The Returning clients<\/strong> indicator takes into account the entire previous period and does not depend on the specified period of client loss. The client visit could have been a month or a year ago.The Returning clients<\/strong> indicator is not used in calculating the Client retention rate<\/strong>.<\/span><\/p>\n\n\n\n Client retention rate<\/strong> is the percentage of those clients who made visits during the specified previous period (the loss period<\/strong>, which is indicated in the Analytical Reports > All Reports > Return rate<\/strong> section) and returned during the current one. The previous period is always prior to the date of the current period (see more in the article \u2013 Setting the client loss period).<\/span><\/p>\n\n\n\n Example of calculating the Client retention rate:<\/span><\/em><\/p>\n\n\n\n If there were 100 clients during the previous period, and 20 of them returned during the current period, then the client retention rate is 20%.<\/span><\/em><\/p>\n\n\n\n Important<\/strong> 2. The Client retention<\/strong> values are always rounded off (discrepancies by tenths of a percent). For example, if 53 out of 110 clients returned, the percentage would be rounded from 48.18% to 48%.<\/span><\/em><\/p>\n\n\n\n 3. To understand how many clients returned after they became lost, it is necessary to multiply the Client retention rate<\/strong> by the number of clients in the previous period and round off the value.<\/span><\/p>\n\n\n\n 4. The Client retention rate<\/strong> differs from the Repeated visits<\/strong> indicator (read more in the article).<\/span><\/p>\n\n\n\n 5. The Client retention rate<\/strong> differs from the Returning clients<\/strong> indicator.<\/span><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":" Returning clients The Returning clients indicator takes into account the entire previous period and does not depend on the specified period of client loss. The client visit could have been a month or a year ago.The Returning clients indicator is not used in calculating the Client retention rate. Client retention Client retention rate is the… Continue reading Client retention and Returning clients<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[90],"doc_tag":[1789,1507,1744,1492],"class_list":["post-1435","docs","type-docs","status-publish","hentry","doc_category-analytics-reports","doc_tag-analytics-en","doc_tag-client-en","doc_tag-returning-en","doc_tag-visit-en","entry"],"aioseo_notices":[],"year_month":"2026-04","word_count":242,"total_views":"524","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"ivan.k","author_nicename":"altegio","author_url":"https:\/\/alteg.io\/en\/author\/altegio\/"},"doc_category_info":[{"term_name":"Analytics reports","term_url":"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/analytics-reports\/"}],"doc_tag_info":[{"term_name":"Analytics","term_url":"https:\/\/alteg.io\/en\/support\/knowledge-base\/docs-tag\/analytics-en\/"},{"term_name":"Client","term_url":"https:\/\/alteg.io\/en\/support\/knowledge-base\/docs-tag\/client-en\/"},{"term_name":"Returning","term_url":"https:\/\/alteg.io\/en\/support\/knowledge-base\/docs-tag\/returning-en\/"},{"term_name":"Visit","term_url":"https:\/\/alteg.io\/en\/support\/knowledge-base\/docs-tag\/visit-en\/"}],"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/docs\/1435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/comments?post=1435"}],"version-history":[{"count":5,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/docs\/1435\/revisions"}],"predecessor-version":[{"id":317068,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/docs\/1435\/revisions\/317068"}],"wp:attachment":[{"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/media?parent=1435"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/doc_category?post=1435"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/doc_tag?post=1435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Client retention<\/h1>\n\n\n\n
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1. Statistics is generated only for bookings with the Arrived<\/strong> status in the selected period.<\/span><\/p>\n\n\n\n