{"id":52406,"date":"2026-10-22T22:33:14","date_gmt":"2026-10-22T22:33:14","guid":{"rendered":"https:\/\/alteg.io\/blog\/platebni-politika-garance-kartou-adyen\/"},"modified":"2026-10-22T22:33:14","modified_gmt":"2026-10-22T22:33:14","slug":"platebni-politika-garance-kartou-adyen","status":"publish","type":"post","link":"https:\/\/alteg.io\/cs\/blog\/platebni-politika-garance-kartou-adyen\/","title":{"rendered":"Chra\u0148te sv\u00e9 nejdra\u017e\u0161\u00ed term\u00edny: platebn\u00ed politika, garance kartou a Adyen"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Jednu v\u011bc \u0159ekn\u011bme hned na za\u010d\u00e1tku<\/h2>\n<p class=\"wp-block-paragraph\">Na konci tohoto \u010dl\u00e1nku v\u00e1s po\u017e\u00e1d\u00e1me, abyste ke sv\u00e9mu \u00fa\u010dtu Altegio p\u0159ipojili Adyen. Proto\u017ee se to va\u0161\u00ed firm\u011b vyplat\u00ed. Te\u010f to v\u00edte.<\/p>\n<p class=\"wp-block-paragraph\">Ale dohoda zn\u00ed takto: v\u0161echno, co je p\u0159ed t\u00edm, m\u016f\u017eete vyu\u017e\u00edt u\u017e dnes, a\u0165 Adyen p\u0159ipoj\u00edte, nebo ne. \u010c\u00edsla, \u010dty\u0159i propo\u010d\u00edtan\u00e9 p\u0159\u00edklady, nov\u00e9 funkce dostupn\u00e9 ve va\u0161em \u00fa\u010dtu. Vezm\u011bte si je, porovnejte je se sv\u00fdm kalend\u00e1\u0159em a z\u00edskejte v\u00edc hodnotn\u00fdch rezervac\u00ed a vy\u0161\u0161\u00ed tr\u017eby.<\/p>\n<p class=\"wp-block-paragraph\">P\u0159ipraveni? Za\u010dn\u011bme pr\u00e1zdn\u00fdm k\u0159eslem.<\/p>\n<h2 class=\"wp-block-heading\">\u010c\u00edm dra\u017e\u0161\u00ed term\u00edn, t\u00edm v\u00edc stoj\u00ed pr\u00e1zdn\u00e9 k\u0159eslo<\/h2>\n<p class=\"wp-block-paragraph\">Propadl\u00e1 rezervace za 40 \u20ac je nep\u0159\u00edjemnost. Propadl\u00fd z\u00e1krok estetick\u00e9 medic\u00edny za 380 \u20ac, keramick\u00e1 ochrana laku za 600 \u20ac nebo pron\u00e1jem dr\u00e1hy za 450 \u20ac je d\u00edra v m\u011bs\u00ed\u010dn\u00edm rozpo\u010dtu.<\/p>\n<p class=\"wp-block-paragraph\">Po\u010dty jsou jednoduch\u00e9. \u010c\u00edm dra\u017e\u0161\u00ed term\u00edn, t\u00edm v\u00edc bol\u00ed, kdy\u017e z\u016fstane pr\u00e1zdn\u00fd. M\u00edstnost je p\u0159ipraven\u00e1. Specialista m\u00e1 vyhrazen\u00fd \u010das. Produkt je otev\u0159en\u00fd. A klient, kter\u00e9ho jste odm\u00edtli, proto\u017ee byl term\u00edn obsazen\u00fd? Ten u\u017e se nevr\u00e1t\u00ed.<\/p>\n<h2 class=\"wp-block-heading\">Kolik to stoj\u00ed: na\u0161e vlastn\u00ed data za srpen 2026<\/h2>\n<p class=\"wp-block-paragraph\">Necht\u011bli jsme h\u00e1dat, a tak jsme se pod\u00edvali do vlastn\u00edch dat. Srpen 2026, rezervace s jasn\u00fdm v\u00fdsledkem (klient p\u0159i\u0161el, nebo nep\u0159i\u0161el). Tolik vzala nedostaven\u00ed klient\u016f (no-show):<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Obor<\/th>\n<th>Pod\u00edl nedostaven\u00ed mezi rezervacemi s jasn\u00fdm v\u00fdsledkem<\/th>\n<th>Obrat ztracen\u00fd kv\u016fli nedostaven\u00ed<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Kr\u00e1sa<\/td>\n<td>7,63 %<\/td>\n<td>6 619 435 \u20ac<\/td>\n<\/tr>\n<tr>\n<td>Medic\u00edna<\/td>\n<td>12,67 %<\/td>\n<td>3 079 887 \u20ac<\/td>\n<\/tr>\n<tr>\n<td>Sport<\/td>\n<td>5,91 %<\/td>\n<td>92 113 \u20ac<\/td>\n<\/tr>\n<tr>\n<td>Vzd\u011bl\u00e1v\u00e1n\u00ed<\/td>\n<td>10,06 %<\/td>\n<td>69 989 \u20ac<\/td>\n<\/tr>\n<tr>\n<td>Maloobchod<\/td>\n<td>20,22 %<\/td>\n<td>55 311 \u20ac<\/td>\n<\/tr>\n<tr>\n<td><strong>Celkem, p\u011bt obor\u016f<\/strong><\/td>\n<td><\/td>\n<td><strong>9 916 735 \u20ac<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<figure class=\"wp-block-image size-large\">\n<div style=\"display:table;max-width:100%\"><img decoding=\"async\" src=\"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/09\/payment-policy-card-guarantee-adyen-no-show-lost-turnover-by-vertical.png\" alt=\"Obrat ztracen\u00fd kv\u016fli nedostaven\u00ed klient\u016f podle oboru, srpen 2026\" loading=\"lazy\" style=\"border:1px solid #E3E6F2;border-radius:12px;box-sizing:border-box;display:block\"><\/div>\n<\/figure>\n<p class=\"wp-block-paragraph\">T\u00e9m\u011b\u0159 <strong>10 milion\u016f \u20ac rezervovan\u00e9ho obratu za jedin\u00fd m\u011bs\u00edc<\/strong>, kter\u00fd se nikdy nezm\u011bnil v tr\u017eby, proto\u017ee firm\u00e1m z\u016fstaly pr\u00e1zdn\u00e9 term\u00edny po klientech, kte\u0159\u00ed nep\u0159i\u0161li.<\/p>\n<p class=\"wp-block-paragraph\">Za v\u011bt\u0161inou t\u011bchto rezervac\u00ed nest\u00e1lo nic. \u017d\u00e1dn\u00e1 z\u00e1loha, \u017e\u00e1dn\u00e1 karta. Platba p\u0159edem byla v Altegio dostupn\u00e1 v\u017edy, ale po\u017eadovala ji jen men\u0161ina firem.<\/p>\n<p class=\"wp-block-paragraph\">A pod\u00edvejte se na medic\u00ednu: 12,67 %. V\u00edc ne\u017e jedna rezervace z osmi \u2013 pry\u010d.<\/p>\n<p class=\"wp-block-paragraph\">T\u011b\u017eko si p\u0159edstavit 10 milion\u016f \u20ac? Zkuste tohle. Ve stoeurov\u00fdch bankovk\u00e1ch je to sloupec 99 167 bankovek, vysok\u00fd skoro 12 metr\u016f \u2013 jako \u010dty\u0159patrov\u00e1 budova \u2013 a v\u00e1\u017e\u00edc\u00ed asi 99 kg. Dvan\u00e1ct takov\u00fdch m\u011bs\u00edc\u016f, pokud je srpen typick\u00fd, d\u00e1v\u00e1 119 milion\u016f \u20ac: asi 1,19 milionu bankovek, kter\u00e9 se vejdou do krychle o hran\u011b 1,17 m a v\u00e1\u017e\u00ed 1,2 tuny.<\/p>\n<figure class=\"wp-block-image size-large\">\n<div style=\"display:table;max-width:100%\"><img decoding=\"async\" src=\"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/09\/payment-policy-card-guarantee-adyen-euro-100-stack-vs-person.png\" alt=\"9,9 milionu \u20ac ve stoeurov\u00fdch bankovk\u00e1ch nakreslen\u00fdch ve skute\u010dn\u00e9m m\u011b\u0159\u00edtku vedle \u010dlov\u011bka vysok\u00e9ho 1,8 m\" loading=\"lazy\" style=\"border:1px solid #E3E6F2;border-radius:12px;box-sizing:border-box;display:block\"><\/div>\n<\/figure>\n<p class=\"wp-block-paragraph\">A te\u010f up\u0159\u00edmn\u011b: \u017e\u00e1dn\u00fd n\u00e1stroj to v\u0161echno nevr\u00e1t\u00ed a platebn\u00ed politika to ani nem\u00e1 za \u00fakol. Nejv\u011bt\u0161\u00ed ztr\u00e1ty ale vznikaj\u00ed u nejdra\u017e\u0161\u00edch term\u00edn\u016f a pr\u00e1v\u011b ty z\u00e1loha nebo garance kartou chr\u00e1n\u00ed nejl\u00e9pe.<\/p>\n<p class=\"wp-block-paragraph\">K tomu slou\u017e\u00ed platebn\u00ed politiky. A p\u0159ipojen\u00ed Adyen, na\u0161eho platebn\u00edho partnera v Evrop\u011b, odemyk\u00e1 jejich nejpokro\u010dilej\u0161\u00ed verzi.<\/p>\n<h2 class=\"wp-block-heading\">Co je platebn\u00ed politika \u2013 a co nen\u00ed<\/h2>\n<p class=\"wp-block-paragraph\">Zn\u00e1te klasickou online platbu p\u0159edem, kterou firmy v Altegio pou\u017e\u00edvaj\u00ed l\u00e9ta. Platebn\u00ed politika je stejn\u00fd n\u00e1pad, jen vysp\u011blej\u0161\u00ed: mnohem pru\u017en\u011bj\u0161\u00ed a s mnohem v\u011bt\u0161\u00ed kontrolou.<\/p>\n<p class=\"wp-block-paragraph\">Z\u00e1rove\u0148 ji nahrazuje. Star\u00fd modul online plateb p\u0159edem se ru\u0161\u00ed: jeho m\u00edsto zauj\u00edmaj\u00ed platebn\u00ed politiky, p\u0159ep\u00edna\u010de platby p\u0159edem u slu\u017eeb a pracovn\u00edk\u016f miz\u00ed a voliteln\u00e1 platba p\u0159edem jako pojem p\u0159est\u00e1v\u00e1 existovat. Bu\u010f se politika na rezervaci vztahuje a klient zaplat\u00ed z\u00e1lohu nebo p\u0159ipoj\u00ed kartu, nebo se nevztahuje a nic se po n\u011bm nechce.<\/p>\n<p class=\"wp-block-paragraph\">Pravidla nastav\u00edte jednou pro svou pobo\u010dku a Altegio je uplatn\u00ed na ka\u017edou novou online rezervaci, kter\u00e1 jim odpov\u00edd\u00e1. Term\u00edn m\u016f\u017eete chr\u00e1nit dv\u011bma zp\u016fsoby:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Z\u00e1loha<\/strong> \u2013 klient zaplat\u00ed \u010d\u00e1st n\u00e1v\u0161t\u011bvy p\u0159i rezervaci. Pokud p\u0159ijde, z\u00e1loha se stane prvn\u00ed platbou za n\u00e1v\u0161t\u011bvu. Pokud zru\u0161\u00ed pozd\u011b nebo nep\u0159ijde, z\u016fstane v\u00e1m.<\/li>\n<li><strong>Garance kartou<\/strong> (dostupn\u00e1 s Adyen) \u2013 klient si rezervuje, ani\u017e by cokoli platil, ale p\u0159ipoj\u00ed kartu. Pokud zru\u0161\u00ed pozd\u011b nebo nep\u0159ijde, z t\u00e9to karty se strhne poplatek, kter\u00fd jste nastavili.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">V\u00edme, na co te\u010f mysl\u00edte.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p class=\"wp-block-paragraph\">\u201eNebude to m\u00fdm klient\u016fm strh\u00e1vat pen\u00edze zp\u016fsobem, se kter\u00fdm jsem nesouhlasil?\u201c<\/p>\n<\/blockquote>\n<p class=\"wp-block-paragraph\">Ne. A tady jsou t\u0159i d\u016fvody.<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Klient nejd\u0159\u00edv souhlas\u00ed.<\/strong> P\u0159ed potvrzen\u00edm klient vid\u00ed p\u0159esn\u00e9 \u010d\u00e1stky \u2013 z\u00e1lohu, poplatek za pozdn\u00ed zru\u0161en\u00ed, poplatek za nedostaven\u00ed \u2013 a dobu, do kdy lze zdarma zru\u0161it. Souhlas tvo\u0159\u00ed dv\u011b v\u00fdslovn\u00e1 za\u0161krt\u00e1vac\u00ed pol\u00ed\u010dka \u2013 s poplatky a s ulo\u017een\u00edm \u00fadaj\u016f karty \u2013 a nikdy nejsou p\u0159edem za\u0161krtnut\u00e1.<\/li>\n<li><strong>Pen\u00edze se pohnou jen ve dvou situac\u00edch:<\/strong> p\u0159i nedostaven\u00ed, nebo p\u0159i zru\u0161en\u00ed (\u010di p\u0159esunut\u00ed) po uplynut\u00ed doby bezplatn\u00e9ho zru\u0161en\u00ed. Kartu nelze zat\u00ed\u017eit za nic jin\u00e9ho a podm\u00ednky se zafixuj\u00ed v okam\u017eiku rezervace, tak\u017ee zm\u011bna nastaven\u00ed z\u00edtra nezm\u011bn\u00ed v\u010derej\u0161\u00ed rezervaci.<\/li>\n<li><strong>O \u010d\u00e1stk\u00e1ch rozhodujete vy a posledn\u00ed slovo m\u00e1 v\u00e1\u0161 t\u00fdm.<\/strong> Procenta poplatk\u016f a lh\u016fty jsou na v\u00e1s. Kdy\u017e klient zru\u0161\u00ed online pozd\u011b, va\u0161e pravidlo se uplatn\u00ed samo. Ve v\u0161ech ostatn\u00edch p\u0159\u00edpadech rozhoduje recepce v okn\u011b n\u00e1v\u0161t\u011bvy: strhnout poplatek, odpustit ho (pokud to povol\u00edte), nebo ponechat z\u00e1lohu na z\u016fstatku klienta na p\u0159\u00ed\u0161t\u00ed n\u00e1v\u0161t\u011bvu. Pokud o nedostaven\u00ed do konce dne n\u00e1v\u0161t\u011bvy nikdo nerozhodne, va\u0161e pravidlo se uplatn\u00ed automaticky.<\/li>\n<\/ol>\n<p class=\"wp-block-paragraph\">Tohle v\u00e1\u0161 klient p\u0159i rezervaci skute\u010dn\u011b vid\u00ed:<\/p>\n<figure class=\"wp-block-image size-large\">\n<div style=\"display:table;max-width:100%\"><img decoding=\"async\" src=\"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/09\/payment-policy-card-guarantee-adyen-07-client-sees-deposit-terms.png\" alt=\"P\u0159ed rezervac\u00ed klient vid\u00ed z\u00e1lohu, dobu bezplatn\u00e9ho zru\u0161en\u00ed a poplatek za nedostaven\u00ed\" loading=\"lazy\" style=\"border:1px solid #E3E6F2;border-radius:12px;box-sizing:border-box;display:block\"><figcaption class=\"wp-element-caption\" style=\"display:table-caption;caption-side:bottom;text-align:left;max-width:none;margin:12px 0 0\">Co klient vid\u00ed v rezerva\u010dn\u00edm widgetu: nevratnou z\u00e1lohu, limit pro bezplatn\u00e9 zru\u0161en\u00ed a poplatek za nedostaven\u00ed (testovac\u00ed \u00fa\u010det, \u010d\u00e1stky v PLN).<\/figcaption><\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\">\u010cty\u0159i term\u00edny, kter\u00e9 stoj\u00ed za ochranu<\/h2>\n<p class=\"wp-block-paragraph\">Konkr\u00e9tn\u011b. \u010cty\u0159i firmy, \u010dty\u0159i drah\u00e9 term\u00edny, \u010dty\u0159i politiky. Zaokrouhlen\u00e1 \u010d\u00edsla a ilustrace, ne slib v\u00fdsledk\u016f. Poplatky, lh\u016fty a procenta si nastavujete sami.<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Firma<\/th>\n<th>Term\u00edn k ochran\u011b<\/th>\n<th>Politika<\/th>\n<th>Co v\u00e1m z\u016fstane, kdy\u017e klient nep\u0159ijde<\/th>\n<th>N\u00e1klady na v\u00fdb\u011br p\u0159es Adyen*<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Kr\u00e1sa<\/strong> \u2013 barven\u00ed, balayage<\/td>\n<td>240 \u20ac, 3 hodiny nejlep\u0161\u00edho koloristy<\/td>\n<td>Garance kartou, bezplatn\u00e9 zru\u0161en\u00ed do 24 h, poplatek za pozdn\u00ed zru\u0161en\u00ed 50 %, za nedostaven\u00ed 70 %<\/td>\n<td>168 \u20ac (pozdn\u00ed zru\u0161en\u00ed: 120 \u20ac)<\/td>\n<td>1,86 \u20ac<\/td>\n<\/tr>\n<tr>\n<td><strong>Estetick\u00e1 medic\u00edna<\/strong> \u2013 v\u00fdpl\u0148 rt\u016f<\/td>\n<td>380 \u20ac, p\u0159ipraven\u00e1 m\u00edstnost a produkt<\/td>\n<td>Z\u00e1loha 30 % p\u0159i rezervaci (114 \u20ac) + poplatek za nedostaven\u00ed 70 %, s Adyen<\/td>\n<td>266 \u20ac: z\u00e1loha 114 \u20ac plus 152 \u20ac str\u017een\u00fdch z karty (pozdn\u00ed zru\u0161en\u00ed: z\u00e1loha 114 \u20ac)<\/td>\n<td>celkem asi 3 \u20ac<\/td>\n<\/tr>\n<tr>\n<td><strong>Sport a z\u00e1bava<\/strong> \u2013 soukrom\u00e1 dr\u00e1ha a\u017e pro 10 osob, nab\u00edzen\u00e1 jako jedna slu\u017eba<\/td>\n<td>450 \u20ac, cel\u00e1 dr\u00e1ha na hodinu<\/td>\n<td>Z\u00e1loha 30 % (135 \u20ac), bezplatn\u00e9 zru\u0161en\u00ed do 72 h<\/td>\n<td>135 \u20ac, nebo a\u017e 225 \u20ac s poplatkem za nedostaven\u00ed 50 % (s Adyen)<\/td>\n<td>1,54 \u20ac za z\u00e1lohu<\/td>\n<\/tr>\n<tr>\n<td><strong>Autodetailing<\/strong> \u2013 keramick\u00e1 ochrana laku<\/td>\n<td>600 \u20ac, jedno st\u00e1n\u00ed na 6 hodin<\/td>\n<td>Garance kartou, bezplatn\u00e9 zru\u0161en\u00ed do 48 h, poplatek za pozdn\u00ed zru\u0161en\u00ed 40 %, za nedostaven\u00ed 50 %<\/td>\n<td>300 \u20ac (pozdn\u00ed zru\u0161en\u00ed: 240 \u20ac)<\/td>\n<td>3,17 \u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p class=\"wp-block-paragraph\"><em>*0,99 % + 0,20 \u20ac za transakci spot\u0159ebitelskou kartou z EHP. N\u00e1klady = \u010d\u00e1stka \u00d7 0,0099 + 0,20 \u20ac.<\/em><\/p>\n<p class=\"wp-block-paragraph\">\u010cty\u0159i v\u011bci, kter\u00fdch si v\u0161imnout:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>V estetick\u00e9 medic\u00edn\u011b vynik\u00e1 hybridn\u00ed re\u017eim.<\/strong> Z\u00e1loha chr\u00e1n\u00ed \u010d\u00e1st term\u00ednu, a pokud je p\u0159ipojen\u00fdm platebn\u00edm syst\u00e9mem Adyen, m\u016f\u017ee b\u00fdt poplatek za nedostaven\u00ed vy\u0161\u0161\u00ed ne\u017e z\u00e1loha: rozd\u00edl se strhne z p\u0159ipojen\u00e9 karty. P\u0159edem vyberete malou \u010d\u00e1stku, a p\u0159esto pokryjete skute\u010dnou ztr\u00e1tu.<\/li>\n<li><strong>Velk\u00e9 term\u00edny pot\u0159ebuj\u00ed dlouhou lh\u016ftu.<\/strong> Bezplatn\u00e9 zru\u0161en\u00ed lze nastavit od 1 do 72 hodin, tak\u017ee firma, kter\u00e1 si rezervuje celou dr\u00e1hu, m\u00e1 \u010das na zm\u011bnu pl\u00e1n\u016f a vy na nov\u00e9 obsazen\u00ed term\u00ednu.<\/li>\n<li><strong>Jedna v\u011bc ke skupin\u00e1m.<\/strong> V t\u00e9to verzi plat\u00ed politika pro jednotlivou rezervaci, tak\u017ee dr\u00e1ha je chr\u00e1n\u011bn\u00e1, kdy\u017e je nab\u00edzen\u00e1 jako jedna slu\u017eba rezervovan\u00e1 jedn\u00edm klientem. Skupinov\u00e9 akce se samostatn\u00fdmi \u00fa\u010dastn\u00edky zat\u00edm pokryt\u00e9 nejsou; m\u016f\u017ee to p\u0159in\u00e9st n\u011bkter\u00e1 z p\u0159\u00ed\u0161t\u00edch verz\u00ed, podle toho, kolik firem o to po\u017e\u00e1d\u00e1. Bal\u00ed\u010dky slu\u017eeb (4HANDS+), kde s jedn\u00edm klientem v r\u00e1mci jedn\u00e9 rezervace pracuje n\u011bkolik specialist\u016f, pokryt\u00e9 budou. Konkurence tu nen\u00ed d\u00e1l: n\u011bkte\u0159\u00ed umo\u017e\u0148uj\u00ed skupin\u011b zaplatit p\u0159edem jako jednu rezervaci nebo zaplatit lekce p\u0159edem, ale nikoho jsme nevid\u011bli nab\u00edzet garanci kartou pro celou skupinu.<\/li>\n<li><strong>Zku\u0161ebn\u00ed j\u00edzdy.<\/strong> Autosalon nebo p\u016fj\u010dovna pr\u00e9miov\u00fdch voz\u016f p\u0159ich\u00e1z\u00ed s ka\u017edou zme\u0161kanou zku\u0161ebn\u00ed j\u00edzdou o hodinu pr\u00e1ce prodejce a o p\u0159edv\u00e1d\u011bc\u00ed v\u016fz. Platebn\u00ed politiky vynech\u00e1vaj\u00ed slu\u017eby s nulovou cenou, tak\u017ee bezplatn\u00e1 zku\u0161ebn\u00ed j\u00edzda pokryt\u00e1 nen\u00ed. Firmy, kter\u00e9 cht\u011bj\u00ed ochranu, nab\u00edzej\u00ed pr\u00e9miovou zku\u0161ebn\u00ed j\u00edzdu jako placen\u00fd term\u00edn, nap\u0159\u00edklad 90 \u20ac za 90 minut, a chr\u00e1n\u00ed ji garanc\u00ed kartou.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Kolik to d\u011bl\u00e1 za m\u011bs\u00edc<\/h3>\n<p class=\"wp-block-paragraph\">\u0158ekn\u011bme, \u017ee provozujete studio. 400 online rezervac\u00ed m\u011bs\u00ed\u010dn\u011b, pr\u016fm\u011brn\u00e1 \u00fatrata 95 \u20ac. Politiku nastav\u00edte od minim\u00e1ln\u00ed \u010d\u00e1stky n\u00e1v\u0161t\u011bvy 150 \u20ac. To pokryje asi 100 z t\u011bchto rezervac\u00ed v pr\u016fm\u011bru za 220 \u20ac \u2013 22 000 \u20ac tr\u017eeb.<\/p>\n<p class=\"wp-block-paragraph\">Te\u010f vezm\u011bte \u00fadaj pro obor kr\u00e1sy z na\u0161ich dat: 7,63 % rezervac\u00ed propadne. Ohro\u017eeno je asi 8 ze 100 rezervac\u00ed. Zhruba <strong>1 680 \u20ac m\u011bs\u00ed\u010dn\u011b<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">S garanc\u00ed kartou a poplatkem za nedostaven\u00ed 70 % p\u0159inese str\u017een\u00ed poplatku ve v\u0161ech p\u0159\u00edpadech asi <strong>1 175 \u20ac<\/strong>. I kdy\u017e v\u00e1\u0161 t\u00fdm polovinu odpust\u00ed, asi <strong>590 \u20ac<\/strong>. N\u00e1klady na v\u00fdb\u011br p\u0159es Adyen: asi 13 \u20ac. Za rok d\u00e1 1 175 \u20ac m\u011bs\u00ed\u010dn\u011b dohromady asi <strong>14 100 \u20ac<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">Provozujete kliniku? Obr\u00e1zek je v\u00e1\u017en\u011bj\u0161\u00ed: v medic\u00edn\u011b je pod\u00edl 12,67 % a ka\u017ed\u00fd term\u00edn stoj\u00ed v\u00edc.<\/p>\n<p class=\"wp-block-paragraph\">Ne\u017e tomu uv\u011b\u0159\u00edte, nahra\u010fte 400, 95 \u20ac a 7,63 % vlastn\u00edmi \u010d\u00edsly. V\u0161echna najdete v p\u0159ehledech Altegio. To je ta \u010d\u00e1st, kterou m\u016f\u017eete ud\u011blat dnes, zdarma a bez p\u0159ipojov\u00e1n\u00ed \u010dehokoli.<\/p>\n<h2 class=\"wp-block-heading\">Pro\u010d Adyen odemyk\u00e1 plnou verzi<\/h2>\n<p class=\"wp-block-paragraph\">Jde o ty dva re\u017eimy.<\/p>\n<p class=\"wp-block-paragraph\">Z\u00e1lohy funguj\u00ed s platebn\u00edm syst\u00e9mem, kter\u00fd u\u017e v Altegio pou\u017e\u00edv\u00e1te \u2013 Stripe, VivaWallet, LiqPay, Qton a dal\u0161\u00edmi. Garance kartou je n\u011bco jin\u00e9ho. Ulo\u017eit kartu a strhnout z n\u00ed platbu pozd\u011bji, bez p\u0159\u00edtomnosti klienta, vy\u017eaduje poskytovatele, kter\u00fd podporuje platby bez \u00fa\u010dasti klienta (off-session). V Altegio je t\u00edmto poskytovatelem Adyen.<\/p>\n<p class=\"wp-block-paragraph\">Proto z\u016fst\u00e1v\u00e1 tento re\u017eim vypnut\u00fd, dokud Adyen nen\u00ed p\u0159ipojen\u00fd:<\/p>\n<figure class=\"wp-block-image size-large\">\n<div style=\"display:table;max-width:100%\"><img decoding=\"async\" src=\"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/09\/payment-policy-card-guarantee-adyen-02-modes-card-guarantee-locked-without-adyen-v3.png\" alt=\"Garance kartou je za\u0161edl\u00e1, dokud nen\u00ed p\u0159ipojen Adyen\" loading=\"lazy\" style=\"border:1px solid #E3E6F2;border-radius:12px;box-sizing:border-box;display:block\"><figcaption class=\"wp-element-caption\" style=\"display:table-caption;caption-side:bottom;text-align:left;max-width:none;margin:12px 0 0\">V platebn\u00ed politice je mo\u017enost garance kartou nedostupn\u00e1, dokud nep\u0159ipoj\u00edte Adyen.<\/figcaption><\/div>\n<\/figure>\n<p class=\"wp-block-paragraph\">Co tedy p\u0159ipojen\u00ed Adyen skute\u010dn\u011b p\u0159id\u00e1?<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th><\/th>\n<th>Bez Adyen<\/th>\n<th>S Adyen<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Garance kartou (rezervace bez platby p\u0159edem)<\/td>\n<td>\u2013<\/td>\n<td>Ano<\/td>\n<\/tr>\n<tr>\n<td>Poplatek za nedostaven\u00ed vy\u0161\u0161\u00ed ne\u017e z\u00e1loha<\/td>\n<td>Poplatek se rovn\u00e1 z\u00e1loze<\/td>\n<td>Rozd\u00edl se strhne z p\u0159ipojen\u00e9 karty<\/td>\n<\/tr>\n<tr>\n<td>Poplatky za pozdn\u00ed zru\u0161en\u00ed a nedostaven\u00ed str\u017een\u00e9 z karty<\/td>\n<td>\u2013<\/td>\n<td>Ano, bez \u00fa\u010dasti klienta, s automatick\u00fdm opakov\u00e1n\u00edm, pokud platba sel\u017ee<\/td>\n<\/tr>\n<tr>\n<td>Poplatky za p\u0159\u00edjem karet<\/td>\n<td>Sazby va\u0161eho sou\u010dasn\u00e9ho poskytovatele<\/td>\n<td>0,99 % + 0,20 \u20ac za spot\u0159ebitelsk\u00e9 karty z EHP<\/td>\n<\/tr>\n<tr>\n<td>Platebn\u00ed metody<\/td>\n<td>Podle poskytovatele<\/td>\n<td>Apple Pay, Google Pay a m\u00edstn\u00ed metody, jako jsou BLIK, Bizum, Girocard a Cartes Bancaires<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p class=\"wp-block-paragraph\">Garance kartou je re\u017eim, kter\u00fd z rezervace odstra\u0148uje t\u0159en\u00ed. Klient p\u0159edem nic neplat\u00ed, tak\u017ee rezervace je stejn\u011b snadn\u00e1 jako d\u0159\u00edv, a ochrana se uplatn\u00ed, jen kdy\u017e klient nedodr\u017e\u00ed slovo.<\/p>\n<h2 class=\"wp-block-heading\">\u010c\u00edsla na stran\u011b plateb<\/h2>\n<p class=\"wp-block-paragraph\">\u201eDob\u0159e, ale kolik m\u011b Adyen bude st\u00e1t?\u201c Opr\u00e1vn\u011bn\u00e1 ot\u00e1zka. Sazby Adyen pro klienty Altegio v Evrop\u011b:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>0,99 % + 0,20 \u20ac<\/strong> za spot\u0159ebitelsk\u00e9 karty z EHP \u2013 masov\u00fd segment, asi 90 % transakc\u00ed.<\/li>\n<li>2,50 % + 0,20 \u20ac za firemn\u00ed karty z EHP.<\/li>\n<li>2,90 % + 0,20 \u20ac za mezin\u00e1rodn\u00ed spot\u0159ebitelsk\u00e9 karty.<\/li>\n<li>3,90 % + 0,20 \u20ac za mezin\u00e1rodn\u00ed firemn\u00ed karty.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Stejn\u00fdch 0,99 % plat\u00ed v EUR, CZK, PLN, DKK, RON a HUF, s pevn\u00fdm poplatkem upraven\u00fdm podle m\u011bny. V\u00fdplaty chod\u00ed ka\u017ed\u00fd t\u00fdden na v\u00e1\u0161 st\u00e1vaj\u00edc\u00ed bankovn\u00ed \u00fa\u010det, bez samostatn\u00e9ho obchodnick\u00e9ho \u00fa\u010dtu. V\u0161echny podrobnosti najdete na <a href=\"https:\/\/alteg.io\/cs\/adyen\/\">str\u00e1nce Altegio a Adyen<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">Jedno up\u0159\u00edmn\u00e9 upozorn\u011bn\u00ed: 0,99 % plat\u00ed pro osobn\u00ed karty z EHP. Firemn\u00ed a mezin\u00e1rodn\u00ed karty stoj\u00ed v\u00edc, jak ukazuje seznam, tak\u017ee va\u0161e celkov\u00e9 n\u00e1klady z\u00e1vis\u00ed na skladb\u011b klient\u016f. Pro typick\u00e9ho klienta salonu kr\u00e1sy, zdravotnick\u00e9ho za\u0159\u00edzen\u00ed, sportovi\u0161t\u011b nebo autoservisu, kter\u00fd plat\u00ed osobn\u00ed kartou z EHP, plat\u00ed masov\u00e1 sazba.<\/p>\n<h3 class=\"wp-block-heading\">Adyen je p\u0159irozen\u00e1 volba, ne skok do nezn\u00e1ma<\/h3>\n<p class=\"wp-block-paragraph\">\u201eA kdo vlastn\u011b je Adyen?\u201c I to je opr\u00e1vn\u011bn\u00e1 ot\u00e1zka.<\/p>\n<p class=\"wp-block-paragraph\">Podle objemu je z t\u011bch dvou v\u011bt\u0161\u00ed Stripe: asi 1,6 bilionu \u20ac v roce 2025 (j\u00edm uv\u00e1d\u011bn\u00fdch <a href=\"https:\/\/stripe.com\/newsroom\/news\/stripe-2025-update\">1,9 bilionu $<\/a> p\u0159epo\u010dten\u00fdch kurzem ECB k 31. prosinci 2025). Adyen zpracoval <strong>1,39 bilionu \u20ac<\/strong> v <a href=\"https:\/\/www.adyen.com\/press-and-media\/adyen-publishes-h2-2025-financial-results-3pgu2\">roce 2025<\/a> a <strong>804 miliard \u20ac jen v <a href=\"https:\/\/www.adyen.com\/press-and-media\/adyen-publishes-h1-2026-financial-results-3wjne\">prvn\u00ed polovin\u011b roku 2026<\/a><\/strong>, o 24 % v\u00edc ne\u017e o rok d\u0159\u00edve. \u010cist\u00e9 tr\u017eby za toto pololet\u00ed dos\u00e1hly <strong>1,3 miliardy \u20ac<\/strong> (r\u016fst o 19 %) p\u0159i mar\u017ei EBITDA <strong>49 %<\/strong>, bez jednor\u00e1zov\u00fdch transak\u010dn\u00edch n\u00e1klad\u016f 50 %. Je to evropsk\u00e1 spole\u010dnost, od roku 2018 k\u00f3tovan\u00e1 na Euronext Amsterdam, s bankovn\u00ed licenc\u00ed a certifikac\u00ed poskytovatele slu\u017eeb PCI DSS Level 1, kter\u00e1 zve\u0159ej\u0148uje v\u00fdsledky, je\u017e si m\u016f\u017ee p\u0159e\u010d\u00edst ka\u017ed\u00fd.<\/p>\n<p class=\"wp-block-paragraph\"><em>Zdroje: <a href=\"https:\/\/stripe.com\/newsroom\/news\/stripe-2025-update\">v\u00fdro\u010dn\u00ed dopis Stripe za rok 2025, 24. \u00fanora 2026<\/a>; <a href=\"https:\/\/www.adyen.com\/press-and-media\/adyen-publishes-h2-2025-financial-results-3pgu2\">celoro\u010dn\u00ed v\u00fdsledky Adyen za rok 2025<\/a>; <a href=\"https:\/\/www.adyen.com\/press-and-media\/adyen-publishes-h1-2026-financial-results-3wjne\">v\u00fdsledky Adyen za 1. pololet\u00ed 2026, 13. srpna 2026<\/a>. \u00dadaj Stripe p\u0159epo\u010dten referen\u010dn\u00edm kurzem ECB k 31. prosinci 2025 (1 \u20ac = 1,1750 $).<\/em><\/p>\n<p class=\"wp-block-paragraph\">Pro firmu v Evrop\u011b je to b\u011b\u017en\u00fd, rozumn\u00fd krok: poskytovatel, jeho\u017e sazby pro klienty Altegio za\u010d\u00ednaj\u00ed na 0,99 % + 0,20 \u20ac, je z\u00e1rove\u0148 t\u00edm, kdo odemyk\u00e1 nejpokro\u010dilej\u0161\u00ed re\u017eim.<\/p>\n<h2 class=\"wp-block-heading\">Kdo za co odpov\u00edd\u00e1<\/h2>\n<p class=\"wp-block-paragraph\">U platebn\u00edch politik jde o skute\u010dn\u00e9 pen\u00edze, tak\u017ee \u0159ekn\u011bme p\u0159esn\u011b, kdo za co odpov\u00edd\u00e1:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Va\u0161e firma je obchodn\u00edkem (merchant of record).<\/strong> Odpov\u00edd\u00e1te za slu\u017ebu, v\u00fd\u0161i poplatk\u016f a lh\u016fty pro zru\u0161en\u00ed. Altegio poskytuje mechanismus a zaji\u0161\u0165uje, aby klient podm\u00ednky vid\u011bl. Rozhodnut\u00ed poplatek strhnout nebo odpustit a riziko vr\u00e1cen\u00ed pen\u011bz \u010di zp\u011btn\u00e9ho z\u00fa\u010dtov\u00e1n\u00ed (chargeback) z\u016fst\u00e1vaj\u00ed na v\u00e1s.<\/li>\n<li><strong>S \u00fadaji o kart\u00e1ch pracuje Adyen.<\/strong> Kartu tokenizuje Adyen N.V. Altegio nikdy nevid\u00ed cel\u00e9 \u010d\u00edslo karty, k\u00f3d CVV ani datum platnosti a nep\u0159ij\u00edm\u00e1 platby va\u0161\u00edm jm\u00e9nem \u2013 pen\u00edze jdou z Adyen na v\u00e1\u0161 bankovn\u00ed \u00fa\u010det.<\/li>\n<li><strong>Poplatky mus\u00ed b\u00fdt p\u0159im\u011b\u0159en\u00e9.<\/strong> Evropsk\u00e9 spot\u0159ebitelsk\u00e9 pr\u00e1vo umo\u017e\u0148uje klient\u016fm napadnout smluvn\u00ed pokutu, kter\u00e1 je nep\u0159im\u011b\u0159en\u00e1 \u0161kod\u011b, je\u017e firm\u011b vznikla. Procenta nastavujte s ohledem na skute\u010dn\u00e9 n\u00e1klady pr\u00e1zdn\u00e9ho term\u00ednu, ne jako trest.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Shrnuto: Altegio neuchov\u00e1v\u00e1 \u00fadaje o kart\u00e1ch va\u0161ich klient\u016f a nesah\u00e1 na va\u0161e platby. Oboj\u00ed zaji\u0161\u0165uje licencovan\u00e1 evropsk\u00e1 banka, kter\u00e1 to d\u011bl\u00e1 v rozsahu, jak\u00e9mu se vyrovn\u00e1 jen m\u00e1lokdo.<\/p>\n<h2 class=\"wp-block-heading\">Jak to nastavit<\/h2>\n<p class=\"wp-block-paragraph\">Nastavovat to pravd\u011bpodobn\u011b nebudete sami. Ale je dobr\u00e9 v\u011bd\u011bt, jak m\u00e1lo to obn\u00e1\u0161\u00ed:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>P\u0159ipojte Adyen.<\/strong> M\u016f\u017ee to ud\u011blat jen Vlastn\u00edk pobo\u010dky, v sekci Integrace \u2192 Platebn\u00ed syst\u00e9my. Jde o samostatn\u00fd proces s ov\u011b\u0159en\u00edm firmy a \u00fa\u010dtem pro v\u00fdplaty, kter\u00fd obvykle trv\u00e1 n\u011bkolik dn\u00ed. Za\u010dn\u011bte v\u010das.<\/li>\n<li><strong>Otev\u0159ete Platebn\u00ed politiku<\/strong> v re\u017eimu administrace \u2192 Digit\u00e1ln\u00ed platby \u2192 Platebn\u00ed politika a zvolte re\u017eim: z\u00e1loha, nebo garance kartou.<\/li>\n<li><strong>Nastavte \u010d\u00e1stky:<\/strong> z\u00e1lohu nebo poplatky, v procentech nebo pevnou \u010d\u00e1stkou, dobu bezplatn\u00e9ho zru\u0161en\u00ed a lh\u016ftu na zaplacen\u00ed nebo p\u0159ipojen\u00ed karty (ve v\u00fdchoz\u00edm nastaven\u00ed 15 minut).<\/li>\n<li><strong>Ur\u010dete, kde politika plat\u00ed.<\/strong> Pr\u00e1v\u011b d\u00edky t\u00e9to \u010d\u00e1sti jsou platebn\u00ed politiky praktick\u00e9.<\/li>\n<\/ol>\n<p class=\"wp-block-paragraph\">Na online rezervace se politiky uplat\u0148uj\u00ed samy. U rezervace, kterou v\u00e1\u0161 t\u00fdm vytvo\u0159\u00ed po telefonu, po\u0161le recepce klientovi z okna n\u00e1v\u0161t\u011bvy platebn\u00ed odkaz; pokud klient do term\u00ednu nezaplat\u00ed z\u00e1lohu ani nep\u0159ipoj\u00ed kartu, rezervace z kalend\u00e1\u0159e zmiz\u00ed.<\/p>\n<figure class=\"wp-block-image size-large\">\n<div style=\"display:table;max-width:100%\"><img decoding=\"async\" src=\"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/09\/payment-policy-card-guarantee-adyen-01-payment-policy-settings-adyen-connect-v3.avif\" alt=\"Str\u00e1nka Platebn\u00ed politiky s bannerem pro p\u0159ipojen\u00ed Adyen\" loading=\"lazy\" style=\"border:1px solid #E3E6F2;border-radius:12px;box-sizing:border-box;display:block\"><figcaption class=\"wp-element-caption\" style=\"display:table-caption;caption-side:bottom;text-align:left;max-width:none;margin:12px 0 0\">Platebn\u00ed politika v administraci Altegio: re\u017eim, \u010d\u00e1stky a p\u0159ipojen\u00ed Adyen na jednom m\u00edst\u011b (testovac\u00ed \u00fa\u010det).<\/figcaption><\/div>\n<\/figure>\n<figure class=\"wp-block-image size-large\">\n<div style=\"display:table;max-width:100%\"><img decoding=\"async\" src=\"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/09\/payment-policy-card-guarantee-adyen-03-card-guarantee-fees-and-free-cancellation-v2.png\" alt=\"Nastaven\u00ed garance kartou: poplatek za pozdn\u00ed zru\u0161en\u00ed, bezplatn\u00e9 zru\u0161en\u00ed, poplatek za nedostaven\u00ed\" loading=\"lazy\" style=\"border:1px solid #E3E6F2;border-radius:12px;box-sizing:border-box;display:block\"><figcaption class=\"wp-element-caption\" style=\"display:table-caption;caption-side:bottom;text-align:left;max-width:none;margin:12px 0 0\">Nastaven\u00ed garance kartou: poplatek za pozdn\u00ed zru\u0161en\u00ed 50 %, \u010dty\u0159hodinov\u00e1 lh\u016fta pro bezplatn\u00e9 zru\u0161en\u00ed a poplatek za nedostaven\u00ed 70 %, s p\u0159ep\u00edna\u010dem, kter\u00fd recepci umo\u017e\u0148uje poplatek odpustit.<\/figcaption><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\">Pravidla jen pro nejdra\u017e\u0161\u00ed slu\u017eby<\/h3>\n<p class=\"wp-block-paragraph\">Nemus\u00edte uplat\u0148ovat jedno pravidlo na v\u0161echno. Politiku lze omezit podle:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Slu\u017eeb<\/strong> \u2013 cel\u00fdch kategori\u00ed nebo jednotliv\u00fdch slu\u017eeb, s vlastn\u00edmi hodnotami pro vybran\u00e9. Barven\u00ed a bal\u00ed\u010dky mohou m\u00edt vy\u0161\u0161\u00ed poplatek ne\u017e st\u0159\u00edh\u00e1n\u00ed.<\/li>\n<li><strong>Pracovn\u00edk\u016f<\/strong> \u2013 nap\u0159\u00edklad jen va\u0161ich seniorn\u00edch specialist\u016f.<\/li>\n<li><strong>Klient\u016f<\/strong> \u2013 v\u0161ech, jen nov\u00fdch, nebo jen st\u00e1vaj\u00edc\u00edch. Jen nov\u00ed klienti jsou opatrn\u00fd zp\u016fsob, jak za\u010d\u00edt.<\/li>\n<li><strong>Rezervac\u00ed<\/strong> \u2013 minim\u00e1ln\u00ed \u010d\u00e1stka n\u00e1v\u0161t\u011bvy, tak\u017ee rezervace za 30 \u20ac prob\u011bhne jako dosud a ta za 300 \u20ac je chr\u00e1n\u011bn\u00e1.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\">\n<div style=\"display:table;max-width:100%\"><img decoding=\"async\" src=\"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/09\/payment-policy-card-guarantee-adyen-04-rules-by-service-category.png\" alt=\"Pravidla podle kategorie slu\u017eeb\" loading=\"lazy\" style=\"border:1px solid #E3E6F2;border-radius:12px;box-sizing:border-box;display:block\"><figcaption class=\"wp-element-caption\" style=\"display:table-caption;caption-side:bottom;text-align:left;max-width:none;margin:12px 0 0\">Pravidla podle kategorie slu\u017eeb: zapn\u011bte politiku tam, kde je term\u00edn drah\u00fd, a upravte jednotliv\u00e9 slu\u017eby.<\/figcaption><\/div>\n<\/figure>\n<figure class=\"wp-block-image size-large\">\n<div style=\"display:table;max-width:100%\"><img decoding=\"async\" src=\"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/09\/payment-policy-card-guarantee-adyen-05-rules-by-team-member.png\" alt=\"Pravidla podle pracovn\u00edka\" loading=\"lazy\" style=\"border:1px solid #E3E6F2;border-radius:12px;box-sizing:border-box;display:block\"><figcaption class=\"wp-element-caption\" style=\"display:table-caption;caption-side:bottom;text-align:left;max-width:none;margin:12px 0 0\">Pravidla podle pracovn\u00edka: za\u0161krtn\u011bte specialisty, jejich\u017e term\u00edny jsou nejdra\u017e\u0161\u00ed.<\/figcaption><\/div>\n<\/figure>\n<figure class=\"wp-block-image size-large\">\n<div style=\"display:table;max-width:100%\"><img decoding=\"async\" src=\"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/09\/payment-policy-card-guarantee-adyen-06-rules-by-client-type.png\" alt=\"Pravidla podle typu klienta\" loading=\"lazy\" style=\"border:1px solid #E3E6F2;border-radius:12px;box-sizing:border-box;display:block\"><figcaption class=\"wp-element-caption\" style=\"display:table-caption;caption-side:bottom;text-align:left;max-width:none;margin:12px 0 0\">Pravidla podle typu klienta: za\u010dn\u011bte nov\u00fdmi klienty a rozhodn\u011bte, jak zach\u00e1zet s klienty s nedoplatkem.<\/figcaption><\/div>\n<\/figure>\n<figure class=\"wp-block-image size-large\">\n<div style=\"display:table;max-width:100%\"><img decoding=\"async\" src=\"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/09\/payment-policy-card-guarantee-adyen-05-policy-summary-min-visit-amount-custom-values-v2.avif\" alt=\"Souhrn politiky s minim\u00e1ln\u00ed \u010d\u00e1stkou n\u00e1v\u0161t\u011bvy a vlastn\u00edmi hodnotami pro t\u0159i slu\u017eby\" loading=\"lazy\" style=\"border:1px solid #E3E6F2;border-radius:12px;box-sizing:border-box;display:block\"><figcaption class=\"wp-element-caption\" style=\"display:table-caption;caption-side:bottom;text-align:left;max-width:none;margin:12px 0 0\">Souhrn aktivn\u00ed politiky: minim\u00e1ln\u00ed \u010d\u00e1stka n\u00e1v\u0161t\u011bvy 50 \u20ac, vlastn\u00ed hodnoty pro t\u0159i slu\u017eby, uplat\u0148uje se jen na nov\u00e9 klienty (testovac\u00ed \u00fa\u010det).<\/figcaption><\/div>\n<\/figure>\n<p class=\"wp-block-paragraph\">Politika se vztahuje jen na nov\u00e9 rezervace a aktivn\u00ed permanentky maj\u00ed p\u0159ed n\u00ed p\u0159ednost. Slu\u017eby s nulovou cenou pokryt\u00e9 nejsou. Skupinov\u00e9 akce v t\u00e9to verzi pokryt\u00e9 nejsou (n\u011bkter\u00e1 z p\u0159\u00ed\u0161t\u00edch je m\u016f\u017ee p\u0159idat, pokud bude z\u00e1jem), bal\u00ed\u010dky slu\u017eeb 4HANDS+ ano.<\/p>\n<h3 class=\"wp-block-heading\">Co vid\u00ed t\u00fdm a majitel<\/h3>\n<p class=\"wp-block-paragraph\">Kdy\u017e dojde k nedostaven\u00ed nebo pozdn\u00edmu zru\u0161en\u00ed, recepce vid\u00ed p\u0159\u00edpad v okn\u011b n\u00e1v\u0161t\u011bvy \u2013 kartu, poplatky a stav platby na jednom m\u00edst\u011b:<\/p>\n<figure class=\"wp-block-image size-large\">\n<div style=\"display:table;max-width:100%\"><img decoding=\"async\" src=\"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/09\/payment-policy-card-guarantee-adyen-09-visit-window-fees-and-card.png\" alt=\"Okno n\u00e1v\u0161t\u011bvy s garanc\u00ed kartou, poplatky a stavem platby\" loading=\"lazy\" style=\"border:1px solid #E3E6F2;border-radius:12px;box-sizing:border-box;display:block\"><figcaption class=\"wp-element-caption\" style=\"display:table-caption;caption-side:bottom;text-align:left;max-width:none;margin:12px 0 0\">Okno n\u00e1v\u0161t\u011bvy po nedostaven\u00ed: p\u0159ipojen\u00e1 karta, v\u00fd\u0161e poplatk\u016f zafixovan\u00e1 p\u0159i rezervaci a poplatek za nedostaven\u00ed ozna\u010den\u00fd jako zaplacen\u00fd.<\/figcaption><\/div>\n<\/figure>\n<p class=\"wp-block-paragraph\">A historie n\u00e1v\u0161t\u011bv klienta ukazuje u ka\u017ed\u00e9 rezervace, co bylo vybr\u00e1no na poplatc\u00edch:<\/p>\n<figure class=\"wp-block-image size-large\">\n<div style=\"display:table;max-width:100%\"><img decoding=\"async\" src=\"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/09\/payment-policy-card-guarantee-adyen-10-client-history-fees-collected.png\" alt=\"Historie klienta s vybran\u00fdmi poplatky\" loading=\"lazy\" style=\"border:1px solid #E3E6F2;border-radius:12px;box-sizing:border-box;display:block\"><figcaption class=\"wp-element-caption\" style=\"display:table-caption;caption-side:bottom;text-align:left;max-width:none;margin:12px 0 0\">Historie n\u00e1v\u0161t\u011bv: poplatky za pozdn\u00ed zru\u0161en\u00ed a nedostaven\u00ed jsou vid\u011bt u ka\u017ed\u00e9 rezervace (testovac\u00ed \u00fa\u010det, \u010d\u00e1stky v PLN).<\/figcaption><\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\">\u201eMoji klienti to nep\u0159ijmou\u201c<\/h2>\n<p class=\"wp-block-paragraph\">Tohle sl\u00fdch\u00e1me \u010dasto. Tak se rozhl\u00e9dn\u011bte.<\/p>\n<p class=\"wp-block-paragraph\">Va\u0161i klienti to u\u017e znaj\u00ed z hotel\u016f, restaurac\u00ed, leteck\u00fdch spole\u010dnost\u00ed a klinik. Z\u00e1le\u017e\u00ed na tom, jak je pravidlo podan\u00e9: jasn\u00e9 \u010d\u00e1stky p\u0159ed rezervac\u00ed, f\u00e9rov\u00e1 lh\u016fta pro bezplatn\u00e9 zru\u0161en\u00ed a recepce, kter\u00e1 m\u016f\u017ee pro v\u011brn\u00e9ho klienta ud\u011blat v\u00fdjimku. V\u0161echny t\u0159i v\u011bci jsou v platebn\u00ed politice zabudovan\u00e9.<\/p>\n<p class=\"wp-block-paragraph\">Va\u0161e konkurence sv\u00e9 nejdra\u017e\u0161\u00ed term\u00edny chr\u00e1n\u00ed. Va\u0161i klienti to u n\u00ed p\u0159ij\u00edmaj\u00ed. P\u0159ijmou to i u v\u00e1s.<\/p>\n<h2 class=\"wp-block-heading\">\u010c\u00edm se Altegio li\u0161\u00ed<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>\u017d\u00e1dn\u00fd marketplace mezi v\u00e1mi a va\u0161imi klienty.<\/strong> Altegio je software, ne marketplace: \u017e\u00e1dn\u00e1 provize z nov\u00fdch klient\u016f a \u017e\u00e1dn\u00e9 poplatky za rezervace. Marketplacy si za nov\u00e9ho klienta berou provizi a\u017e 20 % a n\u011bkter\u00e9 nav\u00edc prod\u00e1vaj\u00ed ochranu proti nedostaven\u00ed s vlastn\u00edm transak\u010dn\u00edm poplatkem.<\/li>\n<li><strong>Oba re\u017eimy, ne jen jeden.<\/strong> N\u011bkter\u00e9 platformy nab\u00edzej\u00ed jen z\u00e1lohu. Altegio nab\u00edz\u00ed z\u00e1lohu s ka\u017ed\u00fdm podporovan\u00fdm platebn\u00edm syst\u00e9mem a garanci kartou s Adyen \u2013 a umo\u017e\u0148uje je kombinovat.<\/li>\n<li><strong>Pravidla podle slu\u017eby, pracovn\u00edka, klienta a \u010d\u00e1stky.<\/strong> Chra\u0148te term\u00edn za 600 \u20ac, ten za 30 \u20ac nechte b\u00fdt.<\/li>\n<li><strong>Kontrola z\u016fst\u00e1v\u00e1 va\u0161emu t\u00fdmu.<\/strong> Strhnout poplatek, odpustit ho, nebo ponechat z\u00e1lohu na z\u016fstatku klienta \u2013 s opr\u00e1vn\u011bn\u00edmi, kter\u00e1 ur\u010duj\u00ed, kdo sm\u00ed poplatky odpou\u0161t\u011bt.<\/li>\n<li><strong>Minim\u00e1ln\u00ed sazby za p\u0159\u00edjem karet \u2013 pro poplatky i pro platby.<\/strong> 0,99 % + 0,20 \u20ac za spot\u0159ebitelsk\u00e9 karty z EHP plat\u00ed pro ka\u017edou platbu kartou, kterou v Altegio p\u0159ijmete p\u0159es Adyen, nejen pro poplatky za nedostaven\u00ed.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">A je\u0161t\u011b jeden d\u016fvod \u0159\u00eddit firmu v jednom syst\u00e9mu<\/h3>\n<p class=\"wp-block-paragraph\">Altegio tak\u00e9 spustilo <a href=\"https:\/\/alteg.io\/cs\/mcp\/\">p\u0159ipojen\u00ed MCP<\/a>: ke sv\u00e9mu \u00fa\u010dtu Altegio m\u016f\u017eete p\u0159ipojit Claude, ChatGPT nebo Cursor a pt\u00e1t se b\u011b\u017enou \u0159e\u010d\u00ed \u2013 kte\u0159\u00ed klienti nep\u0159i\u0161li 90 dn\u00ed, jak se tento m\u011bs\u00edc zm\u011bnily tr\u017eby a kter\u00e9 slu\u017eby za t\u00edm st\u00e1ly. Asistent tak\u00e9 um\u00ed p\u0159esunout rezervaci nebo upravit pracovn\u00ed dobu a vy ka\u017edou zm\u011bnu zkontrolujete, ne\u017e se ulo\u017e\u00ed. P\u0159\u00edstup se \u0159\u00edd\u00ed va\u0161imi opr\u00e1vn\u011bn\u00edmi.<\/p>\n<figure class=\"wp-block-image size-large\">\n<div style=\"display:table;max-width:100%\"><img decoding=\"async\" src=\"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/09\/payment-policy-card-guarantee-adyen-mcp-hero-visual.png\" alt=\"Uk\u00e1zka konverzace s Altegio MCP: ot\u00e1zka b\u011b\u017enou \u0159e\u010d\u00ed a seznam klient\u016f, kter\u00fd vr\u00e1t\u00ed\" loading=\"lazy\" style=\"border:1px solid #E3E6F2;border-radius:12px;box-sizing:border-box;display:block\"><figcaption class=\"wp-element-caption\" style=\"display:table-caption;caption-side:bottom;text-align:left;max-width:none;margin:12px 0 0\">Ot\u00e1zka b\u011b\u017enou \u0159e\u010d\u00ed a odpov\u011b\u010f z va\u0161ich vlastn\u00edch dat v Altegio, ze <a href=\"https:\/\/alteg.io\/cs\/mcp\/\">str\u00e1nky Altegio MCP<\/a> (ilustrativn\u00ed uk\u00e1zkov\u00e1 data).<\/figcaption><\/div>\n<\/figure>\n<p class=\"wp-block-paragraph\">Platebn\u00ed politiky chr\u00e1n\u00ed pen\u00edze v kalend\u00e1\u0159i. Asistent, kter\u00fd \u010dte stejn\u00e1 data, v\u00e1m pom\u016f\u017ee naj\u00edt, kudy unik\u00e1 zbytek.<\/p>\n<h2 class=\"wp-block-heading\">Kde za\u010d\u00edt<\/h2>\n<p class=\"wp-block-paragraph\">Na za\u010d\u00e1tku jsme v\u00e1m \u0159ekli, o co po\u017e\u00e1d\u00e1me. Tady to je, ve t\u0159ech kroc\u00edch, s Adyen uprost\u0159ed:<\/p>\n<ol class=\"wp-block-list\">\n<li>Pod\u00edvejte se na sv\u00fdch deset nejdra\u017e\u0161\u00edch slu\u017eeb a na to, kolik z nich minul\u00e9 \u010dtvrtlet\u00ed skon\u010dilo nedostaven\u00edm nebo pozdn\u00edm zru\u0161en\u00edm.<\/li>\n<li><strong>P\u0159ipojte Adyen<\/strong>, aby byla garance kartou p\u0159ipraven\u00e1, a\u017e ji budete pot\u0159ebovat. Proces trv\u00e1 n\u011bkolik dn\u00ed, a pr\u00e1v\u011b proto ho za\u010dn\u011bte d\u0159\u00edv, ne\u017e ho budete pot\u0159ebovat.<\/li>\n<li>Zapn\u011bte politiku jen pro tyto slu\u017eby a pro nov\u00e9 klienty a po m\u011bs\u00edci vyhodno\u0165te v\u00fdsledky.<\/li>\n<\/ol>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/alteg.io\/cs\/adyen\/\">P\u0159ipojit Adyen<\/a><\/p>\n<p class=\"wp-block-paragraph\">Krok 1 v\u00e1s nic nestoj\u00ed a zvl\u00e1dnete ho je\u0161t\u011b dnes odpoledne. Krok 3 funguje s platebn\u00edm syst\u00e9mem, kter\u00fd u\u017e m\u00e1te. Krok 2 je to, co z \u201ejen z\u00e1lohy\u201c ud\u011bl\u00e1 plnou verzi.<\/p>\n<h3 class=\"wp-block-heading\">Dobr\u00e9 v\u011bd\u011bt<\/h3>\n<ul class=\"wp-block-list\">\n<li>Platebn\u00ed politika se v Evrop\u011b zav\u00e1d\u00ed postupn\u011b. Pokud ji v sekci Digit\u00e1ln\u00ed platby je\u0161t\u011b nevid\u00edte, brzy se objev\u00ed.<\/li>\n<li>Dostupnost Adyen z\u00e1vis\u00ed na zemi a kategorii podnik\u00e1n\u00ed. Je ur\u010den pro obchodn\u00ed spole\u010dnosti, ne pro podnikaj\u00edc\u00ed fyzick\u00e9 osoby (OSV\u010c), a p\u0159ipojit ho m\u016f\u017ee jen Vlastn\u00edk pobo\u010dky. Pokud ho nevid\u00edte, napi\u0161te podpo\u0159e.<\/li>\n<li>Kompletn\u00ed n\u00e1vod k nastaven\u00ed najdete v <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/360414\/\">\u010dl\u00e1nku o platebn\u00ed politice<\/a> v na\u0161em centru n\u00e1pov\u011bdy (v angli\u010dtin\u011b).<\/li>\n<li>Str\u00e1nka s platebn\u00ed politikou pro va\u0161e klienty je dostupn\u00e1 na adrese <a href=\"https:\/\/alteg.io\/cs\/info\/payment-policy\/\">alteg.io\/cs\/info\/payment-policy<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1lohy a garance kartou v online rezervac\u00edch, spo\u010d\u00edtan\u00e9 v eurech: kolik skute\u010dn\u011b stoj\u00ed nedostaven\u00ed klienta, jak chr\u00e1nit nejdra\u017e\u0161\u00ed term\u00edny a pro\u010d Adyen odemyk\u00e1 plnou verzi<\/p>\n","protected":false},"author":6,"featured_media":35643,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[444,447],"tags":[],"class_list":["post-52406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-cs","category-podnikani-cs"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Z\u00e1lohy a garance kartou v online rezervac\u00edch, spo\u010d\u00edtan\u00e9 v eurech: kolik skute\u010dn\u011b stoj\u00ed nedostaven\u00ed klienta, jak chr\u00e1nit nejdra\u017e\u0161\u00ed term\u00edny a pro\u010d Adyen odemyk\u00e1 plnou verzi\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Andrei Kuzniatsou\"\/>\n\t<link rel=\"canonical\" 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