{"id":56755,"date":"2026-11-05T10:22:49","date_gmt":"2026-11-05T10:22:49","guid":{"rendered":"https:\/\/alteg.io\/?p=56755"},"modified":"2026-11-05T11:50:35","modified_gmt":"2026-11-05T11:50:35","slug":"instagram-pro-salon","status":"publish","type":"post","link":"https:\/\/alteg.io\/cs\/blog\/instagram-pro-salon\/","title":{"rendered":"Instagram pro salon: 6 krok\u016f, jak z profilu z\u00edskat prvn\u00ed klienty"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"kratce\">Kr\u00e1tce<\/h2>\n<ul class=\"wp-block-list\">\n<li>Instagram pro salon je profesion\u00e1ln\u00ed \u00fa\u010det typu Firma, jeho\u017e bio vede jedn\u00edm odkazem na online rezervaci.<\/li>\n<li>Tla\u010d\u00edtko Rezervovat v profilu napoj\u00edte na Altegio integrac\u00ed Book Now pro Instagram a Facebook. Instagram ho zav\u00e1d\u00ed postupn\u011b. V\u00fdb\u011bry z p\u0159\u00edb\u011bh\u016f uk\u00e1\u017eou cen\u00edk, pr\u00e1ci a recenze.<\/li>\n<li>Fotku, na kter\u00e9 je klientka poznat, sm\u00edte po\u0159\u00eddit a zve\u0159ejnit jen s jej\u00edm svolen\u00edm (\u00a7 84 a 85 ob\u010dansk\u00e9ho z\u00e1kon\u00edku). Svolen\u00ed m\u016f\u017ee kdykoli odvolat (\u00a7 87).<\/li>\n<li>Na dotazy v Direct odpov\u00eddejte odkazem na rezervaci a jednou m\u011bs\u00ed\u010dn\u011b spo\u010d\u00edtejte, kolik rezervac\u00ed p\u0159inesl instagramov\u00fd odkaz.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Instagram pro salon je profesion\u00e1ln\u00ed \u00fa\u010det, kter\u00fd funguje jako v\u00fdloha i vchod do rezervac\u00ed: klientka uvid\u00ed va\u0161i pr\u00e1ci, ceny a recenze a term\u00edn si zarezervuje bez telefonu. Podle zpr\u00e1vy DataReportal Digital 2026 Czechia (data z reklamn\u00edch n\u00e1stroj\u016f Meta) pou\u017e\u00edvalo Instagram na konci roku 2025 46,4 % dosp\u011bl\u00fdch v \u010cesku. \u017deny tvo\u0159ily 52,5 % jeho dosp\u011bl\u00e9ho reklamn\u00edho publika.<\/p>\n<p class=\"wp-block-paragraph\">Obecn\u00e9 n\u00e1vody na Instagram pro firmy obvykle kon\u010d\u00ed u hashtag\u016f. Kade\u0159nictv\u00ed, nehtov\u00e9 studio nebo barbershop pot\u0159ebuj\u00ed v\u00edc: aby z profilu vedla cesta a\u017e do kalend\u00e1\u0159e. Instagram je p\u0159itom jen jeden z dvan\u00e1cti kan\u00e1l\u016f, kter\u00e9 srovn\u00e1v\u00e1me v \u010dl\u00e1nku o tom, <a href=\"https:\/\/alteg.io\/cs\/blog\/jak-ziskat-nove-zakazniky\/\">jak z\u00edskat nov\u00e9 klienty do salonu<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">Postupy odpov\u00eddaj\u00ed \u010desk\u00e9 n\u00e1pov\u011bd\u011b Instagramu a pr\u00e1vn\u00edmu stavu k 5. listopadu 2026. Text nen\u00ed pr\u00e1vn\u00ed radou.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/alteg.io\/cs\/onboarding\/first\/?utm_source=blog_article\">Vyzkou\u0161ejte Altegio 7 dn\u00ed zdarma<\/a><\/p>\n<h2 class=\"wp-block-heading\" id=\"krok-1-prepnete-na-profesionalni-ucet-a-dejte-do-bia-jeden-odkaz-na-rezervaci\">Krok 1: P\u0159epn\u011bte na profesion\u00e1ln\u00ed \u00fa\u010det a dejte do bia jeden odkaz na rezervaci<\/h2>\n<p class=\"wp-block-paragraph\">V aplikaci klepn\u011bte na sv\u016fj profil a pak na Dal\u0161\u00ed \u2192 Nastaven\u00ed a aktivita \u2192 Pro profesion\u00e1ly \u2192 Typ a n\u00e1stroje \u00fa\u010dtu \u2192 P\u0159epnout na profesion\u00e1ln\u00ed \u00fa\u010det. Zvolte kategorii a typ \u00fa\u010dtu:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Firma<\/strong> \u2013 pro salon, studio a barbershop. N\u00e1pov\u011bda Instagramu ho doporu\u010duje m\u00edstn\u00edm firm\u00e1m a poskytovatel\u016fm slu\u017eeb.<\/li>\n<li><strong>Tv\u016frce<\/strong> \u2013 pro kade\u0159nici nebo nehtovou design\u00e9rku, kter\u00e1 si buduje vlastn\u00ed jm\u00e9no a pracuje na v\u00edce m\u00edstech.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Oba typy maj\u00ed p\u0159ehledy i tla\u010d\u00edtka akce. U\u017eivatelsk\u00e9 jm\u00e9no dr\u017ete kr\u00e1tk\u00e9 a stejn\u00e9 jako na webu; jak vybrat <a href=\"https:\/\/alteg.io\/cs\/blog\/nazev-pro-salon\/\">n\u00e1zev pro salon<\/a>, popisujeme zvl\u00e1\u0161\u0165.<\/p>\n<p class=\"wp-block-paragraph\">Bio m\u00e1 podle Instagramu nejv\u00fd\u0161 150 znak\u016f. Napi\u0161te do n\u011bj, co d\u011bl\u00e1te, kde a jak se objednat:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Kade\u0159nictv\u00ed:<\/strong> \u201eKade\u0159nictv\u00ed Praha 2 \u2013 Vinohrady. Barven\u00ed, balayage, st\u0159ihy. \u00dat\u2013So 9\u201319. Term\u00edn si vyberte online \ud83d\udc47\u201c<\/li>\n<li><strong>Nehtov\u00e9 studio:<\/strong> \u201eNehtov\u00e9 studio Brno-st\u0159ed. Gel lak, model\u00e1\u017e, pedik\u00fara. Term\u00edny i ve\u010der. Rezervace p\u0159es odkaz n\u00ed\u017ee \ud83d\udc47\u201c<\/li>\n<li><strong>Barbershop:<\/strong> \u201eBarbershop Ostrava. Fade, \u00faprava vous\u016f, hork\u00fd ru\u010dn\u00edk. Bez \u010dek\u00e1n\u00ed \u2013 rezervujte online \ud83d\udc47\u201c<\/li>\n<\/ol>\n<p class=\"wp-block-paragraph\">Odkaz p\u0159id\u00e1te p\u0159es Upravit profil \u2192 Odkazy \u2192 P\u0159idejte extern\u00ed odkaz. Instagram dovol\u00ed a\u017e p\u011bt odkaz\u016f, salonu ale sta\u010d\u00ed jeden: na <a href=\"https:\/\/alteg.io\/cs\/online-booking\/\">widget pro online rezervace<\/a>. Adresu ve tvaru nXXXXXX.alteg.io zkop\u00edrujete v Altegio v sekci Online rezervace vedle n\u00e1zvu formul\u00e1\u0159e.<\/p>\n<h2 class=\"wp-block-heading\" id=\"krok-2-pridejte-tlacitko-rezervovat-napojene-na-altegio\">Krok 2: P\u0159idejte tla\u010d\u00edtko Rezervovat napojen\u00e9 na Altegio<\/h2>\n<p class=\"wp-block-paragraph\">Tla\u010d\u00edtko akce Rezervovat slou\u017e\u00ed podle n\u00e1pov\u011bdy Instagramu \u201ek domluven\u00ed sch\u016fzky\u201c. Na profilu m\u016f\u017ee b\u00fdt jen jedno tla\u010d\u00edtko akce a maj\u00ed ho jen firemn\u00ed \u00fa\u010dty a \u00fa\u010dty tv\u016frc\u016f. Instagram funkci zav\u00e1d\u00ed postupn\u011b a v n\u00e1pov\u011bd\u011b jmenuje jen n\u011bkter\u00e9 partnery, Altegio mezi nimi nen\u00ed. Zda Altegio uvid\u00edte v seznamu poskytovatel\u016f, ov\u011b\u0159\u00edte a\u017e ve sv\u00e9m profilu.<\/p>\n<ol class=\"wp-block-list\">\n<li>V Altegio otev\u0159ete Integrace, vyhledejte aplikaci podle slova \u201ebook\u201c a nainstalujte <a href=\"https:\/\/alteg.io\/cs\/appstore\/booking_meta\/\">tla\u010d\u00edtko Book Now pro Instagram a Facebook<\/a>.<\/li>\n<li>Aplikaci p\u0159ipojte, aktivujte a vyberte formul\u00e1\u0159 online rezervace, kter\u00fd maj\u00ed klienti vid\u011bt.<\/li>\n<li>Syst\u00e9m v\u00e1s p\u0159esm\u011bruje na Facebook. Potvr\u010fte propojen\u00ed a zvolte instagramov\u00fd \u00fa\u010det, p\u0159\u00edpadn\u011b i facebookovou str\u00e1nku. Podm\u00ednkou je firemn\u00ed \u00fa\u010det na Facebooku.<\/li>\n<li>V Instagramu klepn\u011bte na Upravit profil \u2192 Ve\u0159ejn\u00e9 informace o firm\u011b \u2192 Tla\u010d\u00edtka akce \u2192 Rezervovat. Ze seznamu poskytovatel\u016f vyberte Altegio, p\u0159ihlaste se a tla\u010d\u00edtko vyzkou\u0161ejte z jin\u00e9ho telefonu.<\/li>\n<\/ol>\n<p class=\"wp-block-paragraph\">Pokud n\u011bkter\u00e9 telefony m\u00edsto tla\u010d\u00edtka Rezervovat ukazuj\u00ed jen kontakt, skryjte kontaktn\u00ed \u00fadaje v Upravit profil \u2192 Ve\u0159ejn\u00e9 informace o firm\u011b \u2192 Zobrazen\u00ed profilu. Kdy\u017e Altegio v nab\u00eddce nevid\u00edte, vede do kalend\u00e1\u0159e odkaz v biu.<\/p>\n<h2 class=\"wp-block-heading\" id=\"krok-3-vybery-z-pribehu-cenik-prace-a-recenze-na-jedno-klepnuti\">Krok 3: V\u00fdb\u011bry z p\u0159\u00edb\u011bh\u016f: cen\u00edk, pr\u00e1ce a recenze na jedno klepnut\u00ed<\/h2>\n<p class=\"wp-block-paragraph\">V\u00fdb\u011bry z p\u0159\u00edb\u011bh\u016f (anglicky Highlights) jsou krou\u017eky pod biem. P\u0159\u00edb\u011bhy v nich z\u016fstanou na profilu i pot\u00e9, co p\u016fvodn\u00ed p\u0159\u00edb\u011bh zmiz\u00ed. Nov\u00fd v\u00fdb\u011br zalo\u017e\u00edte na profilu tla\u010d\u00edtkem Nov\u00fd, pojmenujete ho a p\u0159id\u00e1te p\u0159\u00edb\u011bhy. Salonu sta\u010d\u00ed p\u011bt:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Cen\u00edk<\/strong> \u2013 slu\u017eby s cenou nebo cenou \u201eod\u201c a d\u00e9lkou trv\u00e1n\u00ed.<\/li>\n<li><strong>Pr\u00e1ce<\/strong> \u2013 zvl\u00e1\u0161\u0165 barven\u00ed, st\u0159ihy, nehty nebo vousy.<\/li>\n<li><strong>Recenze<\/strong> \u2013 sn\u00edmky hodnocen\u00ed z Googlu se zkr\u00e1cen\u00fdm jm\u00e9nem autorky. Jak recenze z\u00edskat, ukazuje \u010dl\u00e1nek <a href=\"https:\/\/alteg.io\/cs\/blog\/google-recenze\/\">Google recenze<\/a>.<\/li>\n<li><strong>T\u00fdm<\/strong> \u2013 kdo u v\u00e1s pracuje a co um\u00ed.<\/li>\n<li><strong>Jak k n\u00e1m<\/strong> \u2013 adresa, parkov\u00e1n\u00ed, vchod.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Na konec ka\u017ed\u00e9ho v\u00fdb\u011bru dejte p\u0159\u00edb\u011bh s odkazem na rezervaci.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/alteg.io\/cs\/online-booking\/?utm_source=blog_article\">Nastavte online rezervaci pro Instagram<\/a><\/p>\n<h2 class=\"wp-block-heading\" id=\"krok-4-obsah-ktery-plni-kalendar-reels-fotky-prace-a-pred-a-po\">Krok 4: Obsah, kter\u00fd pln\u00ed kalend\u00e1\u0159: Reels, fotky pr\u00e1ce a p\u0159ed a po<\/h2>\n<p class=\"wp-block-paragraph\">Instagram salonu si klientka prohl\u00ed\u017e\u00ed kv\u016fli v\u00fdsledk\u016fm pr\u00e1ce. Fotografujte pr\u00e1ci v\u017edy na stejn\u00e9m m\u00edst\u011b a p\u0159i stejn\u00e9m sv\u011btle, \u201ep\u0159ed\u201c i \u201epo\u201c ze stejn\u00e9ho \u00fahlu. M\u00edsto des\u00edtek obecn\u00fdch hashtag\u016f pou\u017eijte p\u00e1r m\u00edstn\u00edch podle m\u011bsta a \u010dtvrti. Sv\u011btlo, pozad\u00ed a t\u0159i z\u00e1b\u011bry krok za krokem ukazuje na p\u0159\u00edkladu neht\u016f \u010dl\u00e1nek <a href=\"https:\/\/alteg.io\/cs\/blog\/fotky-nehtu-marketing\/\">fotky neht\u016f jako marketing studia<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">Rytmus v tabulce je na\u0161e doporu\u010den\u00ed pro mal\u00fd t\u00fdm.<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Typ p\u0159\u00edsp\u011bvku<\/th>\n<th>C\u00edl<\/th>\n<th>Jak \u010dasto<\/th>\n<th>Kade\u0159nictv\u00ed<\/th>\n<th>Manik\u00fara<\/th>\n<th>Barbershop<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Reels s pr\u016fb\u011bhem pr\u00e1ce<\/td>\n<td>oslovit nov\u00e9 lidi v okol\u00ed<\/td>\n<td>1\u20132\u00d7 t\u00fddn\u011b<\/td>\n<td>balayage od odrost\u016f po foukanou<\/td>\n<td>gel lak od p\u0159\u00edpravy po top<\/td>\n<td>fade od strojku po konturu<\/td>\n<\/tr>\n<tr>\n<td>Karusel p\u0159ed a po<\/td>\n<td>uk\u00e1zat v\u00fdsledek<\/td>\n<td>1\u00d7 t\u00fddn\u011b<\/td>\n<td>oprava barvy po dom\u00e1c\u00edm barven\u00ed<\/td>\n<td>oprava zlomen\u00e9ho nehtu<\/td>\n<td>\u00faprava p\u0159erostl\u00fdch vous\u016f<\/td>\n<\/tr>\n<tr>\n<td>Fotka hotov\u00e9 pr\u00e1ce<\/td>\n<td>portfolio na profilu<\/td>\n<td>2\u00d7 t\u00fddn\u011b<\/td>\n<td>st\u0159ih zboku i zezadu<\/td>\n<td>detail neht\u016f v denn\u00edm sv\u011btle<\/td>\n<td>st\u0159ih z profilu<\/td>\n<\/tr>\n<tr>\n<td>P\u0159\u00edb\u011bh s voln\u00fdm term\u00ednem<\/td>\n<td>zaplnit mezeru v kalend\u00e1\u0159i<\/td>\n<td>kdy\u017e se term\u00edn uvoln\u00ed<\/td>\n<td>\u201eZ\u00edtra 14:00 volno na st\u0159ih\u201c + odkaz<\/td>\n<td>\u201eDnes 17:30 volno na gel lak\u201c + odkaz<\/td>\n<td>\u201eZa hodinu voln\u00e9 k\u0159eslo\u201c + odkaz<\/td>\n<\/tr>\n<tr>\n<td>P\u0159\u00edb\u011bh ze z\u00e1kulis\u00ed nebo recenze<\/td>\n<td>d\u016fv\u011bra p\u0159ed prvn\u00ed n\u00e1v\u0161t\u011bvou<\/td>\n<td>2\u20133\u00d7 t\u00fddn\u011b<\/td>\n<td>m\u00edch\u00e1n\u00ed barvy, nov\u00e1 kolegyn\u011b<\/td>\n<td>sterilizace n\u00e1stroj\u016f<\/td>\n<td>rann\u00ed p\u0159\u00edprava, recenze klienta<\/td>\n<\/tr>\n<tr>\n<td>P\u0159\u00edsp\u011bvek o cen\u00edku a t\u00fdmu<\/td>\n<td>odpov\u011bd\u011bt d\u0159\u00edv, ne\u017e se zeptaj\u00ed<\/td>\n<td>1\u00d7 m\u011bs\u00ed\u010dn\u011b<\/td>\n<td>nov\u00e9 ceny barven\u00ed<\/td>\n<td>nov\u00e1 kolekce barev<\/td>\n<td>kdo st\u0159\u00edh\u00e1 v sobotu<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"fotky-klientek-kdy-potrebujete-svoleni\">Fotky klientek: kdy pot\u0159ebujete svolen\u00ed<\/h3>\n<p class=\"wp-block-paragraph\">Ob\u010dansk\u00fd z\u00e1kon\u00edk (z\u00e1kon \u010d. 89\/2012 Sb.) v \u00a7 84 \u0159\u00edk\u00e1, \u017ee zachytit podobu \u010dlov\u011bka tak, \u201eaby podle zobrazen\u00ed bylo mo\u017en\u00e9 ur\u010dit jeho toto\u017enost\u201c, lze jen s jeho svolen\u00edm. Podle \u00a7 85 odst. 1 plat\u00ed tot\u00e9\u017e pro roz\u0161i\u0159ov\u00e1n\u00ed, tedy i pro zve\u0159ejn\u011bn\u00ed na Instagramu. Fotka neht\u016f nebo vlas\u016f zezadu, podle kter\u00e9 klientku nikdo nepozn\u00e1, pod tato pravidla obvykle nespad\u00e1. Obli\u010dej, v\u00fdrazn\u00e9 tetov\u00e1n\u00ed nebo ozna\u010den\u00ed jej\u00edho profilu ji ale prozrad\u00ed.<\/p>\n<p class=\"wp-block-paragraph\">Kdy\u017e klientka p\u00f3zuje s v\u011bdom\u00edm, \u017ee fotka p\u016fjde na Instagram, plat\u00ed podle \u00a7 85 odst. 2 jej\u00ed svolen\u00ed i k obvykl\u00e9mu \u0161\u00ed\u0159en\u00ed. Co bylo \u201ez\u0159ejm\u00e9\u201c, se ale ve sporu dokazuje t\u011b\u017eko, proto berte svolen\u00ed p\u00edsemn\u011b. Podle \u00a7 87 odst. 1 ho klientka m\u016f\u017ee odvolat, \u201et\u0159eba\u017ee je ud\u011blil na ur\u010ditou dobu\u201c; fotku pak z profilu sma\u017ete. Fotka, na kter\u00e9 je klientka poznat, je nav\u00edc osobn\u00ed \u00fadaj podle GDPR (\u010dl. 4 bod 1).<\/p>\n<p class=\"wp-block-paragraph\"><strong>Svolen\u00ed s fotkou: 6 bod\u016f na jednu str\u00e1nku<\/strong><\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Kdo svoluje:<\/strong> jm\u00e9no a kontakt klientky; u d\u011bt\u00ed z\u00e1konn\u00fd z\u00e1stupce.<\/li>\n<li><strong>Komu:<\/strong> n\u00e1zev salonu, I\u010cO, adresa.<\/li>\n<li><strong>Co:<\/strong> fotky a videa z n\u00e1v\u0161t\u011bvy dne [datum], slu\u017eba [n\u00e1zev]; s obli\u010dejem ano \/ ne.<\/li>\n<li><strong>Kde:<\/strong> Instagram a Facebook salonu, web, formul\u00e1\u0159 online rezervace, Firemn\u00ed profil Google, ti\u0161t\u011bn\u00e9 materi\u00e1ly (za\u0161krtn\u011bte).<\/li>\n<li><strong>Ozna\u010den\u00ed:<\/strong> sm\u00edme \/ nesm\u00edme ozna\u010dit v\u00e1\u0161 profil a uv\u00e9st jm\u00e9no.<\/li>\n<li><strong>Odvol\u00e1n\u00ed:<\/strong> svolen\u00ed m\u016f\u017eete kdykoli odvolat zpr\u00e1vou na [kontakt]; fotky sma\u017eeme z na\u0161ich profil\u016f do [po\u010det] dn\u016f. Sd\u00edlen\u00ed, kter\u00e1 u\u017e ud\u011blali jin\u00ed, odstranit nedok\u00e1\u017eeme.<\/li>\n<\/ol>\n<p class=\"wp-block-paragraph\">Pod body pat\u0159\u00ed datum a podpis.<\/p>\n<h2 class=\"wp-block-heading\" id=\"krok-5-z-dotazu-v-direct-udelejte-rezervaci-bez-prepisovani\">Krok 5: Z dotazu v Direct ud\u011blejte rezervaci bez p\u0159episov\u00e1n\u00ed<\/h2>\n<p class=\"wp-block-paragraph\">Nej\u010dast\u011bj\u0161\u00ed zpr\u00e1va zn\u00ed \u201eM\u00e1te volno?\u201c. Hledat term\u00edn a ru\u010dn\u011b ho zapisovat stoj\u00ed \u010das a hroz\u00ed p\u0159eklep v telefonn\u00edm \u010d\u00edsle. Odpov\u011bzte odkazem: klientka si term\u00edn vybere sama a rezervace se objev\u00ed v Kalend\u00e1\u0159i rezervac\u00ed. Pro ka\u017ed\u00e9ho \u010dlena t\u00fdmu m\u016f\u017eete m\u00edt v Altegio vlastn\u00ed odkaz, kter\u00fd otev\u0159e rovnou jeho rozvrh.<\/p>\n<p class=\"wp-block-paragraph\">Odpov\u011bdi k vlo\u017een\u00ed:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>\u201eM\u00e1te v sobotu volno?\u201c<\/strong> \u2013 \u201eDobr\u00fd den, d\u011bkujeme za zpr\u00e1vu. Voln\u00e9 term\u00edny vid\u00edte tady: [odkaz]. Vyberete si \u010das i kade\u0159nici a za minutu m\u00e1te hotovo.\u201c<\/li>\n<li><strong>\u201eKolik stoj\u00ed balayage?\u201c<\/strong> \u2013 \u201eDobr\u00fd den, balayage za\u010d\u00edn\u00e1 na [cena] K\u010d podle d\u00e9lky vlas\u016f, cel\u00fd cen\u00edk je ve v\u00fdb\u011bru Cen\u00edk na profilu. Term\u00edn si m\u016f\u017eete rovnou vybrat tady: [odkaz]\u201c<\/li>\n<li><strong>\u201eD\u011bl\u00e1te gelov\u00e9 nehty?\u201c<\/strong> \u2013 \u201eAno, gel lak i model\u00e1\u017e. Uk\u00e1zky najdete ve v\u00fdb\u011bru Pr\u00e1ce, term\u00edn u [jm\u00e9no] vyberete tady: [odkaz]\u201c<\/li>\n<\/ol>\n<p class=\"wp-block-paragraph\">Po rezervaci dostane klientka potvrzen\u00ed a p\u0159ipom\u00ednku podle toho, jak m\u00e1te nastaven\u00e1 <a href=\"https:\/\/alteg.io\/cs\/sms-and-email-notification\/\">ozn\u00e1men\u00ed<\/a>. Jak k tomu p\u0159idat z\u00e1lohu proti prome\u0161kan\u00fdm term\u00edn\u016fm (no-shows), popisuje \u010dl\u00e1nek o <a href=\"https:\/\/alteg.io\/cs\/blog\/jak-snizit-no-show\/\">sni\u017eov\u00e1n\u00ed no-show<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">Pokud nest\u00edh\u00e1te odpov\u00eddat, m\u016f\u017ee Direct obsluhovat AI asistent z Integrac\u00ed, nap\u0159\u00edklad Staffono.ai: odpov\u00edd\u00e1 v Instagramu a rezervaci zap\u00ed\u0161e do Altegio. Jde o aplikaci t\u0159et\u00ed strany.<\/p>\n<h2 class=\"wp-block-heading\" id=\"krok-6-spocitejte-kolik-rezervaci-prinesl-instagram-salonu\">Krok 6: Spo\u010d\u00edtejte, kolik rezervac\u00ed p\u0159inesl Instagram salonu<\/h2>\n<p class=\"wp-block-paragraph\">P\u0159ehledy v panelu pro profesion\u00e1ly uk\u00e1\u017eou dosah a aktivitu profilu, rezervace ale ne. Po\u010d\u00edtat je mus\u00ed formul\u00e1\u0159 online rezervace:<\/p>\n<ol class=\"wp-block-list\">\n<li>Pro Instagram vytvo\u0159te v sekci Online rezervace samostatn\u00fd formul\u00e1\u0159 s vlastn\u00edm po\u010d\u00edtadlem v nastaven\u00ed analytiky. Nebo k b\u011b\u017en\u00e9mu odkazu p\u0159idejte parametr <code>?add_ga=G-\u2026<\/code> (Google Analytics) \u010di <code>?add_fb=\u2026<\/code> (Meta Pixel) s vlastn\u00edm po\u010d\u00edtadlem.<\/li>\n<li>Formul\u00e1\u0159 pos\u00edl\u00e1 do analytiky ud\u00e1losti, dokon\u010den\u00e1 rezervace je ud\u00e1lost <code>booked<\/code>. Napojen\u00ed kontejneru popisuje \u010dl\u00e1nek <a href=\"https:\/\/alteg.io\/cs\/blog\/google-tag-manager-online-rezervace\/\">Google Tag Manager a online rezervace<\/a>.<\/li>\n<li>Jednou m\u011bs\u00ed\u010dn\u011b porovnejte po\u010det <code>booked<\/code> z instagramov\u00e9ho odkazu s po\u010dtem online rezervac\u00ed v Analytick\u00fdch p\u0159ehledech.<\/li>\n<\/ol>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Co m\u011b\u0159\u00edte<\/th>\n<th>Kde to vid\u00edte<\/th>\n<th>Co z toho pozn\u00e1te<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Dosah a aktivita profilu<\/td>\n<td>p\u0159ehledy Instagramu<\/td>\n<td>zda obsah oslovuje nov\u00e9 lidi<\/td>\n<\/tr>\n<tr>\n<td>Dokon\u010den\u00e9 rezervace (<code>booked<\/code>)<\/td>\n<td>Google Analytics nebo Meta Pixel u instagramov\u00e9ho odkazu<\/td>\n<td>kolik lid\u00ed se z profilu objednalo<\/td>\n<\/tr>\n<tr>\n<td>Online rezervace celkem<\/td>\n<td>Analytick\u00e9 p\u0159ehledy Altegio, filtr online \/ offline<\/td>\n<td>jak\u00fd pod\u00edl online rezervac\u00ed p\u0159inesl Instagram<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p class=\"wp-block-paragraph\">Podle n\u00e1pov\u011bdy Altegio se Meta Pixel z parametru u n\u00e1v\u0161t\u011bvn\u00edk\u016f z EU spust\u00ed jen po souhlasu s reklamn\u00edmi cookies, \u010d\u00edsla tedy budou ni\u017e\u0161\u00ed ne\u017e skute\u010dnost. Majitel po\u010d\u00edtadla v odkazu vid\u00ed statistiky rezervac\u00ed, s roz\u0161\u00ed\u0159en\u00fdm p\u00e1rov\u00e1n\u00edm i za\u0161ifrovan\u00e9 kontakty z formul\u00e1\u0159e. Odkaz s ciz\u00edm ID proto d\u00e1vejte jen partner\u016fm, kter\u00fdm v\u011b\u0159\u00edte.<\/p>\n<h2 class=\"wp-block-heading\" id=\"co-na-instagramu-salonu-nedelat\">Co na Instagramu salonu ned\u011blat<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Kupovat sleduj\u00edc\u00ed a lajky.<\/strong> Z\u00e1sady komunity Meta (Spam) zakazuj\u00ed prodej, n\u00e1kup i v\u00fdm\u011bnu projeven\u00e9ho z\u00e1jmu, tedy To se mi l\u00edb\u00ed, sledov\u00e1n\u00ed nebo zobrazen\u00ed. Koupen\u00ed sleduj\u00edc\u00ed se nav\u00edc neobjednaj\u00ed.<\/li>\n<li><strong>Spustit sout\u011b\u017e bez pravidel.<\/strong> Podle pokyn\u016f Instagramu k promo akc\u00edm odpov\u00edd\u00e1te za ofici\u00e1ln\u00ed pravidla a podm\u00ednky \u00fa\u010dasti. Sout\u011b\u017e mus\u00ed obsahovat prohl\u00e1\u0161en\u00ed, \u017ee ji Instagram nesponzoruje ani nespravuje a \u017ee ho ka\u017ed\u00fd \u00fa\u010dastn\u00edk zbavuje z\u00e1vazk\u016f. Nesm\u00edte vyb\u00edzet lidi, aby se ozna\u010dovali na fotk\u00e1ch, na kter\u00fdch nejsou. Losov\u00e1n\u00ed o pen\u00edze nebo jejich ekvivalent za To se mi l\u00edb\u00ed \u010di sd\u00edlen\u00ed Z\u00e1sady komunity Meta zakazuj\u00ed.<\/li>\n<li><strong>Neozna\u010dit spolupr\u00e1ci s influencerkou.<\/strong> Z\u00e1kon \u010d. 634\/1992 Sb. v \u00a7 5a odst. 2 pova\u017euje za klamav\u00e9 opomenut\u00ed neuv\u00e9st obchodn\u00ed z\u00e1m\u011br, \u201enen\u00ed-li patrn\u00fd ze souvislosti\u201c. Podle pr\u016fvodce Evropsk\u00e9 komise pro influencery se ozna\u010duje i barter, t\u0159eba st\u0159ih zdarma. Kdo reklamu objedn\u00e1, je zadavatelem (\u00a7 1 odst. 5 z\u00e1kona \u010d. 40\/1995 Sb.) a kopii mus\u00ed uchovat 5 let od posledn\u00edho \u0161\u00ed\u0159en\u00ed (\u00a7 7a odst. 1).<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Instagram pro kade\u0159nictv\u00ed, studio i barbershop p\u0159iv\u00e1d\u00ed dotazy i v noci a online rezervace je p\u0159ijme bez recepce. Jak syst\u00e9m vybrat, popisuje \u010dl\u00e1nek <a href=\"https:\/\/alteg.io\/cs\/blog\/nejlepsi-rezervacni-system\/\">nejlep\u0161\u00ed rezerva\u010dn\u00ed syst\u00e9m<\/a>. Altegio pro jednotliv\u00e9 obory: <a href=\"https:\/\/alteg.io\/cs\/beauty\/\">kr\u00e1sa<\/a>, <a href=\"https:\/\/alteg.io\/cs\/nail-salon\/\">nehtov\u00e1 studia<\/a>, <a href=\"https:\/\/alteg.io\/cs\/barbershop\/\">barbershopy<\/a>.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/alteg.io\/cs\/onboarding\/first\/?utm_source=blog_article\">Vyzkou\u0161ejte Altegio 7 dn\u00ed zdarma<\/a><\/p>\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n<h3 class=\"wp-block-heading\" id=\"jak-pridat-na-instagram-tlacitko-rezervovat\">Jak p\u0159idat na Instagram tla\u010d\u00edtko Rezervovat?<\/h3>\n<p class=\"wp-block-paragraph\">Pot\u0159ebujete firemn\u00ed \u00fa\u010det nebo \u00fa\u010det tv\u016frce a rezerva\u010dn\u00ed syst\u00e9m, kter\u00fd v\u00e1m Instagram nab\u00eddne jako partnera. V Altegio nainstalujte z Integrac\u00ed aplikaci Book Now pro Instagram a Facebook a vyberte formul\u00e1\u0159 online rezervace. Pak v Instagramu klepn\u011bte na Upravit profil \u2192 Ve\u0159ejn\u00e9 informace o firm\u011b \u2192 Tla\u010d\u00edtka akce \u2192 Rezervovat a zvolte Altegio. Pokud funkci je\u0161t\u011b nem\u00e1te, sta\u010d\u00ed odkaz v biu.<\/p>\n<h3 class=\"wp-block-heading\" id=\"firemni-ucet-nebo-ucet-tvurce\">Firemn\u00ed \u00fa\u010det, nebo \u00fa\u010det tv\u016frce?<\/h3>\n<p class=\"wp-block-paragraph\">Pro salon, nehtov\u00e9 studio a barbershop zvolte firemn\u00ed \u00fa\u010det. N\u00e1pov\u011bda Instagramu ho doporu\u010duje m\u00edstn\u00edm firm\u00e1m a poskytovatel\u016fm slu\u017eeb, \u00fa\u010det tv\u016frce osobnostem a tv\u016frc\u016fm obsahu. Ten se hod\u00ed specialistce, kter\u00e1 buduje vlastn\u00ed jm\u00e9no na v\u00edce m\u00edstech. Tla\u010d\u00edtka akce maj\u00ed oba typy a typ lze kdykoli zm\u011bnit.<\/p>\n<h3 class=\"wp-block-heading\" id=\"muzu-sdilet-fotky-klientek-pred-a-po\">M\u016f\u017eu sd\u00edlet fotky klientek p\u0159ed a po?<\/h3>\n<p class=\"wp-block-paragraph\">Ano, pokud v\u00e1m klientka, kter\u00e1 je na fotce poznat, dala svolen\u00ed. Vy\u017eaduje ho \u00a7 84 a 85 ob\u010dansk\u00e9ho z\u00e1kon\u00edku pro po\u0159\u00edzen\u00ed i zve\u0159ejn\u011bn\u00ed podoby. Svolen\u00ed berte p\u00edsemn\u011b a uve\u010fte v n\u011bm, kde fotky pou\u017eijete a zda sm\u00edte ozna\u010dit jej\u00ed profil. Kdy\u017e svolen\u00ed odvol\u00e1, fotku sma\u017ete. Fotky neht\u016f nebo vlas\u016f, podle kter\u00fdch ji poznat nelze, svolen\u00ed obvykle nepot\u0159ebuj\u00ed.<\/p>\n<h3 class=\"wp-block-heading\" id=\"kolik-odkazu-dat-do-bia\">Kolik odkaz\u016f d\u00e1t do bia?<\/h3>\n<p class=\"wp-block-paragraph\">Instagram dovol\u00ed a\u017e p\u011bt odkaz\u016f, salonu sta\u010d\u00ed jeden: na formul\u00e1\u0159 online rezervace. Dejte ho na prvn\u00ed m\u00edsto; po\u0159ad\u00ed zm\u011bn\u00edte v Upravit profil \u2192 Odkazy \u2192 Mo\u017enosti \u2192 Zm\u011bnit po\u0159ad\u00ed odkaz\u016f. Web, cen\u00edk a recenze pat\u0159\u00ed do v\u00fdb\u011br\u016f z p\u0159\u00edb\u011bh\u016f, text bia m\u00e1 nejv\u00fd\u0161 150 znak\u016f.<\/p>\n<h3 class=\"wp-block-heading\" id=\"jak-zjistim-kolik-rezervaci-prislo-z-instagramu\">Jak zjist\u00edm, kolik rezervac\u00ed p\u0159i\u0161lo z Instagramu?<\/h3>\n<p class=\"wp-block-paragraph\">Z p\u0159ehled\u016f Instagramu ne: ukazuj\u00ed jen dosah a aktivitu profilu. Pro Instagram pou\u017eijte samostatn\u00fd odkaz na rezervaci s vlastn\u00edm po\u010d\u00edtadlem Google Analytics nebo Meta Pixelu a po\u010d\u00edtejte ud\u00e1lost booked, tedy dokon\u010denou rezervaci. V\u00fdsledek porovnejte s po\u010dtem online rezervac\u00ed v Analytick\u00fdch p\u0159ehledech Altegio.<\/p>\n<h3 class=\"wp-block-heading\" id=\"vyplati-se-salonu-placena-reklama-na-instagramu\">Vyplat\u00ed se salonu placen\u00e1 reklama na Instagramu?<\/h3>\n<p class=\"wp-block-paragraph\">A\u017e kdy\u017e Instagram salonu s tla\u010d\u00edtkem Rezervovat a v\u00fdb\u011bry z p\u0159\u00edb\u011bh\u016f p\u0159iv\u00e1d\u00ed rezervace s\u00e1m. Pak propagujte p\u0159\u00edsp\u011bvek, kter\u00fd u\u017e funguje: pod n\u00edm klepn\u011bte na Propagovat a nastavte c\u00edl, okruh u\u017eivatel\u016f v okol\u00ed salonu, rozpo\u010det a dobu b\u011bhu. Podle n\u00e1pov\u011bdy Instagramu se v aplikaci pro iOS na dobit\u00ed kreditu m\u016f\u017ee vztahovat 30% poplatek Apple, proto propagujte p\u0159es web instagram.com. V\u00fdsledek m\u011b\u0159te ud\u00e1lost\u00ed booked jako v kroku 6.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram pro salon krok za krokem: firemn\u00ed \u00fa\u010det, bio s odkazem na rezervaci, tla\u010d\u00edtko Rezervovat, v\u00fdb\u011bry z p\u0159\u00edb\u011bh\u016f, svolen\u00ed klientky s fotkou a m\u011b\u0159en\u00ed.<\/p>\n","protected":false},"author":6,"featured_media":56599,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[875],"tags":[],"class_list":["post-56755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklama-cs"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Instagram pro salon krok za krokem: firemn\u00ed \u00fa\u010det, bio s odkazem na rezervaci, tla\u010d\u00edtko Rezervovat, v\u00fdb\u011bry z p\u0159\u00edb\u011bh\u016f, svolen\u00ed klientky s fotkou a m\u011b\u0159en\u00ed.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Andrei Kuzniatsou\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/alteg.io\/cs\/blog\/instagram-pro-salon\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"The Altegio Times - 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V\u00fdsledek porovnejte s po\u010dtem online rezervac\u00ed v Analytick\u00fdch p\u0159ehledech Altegio."}},{"@type":"Question","name":"Vyplat\u00ed se salonu placen\u00e1 reklama na Instagramu?","acceptedAnswer":{"@type":"Answer","text":"A\u017e kdy\u017e Instagram salonu s tla\u010d\u00edtkem Rezervovat a v\u00fdb\u011bry z p\u0159\u00edb\u011bh\u016f p\u0159iv\u00e1d\u00ed rezervace s\u00e1m. Pak propagujte p\u0159\u00edsp\u011bvek, kter\u00fd u\u017e funguje: pod n\u00edm klepn\u011bte na Propagovat a nastavte c\u00edl, okruh u\u017eivatel\u016f v okol\u00ed salonu, rozpo\u010det a dobu b\u011bhu. Podle n\u00e1pov\u011bdy Instagramu se v aplikaci pro iOS na dobit\u00ed kreditu m\u016f\u017ee vztahovat 30% poplatek Apple, proto propagujte p\u0159es web instagram.com. V\u00fdsledek m\u011b\u0159te ud\u00e1lost\u00ed booked jako v kroku 6."}},{"@type":"Question","name":"Jak p\u0159idat na Instagram tla\u010d\u00edtko Rezervovat?","acceptedAnswer":{"@type":"Answer","text":"Pot\u0159ebujete firemn\u00ed \u00fa\u010det nebo \u00fa\u010det tv\u016frce a rezerva\u010dn\u00ed syst\u00e9m, kter\u00fd v\u00e1m Instagram nab\u00eddne jako partnera. V Altegio nainstalujte z Integrac\u00ed aplikaci Book Now pro Instagram a Facebook a vyberte formul\u00e1\u0159 online rezervace. Pak v Instagramu klepn\u011bte na Upravit profil \u2192 Ve\u0159ejn\u00e9 informace o firm\u011b \u2192 Tla\u010d\u00edtka akce \u2192 Rezervovat a zvolte Altegio. Pokud funkci je\u0161t\u011b nem\u00e1te, sta\u010d\u00ed odkaz v biu."}},{"@type":"Question","name":"Firemn\u00ed \u00fa\u010det, nebo \u00fa\u010det tv\u016frce?","acceptedAnswer":{"@type":"Answer","text":"Pro salon, nehtov\u00e9 studio a barbershop zvolte firemn\u00ed \u00fa\u010det. N\u00e1pov\u011bda Instagramu ho doporu\u010duje m\u00edstn\u00edm firm\u00e1m a poskytovatel\u016fm slu\u017eeb, \u00fa\u010det tv\u016frce osobnostem a tv\u016frc\u016fm obsahu. Ten se hod\u00ed specialistce, kter\u00e1 buduje vlastn\u00ed jm\u00e9no na v\u00edce m\u00edstech. Tla\u010d\u00edtka akce maj\u00ed oba typy a typ lze kdykoli zm\u011bnit."}},{"@type":"Question","name":"M\u016f\u017eu sd\u00edlet fotky klientek p\u0159ed a po?","acceptedAnswer":{"@type":"Answer","text":"Ano, pokud v\u00e1m klientka, kter\u00e1 je na fotce poznat, dala svolen\u00ed. Vy\u017eaduje ho \u00a7 84 a 85 ob\u010dansk\u00e9ho z\u00e1kon\u00edku pro po\u0159\u00edzen\u00ed i zve\u0159ejn\u011bn\u00ed podoby. Svolen\u00ed berte p\u00edsemn\u011b a uve\u010fte v n\u011bm, kde fotky pou\u017eijete a zda sm\u00edte ozna\u010dit jej\u00ed profil. Kdy\u017e svolen\u00ed odvol\u00e1, fotku sma\u017ete. Fotky neht\u016f nebo vlas\u016f, podle kter\u00fdch ji poznat nelze, svolen\u00ed obvykle nepot\u0159ebuj\u00ed."}},{"@type":"Question","name":"Kolik odkaz\u016f d\u00e1t do bia?","acceptedAnswer":{"@type":"Answer","text":"Instagram dovol\u00ed a\u017e p\u011bt odkaz\u016f, salonu sta\u010d\u00ed jeden: na formul\u00e1\u0159 online rezervace. Dejte ho na prvn\u00ed m\u00edsto; po\u0159ad\u00ed zm\u011bn\u00edte v Upravit profil \u2192 Odkazy \u2192 Mo\u017enosti \u2192 Zm\u011bnit po\u0159ad\u00ed odkaz\u016f. Web, cen\u00edk a recenze pat\u0159\u00ed do v\u00fdb\u011br\u016f z p\u0159\u00edb\u011bh\u016f, text bia m\u00e1 nejv\u00fd\u0161 150 znak\u016f."}},{"@type":"Question","name":"Jak zjist\u00edm, kolik rezervac\u00ed p\u0159i\u0161lo z Instagramu?","acceptedAnswer":{"@type":"Answer","text":"Z p\u0159ehled\u016f Instagramu ne: ukazuj\u00ed jen dosah a aktivitu profilu. Pro Instagram pou\u017eijte samostatn\u00fd odkaz na rezervaci s vlastn\u00edm po\u010d\u00edtadlem Google Analytics nebo Meta Pixelu a po\u010d\u00edtejte ud\u00e1lost booked, tedy dokon\u010denou rezervaci. V\u00fdsledek porovnejte s po\u010dtem online rezervac\u00ed v Analytick\u00fdch p\u0159ehledech Altegio."}},{"@type":"Question","name":"Vyplat\u00ed se salonu placen\u00e1 reklama na Instagramu?","acceptedAnswer":{"@type":"Answer","text":"A\u017e kdy\u017e Instagram salonu s tla\u010d\u00edtkem Rezervovat a v\u00fdb\u011bry z p\u0159\u00edb\u011bh\u016f p\u0159iv\u00e1d\u00ed rezervace s\u00e1m. Pak propagujte p\u0159\u00edsp\u011bvek, kter\u00fd u\u017e funguje: pod n\u00edm klepn\u011bte na Propagovat a nastavte c\u00edl, okruh u\u017eivatel\u016f v okol\u00ed salonu, rozpo\u010det a dobu b\u011bhu. Podle n\u00e1pov\u011bdy Instagramu se v aplikaci pro iOS na dobit\u00ed kreditu m\u016f\u017ee vztahovat 30% poplatek Apple, proto propagujte p\u0159es web instagram.com. V\u00fdsledek m\u011b\u0159te ud\u00e1lost\u00ed booked jako v kroku 6."}}],"inLanguage":"cs-CZ","breadcrumb":{"@id":"https:\/\/alteg.io\/cs\/blog\/instagram-pro-salon\/#breadcrumblist"}},{"@type":"Organization","@id":"https:\/\/alteg.io\/cs\/#organization","name":"The Altegio Times","description":"Online Booking and Business Management Media","url":"https:\/\/alteg.io\/cs\/"},{"@type":"Person","@id":"https:\/\/alteg.io\/cs\/blog\/author\/andrei-kalteg-io\/#author","url":"https:\/\/alteg.io\/cs\/blog\/author\/andrei-kalteg-io\/","name":"Andrei Kuzniatsou","image":{"@type":"ImageObject","@id":"https:\/\/alteg.io\/cs\/blog\/instagram-pro-salon\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/904f68f10eb13be66c4c3614d2c42995d9527919a4c8fe7d03a20ceda74ca661?s=96&d=initials&r=g&initials=AK","width":96,"height":96,"caption":"Andrei Kuzniatsou"}},{"@type":"WebSite","@id":"https:\/\/alteg.io\/cs\/#website","url":"https:\/\/alteg.io\/cs\/","name":"The Altegio Times","description":"Online Booking and Business Management Media","inLanguage":"cs-CZ","publisher":{"@id":"https:\/\/alteg.io\/cs\/#organization"}}]},"og:locale":"cs_CZ","og:site_name":"The Altegio Times - Online Booking and Business Management Media","og:type":"article","og:title":"Instagram pro salon: 6 krok\u016f k prvn\u00edm klient\u016fm","og:description":"Instagram pro salon krok za krokem: firemn\u00ed \u00fa\u010det, bio s odkazem na rezervaci, tla\u010d\u00edtko Rezervovat, v\u00fdb\u011bry z p\u0159\u00edb\u011bh\u016f, svolen\u00ed klientky s fotkou a m\u011b\u0159en\u00ed.","og:url":"https:\/\/alteg.io\/cs\/blog\/instagram-pro-salon\/","og:image":"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/11\/instagram-pro-salon-photo-cover.jpg","og:image:secure_url":"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/11\/instagram-pro-salon-photo-cover.jpg","article:published_time":"2026-11-05T10:22:49+00:00","article:modified_time":"2026-11-05T11:50:35+00:00","twitter:card":"summary_large_image","twitter:title":"Instagram pro salon: 6 krok\u016f k prvn\u00edm klient\u016fm","twitter:description":"Instagram pro salon krok za krokem: firemn\u00ed \u00fa\u010det, bio s odkazem na rezervaci, tla\u010d\u00edtko Rezervovat, v\u00fdb\u011bry z p\u0159\u00edb\u011bh\u016f, svolen\u00ed klientky s fotkou a m\u011b\u0159en\u00ed.","twitter:image":"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/11\/instagram-pro-salon-photo-cover.jpg"},"aioseo_meta_data":{"post_id":"56755","title":"Instagram pro salon: 6 krok\u016f k prvn\u00edm klient\u016fm","description":"Instagram pro salon krok za krokem: firemn\u00ed \u00fa\u010det, bio s odkazem na rezervaci, tla\u010d\u00edtko Rezervovat, v\u00fdb\u011bry z p\u0159\u00edb\u011bh\u016f, svolen\u00ed klientky s fotkou a m\u011b\u0159en\u00ed.","keywords":null,"keyphrases":null,"canonical_url":null,"og_title":"Instagram pro salon: 6 krok\u016f k prvn\u00edm klient\u016fm","og_description":"Instagram pro salon krok za krokem: firemn\u00ed \u00fa\u010det, bio s odkazem na rezervaci, tla\u010d\u00edtko Rezervovat, v\u00fdb\u011bry z p\u0159\u00edb\u011bh\u016f, svolen\u00ed klientky s fotkou a m\u011b\u0159en\u00ed.","og_object_type":"default","og_image_type":"featured","og_image_custom_url":null,"og_image_custom_fields":null,"og_custom_image_width":null,"og_custom_image_height":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":true,"twitter_card":"default","twitter_image_type":"default","twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","tabs":null,"priority":0,"frequency":"default","local_seo":null,"created":"2026-11-05 10:19:51","updated":"2026-11-12 13:03:01","seo_analyzer_scan_date":"2026-11-05 11:50:49","primary_term":null,"og_image_url":"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/11\/instagram-pro-salon-photo-cover.jpg","og_image_width":"0","og_image_height":"0","twitter_image_url":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":{"articleType":"BlogPosting"},"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[{"id":"#aioseo-faq-page-1793873990","slug":"faq-page","graphName":"FAQPage","label":"FAQ","properties":{"name":"#post_title","description":"","questions":[{"question":"Jak p\u0159idat na Instagram tla\u010d\u00edtko Rezervovat?","answer":"Pot\u0159ebujete firemn\u00ed \u00fa\u010det nebo \u00fa\u010det tv\u016frce a rezerva\u010dn\u00ed syst\u00e9m, kter\u00fd v\u00e1m Instagram nab\u00eddne jako partnera. V Altegio nainstalujte z Integrac\u00ed aplikaci Book Now pro Instagram a Facebook a vyberte formul\u00e1\u0159 online rezervace. Pak v Instagramu klepn\u011bte na Upravit profil \u2192 Ve\u0159ejn\u00e9 informace o firm\u011b \u2192 Tla\u010d\u00edtka akce \u2192 Rezervovat a zvolte Altegio. Pokud funkci je\u0161t\u011b nem\u00e1te, sta\u010d\u00ed odkaz v biu."},{"question":"Firemn\u00ed \u00fa\u010det, nebo \u00fa\u010det tv\u016frce?","answer":"Pro salon, nehtov\u00e9 studio a barbershop zvolte firemn\u00ed \u00fa\u010det. N\u00e1pov\u011bda Instagramu ho doporu\u010duje m\u00edstn\u00edm firm\u00e1m a poskytovatel\u016fm slu\u017eeb, \u00fa\u010det tv\u016frce osobnostem a tv\u016frc\u016fm obsahu. Ten se hod\u00ed specialistce, kter\u00e1 buduje vlastn\u00ed jm\u00e9no na v\u00edce m\u00edstech. Tla\u010d\u00edtka akce maj\u00ed oba typy a typ lze kdykoli zm\u011bnit."},{"question":"M\u016f\u017eu sd\u00edlet fotky klientek p\u0159ed a po?","answer":"Ano, pokud v\u00e1m klientka, kter\u00e1 je na fotce poznat, dala svolen\u00ed. Vy\u017eaduje ho \u00a7 84 a 85 ob\u010dansk\u00e9ho z\u00e1kon\u00edku pro po\u0159\u00edzen\u00ed i zve\u0159ejn\u011bn\u00ed podoby. Svolen\u00ed berte p\u00edsemn\u011b a uve\u010fte v n\u011bm, kde fotky pou\u017eijete a zda sm\u00edte ozna\u010dit jej\u00ed profil. Kdy\u017e svolen\u00ed odvol\u00e1, fotku sma\u017ete. Fotky neht\u016f nebo vlas\u016f, podle kter\u00fdch ji poznat nelze, svolen\u00ed obvykle nepot\u0159ebuj\u00ed."},{"question":"Kolik odkaz\u016f d\u00e1t do bia?","answer":"Instagram dovol\u00ed a\u017e p\u011bt odkaz\u016f, salonu sta\u010d\u00ed jeden: na formul\u00e1\u0159 online rezervace. Dejte ho na prvn\u00ed m\u00edsto; po\u0159ad\u00ed zm\u011bn\u00edte v Upravit profil \u2192 Odkazy \u2192 Mo\u017enosti \u2192 Zm\u011bnit po\u0159ad\u00ed odkaz\u016f. Web, cen\u00edk a recenze pat\u0159\u00ed do v\u00fdb\u011br\u016f z p\u0159\u00edb\u011bh\u016f, text bia m\u00e1 nejv\u00fd\u0161 150 znak\u016f."},{"question":"Jak zjist\u00edm, kolik rezervac\u00ed p\u0159i\u0161lo z Instagramu?","answer":"Z p\u0159ehled\u016f Instagramu ne: ukazuj\u00ed jen dosah a aktivitu profilu. Pro Instagram pou\u017eijte samostatn\u00fd odkaz na rezervaci s vlastn\u00edm po\u010d\u00edtadlem Google Analytics nebo Meta Pixelu a po\u010d\u00edtejte ud\u00e1lost booked, tedy dokon\u010denou rezervaci. V\u00fdsledek porovnejte s po\u010dtem online rezervac\u00ed v Analytick\u00fdch p\u0159ehledech Altegio."},{"question":"Vyplat\u00ed se salonu placen\u00e1 reklama na Instagramu?","answer":"A\u017e kdy\u017e Instagram salonu s tla\u010d\u00edtkem Rezervovat a v\u00fdb\u011bry z p\u0159\u00edb\u011bh\u016f p\u0159iv\u00e1d\u00ed rezervace s\u00e1m. Pak propagujte p\u0159\u00edsp\u011bvek, kter\u00fd u\u017e funguje: pod n\u00edm klepn\u011bte na Propagovat a nastavte c\u00edl, okruh u\u017eivatel\u016f v okol\u00ed salonu, rozpo\u010det a dobu b\u011bhu. Podle n\u00e1pov\u011bdy Instagramu se v aplikaci pro iOS na dobit\u00ed kreditu m\u016f\u017ee vztahovat 30% poplatek Apple, proto propagujte p\u0159es web instagram.com. V\u00fdsledek m\u011b\u0159te ud\u00e1lost\u00ed booked jako v kroku 6."}]},"value":"faq-page"}]},"limit_modified_date":false,"ai":null,"breadcrumb_settings":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"reviewed_by":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/alteg.io\/cs\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/alteg.io\/cs\/blog\/category\/reklama-cs\/\" title=\"Reklama\">Reklama<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\tInstagram pro salon: 6 krok\u016f, jak z profilu z\u00edskat prvn\u00ed klienty\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/alteg.io\/cs\/"},{"label":"Reklama","link":"https:\/\/alteg.io\/cs\/blog\/category\/reklama-cs\/"},{"label":"Instagram pro salon: 6 krok\u016f, jak z profilu z\u00edskat prvn\u00ed klienty","link":"https:\/\/alteg.io\/cs\/blog\/instagram-pro-salon\/"}],"_links":{"self":[{"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/posts\/56755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/comments?post=56755"}],"version-history":[{"count":2,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/posts\/56755\/revisions"}],"predecessor-version":[{"id":57856,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/posts\/56755\/revisions\/57856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/media\/56599"}],"wp:attachment":[{"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/media?parent=56755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/categories?post=56755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/tags?post=56755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}