{"id":1311,"date":"2024-11-23T04:58:10","date_gmt":"2024-11-23T04:58:10","guid":{"rendered":"https:\/\/support-landing.altegio.cloud\/support\/4904205213981-how-does-customer-retention-rate-differ-from-repeated-visits\/"},"modified":"2026-04-02T12:36:45","modified_gmt":"2026-04-02T12:36:45","password":"","slug":"4904205213981-how-does-customer-retention-rate-differ-from-repeated-visits","status":"publish","type":"docs","link":"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904205213981-how-does-customer-retention-rate-differ-from-repeated-visits\/","title":{"rendered":"How does customer retention rate differ from repeated visits?"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">The <strong>Customer retention rate<\/strong> takes into account customers who made visits during the previous (prior to the current one) period in the past and returned during the current period. In this case, the previous period is configured in the <strong>Settings > <span style=\"font-weight: 400;\"><strong>Analytics ><\/strong><\/span> Client Churn <\/strong>section. <\/span><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de95bba7f42&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de95bba7f42\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"984\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/alteg.io\/support\/wp-content\/uploads\/2024\/11\/Screen-Shot-2026-04-02-at-16.30.17-1.avif\" alt=\"\" class=\"wp-image-317425\" srcset=\"https:\/\/alteg.io\/support\/wp-content\/uploads\/2024\/11\/Screen-Shot-2026-04-02-at-16.30.17-1.avif 944w, https:\/\/alteg.io\/support\/wp-content\/uploads\/2024\/11\/Screen-Shot-2026-04-02-at-16.30.17-1-288x300.avif 288w, https:\/\/alteg.io\/support\/wp-content\/uploads\/2024\/11\/Screen-Shot-2026-04-02-at-16.30.17-1-768x801.avif 768w, https:\/\/alteg.io\/support\/wp-content\/uploads\/2024\/11\/Screen-Shot-2026-04-02-at-16.30.17-1-360x375.avif 360w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">For more information, see the article \u2013 <\/span><a href=\"https:\/\/support.alteg.io\/hc\/ru\/articles\/4904240568989\"><strong>Setting the client loss period<\/strong><\/a><span style=\"font-weight: 400;\"><strong>.<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, if the specified period is 60 days, and it is necessary to see clients who returned during 01.12 &#8211; 31.12, then the list of unique customers during the prior period from 02.10 to 01.12 (31 days in October) will be checked.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The <strong>Repeated visits<\/strong> metric does not include the period of client loss. The client visit could have been a month or a year ago, i.e. it takes into account the entire previous period.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The <strong>Client retention rate<\/strong>, unlike <strong>repeated visits<\/strong>, displays the percentage of truly regular customers for a particular team member. For example, having a haircut done every month by the same team member, compared to having pink manicure done a year ago and having a haircut done by another team member now.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Customer retention rate takes into account customers who made visits during the previous (prior to the current one) period in the past and returned during the current period. In this case, the previous period is configured in the Settings > Analytics > Client Churn section. For more information, see the article \u2013 Setting the&hellip; <a class=\"more-link\" href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904205213981-how-does-customer-retention-rate-differ-from-repeated-visits\/\">Continue reading <span class=\"screen-reader-text\">How does customer retention rate differ from repeated visits?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[91],"doc_tag":[1789,1507,1297,1357,1492],"class_list":["post-1311","docs","type-docs","status-publish","hentry","doc_category-analytics-settings","doc_tag-analytics-en","doc_tag-client-en","doc_tag-service-en","doc_tag-team-member-en","doc_tag-visit-en","entry"],"aioseo_notices":[],"year_month":"2026-04","word_count":177,"total_views":"237","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"ivan.k","author_nicename":"altegio","author_url":"https:\/\/alteg.io\/en\/author\/altegio\/"},"doc_category_info":[{"term_name":"Analytics settings","term_url":"https:\/\/alteg.io\/en\/support\/knowledge-base\/categories\/analytics-settings\/"}],"doc_tag_info":[{"term_name":"Analytics","term_url":"https:\/\/alteg.io\/en\/support\/knowledge-base\/docs-tag\/analytics-en\/"},{"term_name":"Client","term_url":"https:\/\/alteg.io\/en\/support\/knowledge-base\/docs-tag\/client-en\/"},{"term_name":"Service","term_url":"https:\/\/alteg.io\/en\/support\/knowledge-base\/docs-tag\/service-en\/"},{"term_name":"Team Member","term_url":"https:\/\/alteg.io\/en\/support\/knowledge-base\/docs-tag\/team-member-en\/"},{"term_name":"Visit","term_url":"https:\/\/alteg.io\/en\/support\/knowledge-base\/docs-tag\/visit-en\/"}],"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/docs\/1311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/comments?post=1311"}],"version-history":[{"count":4,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/docs\/1311\/revisions"}],"predecessor-version":[{"id":317449,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/docs\/1311\/revisions\/317449"}],"wp:attachment":[{"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/media?parent=1311"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/doc_category?post=1311"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/alteg.io\/en\/support\/wp-json\/wp\/v2\/doc_tag?post=1311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}