{"id":64429,"date":"2026-10-27T12:23:09","date_gmt":"2026-10-27T12:23:09","guid":{"rendered":"https:\/\/alteg.io\/core\/appstore\/tag_manager\/"},"modified":"2026-10-27T12:23:09","modified_gmt":"2026-10-27T12:23:09","slug":"tag_manager","status":"publish","type":"altegio_app","link":"https:\/\/alteg.io\/cs\/appstore\/tag_manager\/","title":{"rendered":"Google Tag Manager"},"content":{"rendered":"<p>Google Tag Manager v\u00e1m umo\u017e\u0148uje spravovat analytick\u00e9 a reklamn\u00ed zna\u010dky, jako jsou Google Analytics 4, Google Ads a Meta Pixel, na jednom m\u00edst\u011b. P\u0159ipojte sv\u016fj kontejner GTM k formul\u00e1\u0159\u016fm online rezervac\u00ed Altegio bez \u00faprav k\u00f3du widgetu: kontejner se na\u010dte ve formul\u00e1\u0159i a akce klient\u016f (otev\u0159en\u00ed formul\u00e1\u0159e, v\u00fdb\u011br slu\u017eby, \u010dlena t\u00fdmu a \u010dasu, vytvo\u0159en\u00ed rezervace) se odes\u00edlaj\u00ed do jeho dataLayer jako ud\u00e1losti, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt ve spou\u0161t\u011b\u010d\u00edch a zna\u010dk\u00e1ch.<\/p>\n<p>N\u00e1v\u0161t\u011bvn\u00edk\u016fm z EU formul\u00e1\u0159 p\u0159ed na\u010dten\u00edm jak\u00e9koli zna\u010dky nastav\u00ed v\u00fdchoz\u00ed hodnoty Google Consent Mode: analytick\u00e9 a reklamn\u00ed cookies z\u016fstanou zam\u00edtnut\u00e9, dokud je klient nep\u0159ijme v banneru cookies formul\u00e1\u0159e.<\/p>\n<p>D\u016fle\u017eit\u00e9: pokud je k formul\u00e1\u0159i p\u0159ipojena tak\u00e9 slu\u017eba Google Analytics a v\u00e1\u0161 kontejner obsahuje zna\u010dku GA4 pro stejn\u00fd datov\u00fd stream, ud\u00e1losti se zapo\u010d\u00edtaj\u00ed dvakr\u00e1t. Pou\u017e\u00edvejte pouze jeden zp\u016fsob odes\u00edl\u00e1n\u00ed dat do Google Analytics 4.<\/p>","protected":false},"excerpt":{"rendered":"<p>Na\u010d\u00edtejte sv\u016fj kontejner GTM ve formul\u00e1\u0159\u00edch online rezervac\u00ed a sledujte ud\u00e1losti<\/p>","protected":false},"featured_media":64432,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_altegio_app_app_id":826,"_altegio_app_app_slug":"tag_manager","_altegio_app_short_link":"","_altegio_app_tagline":"Load your GTM container in online booking forms and track events","_altegio_app_partner_name":"Altegio 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