{"id":29631,"date":"2026-09-17T12:15:35","date_gmt":"2026-09-17T12:15:35","guid":{"rendered":"https:\/\/alteg.io\/?p=29631"},"modified":"2026-09-17T12:33:05","modified_gmt":"2026-09-17T12:33:05","slug":"podnikatelsky-plan-kadernictvi","status":"publish","type":"post","link":"https:\/\/alteg.io\/cs\/blog\/podnikatelsky-plan-kadernictvi\/","title":{"rendered":"Podnikatelsk\u00fd pl\u00e1n kade\u0159nictv\u00ed: \u0161ablona s \u010d\u00edsly"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Podnikatelsk\u00fd pl\u00e1n kade\u0159nictv\u00ed nen\u00ed dokument do \u0161upl\u00edku: je to tabulka, kter\u00e1 \u0159ekne, kolik stoj\u00ed start, kolik n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b u\u017eiv\u00ed provozovnu a kdy si vyplat\u00edte prvn\u00ed vlastn\u00ed v\u00fdplatu. N\u00ed\u017ee najdete \u0161ablonu 8 sekc\u00ed s \u010d\u00edsly pro rok 2026: n\u00e1klady ve dvou sc\u00e9n\u00e1\u0159\u00edch, bod zvratu a p\u0159\u00edsp\u011bvek z \u00fa\u0159adu pr\u00e1ce<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ve zkratce<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Pl\u00e1n pi\u0161te nejd\u0159\u00edv pro sebe, pak pro \u00fa\u0159ad nebo banku:<\/strong> p\u0159\u00edsp\u011bvek z \u00fa\u0159adu pr\u00e1ce na rozjezd podnik\u00e1n\u00ed m\u00e1 z\u00e1konn\u00fd strop ve v\u00fd\u0161i \u0161estin\u00e1sobku pr\u016fm\u011brn\u00e9 mzdy a bez podnikatelsk\u00e9ho pl\u00e1nu o n\u011bj nepo\u017e\u00e1d\u00e1te, ale o podpisu n\u00e1jemn\u00ed smlouvy m\u00e1 rozhodnout va\u0161e tabulka n\u00e1klad\u016f<\/li>\n\n\n<li><strong>Je\u0161t\u011b p\u0159ed \u010d\u00edsly si ohl\u00eddejte \u017eivnost:<\/strong> holi\u010dstv\u00ed a kade\u0159nictv\u00ed je \u0159emesln\u00e1 \u017eivnost, pot\u0159ebujete v\u00fdu\u010dn\u00ed list, praxi v oboru, nebo odpov\u011bdn\u00e9ho z\u00e1stupce; bez toho pl\u00e1n nem\u00e1 na \u010dem st\u00e1t<\/li>\n\n\n<li><strong>Spo\u010d\u00edtejte bod zvratu d\u0159\u00edv, ne\u017e utrat\u00edte prvn\u00ed korunu:<\/strong> v modelov\u00e9m studiu pokryje fixn\u00ed n\u00e1klady i va\u0161i vlastn\u00ed v\u00fdplatu zhruba 69 n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b, tedy 3\u20134 denn\u011b<\/li>\n\n\n<li><strong>Z\u00e1lohy OSV\u010c pl\u00e1nujte na roky dop\u0159edu:<\/strong> za\u010d\u00ednaj\u00edc\u00ed \u017eivnostnice plat\u00ed na pojistn\u00e9m 6 881 K\u010d m\u011bs\u00ed\u010dn\u011b od prvn\u00edho m\u011bs\u00edce, od \u010dtvrt\u00e9ho roku podnik\u00e1n\u00ed 9 026 K\u010d: n\u00e1klady vyrostou, i kdy\u017e se v salonu nic nezm\u011bn\u00ed<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">K \u010demu je podnikatelsk\u00fd pl\u00e1n: \u00fa\u0159ad pr\u00e1ce, banka a vy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podnikatelsk\u00fd pl\u00e1n m\u00e1 t\u0159i \u010dten\u00e1\u0159e a jen jeden z nich je nepovinn\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00da\u0159ad pr\u00e1ce.<\/strong> P\u0159\u00edsp\u011bvek na z\u0159\u00edzen\u00ed pracovn\u00edho m\u00edsta pro vlastn\u00ed podnik\u00e1n\u00ed je nejlevn\u011bj\u0161\u00ed kapit\u00e1l, jak\u00fd na start se\u017eenete: nevratn\u00e1 podpora se z\u00e1konn\u00fdm stropem ve v\u00fd\u0161i \u0161estin\u00e1sobku pr\u016fm\u011brn\u00e9 mzdy, tedy p\u0159es 250 tis\u00edc K\u010d. O konkr\u00e9tn\u00ed \u010d\u00e1stce rozhoduje komise krajsk\u00e9 pobo\u010dky a b\u00fdv\u00e1 ni\u017e\u0161\u00ed; podm\u00ednkou je veden\u00ed v evidenci uchaze\u010d\u016f o zam\u011bstn\u00e1n\u00ed, vyu\u017eit\u00ed pen\u011bz na vybaven\u00ed provozovny a z\u00e1vazek udr\u017eet m\u00edsto alespo\u0148 365 dn\u00ed. \u017d\u00e1dost se pod\u00e1v\u00e1 na formul\u00e1\u0159i <a href=\"https:\/\/mpsv.gov.cz\/spolecensky-ucelne-pracovni-misto-supm-zrizene-svc\">\u00fa\u0159adu pr\u00e1ce<\/a> a podnikatelsk\u00fd pl\u00e1n je jej\u00ed povinnou p\u0159\u00edlohou: sekce n\u00ed\u017ee pokr\u00fdvaj\u00ed v\u0161echna jeho pole<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Banka.<\/strong> \u00dav\u011br na start bez historie firmy stoj\u00ed cel\u00fd na dokumentu: banka chce vid\u011bt finan\u010dn\u00ed pl\u00e1n, zdroje spl\u00e1cen\u00ed a vlastn\u00ed vklad. Stejn\u00e1 tabulka, jin\u00fd \u010dten\u00e1\u0159<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vy.<\/strong> Nejd\u016fle\u017eit\u011bj\u0161\u00ed \u010dten\u00e1\u0159. Ne\u017e podep\u00ed\u0161ete n\u00e1jemn\u00ed smlouvu na t\u0159i roky, podnikatelsk\u00fd pl\u00e1n odpov\u00ed na jedinou ot\u00e1zku: kolik n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b mus\u00ed p\u0159ist\u00e1t v kalend\u00e1\u0159i, aby salon u\u017eivil sebe i v\u00e1s. Pokud to \u010d\u00edslo vypad\u00e1 nere\u00e1ln\u011b, je lep\u0161\u00ed to zjistit te\u010f ne\u017e po rekonstrukci<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ne\u017e za\u010dnete po\u010d\u00edtat: kade\u0159nictv\u00ed je \u0159emesln\u00e1 \u017eivnost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tady se \u010desk\u00e1 realita li\u0161\u00ed od v\u011bt\u0161iny n\u00e1vod\u016f na internetu. Holi\u010dstv\u00ed a kade\u0159nictv\u00ed je <a href=\"https:\/\/rzp.gov.cz\/pruvodce-podnikanim\/cs\/164,259.html\">\u0159emesln\u00e1 \u017eivnost<\/a>: k ohl\u00e1\u0161en\u00ed pot\u0159ebujete v\u00fdu\u010dn\u00ed list nebo maturitu v oboru, p\u0159\u00edpadn\u011b vy\u0161\u0161\u00ed odborn\u00e9 \u010di vysoko\u0161kolsk\u00e9 vzd\u011bl\u00e1n\u00ed v p\u0159\u00edslu\u0161n\u00e9 oblasti, rok praxe v oboru v kombinaci s rekvalifikac\u00ed, anebo \u0161est let praxe. Od roku 2025 pat\u0159\u00ed mezi \u0159emesln\u00e9 \u017eivnosti i kosmetick\u00e9 slu\u017eby a manik\u00fara s pedik\u00farou, tak\u017ee se stejnou podm\u00ednkou po\u010d\u00edtejte, i kdy\u017e p\u0159em\u00fd\u0161l\u00edte, jak otev\u0159\u00edt kosmetick\u00fd salon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud kvalifikaci nem\u00e1te, \u017eivnost t\u00edm nekon\u010d\u00ed: m\u016f\u017eete ustanovit odpov\u011bdn\u00e9ho z\u00e1stupce, tedy kvalifikovanou osobu, kter\u00e1 ru\u010d\u00ed za odbornou \u00farove\u0148 provozu. V praxi to b\u00fdv\u00e1 zku\u0161en\u00e1 kade\u0159nice z t\u00fdmu. Do podnikatelsk\u00e9ho pl\u00e1nu ale tahle konstrukce pat\u0159\u00ed \u010dern\u00e9 na b\u00edl\u00e9m: kdo je z\u00e1stupcem, za jakou odm\u011bnu a co se stane, kdy\u017e odejde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samotn\u00e9 ohl\u00e1\u0161en\u00ed \u017eivnosti je ot\u00e1zka jednoho formul\u00e1\u0159e na \u017eivnostensk\u00e9m \u00fa\u0159ad\u011b a poplatku 1 000 K\u010d. Jedno \u010desk\u00e9 specifikum v\u00e1m naopak \u017eivot usnadn\u00ed: elektronick\u00e1 evidence tr\u017eeb byla k 1. lednu 2023 zru\u0161ena, tak\u017ee pokladn\u00ed syst\u00e9m z\u00e1kon nevy\u017eaduje a doklad o zaplacen\u00ed sta\u010d\u00ed vystavit na po\u017e\u00e1d\u00e1n\u00ed<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Podnikatelsk\u00fd pl\u00e1n kade\u0159nictv\u00ed: 8 sekc\u00ed \u0161ablony s p\u0159\u00edklady<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u0159ad\u00ed sekc\u00ed je standardn\u00ed a sed\u00ed jak k formul\u00e1\u0159i \u00fa\u0159adu pr\u00e1ce, tak k jedn\u00e1n\u00ed s bankou. U ka\u017ed\u00e9 sekce: co napsat a p\u0159\u00edklad \u010d\u00edsla.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Shrnut\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pi\u0161te je nakonec, i kdy\u017e stoj\u00ed na za\u010d\u00e1tku. P\u011bt v\u011bt: co otev\u00edr\u00e1te, kde, za kolik, z \u010deho to financujete a kdy salon vyjde na nulu. P\u0159\u00edklad: \u201eKade\u0159nick\u00e9 studio s jedn\u00edm k\u0159eslem v Olomouci, investice 250 tis\u00edc K\u010d financovan\u00e1 p\u0159\u00edsp\u011bvkem z \u00fa\u0159adu pr\u00e1ce a \u00fasporami, bod zvratu 69 n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b, dosa\u017een\u00fd v p\u00e1t\u00e9m m\u011bs\u00edci&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Popis podnik\u00e1n\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e1vn\u00ed forma a p\u0159edm\u011bt \u010dinnosti. Pro jednu majitelku je p\u0159irozenou volbou OSV\u010c s \u0159emeslnou \u017eivnost\u00ed Holi\u010dstv\u00ed, kade\u0159nictv\u00ed; s.r.o. zva\u017eujte a\u017e p\u0159i spole\u010dn\u00edkovi nebo s\u00edti. Sem pat\u0159\u00ed i kvalifikace: v\u00e1\u0161 v\u00fdu\u010dn\u00ed list, praxe, nebo odpov\u011bdn\u00fd z\u00e1stupce, viz v\u00fd\u0161e<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Anal\u00fdza trhu a konkurence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nepot\u0159ebujete oborovou studii: pot\u0159ebujete mapu a hodinu ch\u016fze. Spo\u010d\u00edtejte salony v okruhu 15 minut p\u011b\u0161ky od provozovny, opi\u0161te si jejich cen\u00edky z online profil\u016f a odpov\u011bzte na t\u0159i ot\u00e1zky: \u010d\u00edm se li\u0161\u00edte, co u nich stoj\u00ed stejn\u011b a kde je voln\u00e1 nika v hodin\u00e1ch nebo slu\u017eb\u00e1ch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Formul\u00e1\u0159e \u00fa\u0159ad\u016f a bank v t\u00e9to sekci cht\u011bj\u00ed SWOT anal\u00fdzu. Za zkratkou se skr\u00fdv\u00e1 oby\u010dejn\u00e1 tabulka o \u010dty\u0159ech pol\u00edch: co ve va\u0161em salonu hraje pro v\u00e1s, co v\u00e1s brzd\u00ed a jak\u00e9 p\u0159\u00edle\u017eitosti a hrozby \u010dekaj\u00ed venku, v okol\u00ed a na trhu. Kr\u00e1tk\u00e1 sta\u010d\u00ed, pokud je konkr\u00e9tn\u00ed:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Pom\u00e1h\u00e1<\/th><th>\u0160kod\u00ed<\/th><\/tr><\/thead><tbody>\n<tr><td><strong>Uvnit\u0159 salonu<\/strong><\/td><td>jedin\u00e9 barbering slu\u017eby ve \u010dtvrti, ceny o 10 % pod centrem<\/td><td>jedno k\u0159eslo: va\u0161e dovolen\u00e1 zastav\u00ed tr\u017eby<\/td><\/tr>\n<tr><td><strong>Venku<\/strong><\/td><td>nov\u00e9 s\u00eddli\u0161t\u011b 800 byt\u016f vedle<\/td><td>dva s\u00ed\u0165ov\u00e9 salony v obchodn\u00edm centru 1 km daleko<\/td><\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Nab\u00eddka a cen\u00edk<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vypi\u0161te slu\u017eby s \u010dasem proveden\u00ed a n\u00e1klady na materi\u00e1l, proto\u017ee cen\u00edk je ve skute\u010dnosti ocen\u011bn\u00ed hodiny k\u0159esla. P\u0159\u00edklad: slu\u017eba za 800 K\u010d, kter\u00e1 trv\u00e1 hodinu a spot\u0159ebuje materi\u00e1l za 15 %, nech\u00e1v\u00e1 680 K\u010d mar\u017ee na hodinu k\u0159esla. Slu\u017eba, kter\u00e1 p\u0159i stejn\u00e9 cen\u011b trv\u00e1 dv\u011b hodiny, vyd\u011bl\u00e1v\u00e1 polovinu: vid\u011bt je to a\u017e v tabulce, ne v cen\u00edku. Jak se po\u010d\u00edt\u00e1 cena hodiny k\u0159esla, jsme rozepsali v textu o <a href=\"https:\/\/alteg.io\/cs\/blog\/time-management-v-salonu\/\">time managementu v salonu<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. C\u00edlov\u00e1 klientka a marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jedna v\u011bta m\u00edsto persony na t\u0159i strany: kdo, odkud a pro\u010d chod\u00ed. P\u0159\u00edklad: \u201e\u017deny 25\u201345 ze s\u00eddli\u0161t\u011b a okoln\u00edch kancel\u00e1\u0159\u00ed, n\u00e1v\u0161t\u011bva jednou za 3\u20134 t\u00fddny, objedn\u00e1vaj\u00ed se ve\u010der z telefonu&#8221;. Ta posledn\u00ed \u010d\u00e1st nen\u00ed detail: v salonech, kter\u00e9 pou\u017e\u00edvaj\u00ed Altegio, p\u0159ijde zhruba 30 % rezervac\u00ed mimo pracovn\u00ed dobu, tak\u017ee kan\u00e1l objedn\u00e1vek pracuje ve chv\u00edli, kdy vy u\u017e ne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kan\u00e1ly na start: profil na Google s aktivn\u00ed rezervac\u00ed, Instagram s odkazem na objedn\u00e1n\u00ed, let\u00e1k s k\u00f3dem na druhou n\u00e1v\u0161t\u011bvu do schr\u00e1nek nov\u00e9ho s\u00eddli\u0161t\u011b. Rozpo\u010det v p\u0159\u00edkladu: 2 000 K\u010d m\u011bs\u00ed\u010dn\u011b plus v\u00e1\u0161 \u010das. Po\u010d\u00edtejte i cenu kan\u00e1lu: vlastn\u00ed online rezervace stoj\u00ed p\u0159edplatn\u00e9, marketplace si z p\u0159iveden\u00e9 n\u00e1v\u0161t\u011bvy bere a\u017e 40 % provize<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. T\u00fdm a organizace<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Re\u00e1ln\u00fd start je pr\u00e1ce v jednom, a zam\u011bstn\u00e1v\u00e1n\u00ed pl\u00e1nujte od bodu zvratu, ne od sn\u016f: ke hrub\u00e9 mzd\u011b kade\u0159nice p\u0159ipo\u010dt\u011bte odvody zam\u011bstnavatele, zhruba o t\u0159etinu nav\u00edc. Ne\u017e do pl\u00e1nu vep\u00ed\u0161ete \u00favazek, promyslete <a href=\"https:\/\/alteg.io\/cs\/blog\/system-odmenovani-v-salonu\/\">syst\u00e9m odm\u011b\u0148ov\u00e1n\u00ed<\/a>: fixn\u00ed mzda, provize, nebo sm\u00ed\u0161en\u00fd model. A pokud vlastn\u00ed zna\u010dku teprve zva\u017eujete, spo\u010d\u00edtali jsme i alternativu: <a href=\"https:\/\/alteg.io\/cs\/blog\/fransiza-kosmeticky-salon\/\">fran\u0161\u00edzu<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Investi\u010dn\u00ed pl\u00e1n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kolik stoj\u00ed rozjezd: tabulka n\u00ed\u017ee, ve dvou sc\u00e9n\u00e1\u0159\u00edch<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Finan\u010dn\u00ed pl\u00e1n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bs\u00ed\u010dn\u00ed n\u00e1klady, pl\u00e1n tr\u017eeb a bod zvratu: srdce dokumentu, proto dost\u00e1v\u00e1 vlastn\u00ed sekce n\u00ed\u017ee<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investi\u010dn\u00ed pl\u00e1n: dva sc\u00e9n\u00e1\u0159e startu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Orienta\u010dn\u00ed rozp\u011bt\u00ed na podzim 2026, bez n\u00e1jmu a kauce; nejv\u011bt\u0161\u00ed rozptyl d\u011bl\u00e1 stav prostoru. Novinka oproti v\u011bt\u0161in\u011b n\u00e1vod\u016f: rezerva na prvn\u00ed m\u011bs\u00edce je sou\u010d\u00e1st investice, ne luxus.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Polo\u017eka<\/th><th>Studio 1 k\u0159eslo<\/th><th>Salon 4 k\u0159esla<\/th><\/tr><\/thead><tbody>\n<tr><td>Rekonstrukce a \u00fapravy prostoru<\/td><td>30\u2013120 tis. K\u010d<\/td><td>150\u2013500 tis. K\u010d<\/td><\/tr>\n<tr><td>N\u00e1bytek a vybaven\u00ed k\u0159esel<\/td><td>60\u2013150 tis. K\u010d<\/td><td>200\u2013450 tis. K\u010d<\/td><\/tr>\n<tr><td>Materi\u00e1l na start<\/td><td>15\u201330 tis. K\u010d<\/td><td>50\u2013100 tis. K\u010d<\/td><\/tr>\n<tr><td>Recepce a \u010dek\u00e1rna<\/td><td>\u2013<\/td><td>30\u201370 tis. K\u010d<\/td><\/tr>\n<tr><td>Rezerva\u010dn\u00ed syst\u00e9m, marketing startu<\/td><td>10\u201325 tis. K\u010d<\/td><td>25\u201350 tis. K\u010d<\/td><\/tr>\n<tr><td><strong>Investice celkem<\/strong><\/td><td><strong>115\u2013325 tis. K\u010d<\/strong><\/td><td><strong>455\u20131 170 tis. K\u010d<\/strong><\/td><\/tr>\n<tr><td>Rezerva na 3 m\u011bs\u00edce fixn\u00edch n\u00e1klad\u016f<\/td><td>65\u2013140 tis. K\u010d<\/td><td>400\u2013700 tis. K\u010d<\/td><\/tr>\n<tr><td><strong>Rozpo\u010det startu celkem<\/strong><\/td><td><strong>180\u2013465 tis. K\u010d<\/strong><\/td><td><strong>855\u20131 870 tis. K\u010d<\/strong><\/td><\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dva z\u00e1v\u011bry z tabulky. Zaprv\u00e9, p\u0159\u00edsp\u011bvek z \u00fa\u0159adu pr\u00e1ce dok\u00e1\u017ee pokr\u00fdt podstatnou \u010d\u00e1st rozpo\u010dtu studia, proto se formul\u00e1\u0159 vyplat\u00ed br\u00e1t v\u00e1\u017en\u011b. Zadruh\u00e9, u salonu se \u010dty\u0159mi k\u0159esly jsou nejv\u011bt\u0161\u00ed polo\u017ekou mzdy t\u00fdmu, tak\u017ee rezerva roste rychleji ne\u017e investice do n\u00e1bytku<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u011bs\u00ed\u010dn\u00ed n\u00e1klady: skute\u010dn\u00e9 z\u00e1lohy, nebo pau\u0161\u00e1ln\u00ed da\u0148<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edklad pro studio s jedn\u00edm k\u0159eslem ve st\u0159edn\u011b velk\u00e9m m\u011bst\u011b. Ka\u017ed\u00fd \u0159\u00e1dek je p\u0159edpoklad k v\u00fdm\u011bn\u011b za va\u0161e sazby: konstrukce z\u016fst\u00e1v\u00e1, \u010d\u00edsla jsou va\u0161e. Pojistn\u00e9 uv\u00e1d\u00edme podle p\u0159ehledu <a href=\"https:\/\/www.cssz.gov.cz\/-\/prehled-nejdulezitejsich-udaju-pro-socialni-zabezpeceni-v-roce-2026\">\u010cSSZ<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Polo\u017eka<\/th><th>Skute\u010dn\u00e9 z\u00e1lohy (1.\u20133. rok)<\/th><th>Pau\u0161\u00e1ln\u00ed da\u0148 (1. p\u00e1smo)<\/th><\/tr><\/thead><tbody>\n<tr><td>N\u00e1jem mal\u00e9 provozovny<\/td><td>8 000 K\u010d<\/td><td>8 000 K\u010d<\/td><\/tr>\n<tr><td>Energie a internet<\/td><td>2 500 K\u010d<\/td><td>2 500 K\u010d<\/td><\/tr>\n<tr><td>Pojistn\u00e9 OSV\u010c a da\u0148<\/td><td>6 881 K\u010d + da\u0148 dle zisku<\/td><td>9 162 K\u010d v\u010detn\u011b dan\u011b<\/td><\/tr>\n<tr><td>\u00da\u010detnictv\u00ed<\/td><td>1 500 K\u010d<\/td><td>500 K\u010d<\/td><\/tr>\n<tr><td>Marketing<\/td><td>2 000 K\u010d<\/td><td>2 000 K\u010d<\/td><\/tr>\n<tr><td>Rezerva\u010dn\u00ed syst\u00e9m, drobn\u00e9 poplatky<\/td><td>1 000 K\u010d<\/td><td>1 000 K\u010d<\/td><\/tr>\n<tr><td><strong>Fixn\u00ed n\u00e1klady celkem<\/strong><\/td><td><strong>21 881 K\u010d<\/strong><\/td><td><strong>23 162 K\u010d<\/strong><\/td><\/tr>\n<tr><td>Va\u0161e vlastn\u00ed v\u00fdplata<\/td><td>25 000 K\u010d<\/td><td>25 000 K\u010d<\/td><\/tr>\n<tr><td><strong>K pokryt\u00ed ka\u017ed\u00fd m\u011bs\u00edc<\/strong><\/td><td><strong>46 881 K\u010d<\/strong><\/td><td><strong>48 162 K\u010d<\/strong><\/td><\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">K pojistn\u00e9mu t\u0159i v\u011bci, kter\u00e9 v takov\u00fdch tabulk\u00e1ch obvykle chyb\u00ed. <strong>Startovac\u00ed sleva:<\/strong> za\u010d\u00ednaj\u00edc\u00ed OSV\u010c plat\u00ed v roce zah\u00e1jen\u00ed a dva roky pot\u00e9 sn\u00ed\u017eenou z\u00e1lohu na soci\u00e1ln\u00ed poji\u0161t\u011bn\u00ed 3 575 K\u010d, plus zdravotn\u00ed 3 306 K\u010d; od \u010dtvrt\u00e9ho roku minim\u00e1ln\u00ed z\u00e1lohy vyrostou na 9 026 K\u010d m\u011bs\u00ed\u010dn\u011b a bod zvratu se posune, i kdy\u017e se v salonu nic nezm\u011bn\u00ed. <strong>Pau\u0161\u00e1ln\u00ed da\u0148<\/strong> v prvn\u00edm p\u00e1smu (9 162 K\u010d m\u011bs\u00ed\u010dn\u011b p\u0159i obratu do 1 milionu K\u010d) sbal\u00ed da\u0148 i pojistn\u00e9 do jedn\u00e9 platby a u\u0161et\u0159\u00ed pap\u00edrov\u00e1n\u00ed, ale za\u010d\u00ednaj\u00edc\u00ed \u017eivnostnici vych\u00e1z\u00ed o p\u00e1r stovek dr\u00e1\u017e ne\u017e skute\u010dn\u00fd re\u017eim: spo\u010d\u00edtejte ob\u011b varianty. <strong>Va\u0161e v\u00fdplata:<\/strong> \u00fa\u010detn\u011b u OSV\u010c nen\u00ed n\u00e1kladem, ale pl\u00e1n, ve kter\u00e9m majitelka pracuje zadarmo, nen\u00ed podnikatelsk\u00fd pl\u00e1n, jen seznam p\u0159\u00e1n\u00ed<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bod zvratu: kolik n\u00e1v\u0161t\u011bv denn\u011b salon u\u017eiv\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vzorec je krat\u0161\u00ed ne\u017e jeho pov\u011bst:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>bod zvratu = (fixn\u00ed n\u00e1klady + va\u0161e v\u00fdplata) \u00f7 mar\u017ee na n\u00e1v\u0161t\u011bv\u011b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mar\u017ee na n\u00e1v\u0161t\u011bv\u011b v p\u0159\u00edkladu: pr\u016fm\u011brn\u00e1 slu\u017eba za 800 K\u010d minus 15 % na materi\u00e1l, tedy 680 K\u010d. Po\u010d\u00edtejme: 46 881 K\u010d \u00f7 680 K\u010d = 69 n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b. P\u0159i 21 pracovn\u00edch dnech to jsou <strong>3\u20134 n\u00e1v\u0161t\u011bvy denn\u011b<\/strong>: necel\u00e1 polovina kalend\u00e1\u0159e, do kter\u00e9ho se vejde 7 hodinov\u00fdch n\u00e1v\u0161t\u011bv. S pau\u0161\u00e1ln\u00ed dan\u00ed vych\u00e1z\u00ed pr\u00e1h na 71 n\u00e1v\u0161t\u011bv a od \u010dtvrt\u00e9ho roku, po n\u00e1r\u016fstu z\u00e1loh, na 72: rozd\u00edl je jedna n\u00e1v\u0161t\u011bva t\u00fddn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u00fd vzorec uk\u00e1\u017ee cenu pr\u00e1zdn\u00fdch oken: p\u0159i 5 % neomluven\u00fdch absenc\u00ed p\u0159ijdete m\u011bs\u00ed\u010dn\u011b zhruba o 3 n\u00e1v\u0161t\u011bvy, tedy p\u0159es 2 000 K\u010d mar\u017ee. Jak to procento sr\u00e1\u017eet p\u0159ipom\u00ednkami a z\u00e1lohami, jsme rozepsali v textu o <a href=\"https:\/\/alteg.io\/cs\/blog\/jak-snizit-no-show\/\">sni\u017eov\u00e1n\u00ed no-show<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pl\u00e1n tr\u017eeb stavte od kapacity, ne od p\u0159\u00e1n\u00ed: k\u0159eslo kr\u00e1t hodiny kr\u00e1t re\u00e1ln\u00e1 obsazenost. Prvn\u00ed m\u011bs\u00edc b\u00fdv\u00e1 polovina prahu, ne pln\u00fd kalend\u00e1\u0159, proto rezerva z investi\u010dn\u00edho pl\u00e1nu nen\u00ed teorie. Re\u00e1lnou obsazenost a \u010dasy slu\u017eeb uvid\u00edte po startu v p\u0159ehledech rezerva\u010dn\u00edho syst\u00e9mu: <a href=\"https:\/\/alteg.io\/cs\/blog\/proc-salon-potrebuje-rezervacni-system\/\">na p\u011bti \u010d\u00edslech jsme spo\u010d\u00edtali<\/a>, pro\u010d se vyplat\u00ed m\u00edt je od prvn\u00edho dne<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159\u00edsp\u011bvek z \u00fa\u0159adu pr\u00e1ce: pl\u00e1n, kter\u00fd se zaplat\u00ed s\u00e1m<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud jste veden\u00e1 v evidenci uchaze\u010d\u016f o zam\u011bstn\u00e1n\u00ed, m\u016f\u017eete p\u0159ed ohl\u00e1\u0161en\u00edm \u017eivnosti po\u017e\u00e1dat o p\u0159\u00edsp\u011bvek na z\u0159\u00edzen\u00ed pracovn\u00edho m\u00edsta pro vlastn\u00ed podnik\u00e1n\u00ed. Z\u00e1konn\u00fd strop je \u0161estin\u00e1sobek pr\u016fm\u011brn\u00e9 mzdy, tedy p\u0159es 250 tis\u00edc K\u010d; o skute\u010dn\u00e9 v\u00fd\u0161i rozhoduje komise krajsk\u00e9 pobo\u010dky podle situace na m\u00edstn\u00edm trhu pr\u00e1ce a b\u00fdv\u00e1 ni\u017e\u0161\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0159i podm\u00ednky, se kter\u00fdmi pl\u00e1n mus\u00ed po\u010d\u00edtat. Pen\u00edze jsou ur\u010den\u00e9 na vybaven\u00ed provozovny, ne na n\u00e1jem nebo materi\u00e1l: v investi\u010dn\u00ed tabulce v\u00fd\u0161e pokr\u00fdvaj\u00ed hlavn\u011b \u0159\u00e1dky n\u00e1bytku a techniky. M\u00edsto mus\u00edte udr\u017eet nejm\u00e9n\u011b 365 dn\u00ed, jinak se p\u0159\u00edsp\u011bvek vrac\u00ed: p\u0159esn\u011b proto chce komise vid\u011bt bod zvratu, ne jen vizi. A \u017e\u00e1dost se pod\u00e1v\u00e1 p\u0159ed zah\u00e1jen\u00edm podnik\u00e1n\u00ed, ne po n\u011bm: kdo nejd\u0159\u00edv ohl\u00e1s\u00ed \u017eivnost a pak jde na \u00fa\u0159ad, m\u00e1 sm\u016flu<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nej\u010dast\u011bj\u0161\u00ed chyby v podnikatelsk\u00e9m pl\u00e1nu salonu<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Tr\u017eby ze stropu:<\/strong> pl\u00e1n po\u010d\u00edt\u00e1 s 80 % obsazenosti od prvn\u00edho m\u011bs\u00edce, re\u00e1ln\u00fd start je polovina bodu zvratu<\/li>\n\n\n<li><strong>Majitelka pracuje zadarmo:<\/strong> bez va\u0161\u00ed v\u00fdplaty v n\u00e1kladech salon \u201evyd\u011bl\u00e1v\u00e1&#8221; na pap\u00ed\u0159e a v\u00e1s nech\u00e1v\u00e1 o hladu<\/li>\n\n\n<li><strong>Chyb\u011bj\u00edc\u00ed rezerva:<\/strong> investice spo\u010d\u00edtan\u00e1 do koruny, ale na n\u00e1jem ve t\u0159et\u00edm m\u011bs\u00edci u\u017e nezbylo<\/li>\n\n\n<li><strong>Zapomenut\u00e9 z\u00e1lohy:<\/strong> pojistn\u00e9 vyroste od \u010dtvrt\u00e9ho roku podnik\u00e1n\u00ed, i kdy\u017e se v salonu nic nezm\u011bn\u00ed<\/li>\n\n\n<li><strong>Z\u00e1m\u011bna tr\u017eeb a mar\u017ee:<\/strong> 60 tis\u00edc K\u010d tr\u017eeb p\u0159i materi\u00e1lu, n\u00e1jmu a v\u00fdplat\u011b nen\u00ed 60 tis\u00edc pro v\u00e1s; po\u010d\u00edtejte na mar\u017ei z n\u00e1v\u0161t\u011bvy, ne na obratu<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Od pl\u00e1nu k otev\u0159en\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hotov\u00fd dokument je p\u016flka cesty: d\u00e1l za\u010d\u00ednaj\u00ed term\u00edny. Kvalifikaci a ohl\u00e1\u0161en\u00ed \u017eivnosti vy\u0159\u00edd\u00edte na \u017eivnostensk\u00e9m \u00fa\u0159ad\u011b, hygienick\u00e9 po\u017eadavky na provozovnu si ohl\u00eddejte u krajsk\u00e9 hygienick\u00e9 stanice je\u0161t\u011b p\u0159ed podpisem n\u00e1jmu, a ne\u017e jm\u00e9no salonu zap\u00ed\u0161ete do formul\u00e1\u0159\u016f a na v\u00fdv\u011bsn\u00ed \u0161t\u00edt, projd\u011bte si <a href=\"https:\/\/alteg.io\/cs\/blog\/nazev-pro-salon\/\">120 n\u00e1pad\u016f na n\u00e1zev s checklistem dostupnosti<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co m\u00e1 obsahovat podnikatelsk\u00fd pl\u00e1n kade\u0159nictv\u00ed?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Osm sekc\u00ed: shrnut\u00ed, popis podnik\u00e1n\u00ed s pr\u00e1vn\u00ed formou a kvalifikac\u00ed, anal\u00fdzu trhu a konkurence, nab\u00eddku s cen\u00edkem, c\u00edlovou klientku s marketingov\u00fdm pl\u00e1nem, t\u00fdm, investi\u010dn\u00ed pl\u00e1n a finan\u010dn\u00ed pl\u00e1n s bodem zvratu. \u00da\u0159ady pr\u00e1ce i banky \u010dekaj\u00ed p\u0159esn\u011b tyto \u010d\u00e1sti, li\u0161\u00ed se jen formul\u00e1\u0159<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kolik stoj\u00ed otev\u0159en\u00ed kade\u0159nictv\u00ed?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studio s jedn\u00edm k\u0159eslem vyjde na 115\u2013325 tis\u00edc K\u010d investice plus 65\u2013140 tis\u00edc K\u010d rezervy na prvn\u00ed m\u011bs\u00edce, salon se \u010dty\u0159mi k\u0159esly na 455 tis\u00edc a\u017e 1,17 milionu K\u010d plus rezerva. Rozp\u011bt\u00ed k podzimu 2026, bez n\u00e1jmu a kauce; nejv\u011bt\u0161\u00ed rozd\u00edl d\u011bl\u00e1 stav prostoru<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u016f\u017eu si otev\u0159\u00edt kade\u0159nictv\u00ed bez v\u00fdu\u010dn\u00edho listu?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Holi\u010dstv\u00ed a kade\u0159nictv\u00ed je \u0159emesln\u00e1 \u017eivnost: pot\u0159ebujete v\u00fdu\u010dn\u00ed list nebo maturitu v oboru, rok praxe s rekvalifikac\u00ed, nebo \u0161est let praxe. Bez kvalifikace m\u016f\u017eete podnikat s odpov\u011bdn\u00fdm z\u00e1stupcem, tedy kvalifikovanou osobou, kter\u00e1 ru\u010d\u00ed za odbornou \u00farove\u0148 provozu<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dostanu na otev\u0159en\u00ed salonu p\u0159\u00edsp\u011bvek z \u00fa\u0159adu pr\u00e1ce?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud jste veden\u00e1 v evidenci uchaze\u010d\u016f o zam\u011bstn\u00e1n\u00ed a po\u017e\u00e1d\u00e1te p\u0159ed zah\u00e1jen\u00edm podnik\u00e1n\u00ed, m\u016f\u017eete z\u00edskat p\u0159\u00edsp\u011bvek na vybaven\u00ed provozovny se z\u00e1konn\u00fdm stropem \u0161estin\u00e1sobku pr\u016fm\u011brn\u00e9 mzdy. O v\u00fd\u0161i rozhoduje komise, podm\u00ednkou je podnikatelsk\u00fd pl\u00e1n a udr\u017een\u00ed m\u00edsta nejm\u00e9n\u011b 365 dn\u00ed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Tento \u010dl\u00e1nek m\u00e1 informativn\u00ed charakter a nenahrazuje pr\u00e1vn\u00ed ani da\u0148ov\u00e9 poradenstv\u00ed. Sazby pojistn\u00e9ho, p\u00e1sma pau\u0161\u00e1ln\u00ed dan\u011b i v\u00fd\u0161e p\u0159\u00edsp\u011bvk\u016f se m\u011bn\u00ed. Ne\u017e ohl\u00e1s\u00edte \u017eivnost a pod\u00e1te \u017e\u00e1dost o p\u0159\u00edsp\u011bvek, projd\u011bte \u010d\u00edsla s \u00fa\u010detn\u00ed<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Podnikatelsk\u00fd pl\u00e1n kon\u010d\u00ed u tabulky, podnik\u00e1n\u00ed za\u010d\u00edn\u00e1 u kalend\u00e1\u0159e. V Altegio padaj\u00ed rezervace z va\u0161eho webu, Instagramu i Googlu do rozvrhu od prvn\u00edho dne a p\u0159ehledy ukazuj\u00ed re\u00e1lnou obsazenost a mar\u017ei m\u00edsto \u010d\u00edsel ze stropu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/alteg.io\/cs\/onboarding\/first\/?utm_source=blog_article\">Vyzkou\u0161ejte 7 dn\u00ed zdarma<\/a> \u00b7 <a href=\"https:\/\/alteg.io\/cs\/pricing\/\">Zobrazit cen\u00edk<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Online rezervace 24\/7 z va\u0161eho webu, soci\u00e1ln\u00edch s\u00edt\u00ed i Googlu<\/li>\n\n\n<li>P\u0159ehledy obsazenosti a tr\u017eeb: re\u00e1ln\u00e1 \u010d\u00edsla do finan\u010dn\u00edho pl\u00e1nu<\/li>\n\n\n<li>P\u0159ipom\u00ednky a z\u00e1lohy, kter\u00e9 hl\u00eddaj\u00ed bod zvratu za v\u00e1s<\/li>\n\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Kade\u0159nick\u00e9 studio se u\u017eiv\u00ed zhruba od 70 n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b: \u0161ablona podnikatelsk\u00e9ho pl\u00e1nu s \u010d\u00edsly, dva rozpo\u010dty startu, tabulka m\u011bs\u00ed\u010dn\u00edch n\u00e1klad\u016f v\u010detn\u011b z\u00e1loh OSV\u010c a p\u0159\u00edsp\u011bvek z \u00fa\u0159adu pr\u00e1ce na vybaven\u00ed<\/p>\n","protected":false},"author":25,"featured_media":29610,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[447],"tags":[],"class_list":["post-29631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani-cs"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Kade\u0159nick\u00e9 studio se u\u017eiv\u00ed zhruba od 70 n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b: \u0161ablona podnikatelsk\u00e9ho pl\u00e1nu s \u010d\u00edsly, dva 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