7\u00e3o, din\u00e2mica de marca\u00e7\u00f5es\/receita agregada entre localiza\u00e7\u00f5es; hist\u00f3rico de cliente unificado e resumos de colaboradores entre unidades. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905599395101-what-tasks-are-solved-by-chain-analytics-and-the-client-database\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Vis\u00e3o geral de analytics de cadeia<\/mark><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pain\u00e9is e vistas de KPI<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>KPIs da empresa e dos colaboradores num \u00fanico ecr\u00e3: acompanhe origens de marca\u00e7\u00e3o, cancelamentos, faltas, clientes perdidos, ocupa\u00e7\u00e3o e receita; agrupe filiais para vistas segmentadas. <a href=\"https:\/\/alteg.io\/en\/statistics-and-analytics\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Estat\u00edsticas &amp; analytics<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/uk\/statistics-and-analytics\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">P\u00e1gina de analytics UK<\/mark><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Instrumenta\u00e7\u00e3o e atribui\u00e7\u00e3o de dados<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integra\u00e7\u00e3o GA4: ligue um fluxo GA4 por link de marca\u00e7\u00e3o online; verifique no Realtime. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903418881693\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Configura\u00e7\u00e3o GA4<\/mark><\/a><\/li>\n\n\n\n<li>Taxonomia de eventos: o widget de marca\u00e7\u00e3o emite eventos (por exemplo, widget_loaded, service_selected, booked, appointment_changed) para GA4\/Meta para an\u00e1lise de funil e origem. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903410465437\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Cat\u00e1logo de eventos<\/mark><\/a><\/li>\n\n\n\n<li>Liga\u00e7\u00e3o de Client ID (UA legado): passar um Client ID personalizado permite analytics ponta a ponta entre GA e CRM; espere lat\u00eancia antes de os dados aparecerem. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903416722205\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Transfer\u00eancia de Client ID<\/mark><\/a> \u2022 Nota: nenhuma ferramenta de web analytics garante 100% de exactid\u00e3o; podem ocorrer varia\u00e7\u00f5es entre fontes. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905099766557-online-booking-analytics\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Analytics da marca\u00e7\u00e3o online<\/mark><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Exemplos trabalhados<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clientes recorrentes vs. CRR: se 100 clientes tiveram visitas Arrived no per\u00edodo anterior (perda) e 20 deles chegaram novamente no per\u00edodo actual, CRR = 20%. Clientes recorrentes no per\u00edodo actual \u00e9 simplesmente a contagem de clientes anteriores que chegaram neste per\u00edodo (independente do per\u00edodo de perda). <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904099636125\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Recorr\u00eancia vs reten\u00e7\u00e3o<\/mark><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ap\u00eandice: tabela can\u00f3nica de m\u00e9tricas<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>M\u00e9trica<\/th><th>Defini\u00e7\u00e3o<\/th><th>Numerador<\/th><th>Denominador<\/th><th>Filtro de inclus\u00e3o<\/th><th>\u00c2mbito<\/th><\/tr><\/thead><tbody><tr><td>Clientes recorrentes<\/td><td>Clientes anteriores que visitaram novamente no per\u00edodo actual<\/td><td>Contagem de clientes \u00fanicos com visitas Arrived no per\u00edodo actual que tinham qualquer visita anterior<\/td><td>n\/a<\/td><td>Arrived quando o relat\u00f3rio especifica<\/td><td>Localiza\u00e7\u00e3o ou Cadeia (sem duplicados) [1]<\/td><\/tr><tr><td>Taxa de reten\u00e7\u00e3o de clientes<\/td><td>% de clientes do per\u00edodo anterior que regressaram<\/td><td>Clientes \u00fanicos com visitas Arrived no per\u00edodo actual E no per\u00edodo anterior (perda)<\/td><td>Clientes \u00fanicos com visitas Arrived no per\u00edodo anterior (perda)<\/td><td>Apenas Arrived<\/td><td>Localiza\u00e7\u00e3o ou Cadeia [2]<\/td><\/tr><tr><td>Clientes perdidos<\/td><td>Clientes inactivos \u2265 per\u00edodo de perda<\/td><td>Clientes \u00fanicos sem visita Arrived durante N dias<\/td><td>n\/a<\/td><td>Apenas Arrived (para verifica\u00e7\u00f5es de actividade)<\/td><td>Distin\u00e7\u00e3o Localiza\u00e7\u00e3o vs Cadeia [2]<\/td><\/tr><tr><td>Faltas<\/td><td>Visitas marcadas como \u201co cliente n\u00e3o compareceu\u201d<\/td><td>Visitas No-show no per\u00edodo<\/td><td>n\/a<\/td><td>Estado = No-show<\/td><td>Localiza\u00e7\u00e3o ou Cadeia [3]<\/td><\/tr><tr><td>Cancelamentos<\/td><td>Visitas eliminadas\/removidas no per\u00edodo<\/td><td>Visitas canceladas no per\u00edodo<\/td><td>n\/a<\/td><td>Estado = Canceled\/Removed<\/td><td>Localiza\u00e7\u00e3o ou Cadeia [4]<\/td><\/tr><tr><td>Desempenho da equipa<\/td><td>Receita da equipa, horas, custo\/hora, quota<\/td><td>Somas de marca\u00e7\u00f5es Arrived<\/td><td>n\/a<\/td><td>Apenas Arrived<\/td><td>Relat\u00f3rio Staff da cadeia [5]<\/td><\/tr><tr><td>Desempenho de servi\u00e7os<\/td><td>Volume, descontos, consum\u00edveis, sal\u00e1rios, lucro<\/td><td>Somas de marca\u00e7\u00f5es Arrived<\/td><td>n\/a<\/td><td>Apenas Arrived<\/td><td>Relat\u00f3rio Services da cadeia [6]<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">[1] A base de clientes da cadeia e analytics de cadeia evitam duplicados entre localiza\u00e7\u00f5es. [2] O per\u00edodo de perda orienta a coorte de CRR e a l\u00f3gica de \u201cperdido\u201d; distingue-se perda para cadeia vs. localiza\u00e7\u00e3o. [3][4] Vis\u00edvel em pain\u00e9is\/exporta\u00e7\u00f5es. [5][6] Os relat\u00f3rios de cadeia incluem explicitamente apenas Arrived.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fontes: <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904099636125\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Recorr\u00eancia vs reten\u00e7\u00e3o<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904240568989-setting-the-customer-loss-period\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Per\u00edodo de perda<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905437905565-chain-client-database\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Base de clientes da cadeia<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905599395101-what-tasks-are-solved-by-chain-analytics-and-the-client-database\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Vis\u00e3o geral de analytics de cadeia<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905620158621-staff-chain-report\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Staff chain report<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905592688413-services-chain-report\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Services chain report<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/statistics-and-analytics\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Estat\u00edsticas &amp; analytics<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904300286109\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Relat\u00f3rios &gt; Marca\u00e7\u00f5es<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905099766557-online-booking-analytics\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Analytics da marca\u00e7\u00e3o online<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903418881693\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Configura\u00e7\u00e3o GA4<\/mark><\/a> \u2022 <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903410465437\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Cat\u00e1logo de eventos<\/mark><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Defini\u00e7\u00f5es can\u00f3nicas das m\u00e9tricas de analytics da Altegio, incluindo reten\u00e7\u00e3o, clientes perdidos, faltas, cancelamentos, atribui\u00e7\u00e3o de origem e regras de inclus\u00e3o por estado.<\/p>\n","protected":false},"author":6,"featured_media":19846,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[346],"tags":[],"class_list":["post-22024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - 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