{"id":233749,"date":"2025-12-30T11:12:35","date_gmt":"2025-12-30T11:12:35","guid":{"rendered":"https:\/\/support-landing.altegio.cloud\/support\/?post_type=docs&#038;p=233749"},"modified":"2026-03-25T16:51:56","modified_gmt":"2026-03-25T16:51:56","password":"","slug":"233749","status":"publish","type":"docs","link":"https:\/\/alteg.io\/en\/support\/knowledge-base\/233749\/","title":{"rendered":"Setting up Facebook Pixel analytics in the Altegio online widget"},"content":{"rendered":"\n<p>In this article, we will explain how to set up Facebook Pixel for the Altegio online booking widget and which events it tracks for more detailed analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook Pixel setup<\/h2>\n\n\n\n<p>To integrate Facebook Pixel with your Altegio online booking widget, follow these steps:<\/p>\n\n\n\n<p><strong>Get your Pixel ID:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Log in to your Facebook Business Manager account.<\/li>\n\n\n\n<li>Go to the <strong>Pixels<\/strong> section in <strong>Events Manager<\/strong>.<\/li>\n\n\n\n<li>Copy your Facebook Pixel ID.<\/li>\n<\/ul>\n\n\n\n<p><strong>Add the Pixel ID in Altegio:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to your Altegio account.<\/li>\n\n\n\n<li>In the widget settings, find the section where you can add your Facebook Pixel ID. To do this, go to Administration mode, <strong>Online booking > Online booking links<\/strong>, open the link settings by clicking its name or the <strong>Configure<\/strong> button, then scroll to the <strong>Analytics<\/strong> block.<\/li>\n\n\n\n<li>Paste the Pixel ID into the designated field.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9c1ca2fbfb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9c1ca2fbfb\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"483\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/alteg.io\/support\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-30-at-15.08.27-1024x483.png\" alt=\"\" class=\"wp-image-233752\" srcset=\"https:\/\/alteg.io\/support\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-30-at-15.08.27-1024x483.png 1024w, https:\/\/alteg.io\/support\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-30-at-15.08.27-300x141.png 300w, https:\/\/alteg.io\/support\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-30-at-15.08.27-768x362.png 768w, https:\/\/alteg.io\/support\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-30-at-15.08.27-1536x724.png 1536w, https:\/\/alteg.io\/support\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-30-at-15.08.27-2048x966.png 2048w, https:\/\/alteg.io\/support\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-30-at-15.08.27-360x170.png 360w, https:\/\/alteg.io\/support\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-30-at-15.08.27-1568x740.png 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Once the <strong>Pixel ID<\/strong> is added, the integration is complete, and your widget will start sending data to Facebook for analytics and retargeting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Events tracked by Facebook Pixel<\/h2>\n\n\n\n<p>After you set up Facebook Pixel, it will track various events related to your online booking widget. These events help you understand user behavior and improve your marketing efforts.<\/p>\n\n\n\n<p>For a detailed list of events and their descriptions, refer to the separate article <strong><a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4903410465437-description-of-events-for-analytics\/\">Description of analytics events<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to use the data<\/h2>\n\n\n\n<p>The data collected via Facebook Pixel will help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track conversions from ads to bookings.<\/li>\n\n\n\n<li>Retarget users who did not complete the booking process.<\/li>\n\n\n\n<li>Optimize ad campaigns based on user actions on your website.<\/li>\n<\/ul>\n\n\n\n<p>By using this data, you can improve your marketing strategies and gain deeper insights into customer behavior.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we will explain how to set up Facebook Pixel for the Altegio online booking widget and which events it tracks for more detailed analytics. Facebook Pixel setup To integrate Facebook Pixel with your Altegio online booking widget, follow these steps: Get your Pixel ID: Add the Pixel ID in Altegio: Once the&hellip; <a class=\"more-link\" href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/233749\/\">Continue reading <span class=\"screen-reader-text\">Setting up Facebook Pixel analytics in the Altegio online widget<\/span><\/a><\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[72],"doc_tag":[1789,2071,1609],"class_list":["post-233749","docs","type-docs","status-publish","hentry","doc_category-online-booking-analytics","doc_tag-analytics-en","doc_tag-integrations-en","doc_tag-online-booking-en","entry"],"aioseo_notices":[],"year_month":"2026-04","word_count":263,"total_views":"122","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"lilit.m@alteg.io","author_nicename":"lilit-malteg-io","author_url":"https:\/\/alteg.io\/en\/author\/lilit-malteg-io\/"},"doc_category_info":[{"term_name":"Online booking analytics","term_url":"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/online-booking-analytics\/"}],"doc_tag_info":[{"term_name":"Analytics","term_url":"https:\/\/alteg.io\/en\/support\/knowledge-base\/docs-tag\/analytics-en\/"},{"term_name":"Integrations","term_url":"https:\/\/alteg.io\/en\/support\/knowledge-base\/docs-tag\/integrations-en\/"},{"term_name":"Online Booking","term_url":"https:\/\/alteg.io\/en\/support\/knowledge-base\/docs-tag\/online-booking-en\/"}],"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/docs\/233749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/comments?post=233749"}],"version-history":[{"count":3,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/docs\/233749\/revisions"}],"predecessor-version":[{"id":311248,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/docs\/233749\/revisions\/311248"}],"wp:attachment":[{"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/media?parent=233749"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/doc_category?post=233749"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/doc_tag?post=233749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}