{"id":29340,"date":"2026-09-14T14:33:47","date_gmt":"2026-09-14T14:33:47","guid":{"rendered":"https:\/\/alteg.io\/?p=29340"},"modified":"2026-09-14T14:39:12","modified_gmt":"2026-09-14T14:39:12","slug":"vernostni-karta-pro-salon","status":"publish","type":"post","link":"https:\/\/alteg.io\/cs\/blog\/vernostni-karta-pro-salon\/","title":{"rendered":"V\u011brnostn\u00ed karta pro salon: pap\u00edrov\u00e1, digit\u00e1ln\u00ed nebo v aplikaci"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">V\u011brnostn\u00ed karta je nejstar\u0161\u00ed trik na n\u00e1vraty klientek \u2013 a po\u0159\u00e1d funguje, pokud se nerozd\u00e1v\u00e1 naslepo. Ot\u00e1zka roku 2027 u\u017e nezn\u00ed, jestli kartu m\u00edt, ale kde: pap\u00edrov\u00e1 karti\u010dka s raz\u00edtky, samostatn\u00e1 aplikace, nebo karta p\u0159\u00edmo v rezerva\u010dn\u00edm syst\u00e9mu. N\u00ed\u017ee v\u0161echny t\u0159i cesty srovn\u00e1v\u00e1me v korun\u00e1ch \u2013 kolik stoj\u00ed po\u0159\u00edzen\u00ed, co se stane, kdy\u017e se karta ztrat\u00ed, \u010d\u00ed jsou data \u2013 a po\u010d\u00edt\u00e1me, co odm\u011bna \u201edes\u00e1t\u00e1 n\u00e1v\u0161t\u011bva zdarma\u201c salon doopravdy stoj\u00ed<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kr\u00e1tce<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Odm\u011bna \u201eka\u017ed\u00e1 des\u00e1t\u00e1 n\u00e1v\u0161t\u011bva zdarma\u201c nestoj\u00ed 800 K\u010d:<\/strong> p\u0159i 60% mar\u017ei v\u00e1s vyjde na zhruba 320 K\u010d materi\u00e1lu a \u010dasu \u2013 rozpo\u010dteno na cyklus je to asi 32 K\u010d na n\u00e1v\u0161t\u011bvu, tedy 4 % tr\u017eby<\/li>\n\n\n<li><strong>V\u011brnostn\u00ed karta se zaplat\u00ed jednou udr\u017eenou klientkou:<\/strong> st\u00e1l\u00e1 klientka s pr\u016fm\u011brnou slu\u017ebou za 800 K\u010d nech\u00e1 v salonu kolem 4 800 K\u010d ro\u010dn\u011b \u2013 odm\u011bny pro dev\u011bt v\u011brn\u00fdch stoj\u00ed m\u00ed\u0148<\/li>\n\n\n<li><strong>Pap\u00edrov\u00e1 karti\u010dka je levn\u00e1 na po\u0159\u00edzen\u00ed a drah\u00e1 na ztr\u00e1ty:<\/strong> tisk vyjde na jednotky korun za kus, ale karta um\u00edr\u00e1 v pen\u011b\u017eence \u2013 bez dat, bez p\u0159ipom\u00ednek, bez druh\u00e9 \u0161ance<\/li>\n\n\n<li><strong>Samostatn\u00e1 v\u011brnostn\u00ed aplikace stoj\u00ed \u0159\u00e1dov\u011b stovky korun m\u011bs\u00ed\u010dn\u011b:<\/strong> a data o klientk\u00e1ch \u017eij\u00ed u provozovatele platformy, ne u v\u00e1s<\/li>\n\n\n<li><strong>Karta se jm\u00e9nem a histori\u00ed je zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f:<\/strong> \u00fa\u010del mus\u00edte \u0159\u00edct p\u0159edem a na marketingov\u00e9 zpr\u00e1vy pot\u0159ebujete prokazateln\u00fd souhlas \u2013 anonymn\u00ed raz\u00edtka naopak GDPR ne\u0159e\u0161\u00ed<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Co je v\u011brnostn\u00ed karta a \u010d\u00edm se li\u0161\u00ed od v\u011brnostn\u00edho programu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011brnostn\u00ed karta je n\u00e1stroj: kus pap\u00edru, z\u00e1znam v aplikaci nebo v rezerva\u010dn\u00edm syst\u00e9mu, kter\u00fd po\u010d\u00edt\u00e1 n\u00e1v\u0161t\u011bvy \u010di \u00fatratu konkr\u00e9tn\u00ed klientky a v ur\u010den\u00e9m bod\u011b spust\u00ed odm\u011bnu. V\u011brnostn\u00ed program je pravidlo hry: co se po\u010d\u00edt\u00e1, jak\u00e1 je odm\u011bna a kdy na ni vznik\u00e1 n\u00e1rok. Karta bez promy\u0161len\u00e9ho pravidla je jen raz\u00edtko pro radost \u2013 pravidlo bez karty zase nejde uhl\u00eddat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V tomhle textu \u0159e\u0161\u00edme kartu, tedy nosi\u010d. Jak nastavit samotn\u00e1 pravidla \u2013 slevy, bonusy, kdy se program v\u016fbec vyplat\u00ed \u2013 je t\u00e9ma na samostatn\u00fd text; tady se ho dotkneme jen tam, kde rozhoduje o volb\u011b nosi\u010de. Trend za t\u00edm je ale jasn\u00fd: jak jsme psali v p\u0159ehledu <a href=\"https:\/\/alteg.io\/cs\/blog\/beauty-prumysl\/\">trend\u016f beauty pr\u016fmyslu na rok 2027<\/a>, personalizace na datech je jedna ze sedmi v\u011bc\u00ed, kter\u00e9 rozhodnou, komu p\u0159ipadne r\u016fst trhu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d se v\u011brnostn\u00ed karta salonu vyplat\u00ed: po\u010dty<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nejd\u0159\u00edv \u010d\u00edsla, pak emoce. Modelov\u00fd salon: pr\u016fm\u011brn\u00e1 slu\u017eba 800 K\u010d, st\u00e1l\u00e1 klientka p\u0159ijde \u0161estkr\u00e1t za rok \u2013 nech\u00e1 v salonu 4 800 K\u010d tr\u017eeb, p\u0159i 60% mar\u017ei zhruba 2 880 K\u010d mar\u017ee. Ka\u017ed\u00e1 klientka, kter\u00e1 odejde ke konkurenci, znamen\u00e1 tuhle \u010d\u00e1stku ka\u017ed\u00fd rok znovu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te\u010f odm\u011bna. Klasika \u201eka\u017ed\u00e1 des\u00e1t\u00e1 n\u00e1v\u0161t\u011bva zdarma\u201c zn\u00ed draze \u2013 rozd\u00e1v\u00e1te p\u0159ece slu\u017ebu za 800 K\u010d. Jen\u017ee doopravdy ji rozd\u00e1v\u00e1te a\u017e po dev\u00edti zaplacen\u00fdch n\u00e1v\u0161t\u011bv\u00e1ch, tedy po 7 200 K\u010d tr\u017eeb. A skute\u010dn\u00fd n\u00e1klad odm\u011bny nen\u00ed cena z cen\u00edku: p\u0159i 60% mar\u017ei v\u00e1s slu\u017eba zdarma stoj\u00ed zhruba 320 K\u010d materi\u00e1lu a \u010dasu mistrov\u00e9. Rozpo\u010dteno na cel\u00fd cyklus je to <strong>asi 32 K\u010d na n\u00e1v\u0161t\u011bvu \u2013 kolem 4 % tr\u017eby<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z toho plyne jednoduch\u00fd pr\u00e1h: aby se karta vyplatila, sta\u010d\u00ed, kdy\u017e odm\u011bny udr\u017e\u00ed jednu klientku, kter\u00e1 by jinak ode\u0161la. Jedna udr\u017een\u00e1 klientka (2 880 K\u010d mar\u017ee ro\u010dn\u011b) zaplat\u00ed odm\u011bny zhruba dev\u00edti v\u011brn\u00fdm. V\u011brnostn\u00ed karta je jedna z m\u00e1la v\u011bc\u00ed v salonu, kde se po\u010dty pletou ve v\u00e1\u0161 prosp\u011bch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pap\u00edrov\u00e1 raz\u00edtkovac\u00ed karti\u010dka: co stoj\u00ed a kde selh\u00e1v\u00e1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pap\u00edrov\u00e1 karti\u010dka je nejrychlej\u0161\u00ed start: n\u00e1vrh za ve\u010der, tisk vyjde na jednotky korun za kus, raz\u00edtko u\u017e v \u0161upl\u00edku m\u00e1te. Pro salon, kter\u00fd dnes nem\u00e1 nic, je pap\u00edr po\u0159\u00e1d lep\u0161\u00ed ne\u017e nic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selh\u00e1v\u00e1 na t\u0159ech m\u00edstech. Zaprv\u00e9: karta um\u00edr\u00e1 v pen\u011b\u017eence \u2013 klientka ji nech\u00e1 doma, ztrat\u00ed, zapomene, a s n\u00ed zmiz\u00ed i rozpracovan\u00fd cyklus; nov\u00e1 karti\u010dka za\u010d\u00edn\u00e1 od nuly a nad\u0161en\u00ed podruh\u00e9 nevznik\u00e1. Zadruh\u00e9: nev\u00edte nic \u2013 pap\u00edr v\u00e1m ne\u0159ekne, kolik karet \u017eije, kolik jich je krok p\u0159ed odm\u011bnou a kter\u00e1 klientka se bl\u00ed\u017e\u00ed k odchodu. Zat\u0159et\u00ed: pap\u00edr neum\u00ed p\u0159ipom\u00ednky \u2013 karti\u010dka v pen\u011b\u017eence klientku do salonu nepozve, zat\u00edmco n\u00e1vratov\u00e1 zpr\u00e1va ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A jedna past nav\u00edc: raz\u00edtka bez pravidel se daj\u00ed \u201edoraz\u00edtkovat\u201c. Pokud karti\u010dky ponech\u00e1te, sepi\u0161te aspo\u0148, kdo sm\u00ed raz\u00edtkovat a p\u0159i jak\u00e9 \u00fatrat\u011b \u2013 jinak program ti\u0161e rozd\u00e1v\u00e1 slevy, kter\u00e9 nikdo neschv\u00e1lil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digit\u00e1ln\u00ed v\u011brnostn\u00ed karta: aplikace a QR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Druh\u00e1 cesta jsou specializovan\u00e9 v\u011brnostn\u00ed aplikace: klientka m\u00e1 kartu v telefonu nebo ve Wallet, raz\u00edtko p\u0159ibude po na\u010dten\u00ed QR k\u00f3du, platforma um\u00ed push p\u0159ipom\u00ednky a statistiky. Proti pap\u00edru je to skok: nic se neztr\u00e1c\u00ed, \u010d\u00edsla vid\u00edte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dv\u011b v\u011bci si spo\u010d\u00edtejte p\u0159edem. Prvn\u00ed je cena: samostatn\u00e9 v\u011brnostn\u00ed platformy stoj\u00ed \u0159\u00e1dov\u011b stovky korun m\u011bs\u00ed\u010dn\u011b za provozovnu \u2013 to je dal\u0161\u00ed st\u00e1l\u00fd n\u00e1klad vedle rezerva\u010dn\u00edho syst\u00e9mu, pokladny a webu. Druh\u00e1 je vlastnictv\u00ed: data o klientk\u00e1ch a jejich n\u00e1v\u0161t\u011bv\u00e1ch \u017eij\u00ed v ciz\u00ed aplikaci; kdy\u017e platformu opust\u00edte, historie v\u011brnosti odch\u00e1z\u00ed s n\u00ed. Je to m\u00edrn\u011bj\u0161\u00ed verze star\u00e9 zn\u00e1m\u00e9 ot\u00e1zky z marketplac\u016f \u2013 \u010d\u00ed je vlastn\u011b klientka, kter\u00e1 k v\u00e1m chod\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Karta v rezerva\u010dn\u00edm syst\u00e9mu: v\u011brnost tam, kde u\u017e jsou z\u00e1znamy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0159et\u00ed cesta nestav\u00ed nic nov\u00e9ho: v\u011brnostn\u00ed karta bydl\u00ed tam, kde u\u017e m\u00e1 salon rezervace, kartu klientky a historii n\u00e1v\u0161t\u011bv. Ka\u017ed\u00e1 n\u00e1v\u0161t\u011bva se do v\u011brnosti prop\u00ed\u0161e sama, sleva se uplatn\u00ed rovnou p\u0159i platb\u011b v n\u00e1v\u0161t\u011bv\u011b a p\u0159ipom\u00ednky \u2013 kter\u00e9 v syst\u00e9mu stejn\u011b b\u011b\u017e\u00ed kv\u016fli <a href=\"https:\/\/alteg.io\/cs\/blog\/jak-snizit-no-show\/\">no-show<\/a> \u2013 pracuj\u00ed i pro v\u011brnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V Altegio je tahle vrstva sou\u010d\u00e1st\u00ed p\u0159edplatn\u00e9ho: typy v\u011brnostn\u00edch karet s vlastn\u00edmi pravidly slev, uplatn\u011bn\u00ed karty p\u0159\u00edmo p\u0159i platb\u011b n\u00e1v\u0161t\u011bvy a k tomu d\u00e1rkov\u00e9 poukazy a permanentky na stejn\u00e9 kart\u011b klientky. \u017d\u00e1dn\u00fd dal\u0161\u00ed m\u011bs\u00ed\u010dn\u00ed poplatek, \u017e\u00e1dn\u00e1 druh\u00e1 aplikace pro klientku \u2013 a data z\u016fst\u00e1vaj\u00ed u v\u00e1s, v syst\u00e9mu, kter\u00fd si plat\u00edte. Po\u010dty, pro\u010d se rezerva\u010dn\u00ed syst\u00e9m salonu vyplat\u00ed i bez v\u011brnosti, jsme rozepsali v textu o tom, <a href=\"https:\/\/alteg.io\/cs\/blog\/proc-salon-potrebuje-rezervacni-system\/\">pro\u010d salon pot\u0159ebuje rezerva\u010dn\u00ed syst\u00e9m<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u0159i podoby karty v jedn\u00e9 tabulce<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Pap\u00edrov\u00e1 karti\u010dka<\/th><th>Samostatn\u00e1 aplikace<\/th><th>Karta v rezerva\u010dn\u00edm syst\u00e9mu<\/th><\/tr><\/thead><tbody><tr><td>Po\u0159\u00edzen\u00ed<\/td><td>jednotky korun za kus<\/td><td>zdarma a\u017e stovky korun setup<\/td><td>v p\u0159edplatn\u00e9m syst\u00e9mu<\/td><\/tr><tr><td>M\u011bs\u00ed\u010dn\u00ed n\u00e1klad<\/td><td>0 K\u010d<\/td><td>\u0159\u00e1dov\u011b stovky korun<\/td><td>0 K\u010d nav\u00edc<\/td><\/tr><tr><td>Kdy\u017e se karta ztrat\u00ed<\/td><td>cyklus kon\u010d\u00ed<\/td><td>nic, v\u0161e v telefonu<\/td><td>nic, v\u0161e v kart\u011b klientky<\/td><\/tr><tr><td>Data o klientce<\/td><td>\u017e\u00e1dn\u00e1<\/td><td>u provozovatele platformy<\/td><td>u v\u00e1s v syst\u00e9mu<\/td><\/tr><tr><td>P\u0159ipom\u00ednky<\/td><td>neum\u00ed<\/td><td>push z aplikace<\/td><td>stejn\u00e9 zpr\u00e1vy jako rezervace<\/td><\/tr><tr><td>GDPR<\/td><td>anonymn\u00ed raz\u00edtka bez starost\u00ed<\/td><td>zpracovatelsk\u00e1 smlouva s platformou<\/td><td>v r\u00e1mci st\u00e1vaj\u00edc\u00ed evidence<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Jak nastavit odm\u011bny, aby karta vyd\u011bl\u00e1vala<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Odm\u011bna dosa\u017eiteln\u00e1 do roka.<\/strong> Kade\u0159nick\u00e1 klientka s \u0161esti n\u00e1v\u0161t\u011bvami ro\u010dn\u011b nedo\u017eene deset raz\u00edtek d\u0159\u00edv ne\u017e za dvacet m\u011bs\u00edc\u016f \u2013 to nen\u00ed v\u011brnost, to je archeologie. U slu\u017eeb s dlouh\u00fdm cyklem dejte odm\u011bnu na \u0161estou n\u00e1v\u0161t\u011bvu, u kr\u00e1tk\u00fdch cykl\u016f (nehty po dvou t\u0159ech t\u00fddnech) klidn\u011b na des\u00e1tou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mezistupe\u0148 v p\u016flce.<\/strong> Mal\u00fd bonus po t\u0159et\u00ed n\u00e1v\u0161t\u011bv\u011b \u2013 vzorek, drobn\u00e1 slu\u017eba nav\u00edc \u2013 dr\u017e\u00ed kartu na\u017eivu v m\u00edst\u011b, kde jich nejv\u00edc um\u00edr\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bonusov\u00e1 raz\u00edtka za chov\u00e1n\u00ed, kter\u00e9 chcete.<\/strong> Raz\u00edtko nav\u00edc za rezervaci dal\u0161\u00ed n\u00e1v\u0161t\u011bvy hned v salonu, dv\u011b za doporu\u010den\u00ed nov\u00e9 klientky. Odm\u011b\u0148ujete t\u00edm p\u0159esn\u011b to, co pln\u00ed di\u00e1\u0159.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A spo\u010d\u00edtejte si cenu odm\u011bny p\u0159edem.<\/strong> Vzorec z druh\u00e9 kapitoly: skute\u010dn\u00fd n\u00e1klad odm\u011bny = cen\u00edkov\u00e1 cena \u00d7 (1 \u2212 mar\u017ee). Slu\u017eba za 800 K\u010d p\u0159i 60% mar\u017ei = 320 K\u010d; rozpo\u010dteno na cyklus raz\u00edtek vid\u00edte, kolik procent tr\u017eby program rozd\u00e1v\u00e1. Dr\u017ete se pod 5 % \u2013 nad t\u00edm u\u017e karta nesout\u011b\u017e\u00ed s konkurenc\u00ed, ale s va\u0161\u00ed mar\u017e\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u011brnostn\u00ed karta a GDPR: co sm\u00edte evidovat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile karta nese jm\u00e9no, telefon nebo historii n\u00e1v\u0161t\u011bv, zpracov\u00e1v\u00e1te osobn\u00ed \u00fadaje. R\u00e1mec je stejn\u00fd jako u karty klientky: \u00fa\u010del \u0159ekn\u011bte p\u0159edem (veden\u00ed v\u011brnostn\u00edho programu), evidujte jen to, co k n\u011bmu pot\u0159ebujete, a na marketingov\u00e9 zpr\u00e1vy \u0161it\u00e9 na m\u00edru \u2013 nab\u00eddky podle historie n\u00e1v\u0161t\u011bv \u2013 m\u011bjte <a href=\"https:\/\/uoou.gov.cz\/profesional\/qa-otazky-a-odpovedi\/vyzadovani-souhlasu\">prokazateln\u00fd souhlas<\/a>. Klientka m\u00e1 pr\u00e1vo na v\u00fdmaz; ztracen\u00fd pap\u00edrek s raz\u00edtky nikoho nezaj\u00edm\u00e1, smaz\u00e1n\u00ed profilu v aplikaci ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dv\u011b praktick\u00e9 pozn\u00e1mky. Anonymn\u00ed pap\u00edrov\u00e1 karti\u010dka bez jm\u00e9na \u017e\u00e1dn\u00e9 osobn\u00ed \u00fadaje nesb\u00edr\u00e1 \u2013 GDPR starosti odpadaj\u00ed spolu s daty, co\u017e je p\u0159esn\u011b ten obchod: \u017e\u00e1dn\u00e1 evidence, \u017e\u00e1dn\u00e9 povinnosti, \u017e\u00e1dn\u00e9 n\u00e1vratov\u00e9 zpr\u00e1vy. A u samostatn\u00e9 v\u011brnostn\u00ed aplikace jste spr\u00e1vcem \u00fadaj\u016f vy a platforma zpracovatelem \u2013 zpracovatelskou smlouvu cht\u011bjte vid\u011bt p\u0159ed podpisem, ne po n\u011bm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co je v\u011brnostn\u00ed karta?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1stroj, kter\u00fd po\u010d\u00edt\u00e1 n\u00e1v\u0161t\u011bvy nebo \u00fatratu konkr\u00e9tn\u00ed klientky a ve stanoven\u00e9m bod\u011b spust\u00ed odm\u011bnu \u2013 pap\u00edrov\u00e1 karti\u010dka s raz\u00edtky, karta v aplikaci, nebo z\u00e1znam v rezerva\u010dn\u00edm syst\u00e9mu. Karta je nosi\u010d; pravidla hry (co se po\u010d\u00edt\u00e1 a jak\u00e1 je odm\u011bna) ur\u010duje v\u011brnostn\u00ed program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pap\u00edrov\u00e1, nebo digit\u00e1ln\u00ed v\u011brnostn\u00ed karta?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pap\u00edr je nejrychlej\u0161\u00ed start za jednotky korun, ale karta se ztr\u00e1c\u00ed, ned\u00e1v\u00e1 data a neum\u00ed p\u0159ipom\u00ednky. Digit\u00e1ln\u00ed karta nic neztr\u00e1c\u00ed a pos\u00edl\u00e1 zpr\u00e1vy \u2013 bu\u010f za stovky korun m\u011bs\u00ed\u010dn\u011b v samostatn\u00e9 aplikaci, nebo bez p\u0159\u00edplatku jako sou\u010d\u00e1st rezerva\u010dn\u00edho syst\u00e9mu, kde u\u017e salon klientky eviduje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kolik raz\u00edtek m\u00e1 karta m\u00edt?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tolik, aby na odm\u011bnu dos\u00e1hla b\u011b\u017en\u00e1 klientka do dvan\u00e1cti m\u011bs\u00edc\u016f. U kade\u0159nick\u00fdch slu\u017eeb se \u0161esti n\u00e1v\u0161t\u011bvami ro\u010dn\u011b dejte odm\u011bnu na \u0161estou n\u00e1v\u0161t\u011bvu, u kr\u00e1tk\u00fdch cykl\u016f jako nehty klidn\u011b na des\u00e1tou. Mezistupe\u0148 v p\u016flce cyklu dr\u017e\u00ed kartu na\u017eivu tam, kde jich nejv\u00edc um\u00edr\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co na v\u011brnostn\u00ed kartu \u0159\u00edk\u00e1 GDPR?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Karta se jm\u00e9nem a histori\u00ed n\u00e1v\u0161t\u011bv je zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f: \u00fa\u010del mus\u00edte klientce \u0159\u00edct p\u0159edem a na personalizovan\u00e9 marketingov\u00e9 zpr\u00e1vy pot\u0159ebujete prokazateln\u00fd souhlas; klientka m\u00e1 pr\u00e1vo na v\u00fdmaz. Anonymn\u00ed raz\u00edtkovac\u00ed karti\u010dka bez \u00fadaj\u016f \u017e\u00e1dnou evidenci nevede \u2013 a proto tak\u00e9 nic neum\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vyplat\u00ed se karta mal\u00e9mu salonu?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e1v\u011b mal\u00e9mu nejv\u00edc: odm\u011bna \u201edes\u00e1t\u00e1 n\u00e1v\u0161t\u011bva zdarma\u201c stoj\u00ed p\u0159i 60% mar\u017ei zhruba 32 K\u010d na n\u00e1v\u0161t\u011bvu a jedna udr\u017een\u00e1 klientka (kolem 4 800 K\u010d tr\u017eeb ro\u010dn\u011b) zaplat\u00ed odm\u011bny dev\u00edti v\u011brn\u00fdm. Za\u010d\u00edt se d\u00e1 pap\u00edrov\u011b za p\u00e1r korun \u2013 nebo rovnou v rezerva\u010dn\u00edm syst\u00e9mu, kter\u00fd u\u017e plat\u00edte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u011brnost se nepo\u010d\u00edt\u00e1 raz\u00edtkem, ale n\u00e1vratem. V\u011brnostn\u00ed karty s vlastn\u00edmi pravidly, d\u00e1rkov\u00e9 poukazy, permanentky a p\u0159ipom\u00ednky, kter\u00e9 klientky vracej\u00ed do di\u00e1\u0159e, m\u00e1te v Altegio v p\u0159edplatn\u00e9m \u2013 7 dn\u00ed zdarma, bez karty a bez provize z rezervac\u00ed<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u010cl\u00e1nek m\u00e1 informa\u010dn\u00ed charakter a nen\u00ed pr\u00e1vn\u00ed radou. Pravidla ochrany osobn\u00edch \u00fadaj\u016f se mohou m\u011bnit \u2013 nastaven\u00ed sv\u00e9ho v\u011brnostn\u00edho programu ov\u011b\u0159te u \u00daOO\u00da a konkr\u00e9tn\u00ed smlouvu s platformou proberte s pr\u00e1vn\u00edkem.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des\u00e1t\u00e1 n\u00e1v\u0161t\u011bva zdarma stoj\u00ed salon jen 32 K\u010d na n\u00e1v\u0161t\u011bvu: srovn\u00e1v\u00e1me pap\u00edrov\u00e9 karti\u010dky, v\u011brnostn\u00ed aplikace a kartu p\u0159\u00edmo v rezerva\u010dn\u00edm syst\u00e9mu \u2013 a ukazujeme, kter\u00e1 klientky doopravdy vrac\u00ed<\/p>\n","protected":false},"author":25,"featured_media":29319,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[450],"tags":[],"class_list":["post-29340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klienti-cs"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Des\u00e1t\u00e1 n\u00e1v\u0161t\u011bva zdarma stoj\u00ed salon jen 32 K\u010d na n\u00e1v\u0161t\u011bvu: srovn\u00e1v\u00e1me pap\u00edrov\u00e9 karti\u010dky, v\u011brnostn\u00ed aplikace a kartu p\u0159\u00edmo v rezerva\u010dn\u00edm syst\u00e9mu \u2013 a ukazujeme, kter\u00e1 klientky doopravdy vrac\u00ed\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" 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