{"id":21466,"date":"2025-12-16T15:53:00","date_gmt":"2025-12-16T15:53:00","guid":{"rendered":"https:\/\/alteg.io\/blog\/altegio-marketplace-mentes-modell-vedi-az-ugyfelkort-es-az-ltv-t\/"},"modified":"2025-12-16T15:53:00","modified_gmt":"2025-12-16T15:53:00","slug":"altegio-marketplace-mentes-modell-vedi-az-ugyfelkort-es-az-ltv-t","status":"publish","type":"post","link":"https:\/\/alteg.io\/hu\/blog\/altegio-marketplace-mentes-modell-vedi-az-ugyfelkort-es-az-ltv-t\/","title":{"rendered":"Mi\u00e9rt v\u00e9di az Altegio marketplace-mentes modellje az \u00fcgyf\u00e9lk\u00f6rt (\u00e9s az LTV-t)"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Bevezet\u00e9s<\/h2>\n<p>Az online foglal\u00f3 marketplace-appok k\u00e9nyelmesek, de k\u00f6zben csendben arra tan\u00edtj\u00e1k a nehezen megszerzett \u00fcgyfeleidet, hogy alternat\u00edv\u00e1kat b\u00f6ng\u00e9sszenek, \u00e1rakat hasonl\u00edtsanak \u00f6ssze, \u00e9s tov\u00e1bb\u00e1lljanak. Az Altegio ennek az ellenkez\u0151j\u00e9t k\u00edn\u00e1lja: marketplace-mentes architekt\u00far\u00e1t, amely minden \u00fcgyf\u00e9lkapcsolatot a m\u00e1rk\u00e1don bel\u00fcl tart, kiz\u00e1r\u00f3lagos adatszuverenit\u00e1ssal \u00e9s keresztprom\u00f3ci\u00f3 n\u00e9lk\u00fcl. Ez az oldal megmutatja, hogyan m\u0171k\u00f6dik, mit v\u00e9d, \u00e9s hogyan lehet bevezetni.<\/p>\n<h2 class=\"wp-block-heading\">Mit jelent az Altegi\u00f3ban az, hogy \u201eaz \u00fcgyf\u00e9lk\u00f6r v\u00e9delme\u201d<\/h2>\n<ul class=\"wp-block-list\">\n<li>Nincs versenyt\u00e1rsi kitetts\u00e9g a folyamatban: az Altegio soha nem aj\u00e1nl m\u00e1s v\u00e1llalkoz\u00e1sokat az \u00fcgyfeleidnek, \u00e9s nem m\u0171k\u00f6dtet fogyaszt\u00f3i marketplace-et. A foglal\u00e1si linkjeid \u00e9s appjaid a te m\u00e1rk\u00e1dhoz tartoznak. <a href=\"https:\/\/alteg.io\/en\/info\/about\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Az Altegi\u00f3r\u00f3l<\/mark><\/a>.<\/li>\n<li>M\u00e1rk\u00e1zott online foglal\u00e1s, nem n\u00e9vjegyz\u00e9k: testreszabhat\u00f3 foglal\u00e1si widgeteket \u00e1gyazhatsz be a weboldaladra, a k\u00f6z\u00f6ss\u00e9gi fel\u00fcleteidre \u00e9s a Google T\u00e9rk\u00e9pre; az \u00fcgyfelek soha nem l\u00e9pnek be egy t\u00f6bbkeresked\u0151s appba. <a href=\"https:\/\/alteg.io\/en\/online-booking\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Online foglal\u00e1s<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904093304605-altegio-online-booking-on-google-maps\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Google T\u00e9rk\u00e9p integr\u00e1ci\u00f3s \u00fatmutat\u00f3<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4897209017757-customizing-the-new-online-booking-widget\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Widget testreszab\u00e1sa<\/mark><\/a>.<\/li>\n<li>\u00dcgyf\u00e9lmobilapp keresztprom\u00f3ci\u00f3 n\u00e9lk\u00fcl: az \u00fcgyfeleid a saj\u00e1t m\u00e1rk\u00e1d k\u00f6rnyezet\u00e9ben kezelik a foglal\u00e1saikat, tags\u00e1gaikat \u00e9s h\u0171s\u00e9gpontjaikat, nem egy olyan marketplace-ben, ahol alternat\u00edv\u00e1k jelennek meg. <a href=\"https:\/\/alteg.io\/en\/info\/cookie-policy\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Cookie-\/megold\u00e1s-\u00e1ttekint\u00e9s (Aunio eml\u00edt\u00e9ssel)<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/client-mobile-app-altegio-me\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">\u00dcgyf\u00e9lmobilapp dokument\u00e1ci\u00f3<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/info\/about\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">C\u00e9gbemutat\u00f3 (nem kannibaliz\u00e1l\u00e1s)<\/mark><\/a>.<\/li>\n<li>Te birtoklod az \u00fcgyf\u00e9lkapcsolatot \u00e9s az adatot: az Altegio adatfeldolgoz\u00f3k\u00e9nt m\u0171k\u00f6dik a v\u00e9gfelhaszn\u00e1l\u00f3i adataid kezel\u00e9s\u00e9ben; te maradsz az adatkezel\u0151. Nincs harmadik f\u00e9lre ir\u00e1nyul\u00f3 rekl\u00e1mc\u00e9l\u00fa felhaszn\u00e1l\u00e1s. <a href=\"https:\/\/alteg.io\/en\/info\/privacy\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Adatkezel\u00e9si t\u00e1j\u00e9koztat\u00f3<\/mark><\/a>.<\/li>\n<li>Megb\u00edzhat\u00f3s\u00e1gra tervezve, nem aggreg\u00e1tori forgalomra: 99,98%-os rendelkez\u00e9sre \u00e1ll\u00e1s \u00e9s glob\u00e1lis infrastrukt\u00fara a k\u00f6zvetlen csatorn\u00e1dhoz. <a href=\"https:\/\/alteg.io\/en\/info\/about\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Az Altegi\u00f3r\u00f3l<\/mark><\/a>.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Mi\u00e9rt erod\u00e1lj\u00e1k a marketplace-modellek a megtart\u00e1st \u00e9s az LTV-t<\/h2>\n<ul class=\"wp-block-list\">\n<li>\u00d6szt\u00f6nz\u00f6tt elv\u00e1ndorl\u00e1s: a marketplace-algoritmusok a platform GMV-j\u00e9t \u00e9s a k\u00e9szlet forg\u00e1s\u00e1t maximaliz\u00e1lj\u00e1k, nem a te visszat\u00e9r\u0151 vend\u00e9geidet; az \u00fcgyfeleket a verseng\u0151 list\u00e1k fel\u00e9 terelik. A Mindbody, a Treatwell, a Vagaro \u00e9s a Booksy elemz\u00e9sei jutal\u00e9kokr\u00f3l \u00e9s keresztprom\u00f3ci\u00f3r\u00f3l \u00edrnak, amelyek \u00fcgyf\u00e9lelsz\u00edv\u00e1si kock\u00e1zatot hordoznak. Voximplant-elemz\u00e9s, Rick.ai \u00e9rt\u00e9kel\u00e9s.<\/li>\n<li>Margin\u00e1lis vesztes\u00e9g: a jutal\u00e9kok \u00e9s az \u00e1rengedm\u00e9ny-nyom\u00e1s cs\u00f6kkentik a brutt\u00f3 \u00e1rr\u00e9sedet \u00e9ppen azon az \u00fcgyf\u00e9len, akit megszerezt\u00e9l. Voximplant-elemz\u00e9s.<\/li>\n<li>Adatz\u00e1r: a k\u00f6z\u00f6ns\u00e9g \u00e9s a viselked\u00e9si adatok marketplace-tulajdonl\u00e1sa id\u0151vel dr\u00e1g\u00e1bb\u00e1 teszi az \u00fajraaktiv\u00e1l\u00e1st.<\/li>\n<\/ul>\n<p>Az Altegio marketplace-mentes \u00e1ll\u00e1spontj\u00e1t k\u00fcl\u00f6n vizsg\u00e1lat is \u00fagy \u00e9rt\u00e9keli, mint az egyetlen Big Five megold\u00e1st, amely nem \u201ekannibaliz\u00e1lja\u201d az \u00fcgyf\u00e9lb\u00e1zist. <a href=\"https:\/\/alteg.io\/en\/blog\/is-your-customer-base-really-yours-research-on-online-booking-platforms\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Val\u00f3ban a ti\u00e9d az \u00fcgyf\u00e9lb\u00e1zis? (Altegio kutat\u00e1si cikk)<\/mark><\/a>.<\/p>\n<h2 class=\"wp-block-heading\">Marketplace vs. Altegio egym\u00e1s mellett<\/h2>\n<p>Hivatkoz\u00e1sok: <a href=\"https:\/\/alteg.io\/en\/info\/privacy\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Adatkezel\u00e9si t\u00e1j\u00e9koztat\u00f3<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/info\/about\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Az Altegi\u00f3r\u00f3l<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/online-booking\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Online foglal\u00e1s<\/mark><\/a>, Voximplant-elemz\u00e9s.<\/p>\n<h2 class=\"wp-block-heading\">Hogyan biztos\u00edtja az Altegio az \u00fcgyf\u00e9lexkluzivit\u00e1st (technikai kontrollok)<\/h2>\n<h3 class=\"wp-block-heading\">1) M\u00e1rk\u00e1zott foglal\u00e1si widgetek ott, ahol az \u00fcgyfeleid vannak<\/h3>\n<ul class=\"wp-block-list\">\n<li>\u00c1gyazd be a weboldalakba \u00e9s a CMS-ekbe (WordPress, Wix, Tilda, Google Sites), \u00fcgyf\u00e9l- vagy szolg\u00e1ltat\u00e1sspecifikus linkekkel. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903629490205-online-booking-setup-and-options\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Widget be\u00e1ll\u00edt\u00e1sa<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904712088477-adding-several-online-booking-widgets-to-one-page\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">T\u00f6bb widget egy oldalon<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904924831005-adding-an-online-booking-to-cms-wordpress\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">WordPress<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/adding-online-booking-to-popular-cms\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Tilda<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904840275741-adding-an-online-booking-to-google-sites\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Google Sites<\/mark><\/a>.<\/li>\n<li>Els\u0151 f\u00e9lb\u0151l sz\u00e1rmaz\u00f3 analitika a widgeten: GA4\/Meta Pixel esem\u00e9nyek a teljes t\u00f6lcs\u00e9r \u00e1tl\u00e1that\u00f3s\u00e1g\u00e1hoz. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903410465437\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Analitikai esem\u00e9nyek<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903418881693\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">GA4-integr\u00e1ci\u00f3<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905099766557-online-booking-analytics\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Online foglal\u00e1si analitika<\/mark><\/a>.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">2) \u00dcgyf\u00e9lapp (Aunio\/m\u00e1rkaapp) keresztmarketing n\u00e9lk\u00fcl<\/h3>\n<ul class=\"wp-block-list\">\n<li>Az \u00fcgyfeleid a te appodat telep\u00edtik \u00e9s haszn\u00e1lj\u00e1k; a push \u00fczenetek, a h\u0171s\u00e9g, a tags\u00e1gok \u00e9s az ism\u00e9telt foglal\u00e1sok mind a m\u00e1rk\u00e1don bel\u00fcl maradnak. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/client-mobile-app-altegio-me\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">\u00dcgyf\u00e9lmobilapp dokument\u00e1ci\u00f3<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/info\/cookie-policy\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Megold\u00e1s-\u00e1ttekint\u00e9s, benne az Auni\u00f3val<\/mark><\/a>.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">3) Hozz\u00e1f\u00e9r\u00e9si jogok \u00e9s adatbiztons\u00e1g<\/h3>\n<ul class=\"wp-block-list\">\n<li>R\u00e9szletes jogosults\u00e1gok a megjelen\u00edt\u00e9s \u00e9s export korl\u00e1toz\u00e1s\u00e1ra (p\u00e9ld\u00e1ul telefonsz\u00e1mok maszkol\u00e1sa), egyedi bejelentkez\u00e9s minden munkat\u00e1rsnak, teljes napl\u00f3z\u00e1s az adatki\u00e1raml\u00e1s megel\u0151z\u00e9s\u00e9re. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4846977968669-appointment-calendar-access-rights\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Hozz\u00e1f\u00e9r\u00e9si jogok<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4846920531613\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Adatbiztons\u00e1g<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/users\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Felhaszn\u00e1l\u00f3lista-kezel\u00e9s<\/mark><\/a>.<\/li>\n<li>GDPR-\u00f6sszhang egy\u00e9rtelm\u0171 adatkezel\u0151i \u00e9s adatfeldolgoz\u00f3i szerepekkel; EU-s hosting \u00e9s biztons\u00e1gi kontrollok. <a href=\"https:\/\/alteg.io\/en\/info\/privacy\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Adatkezel\u00e9si t\u00e1j\u00e9koztat\u00f3<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/info\/about\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Az Altegio-r\u00f3l: infrastrukt\u00fara<\/mark><\/a>.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">4) L\u00e1ncszint\u0171 \u00fcgyf\u00e9ladat-modell<\/h3>\n<ul class=\"wp-block-list\">\n<li>Egyetlen \u00fcgyf\u00e9lazonoss\u00e1g a telephelyek k\u00f6z\u00f6tt, hogy ne legyen duplik\u00e1lt megkeres\u00e9s, \u00e9s a h\u00e1l\u00f3zat teljes \u00e9lettartam-\u00e9rt\u00e9ke megmaradjon. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905437905565-chain-client-database\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">L\u00e1ncszint\u0171 \u00fcgyf\u00e9ladatb\u00e1zis<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905463467549-customer-chain-card\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">\u00dcgyf\u00e9l l\u00e1nck\u00e1rtya<\/mark><\/a>.<\/li>\n<li>H\u00e1l\u00f3zati analitika (megtart\u00e1s, bev\u00e9tel, kihaszn\u00e1lts\u00e1g) egys\u00e9ges \u00fcgyfelekre sz\u00e1molva, nem sz\u00e9tes\u0151 list\u00e1kra. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905592688413-services-chain-report\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">L\u00e1ncszint\u0171 analitika \u00e1ttekint\u00e9se<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905620158621-staff-chain-report\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Munkat\u00e1rs-l\u00e1nc riport<\/mark><\/a>.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Olyan megtart\u00e1si mechanik\u00e1k, amelyek n\u00f6velik az LTV-t<\/h2>\n<ul class=\"wp-block-list\">\n<li>Proakt\u00edv meger\u0151s\u00edt\u00e9sek \u00e9s eml\u00e9keztet\u0151k SMS-ben, e-mailben, WhatsAppon \u00e9s pushban cs\u00f6kkentik a k\u00e9s\u00e9seket \u00e9s az elmaradt l\u00e1togat\u00e1sokat, mik\u00f6zben aggreg\u00e1torok n\u00e9lk\u00fcl szabad\u00edtanak fel kapacit\u00e1st. Sok v\u00e1llalkoz\u00e1s ak\u00e1r 60%-kal kevesebb k\u00e9s\u00e9sr\u0151l sz\u00e1mol be. <a href=\"https:\/\/alteg.io\/uk\/sms-and-email-notification\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">\u00c9rtes\u00edt\u00e9sek (UK)<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/sr\/demo\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Demooldal metrika<\/mark><\/a>.<\/li>\n<li>A h\u0171s\u00e9gprogramok, tags\u00e1gok \u00e9s aj\u00e1nl\u00f3i programok a teljes l\u00e1ncon bel\u00fcl futnak, \u00edgy az \u00e9rt\u00e9kgyarapod\u00e1s a m\u00e1rk\u00e1don bel\u00fcl marad. <a href=\"https:\/\/alteg.io\/en\/loyalty-program\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">H\u0171s\u00e9gprogram<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/memberships\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Tags\u00e1gok k\u00f6zpontja<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905865419293\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Aj\u00e1nl\u00f3i program<\/mark><\/a>.<\/li>\n<li>A megtart\u00e1si KPI-ok egys\u00e9gesek: \u201evisszat\u00e9r\u0151 \u00fcgyfelek\u201d, \u201e\u00fcgyf\u00e9lmegtart\u00e1si r\u00e1ta\u201d \u00e9s a konfigur\u00e1lhat\u00f3 \u201elemorzsol\u00f3d\u00e1si id\u0151szak\u201d a saj\u00e1t \u00fczleti ciklusodhoz igaz\u00edtja az analitik\u00e1t. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904099636125\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Visszat\u00e9r\u0151k \u00e9s megtart\u00e1s<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904240568989-setting-the-customer-loss-period\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Lemorzsol\u00f3d\u00e1si id\u0151szak be\u00e1ll\u00edt\u00e1sa<\/mark><\/a>.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">\u00c1t\u00e1ll\u00e1si terv: marketplace-f\u00fcgg\u00e9sr\u0151l saj\u00e1t csatorn\u00e1kra<\/h2>\n<ol class=\"wp-block-list\">\n<li>\u00c1ll\u00edtsd be a k\u00f6zvetlen foglal\u00e1st mindenhol\n<ul class=\"wp-block-list\">\n<li>\u00c1gyazd be a widgetet a weboldaladra, a CMS-edbe \u00e9s a k\u00f6z\u00f6ss\u00e9gi csatorn\u00e1kra; ahol t\u00e1mogatott, enged\u00e9lyezd a Book on Google funkci\u00f3t. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903629490205-online-booking-setup-and-options\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Widget be\u00e1ll\u00edt\u00e1sa<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/setting-up-online-booking-on-partner-sites\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Partner oldalak k\u00f6zpontja<\/mark><\/a>.<\/li>\n<\/ul>\n<\/li>\n<li>Import\u00e1ld az \u00fcgyf\u00e9lb\u00e1zist \u00e9s a h\u0171s\u00e9get\n<ul class=\"wp-block-list\">\n<li>T\u00f6ltsd fel az \u00fcgyfeleket, tags\u00e1gokat \u00e9s h\u0171s\u00e9gk\u00e1rty\u00e1kat; egys\u00e9ges\u00edtsd a duplik\u00e1tumokat l\u00e1ncszinten. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4861250296989\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">\u00dcgyf\u00e9limport<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4906136138397-memberships-import\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Tags\u00e1gimport<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905960584861-issuing-loyalty-cards-to-clients\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">H\u0171s\u00e9gk\u00e1rty\u00e1k kiad\u00e1sa<\/mark><\/a>.<\/li>\n<\/ul>\n<\/li>\n<li>Z\u00e1rd le a hozz\u00e1f\u00e9r\u00e9st \u00e9s az \u00e1tl\u00e1that\u00f3s\u00e1got\n<ul class=\"wp-block-list\">\n<li>Hozz l\u00e9tre egyedi felhaszn\u00e1l\u00f3i fi\u00f3kokat, minimaliz\u00e1ld az exportjogokat, \u00e9s kapcsold be az adatnapl\u00f3z\u00e1st. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/users\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Felhaszn\u00e1l\u00f3k \u00e9s jogok<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4846920531613\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Adatbiztons\u00e1g<\/mark><\/a>.<\/li>\n<\/ul>\n<\/li>\n<li>Kapcsold be az automatikus meger\u0151s\u00edt\u00e9seket \u00e9s eml\u00e9keztet\u0151ket\n<ul class=\"wp-block-list\">\n<li>SMS\/e-mail\/WhatsApp meger\u0151s\u00edt\u00e9sek, valamint no-show ut\u00f3k\u00f6vet\u00e9s. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/12216010315549\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Id\u0151pont-meger\u0151s\u00edt\u00e9s k\u00e9r\u00e9se<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/10782996601885\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">No-show ut\u00f3k\u00f6vet\u00e9s<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/sms-and-email-notification\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">\u00c9rtes\u00edt\u00e9sek \u00e1ttekint\u00e9se<\/mark><\/a>.<\/li>\n<\/ul>\n<\/li>\n<li>M\u00e9rj v\u00e9gig mindent analitik\u00e1val\n<ul class=\"wp-block-list\">\n<li>K\u00f6sd \u00f6ssze a GA4\/Pixel rendszert, k\u00f6vesd a widgetes esem\u00e9nyeket, \u00e9s figyeld a megtart\u00e1si dashboardokat. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903418881693\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">GA4-integr\u00e1ci\u00f3<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/statistics-and-analytics\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Analitikai csomag<\/mark><\/a>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2 class=\"wp-block-heading\">L\u00e1nc- \u00e9s franchise-specifikus tudnival\u00f3k<\/h2>\n<ul class=\"wp-block-list\">\n<li>Egys\u00e9ges szolg\u00e1ltat\u00e1sok, munkat\u00e1rsak \u00e9s hozz\u00e1f\u00e9r\u00e9sek a telephelyek k\u00f6z\u00f6tt, visszaford\u00edthatatlan munkat\u00e1rs-duplik\u00e1ci\u00f3 megsz\u00fcntet\u00e9ssel a tiszta h\u00e1l\u00f3zati strukt\u00fara \u00e9rdek\u00e9ben. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905394473885-merge-into-chain-and-chain-staff-unification\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Munkat\u00e1rsak l\u00e1ncba egyes\u00edt\u00e9se<\/mark><\/a>.<\/li>\n<li>Szegment\u00e1ld a h\u00e1l\u00f3zati csoportokat, \u00e9s hasonl\u00edtsd \u00f6ssze a hasonl\u00f3 egys\u00e9geket bev\u00e9tel, kihaszn\u00e1lts\u00e1g \u00e9s megtart\u00e1s alapj\u00e1n. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4905592688413-services-chain-report\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Szolg\u00e1ltat\u00e1s-l\u00e1nc riport<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/reports\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Analitikai \u00e1ttekint\u00e9s<\/mark><\/a>.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Gyakran ism\u00e9telt k\u00e9rd\u00e9sek<\/h2>\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\">\n<p class=\"aioseo-faq-block-question\"><strong>Az Altegio valaha m\u00e1s szolg\u00e1ltat\u00f3kat rekl\u00e1moz az \u00fcgyfeleimnek?<\/strong><\/p>\n<div class=\"aioseo-faq-block-answer\">\n<p>Nem. Az Altegio nem m\u0171k\u00f6dtet fogyaszt\u00f3i marketplace-et, \u00e9s nem aj\u00e1nl versenyt\u00e1rsakat az \u00fcgyf\u00e9lfolyamatokban. <a href=\"https:\/\/alteg.io\/en\/info\/about\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Az Altegi\u00f3r\u00f3l (nem kannibaliz\u00e1l\u00e1s)<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/blog\/is-your-customer-base-really-yours-research-on-online-booking-platforms\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Kutat\u00e1si cikk<\/mark><\/a>.<\/p>\n<\/div>\n<\/div>\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\">\n<p class=\"aioseo-faq-block-question\"><strong>Ki\u00e9 az \u00fcgyf\u00e9ladataim?<\/strong><\/p>\n<div class=\"aioseo-faq-block-answer\">\n<p>Ti\u00e9d. Te vagy az adatkezel\u0151, az Altegio pedig adatfeldolgoz\u00f3k\u00e9nt j\u00e1r el az utas\u00edt\u00e1said szerint (GDPR). <a href=\"https:\/\/alteg.io\/en\/info\/privacy\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Adatkezel\u00e9si t\u00e1j\u00e9koztat\u00f3<\/mark><\/a>.<\/p>\n<\/div>\n<\/div>\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\">\n<p class=\"aioseo-faq-block-question\"><strong>Ellen\u0151rizhetem \u00e9s korl\u00e1tozhatom a munkat\u00e1rsak hozz\u00e1f\u00e9r\u00e9s\u00e9t az \u00fcgyf\u00e9lkontaktokhoz?<\/strong><\/p>\n<div class=\"aioseo-faq-block-answer\">\n<p>Igen. Maszkolhatod a telefonsz\u00e1mokat, korl\u00e1tozhatod az exportot, \u00e9s napl\u00f3kb\u00f3l ellen\u0151rizheted a hozz\u00e1f\u00e9r\u00e9seket. <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4846977968669-appointment-calendar-access-rights\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Hozz\u00e1f\u00e9r\u00e9si jogok<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4846920531613\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Adatbiztons\u00e1g<\/mark><\/a>.<\/p>\n<\/div>\n<\/div>\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\">\n<p class=\"aioseo-faq-block-question\"><strong>Elvesz\u00edtem a marketplace-felfedezhet\u0151s\u00e9get?<\/strong><\/p>\n<div class=\"aioseo-faq-block-answer\">\n<p>Nem, ink\u00e1bb saj\u00e1t felfedezhet\u0151s\u00e9gre v\u00e1ltasz: a weboldaladra, a k\u00f6z\u00f6ss\u00e9gi csatorn\u00e1kra \u00e9s a \u201eFoglal\u00e1s a Google-ben\u201d megold\u00e1sra, mik\u00f6zben a h\u0171s\u00e9g \u00e9s az LTV v\u00e9dve marad. <a href=\"https:\/\/alteg.io\/en\/online-booking\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Online foglal\u00e1s<\/mark><\/a>, <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904093304605-altegio-online-booking-on-google-maps\/\"><mark style=\"color:#ffcb00\" class=\"has-inline-color\">Google T\u00e9rk\u00e9p \u00fatmutat\u00f3<\/mark><\/a>.<\/p>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\">F\u0151 tanuls\u00e1gok<\/h2>\n<ul class=\"wp-block-list\">\n<li>A marketplace-ek a saj\u00e1t \u00f6kosziszt\u00e9m\u00e1jukat optimaliz\u00e1lj\u00e1k, az Altegio pedig a m\u00e1rk\u00e1dat, a megtart\u00e1st \u00e9s az LTV-t.<\/li>\n<li>Az \u00fcgyf\u00e9lk\u00f6r v\u00e9delme egyszerre architektur\u00e1lis k\u00e9rd\u00e9s (nincs keresztprom\u00f3ci\u00f3) \u00e9s m\u0171k\u00f6d\u00e9si k\u00e9rd\u00e9s (GDPR-szerepek, hozz\u00e1f\u00e9r\u00e9si kontrollok, egys\u00e9ges l\u00e1ncadatok).<\/li>\n<li>A bevezet\u00e9s egyszer\u0171: widgetek \u00e9s app, adatimport, hozz\u00e1f\u00e9r\u00e9s-szab\u00e1lyoz\u00e1s, eml\u00e9keztet\u0151k automatiz\u00e1l\u00e1sa \u00e9s megtart\u00e1si m\u00e9r\u0151sz\u00e1mok k\u00f6vet\u00e9se.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A marketplace-alap\u00fa foglal\u00e1si appok csendben arra szoktatj\u00e1k az \u00fcgyfeleket, hogy alternat\u00edv\u00e1kat b\u00f6ng\u00e9sszenek \u00e9s tov\u00e1bb\u00e1lljanak. Az Altegio ezzel szemben a teljes \u00fcgyf\u00e9lutat a m\u00e1rk\u00e1don bel\u00fcl tartja, \u00edgy az adataid \u00e9s a hossz\u00fa t\u00e1v\u00fa megtart\u00e1s is n\u00e1lad marad.<\/p>\n","protected":false},"author":19,"featured_media":19612,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[298],"tags":[],"class_list":["post-21466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ugyfelek"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"A marketplace-alap\u00fa foglal\u00e1si appok csendben arra szoktatj\u00e1k az \u00fcgyfeleket, hogy alternat\u00edv\u00e1kat b\u00f6ng\u00e9sszenek \u00e9s tov\u00e1bb\u00e1lljanak. Az Altegio ezzel szemben a teljes \u00fcgyf\u00e9lutat a m\u00e1rk\u00e1don bel\u00fcl tartja, \u00edgy az adataid \u00e9s a hossz\u00fa t\u00e1v\u00fa megtart\u00e1s is n\u00e1lad marad.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Teodor Drobcsak\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/alteg.io\/hu\/blog\/altegio-marketplace-mentes-modell-vedi-az-ugyfelkort-es-az-ltv-t\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"hu_HU\" \/>\n\t\t<meta property=\"og:site_name\" content=\"The Altegio Times - Online Booking and Business Management Media\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Mi\u00e9rt v\u00e9di az Altegio marketplace-mentes modellje az \u00fcgyf\u00e9lk\u00f6rt (\u00e9s az LTV-t) - The Altegio Times\" \/>\n\t\t<meta property=\"og:description\" content=\"A marketplace-alap\u00fa foglal\u00e1si appok csendben arra szoktatj\u00e1k az \u00fcgyfeleket, hogy alternat\u00edv\u00e1kat b\u00f6ng\u00e9sszenek \u00e9s tov\u00e1bb\u00e1lljanak. Az Altegio ezzel szemben a teljes \u00fcgyf\u00e9lutat a m\u00e1rk\u00e1don bel\u00fcl tartja, \u00edgy az adataid \u00e9s a hossz\u00fa t\u00e1v\u00fa megtart\u00e1s is n\u00e1lad marad.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/alteg.io\/hu\/blog\/altegio-marketplace-mentes-modell-vedi-az-ugyfelkort-es-az-ltv-t\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-12-16T15:53:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-12-16T15:53:00+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Mi\u00e9rt v\u00e9di az Altegio marketplace-mentes modellje az \u00fcgyf\u00e9lk\u00f6rt (\u00e9s az LTV-t) - The Altegio Times\" \/>\n\t\t<meta name=\"twitter:description\" content=\"A marketplace-alap\u00fa foglal\u00e1si appok csendben arra szoktatj\u00e1k az \u00fcgyfeleket, hogy alternat\u00edv\u00e1kat b\u00f6ng\u00e9sszenek \u00e9s tov\u00e1bb\u00e1lljanak. 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