{"id":1627,"date":"2024-04-04T03:49:19","date_gmt":"2024-04-04T03:49:19","guid":{"rendered":"https:\/\/new.alteg.io\/?page_id=1627"},"modified":"2026-02-15T18:54:17","modified_gmt":"2026-02-15T18:54:17","slug":"cookie-policy","status":"publish","type":"page","link":"https:\/\/alteg.io\/cs\/info\/cookie-policy\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie"},"content":{"rendered":"
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\n\tHome<\/a>\n<\/span>><\/span>\n\tInformace<\/a>\n<\/span>><\/span>\n\tCookie Policy\n<\/span><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Cookie Policy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Posledn\u00ed aktualizace: leden 2026<\/p>\n

Tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie vysv\u011btluj\u00ed, jak spole\u010dnost Altegio Europe KFT (\u201cAltegio\u201d, \u201cmy\u201d, \u201cn\u00e1s\u201d nebo \u201cna\u0161e\u201d), se s\u00eddlem 1051 Budapest, Szechenyi Istvan ter 7., Ma\u010farsko, pou\u017e\u00edv\u00e1 na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch soubory cookie a podobn\u00e9 sledovac\u00ed technologie. alteg.io<\/a> (v\u010detn\u011b v\u0161ech subdom\u00e9n) a mobiln\u00edch aplikac\u00ed (d\u00e1le jen \u201cplatforma\u201d).<\/p>\n

Tyto z\u00e1sady je t\u0159eba \u010d\u00edst spole\u010dn\u011b s na\u0161imi Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/a> a Podm\u00ednky slu\u017eby<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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1. Co jsou to soubory cookie?<\/h2>\n

Soubory cookie jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 se p\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek ukl\u00e1daj\u00ed do va\u0161eho za\u0159\u00edzen\u00ed (po\u010d\u00edta\u010de, tabletu nebo mobiln\u00edho telefonu). Jsou \u0161iroce pou\u017e\u00edv\u00e1ny k zefektivn\u011bn\u00ed pr\u00e1ce s webov\u00fdmi str\u00e1nkami, k zaji\u0161t\u011bn\u00ed lep\u0161\u00edho u\u017eivatelsk\u00e9ho z\u00e1\u017eitku a k poskytov\u00e1n\u00ed informac\u00ed majitel\u016fm webov\u00fdch str\u00e1nek o tom, jak jsou jejich str\u00e1nky pou\u017e\u00edv\u00e1ny.<\/p>\n

Mezi podobn\u00e9 technologie pat\u0159\u00ed:<\/p>\n

    \n
  • Webov\u00e9 maj\u00e1ky<\/strong> - Mal\u00e9 grafick\u00e9 obr\u00e1zky, kter\u00e9 sleduj\u00ed chov\u00e1n\u00ed u\u017eivatele<\/li>\n
  • M\u00edstn\u00ed \u00falo\u017ei\u0161t\u011b<\/strong> - Technologie, kter\u00e1 umo\u017e\u0148uje webov\u00fdm str\u00e1nk\u00e1m ukl\u00e1dat data lok\u00e1ln\u011b v za\u0159\u00edzen\u00ed.<\/li>\n
  • Ukl\u00e1d\u00e1n\u00ed relac\u00ed<\/strong> - Podobn\u011b jako m\u00edstn\u00ed \u00falo\u017ei\u0161t\u011b, ale data se vyma\u017eou, kdy\u017e zav\u0159ete prohl\u00ed\u017ee\u010d.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    2. Jak pou\u017e\u00edv\u00e1me soubory cookie<\/h2>\n

    Soubory cookie a podobn\u00e9 technologie pou\u017e\u00edv\u00e1me k n\u00e1sleduj\u00edc\u00edm \u00fa\u010del\u016fm:<\/p>\n\n

    2.1 Z\u00e1kladn\u00ed soubory cookie (nezbytn\u011b nutn\u00e9)<\/h3>\n

    Tyto soubory cookie jsou nezbytn\u00e9 pro spr\u00e1vn\u00e9 fungov\u00e1n\u00ed platformy. Umo\u017e\u0148uj\u00ed z\u00e1kladn\u00ed funkce, jako je zabezpe\u010den\u00ed, spr\u00e1va s\u00edt\u011b a p\u0159\u00edstup k \u00fa\u010dtu. Tyto soubory cookie nelze odm\u00edtnout.<\/p>\n\n\n\n
    Cookie<\/th>\n\u00da\u010del<\/th>\nDoba trv\u00e1n\u00ed<\/th>\n<\/tr><\/thead>\n
    wordpress_logged_in_*<\/td>Ov\u011b\u0159ov\u00e1n\u00ed u\u017eivatel\u016f<\/td>Relace<\/td><\/tr>\n
    wp-settings-*<\/td>U\u017eivatelsk\u00e9 preference<\/td>1 year<\/td><\/tr>\n
    cmplz_*<\/td>Souhlas se soubory cookie<\/td>1 year<\/td><\/tr>\n
    wfwaf-*<\/td>Bezpe\u010dnostn\u00ed br\u00e1na firewall<\/td>Relace<\/td><\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    2.2 Analytick\u00e9 soubory cookie<\/h3>\n

    Tyto soubory cookie n\u00e1m pom\u00e1haj\u00ed pochopit, jak n\u00e1v\u0161t\u011bvn\u00edci interaguj\u00ed s na\u0161\u00ed platformou, a to prost\u0159ednictv\u00edm anonymn\u00edho shroma\u017e\u010fov\u00e1n\u00ed a vykazov\u00e1n\u00ed informac\u00ed. Pou\u017e\u00edv\u00e1me slu\u017ebu Google Analytics s povolenou anonymizac\u00ed IP.<\/p>\n\n\n\n
    Cookie<\/th>\n\u00da\u010del<\/th>\nDoba trv\u00e1n\u00ed<\/th>\n<\/tr><\/thead>\n
    _ga, _ga_*<\/td>Rozli\u0161ov\u00e1n\u00ed jedine\u010dn\u00fdch u\u017eivatel\u016f<\/td>2 years<\/td><\/tr>\n
    _gid<\/td>Rozli\u0161ov\u00e1n\u00ed u\u017eivatel\u016f<\/td>24 hours<\/td><\/tr>\n
    _gat<\/td>Rychlost po\u017eadavku na plyn<\/td>1 minute<\/td><\/tr>\n<\/tbody>\n<\/table>\n\n

    2.3 Marketingov\u00e9 soubory cookie<\/h3>\n

    Tyto soubory cookie se pou\u017e\u00edvaj\u00ed ke sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na r\u016fzn\u00fdch webov\u00fdch str\u00e1nk\u00e1ch a k zobrazov\u00e1n\u00ed reklam, kter\u00e9 jsou pro jednotliv\u00e9 u\u017eivatele relevantn\u00ed.<\/p>\n\n\n\n
    Cookie<\/th>\n\u00da\u010del<\/th>\nDoba trv\u00e1n\u00ed<\/th>\n<\/tr><\/thead>\n
    _fbp<\/td>Meta\/reklama na Facebooku<\/td>3 months<\/td><\/tr>\n
    _cef, _cel<\/td>Marketingov\u00e1 atribuce<\/td>90 days<\/td><\/tr>\n<\/tbody>\n<\/table>\n\n

    2.4 Slu\u017eby t\u0159et\u00edch stran<\/h3>\n

    Na\u0161e platforma m\u016f\u017ee obsahovat obsah slu\u017eeb t\u0159et\u00edch stran, kter\u00e9 nastavuj\u00ed vlastn\u00ed soubory cookie:<\/p>\n

      \n
    • YouTube<\/strong> - Vlo\u017een\u00e1 videa a p\u0159edvolby p\u0159ehr\u00e1v\u00e1n\u00ed<\/li>\n
    • Google reCAPTCHA<\/strong> - Ov\u011b\u0159ov\u00e1n\u00ed zabezpe\u010den\u00ed<\/li>\n
    • Instagram, LinkedIn<\/strong> - Vkl\u00e1d\u00e1n\u00ed obsahu do soci\u00e1ln\u00edch m\u00e9di\u00ed<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":1114,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1627","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/alteg.io\/cs\/wp-json\/wp\/v2\/pages\/1627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alteg.io\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alteg.io\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alteg.io\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/alteg.io\/cs\/wp-json\/wp\/v2\/comments?post=1627"}],"version-history":[{"count":8,"href":"https:\/\/alteg.io\/cs\/wp-json\/wp\/v2\/pages\/1627\/revisions"}],"predecessor-version":[{"id":19309,"href":"https:\/\/alteg.io\/cs\/wp-json\/wp\/v2\/pages\/1627\/revisions\/19309"}],"up":[{"embeddable":true,"href":"https:\/\/alteg.io\/cs\/wp-json\/wp\/v2\/pages\/1114"}],"wp:attachment":[{"href":"https:\/\/alteg.io\/cs\/wp-json\/wp\/v2\/media?parent=1627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}