{"id":56752,"date":"2026-11-05T10:22:39","date_gmt":"2026-11-05T10:22:39","guid":{"rendered":"https:\/\/alteg.io\/?p=56752"},"modified":"2026-11-05T11:49:42","modified_gmt":"2026-11-05T11:49:42","slug":"jak-ziskat-nove-zakazniky","status":"publish","type":"post","link":"https:\/\/alteg.io\/cs\/blog\/jak-ziskat-nove-zakazniky\/","title":{"rendered":"Jak z\u00edskat nov\u00e9 klienty do salonu: 12 kan\u00e1l\u016f, kter\u00e9 funguj\u00ed v \u010cesku"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"kratce\">Kr\u00e1tce<\/h2>\n<ul class=\"wp-block-list\">\n<li>Z\u00edsk\u00e1v\u00e1n\u00ed klient\u016f jsou cesty, kter\u00fdmi se o salonu dozv\u00ed a poprv\u00e9 se objedn\u00e1 \u010dlov\u011bk, kter\u00fd u v\u00e1s je\u0161t\u011b nebyl. Vedou p\u0159es m\u00edsta, kde lid\u00e9 hledaj\u00ed (Google, Mapy.com, Firmy.cz), kde tr\u00e1v\u00ed \u010das (Instagram, Facebook), a p\u0159es lidi, kter\u00fdm v\u011b\u0159\u00ed.<\/li>\n<li>Nejlevn\u011bj\u0161\u00ed start je Firemn\u00ed profil Google a Firmy.cz. Oba jsou v z\u00e1kladn\u00ed podob\u011b bez poplatk\u016f a do obou pat\u0159\u00ed odkaz na online rezervaci.<\/li>\n<li>Rychle, ale za vysokou provizi p\u0159iv\u00e1d\u00ed klienty Slevomat: v kategorii Kr\u00e1sa, zdrav\u00ed a relaxace si bere 27 % bez DPH z uplatn\u011bn\u00fdch voucher\u016f. Mar\u017ei spo\u010d\u00edtejte p\u0159edem.<\/li>\n<li>Ka\u017ed\u00fd kan\u00e1l m\u011b\u0159te zvl\u00e1\u0161\u0165, vlastn\u00edm odkazem na rezervaci nebo \u0161t\u00edtkem zdroje v kart\u011b klienta.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Ot\u00e1zka, jak z\u00edskat z\u00e1kazn\u00edky do kade\u0159nictv\u00ed, barbershopu nebo studia, m\u00e1 v \u010cesku 12 praktick\u00fdch odpov\u011bd\u00ed. U ka\u017ed\u00e9ho kan\u00e1lu uv\u00e1d\u00edme cenu, \u010das do prvn\u00edho klienta a zp\u016fsob m\u011b\u0159en\u00ed. Ceny a pravidla plat\u00ed k 5. listopadu 2026, \u010dasy jsou odhad redakce.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/alteg.io\/cs\/onboarding\/first\/?utm_source=blog_article\">Vyzkou\u0161ejte Altegio 7 dn\u00ed zdarma<\/a><\/p>\n<h2 class=\"wp-block-heading\" id=\"prehled-12-kanalu-v-jedne-tabulce\">P\u0159ehled: 12 kan\u00e1l\u016f v jedn\u00e9 tabulce<\/h2>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>#<\/th>\n<th>Kan\u00e1l<\/th>\n<th>Kolik stoj\u00ed<\/th>\n<th>Za jak dlouho prvn\u00ed klient (odhad)<\/th>\n<th>Jak zm\u011b\u0159it<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td>Firemn\u00ed profil Google<\/td>\n<td>bez poplatk\u016f<\/td>\n<td>dny a\u017e t\u00fddny<\/td>\n<td>vlastn\u00ed odkaz na rezervaci v profilu<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Firmy.cz a Mapy.com<\/td>\n<td>z\u00e1klad bez poplatk\u016f, placen\u00e9 tarify voliteln\u011b<\/td>\n<td>dny a\u017e t\u00fddny<\/td>\n<td>vlastn\u00ed odkaz na rezervaci v profilu<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Web, SEO a PPC<\/td>\n<td>web jednor\u00e1zov\u011b, SEO \u010das, PPC v\u00e1\u0161 rozpo\u010det<\/td>\n<td>PPC dny, SEO m\u011bs\u00edce<\/td>\n<td>m\u011b\u0159ic\u00ed k\u00f3d v online rezervaci<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Instagram<\/td>\n<td>\u010das, reklama podle rozpo\u010dtu<\/td>\n<td>t\u00fddny, s reklamou dny<\/td>\n<td>tla\u010d\u00edtko Rezervovat s vlastn\u00edm odkazem<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Facebook a m\u00edstn\u00ed skupiny<\/td>\n<td>\u010das, reklama podle rozpo\u010dtu<\/td>\n<td>dny a\u017e t\u00fddny<\/td>\n<td>vlastn\u00ed odkaz v p\u0159\u00edsp\u011bvku a kampani<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>Influence\u0159i s ozna\u010den\u00edm reklamy<\/td>\n<td>honor\u00e1\u0159 nebo slu\u017eba<\/td>\n<td>dny<\/td>\n<td>odkaz s parametrem <code>?add_ga<\/code> nebo <code>?add_fb<\/code><\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td>Doporu\u010den\u00ed<\/td>\n<td>sleva pro nov\u00e1\u010dka, bonus pro doporu\u010ditele<\/td>\n<td>t\u00fddny<\/td>\n<td>telefon doporu\u010ditele p\u0159i platb\u011b<\/td>\n<\/tr>\n<tr>\n<td>8<\/td>\n<td>Okoln\u00ed podniky<\/td>\n<td>slu\u017eba nebo d\u00e1rkov\u00e1 karta pro partnera<\/td>\n<td>t\u00fddny<\/td>\n<td>odkaz nebo QR k\u00f3d pro ka\u017ed\u00e9ho partnera<\/td>\n<\/tr>\n<tr>\n<td>9<\/td>\n<td>Lok\u00e1ln\u00ed komunity<\/td>\n<td>\u010das, p\u0159\u00edpadn\u011b drobn\u00fd sponzoring<\/td>\n<td>t\u00fddny a\u017e m\u011bs\u00edce<\/td>\n<td>ot\u00e1zka \u201eOdkud o n\u00e1s v\u00edte?\u201c<\/td>\n<\/tr>\n<tr>\n<td>10<\/td>\n<td>Akce pro prvn\u00ed n\u00e1v\u0161t\u011bvu<\/td>\n<td>sleva nebo slu\u017eba nav\u00edc<\/td>\n<td>dny<\/td>\n<td>segment nov\u00fdch klient\u016f<\/td>\n<\/tr>\n<tr>\n<td>11<\/td>\n<td>Slevomat a slevov\u00e9 port\u00e1ly<\/td>\n<td>25\u201340 % bez DPH, kr\u00e1sa 27 %<\/td>\n<td>dny<\/td>\n<td>kategorie klient\u016f \u201eSlevomat\u201c<\/td>\n<\/tr>\n<tr>\n<td>12<\/td>\n<td>E-mail a SMS se souhlasem<\/td>\n<td>SMS podle cen\u00edku poskytovatele<\/td>\n<td>dny<\/td>\n<td>filtr klient\u016f objednan\u00fdch po SMS kampani<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p class=\"wp-block-paragraph\">M\u00e1te \u010das jen na t\u0159i kan\u00e1ly? Kade\u0159nictv\u00ed a kosmetick\u00e9mu studiu doporu\u010dujeme kan\u00e1ly 1, 2 a 7, barbershopu 1, 4 a 8, nehtov\u00e9mu studiu 4, 7 a 10. Nov\u00fd salon a\u0165 postupuje podle po\u0159ad\u00ed v \u010d\u00e1sti o prvn\u00edch klientech.<\/p>\n<h2 class=\"wp-block-heading\" id=\"kde-vas-lide-hledaji-google-seznam-a-vas-web\">Kde v\u00e1s lid\u00e9 hledaj\u00ed: Google, Seznam a v\u00e1\u0161 web<\/h2>\n<h3 class=\"wp-block-heading\" id=\"1-firemni-profil-google\">1. Firemn\u00ed profil Google<\/h3>\n<p class=\"wp-block-paragraph\">Google uv\u00e1d\u00ed, \u017ee ve Firemn\u00edm profilu \u201em\u016f\u017eete bez dal\u0161\u00edch poplatk\u016f spravovat, jak se bude va\u0161e firma zobrazovat v Map\u00e1ch a ve Vyhled\u00e1v\u00e1n\u00ed\u201c. Vypl\u0148te p\u0159esnou kategorii, otev\u00edrac\u00ed dobu, slu\u017eby a fotky. V \u010d\u00e1sti Rezervace p\u0159idejte odkaz na <a href=\"https:\/\/alteg.io\/cs\/online-booking\/\">online rezervace<\/a>, Google dovoluje a\u017e 10 odkaz\u016f.<\/p>\n<p class=\"wp-block-paragraph\">Po\u0159ad\u00ed v Map\u00e1ch ovliv\u0148uj\u00ed i recenze. Jak o n\u011b \u017e\u00e1dat podle pravidel, popisuje n\u00e1vod <a href=\"https:\/\/alteg.io\/cs\/blog\/google-recenze\/\">Google recenze<\/a>. Altegio m\u00e1 v Integrac\u00edch i propojen\u00ed s Mapami Google, p\u0159es kter\u00e9 se klient objedn\u00e1 p\u0159\u00edmo v Map\u00e1ch. Rezervace p\u0159es Google nejsou dostupn\u00e9 ve v\u0161ech zem\u00edch a Altegio je podle sv\u00e9 n\u00e1pov\u011bdy nab\u00edz\u00ed jen pro kr\u00e1su, sport a auto. Zda se tla\u010d\u00edtko u v\u00e1s zobraz\u00ed, ov\u011b\u0159te po p\u0159ipojen\u00ed ve sv\u00e9m \u00fa\u010dtu.<\/p>\n<h3 class=\"wp-block-heading\" id=\"2-firmy-cz-a-mapy-com\">2. Firmy.cz a Mapy.com<\/h3>\n<p class=\"wp-block-paragraph\">Firmy.cz provozuje Seznam.cz a slu\u017eba je podle n\u00e1pov\u011bdy \u201eve sv\u00e9 z\u00e1kladn\u00ed podob\u011b zcela bezplatn\u00e1\u201c. Profil se zobrazuje i na Mapy.com a ve vyhled\u00e1v\u00e1n\u00ed Seznam.cz. Firmu p\u0159id\u00e1te tla\u010d\u00edtkem P\u0159idat firmu podle n\u00e1zvu nebo I\u010c. Seznam varuje p\u0159ed telefon\u00e1ty s nab\u00eddkou \u201eplacen\u00e9 prezentace v katalogu firem\u201c. Ov\u011b\u0159te si, \u017ee jedn\u00e1te p\u0159\u00edmo se Seznam.cz.<\/p>\n<h3 class=\"wp-block-heading\" id=\"3-web-seo-a-ppc\">3. Web, SEO a PPC<\/h3>\n<p class=\"wp-block-paragraph\">Sta\u010d\u00ed mal\u00fd web se slu\u017ebami, cenami, adresou a tla\u010d\u00edtkem rezervace na ka\u017ed\u00e9 str\u00e1nce. Pro SEO dejte ka\u017ed\u00e9 hlavn\u00ed slu\u017eb\u011b vlastn\u00ed str\u00e1nku s m\u011bstem nebo \u010dtvrt\u00ed v nadpisu, nap\u0159\u00edklad \u201eBarven\u00ed vlas\u016f Brno-\u017dabov\u0159esky\u201c. Ve vyhled\u00e1v\u00e1n\u00ed Google Ads i Skliku od Seznamu plat\u00edte za proklik, denn\u00ed rozpo\u010det i maxim\u00e1ln\u00ed cenu prokliku m\u016f\u017eete nastavit sami. Rezervace z webu a reklamy zm\u011b\u0159\u00edte p\u0159es <a href=\"https:\/\/alteg.io\/cs\/blog\/google-tag-manager-online-rezervace\/\">Google Tag Manager v online rezervac\u00edch<\/a>.<\/p>\n<h2 class=\"wp-block-heading\" id=\"kde-lide-travi-cas-socialni-site-a-influenceri\">Kde lid\u00e9 tr\u00e1v\u00ed \u010das: soci\u00e1ln\u00ed s\u00edt\u011b a influence\u0159i<\/h2>\n<h3 class=\"wp-block-heading\" id=\"4-instagram-portfolio-ze-ktereho-se-da-objednat\">4. Instagram: portfolio, ze kter\u00e9ho se d\u00e1 objednat<\/h3>\n<p class=\"wp-block-paragraph\">Ke konci roku 2025 m\u011bl Instagram v \u010cesku 3,95 milionu u\u017eivatel\u016f a pou\u017e\u00edvalo ho 46,4 % dosp\u011bl\u00fdch (DataReportal Digital 2026, data reklamn\u00edch n\u00e1stroj\u016f Meta). Do bia dejte odkaz na rezervaci. S firemn\u00edm \u00fa\u010dtem p\u0159ipoj\u00edte <a href=\"https:\/\/alteg.io\/cs\/appstore\/booking_meta\/\">tla\u010d\u00edtko \u201eRezervovat nyn\u00ed\u201c pro Instagram a Facebook<\/a>, aplikaci Book Now najdete v Integrac\u00edch Altegio. Instagram tla\u010d\u00edtko zav\u00e1d\u00ed postupn\u011b, zda ho u\u017e m\u00e1te, ov\u011b\u0159\u00edte v Upravit profil \u2192 Tla\u010d\u00edtka akce. Reklamn\u00ed dosah TikToku je podle stejn\u00e9ho p\u0159ehledu 24,7 % dosp\u011bl\u00fdch, kr\u00e1tk\u00e1 videa z Instagramu tam pou\u017eijete znovu. Bio, v\u00fdb\u011bry z p\u0159\u00edb\u011bh\u016f a odpov\u011bdi v Direct krok za krokem popisuje \u010dl\u00e1nek <a href=\"https:\/\/alteg.io\/cs\/blog\/instagram-pro-salon\/\">Instagram pro salon<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">Ukazujte pr\u00e1ci p\u0159ed a po. Fotky klientek zve\u0159ej\u0148ujte jen s jejich svolen\u00edm, kter\u00e9 vy\u017eaduj\u00ed \u00a7 84 a 85 ob\u010dansk\u00e9ho z\u00e1kon\u00edku. Jak pr\u00e1ci nafotit telefonem a jak si souhlas klientky zapsat, ukazuje na p\u0159\u00edkladu neht\u016f \u010dl\u00e1nek <a href=\"https:\/\/alteg.io\/cs\/blog\/fotky-nehtu-marketing\/\">fotky neht\u016f jako marketing studia<\/a>.<\/p>\n<h3 class=\"wp-block-heading\" id=\"5-facebook-a-mistni-skupiny\">5. Facebook a m\u00edstn\u00ed skupiny<\/h3>\n<p class=\"wp-block-paragraph\">Facebook m\u011bl podle stejn\u00e9ho p\u0159ehledu 5,00 milionu u\u017eivatel\u016f, 58 % dosp\u011bl\u00fdch. Pro salon jsou nejcenn\u011bj\u0161\u00ed sousedsk\u00e9 skupiny, kde se lid\u00e9 ptaj\u00ed \u201ekam na st\u0159ih na Sm\u00edchov\u011b\u201c. \u010ct\u011bte pravidla skupiny a odkaz p\u0159idejte jen tam, kde je dovolen\u00fd. Placen\u00e1 reklama s c\u00edlen\u00edm na okol\u00ed p\u0159inese rezervace rychleji, ka\u017ed\u00e1 kampa\u0148 ale pot\u0159ebuje vlastn\u00ed odkaz.<\/p>\n<h3 class=\"wp-block-heading\" id=\"6-influenceri-jen-s-jasnym-oznacenim-reklamy\">6. Influence\u0159i: jen s jasn\u00fdm ozna\u010den\u00edm reklamy<\/h3>\n<p class=\"wp-block-paragraph\">Hledejte m\u00edstn\u00ed mikroinfluencerku, jej\u00ed\u017e sleduj\u00edc\u00ed bydl\u00ed ve va\u0161em m\u011bst\u011b. Domluvte se p\u00edsemn\u011b na odm\u011bn\u011b, po\u010dtu p\u0159\u00edsp\u011bvk\u016f, ozna\u010den\u00ed a odkazu.<\/p>\n<p class=\"wp-block-paragraph\">Spolupr\u00e1ci mus\u00ed sleduj\u00edc\u00ed poznat hned, t\u0159eba slovem \u201ereklama\u201c na za\u010d\u00e1tku popisku nebo n\u00e1strojem platformy pro placen\u00e9 partnerstv\u00ed. Z\u00e1kon o ochran\u011b spot\u0159ebitele pova\u017euje za klamav\u00e9, kdy\u017e prod\u00e1vaj\u00edc\u00ed \u201eneuvede obchodn\u00ed z\u00e1m\u011br obchodn\u00ed praktiky, nen\u00ed-li patrn\u00fd ze souvislosti\u201c (\u00a7 5a odst. 2). Z\u00e1kon o regulaci reklamy takovou reklamu zakazuje (\u00a7 2 odst. 1 p\u00edsm. b)). Ozna\u010dte i barter, tedy slu\u017ebu za p\u0159\u00edsp\u011bvek: podle pr\u016fvodce Evropsk\u00e9 komise pro influencery se ozna\u010duje i darovan\u00fd st\u0159ih.<\/p>\n<h2 class=\"wp-block-heading\" id=\"komu-lide-veri-doporuceni-sousede-a-komunita\">Komu lid\u00e9 v\u011b\u0159\u00ed: doporu\u010den\u00ed, soused\u00e9 a komunita<\/h2>\n<h3 class=\"wp-block-heading\" id=\"7-doporuceni-za-ktere-dostanou-odmenu-obe-strany\">7. Doporu\u010den\u00ed, za kter\u00e9 dostanou odm\u011bnu ob\u011b strany<\/h3>\n<p class=\"wp-block-paragraph\">V report\u00e1\u017ei serveru Podnikatel.cz rad\u00ed jedna z kosmeti\u010dek akci \u201ekdo dovede kamar\u00e1dku, m\u00e1 to za p\u016flku\u201c. V Altegio na to slou\u017e\u00ed program doporu\u010den\u00ed. Nastavuje se v rozhran\u00ed s\u00edt\u011b v sekci V\u011brnost, ne v nastaven\u00ed pobo\u010dky; pokud s\u00ed\u0165 v nab\u00eddce nevid\u00edte, po\u017e\u00e1dejte o p\u0159\u00edstup u\u017eivatele s pln\u00fdmi pr\u00e1vy nebo podporu. Nov\u00e1 klientka dostane procentn\u00ed slevu na prvn\u00ed n\u00e1v\u0161t\u011bvu a doporu\u010ditelka cashback v bonusech. P\u0159i platb\u011b zad\u00e1te telefon doporu\u010ditelky a bonusy se p\u0159ip\u00ed\u0161ou automaticky.<\/p>\n<p class=\"wp-block-paragraph\">Druhou cestou je d\u00e1rkov\u00e1 karta z <a href=\"https:\/\/alteg.io\/cs\/loyalty-program\/\">v\u011brnostn\u00edho programu<\/a>. St\u00e1l\u00e1 klientka ji daruje a p\u0159ijde k v\u00e1m \u010dlov\u011bk, kter\u00fd u v\u00e1s je\u0161t\u011b nebyl. Prod\u00e1vat ji m\u016f\u017eete i online.<\/p>\n<h3 class=\"wp-block-heading\" id=\"8-spoluprace-s-okolnimi-podniky\">8. Spolupr\u00e1ce s okoln\u00edmi podniky<\/h3>\n<p class=\"wp-block-paragraph\">Hledejte podniky se stejn\u00fdmi klientkami a jinou slu\u017ebou: fitness, svatebn\u00ed salon, fotograf, kv\u011btin\u00e1\u0159stv\u00ed. Domluvte vz\u00e1jemn\u00e9 doporu\u010den\u00ed, d\u00e1rkovou kartu pro jejich z\u00e1kazn\u00edky nebo spole\u010dnou akci. Ka\u017ed\u00fd partner dostane vlastn\u00ed odkaz na rezervaci nebo QR k\u00f3d. Dohodu sepi\u0161te na jednu str\u00e1nku a po t\u0159ech m\u011bs\u00edc\u00edch ji vyhodno\u0165te.<\/p>\n<h3 class=\"wp-block-heading\" id=\"9-mistni-zpravodaj-trhy-a-akce-ve-ctvrti\">9. M\u00edstn\u00ed zpravodaj, trhy a akce ve \u010dtvrti<\/h3>\n<p class=\"wp-block-paragraph\">Radni\u010dn\u00ed zpravodaj, farm\u00e1\u0159sk\u00fd trh nebo b\u011bh ve \u010dtvrti v\u00e1s uk\u00e1\u017eou lidem z okol\u00ed, t\u0159eba s d\u00e1rkovou kartou do tomboly. V\u00fdsledek zm\u011b\u0159\u00edte jen ot\u00e1zkou p\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b: odkud o n\u00e1s v\u00edte?<\/p>\n<h2 class=\"wp-block-heading\" id=\"nabidky-a-zpravy-rychle-kanaly-ktere-je-treba-spocitat\">Nab\u00eddky a zpr\u00e1vy: rychl\u00e9 kan\u00e1ly, kter\u00e9 je t\u0159eba spo\u010d\u00edtat<\/h2>\n<h3 class=\"wp-block-heading\" id=\"10-akce-pro-prvni-navstevu\">10. Akce pro prvn\u00ed n\u00e1v\u0161t\u011bvu<\/h3>\n<p class=\"wp-block-paragraph\">Nab\u00eddka pro nov\u00e1\u010dky sni\u017euje obavu zkusit nov\u00fd salon a pom\u00e1h\u00e1 p\u0159il\u00e1kat nov\u00e9 klienty ze v\u0161ech kan\u00e1l\u016f v\u00fd\u0161e. L\u00e9pe ne\u017e velk\u00e1 sleva funguje slu\u017eba nav\u00edc, nap\u0159\u00edklad konzultace nebo maska ke st\u0159ihu bez p\u0159\u00edplatku. Omezte ji \u010dasem a jednou slu\u017ebou, a\u0165 nep\u0159itahuje jen lovce slev. Po m\u011bs\u00edci porovnejte, kolik nov\u00e1\u010dk\u016f p\u0159i\u0161lo podruh\u00e9.<\/p>\n<h3 class=\"wp-block-heading\" id=\"11-slevomat-a-slevove-portaly-rychle-ale-pocitejte-marzi\">11. Slevomat a slevov\u00e9 port\u00e1ly: rychl\u00e9, ale po\u010d\u00edtejte mar\u017ei<\/h3>\n<p class=\"wp-block-paragraph\">Se Slevomatem lze z\u00edskat nov\u00e9 z\u00e1kazn\u00edky b\u011bhem dn\u016f, nab\u00eddka ale stoj\u00ed mar\u017ei. Podle str\u00e1nky pro partnery ne\u00fa\u010dtuje po\u010d\u00e1te\u010dn\u00ed n\u00e1klady a provize je 25 % (Standard), 30 % (Premium) nebo 40 % (Extra) bez DPH. V kategorii Kr\u00e1sa, zdrav\u00ed a relaxace je u tarifu Standard 27 % bez DPH. Po\u010d\u00edt\u00e1 se z hodnoty uplatn\u011bn\u00fdch voucher\u016f, pen\u00edze chod\u00ed t\u0159ikr\u00e1t m\u011bs\u00ed\u010dn\u011b a zaplacen\u00e1 hodnota neuplatn\u011bn\u00e9ho voucheru p\u0159ipad\u00e1 Slevomatu.<\/p>\n<p class=\"wp-block-paragraph\">P\u0159\u00edklad s modelov\u00fdmi \u010d\u00edsly, dosa\u010fte sv\u00e1:<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Polo\u017eka<\/th>\n<th>Hodnota<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>B\u011b\u017en\u00e1 cena barven\u00ed<\/td>\n<td>1 600 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Cena voucheru se slevou 50 %<\/td>\n<td>800 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Provize 27 % z 800 K\u010d, bez DPH<\/td>\n<td>216 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>DPH 21 % z provize<\/td>\n<td>45 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Z\u016fstane v\u00e1m po zaplacen\u00ed provize s DPH<\/td>\n<td>539 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>U\u0161l\u00fd p\u0159\u00edjem proti b\u011b\u017en\u00e9 cen\u011b<\/td>\n<td>1 061 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Za plnou cenu se vr\u00e1t\u00ed 2 klientky z 10<\/td>\n<td>10 \u00d7 1 061 K\u010d \u00f7 2 = 5 305 K\u010d za jednu st\u00e1lou klientku<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p class=\"wp-block-paragraph\">\u010c\u00e1stky jsou zaokrouhlen\u00e9 a plat\u00ed pro nepl\u00e1tce DPH. Pl\u00e1tce DPH si DPH z provize ode\u010dte a cel\u00fd v\u00fdpo\u010det vede v cen\u00e1ch bez DPH. Pokud by term\u00edn jinak z\u016fstal pr\u00e1zdn\u00fd, po\u010d\u00edtejte m\u00edsto u\u0161l\u00e9ho p\u0159\u00edjmu jen materi\u00e1l a \u010das. Nab\u00edzejte vouchery na voln\u00e9 term\u00edny mimo \u0161pi\u010dku, v omezen\u00e9m po\u010dtu, a klientky z nich ozna\u010dte kategori\u00ed \u201eSlevomat\u201c.<\/p>\n<h3 class=\"wp-block-heading\" id=\"12-e-mail-a-sms-jen-se-souhlasem\">12. E-mail a SMS jen se souhlasem<\/h3>\n<p class=\"wp-block-paragraph\">Obchodn\u00ed sd\u011blen\u00ed elektronick\u00fdmi prost\u0159edky sm\u00edte pos\u00edlat jen lidem, \u201ekte\u0159\u00ed k tomu dali p\u0159edchoz\u00ed souhlas\u201c (\u00a7 7 odst. 2 z\u00e1kona \u010d. 480\/2004 Sb.). SMS se po\u010d\u00edt\u00e1 stejn\u011b jako e-mail, z\u00e1kon za elektronickou po\u0161tu pova\u017euje i textovou zpr\u00e1vu (\u00a7 2 p\u00edsm. b)). V\u00fdjimka plat\u00ed pro vlastn\u00edho z\u00e1kazn\u00edka: kontakt m\u00e1te z prodeje slu\u017eby, klient takov\u00e9 vyu\u017eit\u00ed p\u016fvodn\u011b neodm\u00edtl, nab\u00edz\u00edte obdobn\u00e9 slu\u017eby a v ka\u017ed\u00e9 zpr\u00e1v\u011b d\u00e1v\u00e1te mo\u017enost odm\u00edtnout (\u00a7 7 odst. 3). Souhlas mus\u00edte podle \u00da\u0159adu pro ochranu osobn\u00edch \u00fadaj\u016f um\u011bt prok\u00e1zat. Zpr\u00e1va mus\u00ed b\u00fdt ozna\u010den\u00e1 jako obchodn\u00ed sd\u011blen\u00ed, s odes\u00edlatelem a adresou pro odhl\u00e1\u0161en\u00ed (\u00a7 7 odst. 4). Pokuta m\u016f\u017ee dos\u00e1hnout 10 000 000 K\u010d (\u00a7 11 odst. 5 p\u00edsm. c)).<\/p>\n<p class=\"wp-block-paragraph\">Kontakt z akce nebo formul\u00e1\u0159e na webu proto pou\u017eijte jen se samostatn\u011b za\u0161krtnut\u00fdm souhlasem s nab\u00eddkami. Souhlas se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f ve widgetu pro online rezervace takov\u00fdm souhlasem nen\u00ed. Hromadn\u00e9 zpr\u00e1vy pos\u00edl\u00e1 Altegio p\u0159es SMS nebo messengery p\u0159ipojen\u00e9ho poskytovatele a jako push do aplikace pod va\u0161\u00ed zna\u010dkou nebo do Altegio.me, e-mailov\u00e9 kampan\u011b vedete v samostatn\u00e9 e-mailov\u00e9 slu\u017eb\u011b. Klienta, kter\u00fd nab\u00eddky nechce, vy\u0159ad\u00edte z marketingov\u00fdch kampan\u00ed v kart\u011b klienta. V\u00edc o <a href=\"https:\/\/alteg.io\/cs\/sms-and-email-notification\/\">ozn\u00e1men\u00edch a SMS<\/a>.<\/p>\n<h2 class=\"wp-block-heading\" id=\"jak-ziskat-prvni-klienty-po-otevreni-salonu\">Jak z\u00edskat prvn\u00ed klienty po otev\u0159en\u00ed salonu<\/h2>\n<p class=\"wp-block-paragraph\">Nov\u00fd salon nem\u00e1 recenze ani st\u00e1l\u00e9 klientky, kan\u00e1ly proto spou\u0161t\u011bjte postupn\u011b:<\/p>\n<ol class=\"wp-block-list\">\n<li>Dva t\u00fddny p\u0159ed otev\u0159en\u00edm: Firemn\u00ed profil Google a Firmy.cz s fotkami a odkazem na rezervaci.<\/li>\n<li>T\u00fdden p\u0159ed otev\u0159en\u00edm: online rezervace na webu a v biu Instagramu, akce pro prvn\u00ed n\u00e1v\u0161t\u011bvu.<\/li>\n<li>Prvn\u00ed t\u00fdden: pozv\u00e1n\u00ed zn\u00e1m\u00fdm, soused\u016fm a lidem se souhlasem s nab\u00eddkami.<\/li>\n<li>Prvn\u00ed m\u011bs\u00edc: \u017e\u00e1dost o recenzi po ka\u017ed\u00e9 n\u00e1v\u0161t\u011bv\u011b a program doporu\u010den\u00ed.<\/li>\n<li>Druh\u00fd a t\u0159et\u00ed m\u011bs\u00edc: okoln\u00ed podniky, komunita, p\u0159\u00edpadn\u011b placen\u00e1 reklama nebo slevov\u00fd port\u00e1l na voln\u00e9 term\u00edny.<\/li>\n<\/ol>\n<p class=\"wp-block-paragraph\">Jak napl\u00e1novat rozpo\u010det na start, ukazuje <a href=\"https:\/\/alteg.io\/cs\/blog\/podnikatelsky-plan-kadernictvi\/\">podnikatelsk\u00fd pl\u00e1n kade\u0159nictv\u00ed<\/a>. Pokud chcete u\u0161et\u0159it na rezerva\u010dn\u00edm syst\u00e9mu, nejd\u0159\u00edv si p\u0159e\u010dt\u011bte, \u010d\u00edm se ve skute\u010dnosti plat\u00ed <a href=\"https:\/\/alteg.io\/cs\/blog\/rezervacni-system-zdarma\/\">rezerva\u010dn\u00ed syst\u00e9m zdarma<\/a>.<\/p>\n<h2 class=\"wp-block-heading\" id=\"jak-zmerit-odkud-novy-klient-prisel\">Jak zm\u011b\u0159it, odkud nov\u00fd klient p\u0159i\u0161el<\/h2>\n<p class=\"wp-block-paragraph\">Bez m\u011b\u0159en\u00ed nepozn\u00e1te, kolik v\u00e1s stoj\u00ed z\u00edskat nov\u00e9 klienty z jednotliv\u00fdch kan\u00e1l\u016f. V Altegio to nastav\u00edte v p\u011bti kroc\u00edch:<\/p>\n<ol class=\"wp-block-list\">\n<li>V sekci Online rezervace vytvo\u0159te pro ka\u017ed\u00fd kan\u00e1l nov\u00fd odkaz na online rezervace: Google, Instagram, partner, kampa\u0148. Ke ka\u017ed\u00e9mu odkazu p\u0159ipoj\u00edte vlastn\u00ed Google Analytics nebo Meta Pixel.<\/li>\n<li>Partner\u016fm dejte odkaz s parametrem <code>?add_ga=<\/code> (ID Google Analytics) nebo <code>?add_fb=<\/code> (ID Meta Pixelu), kter\u00fd p\u0159ipoj\u00ed dal\u0161\u00ed m\u011b\u0159ic\u00ed k\u00f3d. Jeho majitel vid\u00ed statistiky rezervac\u00ed z odkazu, s roz\u0161\u00ed\u0159en\u00fdm p\u00e1rov\u00e1n\u00edm i za\u0161ifrovan\u00e9 kontakty z formul\u00e1\u0159e. D\u00e1vejte ho proto jen partner\u016fm, kter\u00fdm v\u011b\u0159\u00edte.<\/li>\n<li>V Analytick\u00fdch p\u0159ehledech v p\u0159ehledu Rezervace vyfiltrujte online a offline rezervace. Uvid\u00edte i to, kdo rezervaci vytvo\u0159il.<\/li>\n<li>P\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b se zeptejte \u201eOdkud o n\u00e1s v\u00edte?\u201c a odpov\u011b\u010f ulo\u017ete jako kategorii klient\u016f, nap\u0159\u00edklad \u201eZdroj: Firmy.cz\u201c.<\/li>\n<li>Jednou m\u011bs\u00ed\u010dn\u011b zvolte v <a href=\"https:\/\/alteg.io\/cs\/client-base\/\">datab\u00e1zi klient\u016f<\/a> segment nov\u00fdch klient\u016f (prvn\u00ed n\u00e1v\u0161t\u011bva za posledn\u00ed m\u011bs\u00edc) a filtr podle kategorie.<\/li>\n<\/ol>\n<p class=\"wp-block-paragraph\">Cena za nov\u00e9ho klienta = n\u00e1klady kan\u00e1lu za m\u011bs\u00edc \u00f7 po\u010det nov\u00fdch klient\u016f z kan\u00e1lu. Kan\u00e1l, ze kter\u00e9ho se nov\u00e1\u010dci nevracej\u00ed, je drah\u00fd i p\u0159i n\u00edzk\u00e9 cen\u011b. V\u00fdvoj n\u00e1v\u0161t\u011bv sledujte v <a href=\"https:\/\/alteg.io\/cs\/statistics-and-analytics\/\">analytice<\/a>.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/alteg.io\/cs\/online-booking\/?utm_source=blog_article\">Nastavte odkaz pro ka\u017ed\u00fd kan\u00e1l<\/a><\/p>\n<h2 class=\"wp-block-heading\" id=\"co-nedelat-tri-chyby-ktere-stoji-penize-i-povest\">Co ned\u011blat: t\u0159i chyby, kter\u00e9 stoj\u00ed pen\u00edze i pov\u011bst<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Slevov\u00fd port\u00e1l bez v\u00fdpo\u010dtu.<\/strong> Bez limitu voucher\u016f a v\u00fdpo\u010dtu mar\u017ee zapln\u00edte term\u00edny lidmi, kte\u0159\u00ed se nevr\u00e1t\u00ed.<\/li>\n<li><strong>Sleva za recenzi a n\u00e1kup recenz\u00ed.<\/strong> N\u011bkter\u00e9 n\u00e1vody rad\u00ed d\u00e1t za doporu\u010den\u00ed na Googlu slevov\u00fd kup\u00f3n, pravidla Google ale pob\u00eddky za recenze zakazuj\u00ed. Zve\u0159ej\u0148ovat fale\u0161n\u00e9 recenze je podle p\u0159\u00edlohy \u010d. 1 p\u00edsm. z) z\u00e1kona o ochran\u011b spot\u0159ebitele v\u017edy klamav\u00e9, s pokutou do 5 000 000 K\u010d. Jak na to poctiv\u011b, ukazuje n\u00e1vod <a href=\"https:\/\/alteg.io\/cs\/blog\/google-recenze\/\">Google recenze<\/a>.<\/li>\n<li><strong>Placen\u00e1 \u201eregistrace do katalogu\u201c po telefonu.<\/strong> Z\u00e1kladn\u00ed profil na Firmy.cz ani Firemn\u00ed profil Google nic nestoj\u00ed.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"jak-noveho-klienta-udrzet\">Jak nov\u00e9ho klienta udr\u017eet<\/h2>\n<p class=\"wp-block-paragraph\">Nov\u00e9 klienty z\u00edsk\u00e1te rychleji, ne\u017e je udr\u017e\u00edte, a vyplat\u00ed se a\u017e druhou n\u00e1v\u0161t\u011bvou. Nab\u00eddn\u011bte dal\u0161\u00ed term\u00edn rovnou u pokladny a odm\u011b\u0148ujte n\u00e1vraty <a href=\"https:\/\/alteg.io\/cs\/loyalty-program\/\">v\u011brnostn\u00edm programem<\/a>. Modely odm\u011bn popisuje \u010dl\u00e1nek o <a href=\"https:\/\/alteg.io\/cs\/blog\/vernostni-karta-pro-salon\/\">v\u011brnostn\u00ed kart\u011b pro salon<\/a>, prome\u0161kan\u00e9 term\u00edny (no-shows) omez\u00ed <a href=\"https:\/\/alteg.io\/cs\/blog\/jak-snizit-no-show\/\">p\u0159ipom\u00ednky a z\u00e1lohy<\/a>.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/alteg.io\/cs\/onboarding\/first\/?utm_source=blog_article\">Vyzkou\u0161ejte Altegio 7 dn\u00ed zdarma<\/a><\/p>\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n<h3 class=\"wp-block-heading\" id=\"jaky-je-nejlevnejsi-zpusob-jak-ziskat-nove-zakazniky-do-salonu\">Jak\u00fd je nejlevn\u011bj\u0161\u00ed zp\u016fsob, jak z\u00edskat nov\u00e9 z\u00e1kazn\u00edky do salonu?<\/h3>\n<p class=\"wp-block-paragraph\">Firemn\u00ed profil Google a profil na Firmy.cz. Google uv\u00e1d\u00ed, \u017ee profil spravujete bez dal\u0161\u00edch poplatk\u016f, a Firmy.cz je v z\u00e1kladn\u00ed podob\u011b bezplatn\u00e1, plat\u00edte jen \u010dasem. Hned za nimi je doporu\u010den\u00ed st\u00e1vaj\u00edc\u00edch klientek: slevu nebo bonus d\u00e1v\u00e1te jen za skute\u010dn\u011b p\u0159iveden\u00e9ho klienta.<\/p>\n<h3 class=\"wp-block-heading\" id=\"je-profil-na-firmy-cz-zdarma\">Je profil na Firmy.cz zdarma?<\/h3>\n<p class=\"wp-block-paragraph\">Ano, v z\u00e1kladn\u00ed podob\u011b. Seznam.cz v n\u00e1pov\u011bd\u011b p\u00ed\u0161e, \u017ee slu\u017eba Firmy.cz je \u201eve sv\u00e9 z\u00e1kladn\u00ed podob\u011b zcela bezplatn\u00e1\u201c, tak\u017ee telefon, e-mail i popis \u010dinnosti vlo\u017e\u00edte bez poplatku. Profil se zobraz\u00ed i na Mapy.com. Placen\u00e9 jsou tarify Seznam naplno: lep\u0161\u00ed zobrazen\u00ed se plat\u00ed po dnech v aukci, od 12 K\u010d bez DPH.<\/p>\n<h3 class=\"wp-block-heading\" id=\"vyplati-se-salonu-slevomat\">Vyplat\u00ed se salonu Slevomat?<\/h3>\n<p class=\"wp-block-paragraph\">Jen kdy\u017e m\u00e1te voln\u00e9 term\u00edny a spo\u010d\u00edtanou mar\u017ei. V kategorii Kr\u00e1sa, zdrav\u00ed a relaxace je provize 27 % bez DPH z uplatn\u011bn\u00fdch voucher\u016f. P\u0159i slev\u011b 50 % v\u00e1m z b\u011b\u017en\u00e9 ceny 1 600 K\u010d po zaplacen\u00ed provize s DPH z\u016fstane zhruba 539 K\u010d, ze kter\u00fdch hrad\u00edte materi\u00e1l i \u010das. Vyplat\u00ed se, pokud se dost klientek vr\u00e1t\u00ed za plnou cenu.<\/p>\n<h3 class=\"wp-block-heading\" id=\"jak-ziskat-prvni-klienty-po-otevreni-salonu\">Jak z\u00edskat prvn\u00ed klienty po otev\u0159en\u00ed salonu?<\/h3>\n<p class=\"wp-block-paragraph\">Za\u010dn\u011bte tam, kde v\u00e1s lid\u00e9 hledaj\u00ed: dva t\u00fddny p\u0159ed otev\u0159en\u00edm zalo\u017ete Firemn\u00ed profil Google a profil na Firmy.cz s odkazem na rezervaci. T\u00fdden p\u0159edem spus\u0165te online rezervaci a akci pro prvn\u00ed n\u00e1v\u0161t\u011bvu, od prvn\u00edho dne \u017e\u00e1dejte o recenze. Okoln\u00ed podniky a reklamu p\u0159idejte a\u017e ve druh\u00e9m m\u011bs\u00edci.<\/p>\n<h3 class=\"wp-block-heading\" id=\"jak-zjistit-odkud-novy-klient-prisel\">Jak zjistit, odkud nov\u00fd klient p\u0159i\u0161el?<\/h3>\n<p class=\"wp-block-paragraph\">Dejte ka\u017ed\u00e9mu kan\u00e1lu vlastn\u00ed odkaz na online rezervace s vlastn\u00edm m\u011b\u0159ic\u00edm k\u00f3dem a p\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b se zeptejte, odkud o v\u00e1s klient v\u00ed. Odpov\u011b\u010f ulo\u017ete jako kategorii klient\u016f. Jednou m\u011bs\u00ed\u010dn\u011b vyfiltrujte nov\u00e9 klienty podle kategorie a spo\u010d\u00edtejte cenu za nov\u00e9ho klienta: n\u00e1klady kan\u00e1lu d\u011blen\u00e9 po\u010dtem nov\u00e1\u010dk\u016f.<\/p>\n<h3 class=\"wp-block-heading\" id=\"muzu-posilat-sms-a-e-maily-s-nabidkou-lidem-kteri-u-nas-jeste-nebyli\">M\u016f\u017eu pos\u00edlat SMS a e-maily s nab\u00eddkou lidem, kte\u0159\u00ed u n\u00e1s je\u0161t\u011b nebyli?<\/h3>\n<p class=\"wp-block-paragraph\">Jen s jejich p\u0159edchoz\u00edm souhlasem. Z\u00e1kon \u010d. 480\/2004 Sb. (\u00a7 7) ho vy\u017eaduje pro obchodn\u00ed sd\u011blen\u00ed elektronick\u00fdmi prost\u0159edky a SMS pova\u017euje za elektronickou po\u0161tu. V\u00fdjimka pro vlastn\u00ed z\u00e1kazn\u00edky se na lidi, kte\u0159\u00ed u v\u00e1s nic nekoupili, nevztahuje. Souhlas sb\u00edrejte samostatn\u00fdm za\u0161krt\u00e1vac\u00edm polem a v ka\u017ed\u00e9 zpr\u00e1v\u011b nab\u00eddn\u011bte odhl\u00e1\u0161en\u00ed.<\/p>\n<h3 class=\"wp-block-heading\" id=\"kolik-stoji-reklama-na-kadernictvi\">Kolik stoj\u00ed reklama na kade\u0159nictv\u00ed?<\/h3>\n<p class=\"wp-block-paragraph\">Pevnou cenu nem\u00e1. Ve vyhled\u00e1v\u00e1n\u00ed Google Ads i Skliku plat\u00edte za proklik a denn\u00ed rozpo\u010det i maxim\u00e1ln\u00ed cenu prokliku si m\u016f\u017eete nastavit sami, reklamu na Facebooku a Instagramu \u0159\u00edd\u00edte tak\u00e9 rozpo\u010dtem. Za\u010dn\u011bte testem na dva a\u017e \u010dty\u0159i t\u00fddny s vlastn\u00edm odkazem na rezervaci a po\u010d\u00edtejte cenu jedn\u00e9 nov\u00e9 rezervace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>12 kan\u00e1l\u016f, jak z\u00edskat nov\u00e9 z\u00e1kazn\u00edky do salonu v \u010cesku: Google, Firmy.cz, Instagram, doporu\u010den\u00ed i Slevomat. 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Kolik stoj\u00ed, kdy p\u0159ijde klient a jak to m\u011b\u0159it.","twitter:image":"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/11\/jak-ziskat-nove-zakazniky-photo-cover.jpg"},"aioseo_meta_data":{"post_id":"56752","title":"Jak z\u00edskat nov\u00e9 z\u00e1kazn\u00edky do salonu: 12 kan\u00e1l\u016f v \u010cesku","description":"12 kan\u00e1l\u016f, jak z\u00edskat nov\u00e9 z\u00e1kazn\u00edky do salonu v \u010cesku: Google, Firmy.cz, Instagram, doporu\u010den\u00ed i Slevomat. Kolik stoj\u00ed, kdy p\u0159ijde klient a jak to m\u011b\u0159it.","keywords":null,"keyphrases":null,"canonical_url":null,"og_title":"Jak z\u00edskat nov\u00e9 z\u00e1kazn\u00edky do salonu: 12 kan\u00e1l\u016f v \u010cesku","og_description":"12 kan\u00e1l\u016f, jak z\u00edskat nov\u00e9 z\u00e1kazn\u00edky do salonu v \u010cesku: Google, Firmy.cz, Instagram, doporu\u010den\u00ed i Slevomat. 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Google uv\u00e1d\u00ed, \u017ee profil spravujete bez dal\u0161\u00edch poplatk\u016f, a Firmy.cz je v z\u00e1kladn\u00ed podob\u011b bezplatn\u00e1, plat\u00edte jen \u010dasem. Hned za nimi je doporu\u010den\u00ed st\u00e1vaj\u00edc\u00edch klientek: slevu nebo bonus d\u00e1v\u00e1te jen za skute\u010dn\u011b p\u0159iveden\u00e9ho klienta."},{"question":"Je profil na Firmy.cz zdarma?","answer":"Ano, v z\u00e1kladn\u00ed podob\u011b. Seznam.cz v n\u00e1pov\u011bd\u011b p\u00ed\u0161e, \u017ee slu\u017eba Firmy.cz je \u201eve sv\u00e9 z\u00e1kladn\u00ed podob\u011b zcela bezplatn\u00e1\u201c, tak\u017ee telefon, e-mail i popis \u010dinnosti vlo\u017e\u00edte bez poplatku. Profil se zobraz\u00ed i na Mapy.com. Placen\u00e9 jsou tarify Seznam naplno: lep\u0161\u00ed zobrazen\u00ed se plat\u00ed po dnech v aukci, od 12 K\u010d bez DPH."},{"question":"Vyplat\u00ed se salonu Slevomat?","answer":"Jen kdy\u017e m\u00e1te voln\u00e9 term\u00edny a spo\u010d\u00edtanou mar\u017ei. V kategorii Kr\u00e1sa, zdrav\u00ed a relaxace je provize 27 % bez DPH z uplatn\u011bn\u00fdch voucher\u016f. P\u0159i slev\u011b 50 % v\u00e1m z b\u011b\u017en\u00e9 ceny 1 600 K\u010d po zaplacen\u00ed provize s DPH z\u016fstane zhruba 539 K\u010d, ze kter\u00fdch hrad\u00edte materi\u00e1l i \u010das. Vyplat\u00ed se, pokud se dost klientek vr\u00e1t\u00ed za plnou cenu."},{"question":"Jak z\u00edskat prvn\u00ed klienty po otev\u0159en\u00ed salonu?","answer":"Za\u010dn\u011bte tam, kde v\u00e1s lid\u00e9 hledaj\u00ed: dva t\u00fddny p\u0159ed otev\u0159en\u00edm zalo\u017ete Firemn\u00ed profil Google a profil na Firmy.cz s odkazem na rezervaci. T\u00fdden p\u0159edem spus\u0165te online rezervaci a akci pro prvn\u00ed n\u00e1v\u0161t\u011bvu, od prvn\u00edho dne \u017e\u00e1dejte o recenze. Okoln\u00ed podniky a reklamu p\u0159idejte a\u017e ve druh\u00e9m m\u011bs\u00edci."},{"question":"Jak zjistit, odkud nov\u00fd klient p\u0159i\u0161el?","answer":"Dejte ka\u017ed\u00e9mu kan\u00e1lu vlastn\u00ed odkaz na online rezervace s vlastn\u00edm m\u011b\u0159ic\u00edm k\u00f3dem a p\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b se zeptejte, odkud o v\u00e1s klient v\u00ed. Odpov\u011b\u010f ulo\u017ete jako kategorii klient\u016f. Jednou m\u011bs\u00ed\u010dn\u011b vyfiltrujte nov\u00e9 klienty podle kategorie a spo\u010d\u00edtejte cenu za nov\u00e9ho klienta: n\u00e1klady kan\u00e1lu d\u011blen\u00e9 po\u010dtem nov\u00e1\u010dk\u016f."},{"question":"M\u016f\u017eu pos\u00edlat SMS a e-maily s nab\u00eddkou lidem, kte\u0159\u00ed u n\u00e1s je\u0161t\u011b nebyli?","answer":"Jen s jejich p\u0159edchoz\u00edm souhlasem. Z\u00e1kon \u010d. 480\/2004 Sb. (\u00a7 7) ho vy\u017eaduje pro obchodn\u00ed sd\u011blen\u00ed elektronick\u00fdmi prost\u0159edky a SMS pova\u017euje za elektronickou po\u0161tu. V\u00fdjimka pro vlastn\u00ed z\u00e1kazn\u00edky se na lidi, kte\u0159\u00ed u v\u00e1s nic nekoupili, nevztahuje. Souhlas sb\u00edrejte samostatn\u00fdm za\u0161krt\u00e1vac\u00edm polem a v ka\u017ed\u00e9 zpr\u00e1v\u011b nab\u00eddn\u011bte odhl\u00e1\u0161en\u00ed."},{"question":"Kolik stoj\u00ed reklama na kade\u0159nictv\u00ed?","answer":"Pevnou cenu nem\u00e1. Ve vyhled\u00e1v\u00e1n\u00ed Google Ads i Skliku plat\u00edte za proklik a denn\u00ed rozpo\u010det i maxim\u00e1ln\u00ed cenu prokliku si m\u016f\u017eete nastavit sami, reklamu na Facebooku a Instagramu \u0159\u00edd\u00edte tak\u00e9 rozpo\u010dtem. Za\u010dn\u011bte testem na dva a\u017e \u010dty\u0159i t\u00fddny s vlastn\u00edm odkazem na rezervaci a po\u010d\u00edtejte cenu jedn\u00e9 nov\u00e9 rezervace."}]},"value":"faq-page"}]},"limit_modified_date":false,"ai":null,"breadcrumb_settings":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"reviewed_by":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/alteg.io\/cs\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/alteg.io\/cs\/blog\/category\/klienti-cs\/\" title=\"Klienti\">Klienti<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\tJak z\u00edskat nov\u00e9 klienty do salonu: 12 kan\u00e1l\u016f, kter\u00e9 funguj\u00ed v \u010cesku\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/alteg.io\/cs\/"},{"label":"Klienti","link":"https:\/\/alteg.io\/cs\/blog\/category\/klienti-cs\/"},{"label":"Jak z\u00edskat nov\u00e9 klienty do salonu: 12 kan\u00e1l\u016f, kter\u00e9 funguj\u00ed v \u010cesku","link":"https:\/\/alteg.io\/cs\/blog\/jak-ziskat-nove-zakazniky\/"}],"_links":{"self":[{"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/posts\/56752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/comments?post=56752"}],"version-history":[{"count":2,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/posts\/56752\/revisions"}],"predecessor-version":[{"id":57853,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/posts\/56752\/revisions\/57853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/media\/56572"}],"wp:attachment":[{"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/media?parent=56752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/categories?post=56752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/tags?post=56752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}