{"id":1435,"date":"2024-11-23T04:58:30","date_gmt":"2024-11-23T04:58:30","guid":{"rendered":"https:\/\/support-landing.altegio.cloud\/support\/4904099636125-customer-retention-and-returning-customers\/"},"modified":"2026-05-27T14:57:23","modified_gmt":"2026-05-27T14:57:23","password":"","slug":"4904099636125","status":"publish","type":"docs","link":"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904099636125\/","title":{"rendered":"Client retention and Returning clients"},"content":{"rendered":"\n

Returning clients<\/h1>\n\n\n\n

The Returning clients<\/strong> indicator takes into account the entire previous period and does not depend on the specified period of client loss. The client visit could have been a month or a year ago.The Returning clients<\/strong> indicator is not used in calculating the Client retention rate<\/strong>.<\/span><\/p>\n\n\n\n

Client retention<\/h1>\n\n\n\n

Client retention rate<\/strong> is the percentage of those clients who made visits during the specified previous period (the loss period<\/strong>, which is indicated in the Reports > All Reports > Return rate<\/strong> section) and returned during the current one. The previous period is always prior to the date of the current period (see more in the article \u2013 Setting the client loss period).<\/span><\/p>\n\n\n\n

Example of calculating the Client retention rate:<\/span><\/em><\/p>\n\n\n\n

If there were 100 clients during the previous period, and 20 of them returned during the current period, then the client retention rate is 20%.<\/span><\/em><\/p>\n\n\n\n

\n

Important<\/strong>

1. Statistics is generated only for bookings with the Arrived<\/strong> status in the selected period.<\/span><\/p>\n\n\n\n

2. The Client retention<\/strong> values are always rounded off (discrepancies by tenths of a percent). For example, if 53 out of 110 clients returned, the percentage would be rounded from 48.18% to 48%.<\/span><\/em><\/p>\n\n\n\n

3. To understand how many clients returned after they became lost, it is necessary to multiply the Client retention rate<\/strong> by the number of clients in the previous period and round off the value.<\/span><\/p>\n\n\n\n

4. The Client retention rate<\/strong> differs from the Repeated visits<\/strong> indicator (read more in the article).<\/span><\/p>\n\n\n\n

5. The Client retention rate<\/strong> differs from the Returning clients<\/strong> indicator.<\/span><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Returning clients The Returning clients indicator takes into account the entire previous period and does not depend on the specified period of client loss. The client visit could have been a month or a year ago.The Returning clients indicator is not used in calculating the Client retention rate. Client retention Client retention rate is the […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"doc_category":[91],"doc_tag":[1789,1507,1744,1492],"class_list":["post-1435","docs","type-docs","status-publish","hentry","doc_category-analytics-settings","doc_tag-analytics-en","doc_tag-client-en","doc_tag-returning-en","doc_tag-visit-en"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t