{"id":28677,"date":"2026-09-10T13:45:44","date_gmt":"2026-09-10T13:45:44","guid":{"rendered":"https:\/\/alteg.io\/?p=28677"},"modified":"2026-09-10T13:45:44","modified_gmt":"2026-09-10T13:45:44","slug":"fransiza-kosmeticky-salon","status":"publish","type":"post","link":"https:\/\/alteg.io\/cs\/blog\/fransiza-kosmeticky-salon\/","title":{"rendered":"Fran\u0161\u00edza v beauty: kdy se vyplat\u00ed"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Fran\u0161\u00edza l\u00e1k\u00e1 jednoduch\u00fdm slibem: zn\u00e1m\u00e1 zna\u010dka, hotov\u00e9 postupy a klientky od prvn\u00edho dne. V\u00fdm\u011bnou odevzd\u00e1v\u00e1te procento z obratu \u2013 ka\u017ed\u00fd m\u011bs\u00edc, bez ohledu na to, odkud ty klientky ve skute\u010dnosti p\u0159i\u0161ly. N\u00ed\u017ee rozkl\u00e1d\u00e1me tuhle v\u00fdm\u011bnu na \u010d\u00edsla: kolik doopravdy stoj\u00ed vstup, kdy se royalty vr\u00e1t\u00ed a kter\u00e9 body smlouvy rozhoduj\u00ed, jestli v\u00e1m po p\u011bti letech z\u016fstane byznys, nebo jen zku\u0161enost<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ve zkratce<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fran\u0161\u00edza je n\u00e1kup chyb\u011bj\u00edc\u00edho d\u00edlu, ne z\u00e1ruka zisku:<\/strong> plat\u00edte m\u011bs\u00ed\u010dn\u011b procento z obratu za zna\u010dku, postupy a rychlej\u0161\u00ed start \u2013 a to procento odch\u00e1z\u00ed i v m\u011bs\u00edci bez zisku<\/li>\n\n\n<li><strong>Pr\u00e1h n\u00e1vratnosti v na\u0161em modelu je +1 n\u00e1v\u0161t\u011bva denn\u011b:<\/strong> p\u0159i obratu 160 000 K\u010d spolknou pr\u016fb\u011b\u017en\u00e9 poplatky 11 200 K\u010d m\u011bs\u00ed\u010dn\u011b, tak\u017ee p\u0159i 60% mar\u017ei mus\u00ed zna\u010dka p\u0159in\u00e9st zhruba 23 n\u00e1v\u0161t\u011bv nav\u00edc za m\u011bs\u00edc<\/li>\n\n\n<li><strong>Vstup nen\u00ed jen vstupn\u00ed poplatek:<\/strong> \u00faprava prostoru podle standardu, vybaven\u00ed ze schv\u00e1len\u00e9ho seznamu a prvn\u00ed z\u00e1soby um\u00ed cen\u00edkovou \u010d\u00e1stku n\u011bkolikan\u00e1sobn\u011b p\u0159esko\u010dit \u2013 v modelu po\u010d\u00edt\u00e1me 320 000 K\u010d za cel\u00fd vstup<\/li>\n\n\n<li><strong>V \u010cesku nen\u00ed z\u00e1kon o fran\u0161\u00edze:<\/strong> fran\u0161\u00edzov\u00e1 smlouva je smlouva nepojmenovan\u00e1, tak\u017ee co do smlouvy nenap\u00ed\u0161ete, to prost\u011b neexistuje<\/li>\n\n\n<li><strong>Nejdra\u017e\u0161\u00ed bod smlouvy je vlastnictv\u00ed datab\u00e1ze klientek a Firemn\u00edho profilu na Googlu:<\/strong> pokud po konci spolupr\u00e1ce z\u016fstanou s\u00edti, roky budujete ciz\u00ed byznys za vlastn\u00ed pen\u00edze<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak funguje fran\u0161\u00edza kosmetick\u00e9ho salonu: co doopravdy kupujete<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fran\u0161\u00edza kosmetick\u00e9ho salonu je bal\u00ed\u010dek \u010dty\u0159 v\u011bc\u00ed. Zaprv\u00e9: zna\u010dka \u2013 \u0161t\u00edt, kter\u00fd klientka zn\u00e1 z jin\u00e9ho m\u011bsta nebo z reklamy a kter\u00fd zkracuje cestu od \u201enov\u00fd salon\u201c k \u201eobjedn\u00e1v\u00e1m se\u201c. Zadruh\u00e9: postupy \u2013 od protokolu o\u0161et\u0159en\u00ed p\u0159es kartu klientky po telefonn\u00ed skript; s\u00ed\u0165 u\u017e ud\u011blala chyby, za kter\u00e9 byste jinak platila \u0161koln\u00e9 vy. Zat\u0159et\u00ed: n\u00e1kupn\u00ed skupina \u2013 kosmetika, jednor\u00e1zov\u00fd materi\u00e1l a vybaven\u00ed se slevou, kterou samostatn\u00fd salon nevyjedn\u00e1. Za\u010dtvrt\u00e9: standardy a kontrola \u2013 \u0161kolen\u00ed, audity, reporting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A jedna v\u011bc, kterou nekupujete: klientky do vlastnictv\u00ed. Zna\u010dka otev\u0159e dve\u0159e, ale m\u00edstn\u00ed popt\u00e1vku \u2013 kalend\u00e1\u0159 obsazen\u00fd na dva t\u00fddny dop\u0159edu \u2013 budujete stejn\u011b jako ka\u017ed\u00fd salon ve va\u0161\u00ed ulici: recenzemi, vracej\u00edc\u00edmi se klientkami a viditelnost\u00ed v Googlu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kolik stoj\u00ed fran\u0161\u00edza v beauty: vstupn\u00ed poplatek, royalty a marketingov\u00fd fond<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cen\u00edk ka\u017ed\u00e9 s\u00edt\u011b m\u00e1 t\u0159i polo\u017eky. <strong>Vstupn\u00ed poplatek<\/strong> \u2013 jednor\u00e1zov\u00fd, za vstup do syst\u00e9mu, know-how a otev\u00edrac\u00ed \u0161kolen\u00ed. <strong>Royalty<\/strong> \u2013 pr\u016fb\u011b\u017en\u00fd poplatek, nej\u010dast\u011bji procento z obratu, n\u011bkdy pevn\u00e1 m\u011bs\u00ed\u010dn\u00ed \u010d\u00e1stka. <strong>Marketingov\u00fd fond<\/strong> \u2013 procento nebo pau\u0161\u00e1l na spole\u010dnou propagaci zna\u010dky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K tomu p\u0159ijdou n\u00e1klady mimo cen\u00edk: \u00faprava prostoru podle p\u0159edepsan\u00e9ho standardu (interi\u00e9r z katalogu s\u00edt\u011b, ne z va\u0161eho Pinterestu), vybaven\u00ed ze seznamu schv\u00e1len\u00fdch dodavatel\u016f, prvn\u00ed z\u00e1soby, n\u011bkdy kauce. Skute\u010dn\u00e9 rozp\u011bt\u00ed cel\u00e9ho vstupu se mezi s\u00edt\u011bmi li\u0161\u00ed n\u011bkolikan\u00e1sobn\u011b \u2013 od des\u00edtek po stovky tis\u00edc korun \u2013 tak\u017ee ne\u017e za\u010dnete nab\u00eddky porovn\u00e1vat, vy\u017e\u00e1dejte si od ka\u017ed\u00e9 s\u00edt\u011b \u00fapln\u00fd rozpo\u010det vstupu, ne jen vstupn\u00ed poplatek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedna v\u011bta, kterou stoj\u00ed za to p\u0159e\u010d\u00edst dvakr\u00e1t: <strong>royalty je procento z obratu, ne ze zisku.<\/strong> S\u00ed\u0165 vyd\u011bl\u00e1v\u00e1 od va\u0161\u00ed prvn\u00ed faktury \u2013 vy a\u017e po zaplacen\u00ed n\u00e1jmu, mezd a kosmetiky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Po\u010dty: fran\u0161\u00edza versus salon pod vlastn\u00ed zna\u010dkou<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spo\u010d\u00edtejme si to na modelu. Kosmetick\u00fd salon: pr\u016fm\u011brn\u00e1 slu\u017eba 800 K\u010d, 8 n\u00e1v\u0161t\u011bv denn\u011b, 25 pracovn\u00edch dn\u00ed \u2013 obrat 160 000 K\u010d m\u011bs\u00ed\u010dn\u011b. Mar\u017ee na n\u00e1v\u0161t\u011bv\u011b po ode\u010dten\u00ed materi\u00e1lu a \u010dasu pracovnice: kolem 60 %. Poplatky s\u00edt\u011b v modelu: royalty 5 % z obratu (8 000 K\u010d) plus marketingov\u00fd fond 2 % (3 200 K\u010d) \u2013 celkem <strong>11 200 K\u010d m\u011bs\u00ed\u010dn\u011b<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Salon pod vlastn\u00ed zna\u010dkou<\/th><th>Salon ve fran\u0161\u00edze<\/th><\/tr><\/thead><tbody><tr><td>Zna\u010dka a \u0161t\u00edt<\/td><td>budujete od nuly<\/td><td>zn\u00e1m\u00e1 od prvn\u00edho dne<\/td><\/tr><tr><td>Postupy a \u0161kolen\u00ed<\/td><td>metodou pokus\u2013omyl<\/td><td>hotov\u00e9, v cen\u011b vstupu<\/td><\/tr><tr><td>N\u00e1kupy<\/td><td>maloobchodn\u00ed ceny nebo vlastn\u00ed vyjedn\u00e1v\u00e1n\u00ed<\/td><td>slevy n\u00e1kupn\u00ed skupiny<\/td><\/tr><tr><td>M\u011bs\u00ed\u010dn\u00ed poplatky<\/td><td>0 K\u010d<\/td><td>11 200 K\u010d p\u0159i obratu 160 000 K\u010d<\/td><\/tr><tr><td>Ceny a promoakce<\/td><td>va\u0161e rozhodnut\u00ed<\/td><td>v rozp\u011bt\u00ed a se souhlasem s\u00edt\u011b<\/td><\/tr><tr><td>Datab\u00e1ze klientek a Firemn\u00ed profil na Googlu<\/td><td>va\u0161e<\/td><td>z\u00e1le\u017e\u00ed na smlouv\u011b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aby se pr\u016fb\u011b\u017en\u00e9 poplatky vr\u00e1tily, mus\u00ed zna\u010dka p\u0159in\u00e9st obrat nav\u00edc. P\u0159i 60% mar\u017ei pokryje 11 200 K\u010d poplatk\u016f teprve zhruba 18 700 K\u010d dodate\u010dn\u00e9ho obratu \u2013 tedy asi 23 n\u00e1v\u0161t\u011bv po 800 K\u010d. <strong>Pr\u00e1h n\u00e1vratnosti fran\u0161\u00edzy v tomto modelu je zhruba jedna n\u00e1v\u0161t\u011bva denn\u011b nav\u00edc.<\/strong> Pokud \u0161t\u00edt s\u00edt\u011b p\u0159iv\u00e1d\u00ed m\u00e9n\u011b \u2013 plat\u00edte za klientky, kter\u00e9 by p\u0159i\u0161ly tak jako tak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vstup se po\u010d\u00edt\u00e1 podobn\u011b. \u0158ekn\u011bme, \u017ee zna\u010dka nep\u0159inese jednu, ale dv\u011b n\u00e1v\u0161t\u011bvy denn\u011b nav\u00edc: p\u0159ebytek nad prahem je zhruba 27 n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b, tedy 12 960 K\u010d mar\u017ee. Cel\u00fd vstup 320 000 K\u010d se pak vr\u00e1t\u00ed asi za dva roky. To nen\u00ed \u0161patn\u00fd v\u00fdsledek \u2013 pokud jsou ty dv\u011b denn\u00ed n\u00e1v\u0161t\u011bvy skute\u010dn\u00e9. Proto se p\u0159ed podpisem zeptejte s\u00edt\u011b nap\u0159\u00edmo: kolik n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b p\u0159in\u00e1\u0161\u00ed zna\u010dka v lokalit\u011b podobn\u00e9 t\u00e9 va\u0161\u00ed \u2013 a cht\u011bjte \u010d\u00edsla z funguj\u00edc\u00edch salon\u016f, ne sliby z bro\u017eury.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdy se fran\u0161\u00edza vyplat\u00ed: t\u0159i profily majitelky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prvn\u00ed byznys, nulov\u00e1 zku\u0161enost v beauty.<\/strong> Nejv\u011bt\u0161\u00ed n\u00e1klad debutu v \u017e\u00e1dn\u00e9m cen\u00edku nestoj\u00ed: \u0161patn\u011b koupen\u00e9 vybaven\u00ed, \u0161patn\u011b postaven\u00fd kalend\u00e1\u0159, pr\u00e1zdn\u00e1 okna mezi n\u00e1v\u0161t\u011bvami, p\u016fl roku u\u010den\u00ed na vlastn\u00edch klientk\u00e1ch. Hotov\u00e9 postupy a \u0161kolen\u00ed sr\u00e1\u017eej\u00ed pr\u00e1v\u011b tenhle n\u00e1klad. Fran\u0161\u00edza tu funguje jako pojistka: plat\u00edte procento, abyste neplatila \u0161koln\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kapit\u00e1l je, \u010das nen\u00ed.<\/strong> Investujete, ale nehodl\u00e1te st\u00e1t za recepc\u00ed. Standardy s\u00edt\u011b, audity a reporty d\u011blaj\u00ed \u010d\u00e1st pr\u00e1ce majitelky \u2013 kvalita se dr\u017e\u00ed sn\u00e1z, kdy\u017e na m\u00edst\u011b nejste ka\u017ed\u00fd den.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Expanze do nov\u00e9ho m\u011bsta.<\/strong> M\u00e1te salon, kter\u00fd funguje, a chcete otev\u0159\u00edt tam, kde va\u0161i zna\u010dku nikdo nezn\u00e1. Zn\u00e1m\u00fd \u0161t\u00edt zkracuje rozjezd \u2013 i tak si ale poctiv\u011b spo\u010d\u00edtejte, jestli druh\u00e1 pobo\u010dka pod vlastn\u00ed zna\u010dkou nevyjde levn\u011bji, kdy\u017e postupy u\u017e m\u00e1te.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dn\u00fd jmenovatel: fran\u0161\u00edza se vyplat\u00ed, kdy\u017e kupujete d\u00edl, kter\u00fd v\u00e1m chyb\u00ed \u2013 znalosti, \u010das nebo rozpoznatelnost. Ne kdy\u017e kupujete duplik\u00e1t toho, co u\u017e um\u00edte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdy se nevyplat\u00ed \u2013 a co m\u00edsto n\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e1te osobn\u00ed zna\u010dku a pln\u00fd kalend\u00e1\u0159.<\/strong> Klientky chod\u00ed za v\u00e1mi, ne za logem. Royalty je pak da\u0148 z vlastn\u00ed pr\u00e1ce: odevzd\u00e1v\u00e1te procento z obratu, kter\u00fd jste vygenerovala sama \u2013 podobn\u011b jako na marketplace&#8217;ech, kter\u00e9 si berou a\u017e 40% provizi za klientky \u201ez platformy\u201c, v\u010detn\u011b t\u011bch, kter\u00e9 by p\u0159i\u0161ly i bez n\u00ed. Jeden rozd\u00edl ve prosp\u011bch fran\u0161\u00edzy: za sv\u00e9 procento d\u00e1v\u00e1 aspo\u0148 postupy a zna\u010dku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nesnesete omezen\u00ed.<\/strong> Cen\u00edk v rozp\u011bt\u00ed s\u00edt\u011b, kosmetika jen ze seznamu, interi\u00e9r z katalogu, m\u00edstn\u00ed promoakce se souhlasem centr\u00e1ly. Pro n\u011bkoho \u00faleva, pro jin\u00e9ho klec. Pokud jste salon otev\u00edrala proto, aby v\u00e1m nikdo ne\u0159\u00edkal, jak pracovat, fran\u0161\u00edza bude bolet ka\u017ed\u00fd m\u011bs\u00edc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chyb\u00ed pl\u00e1n odchodu.<\/strong> Smlouva jednou skon\u010d\u00ed. \u0160t\u00edt se vr\u00e1t\u00ed s\u00edti \u2013 a s n\u00edm, pokud to tak stoj\u00ed ve smlouv\u011b, datab\u00e1ze klientek a Firemn\u00ed profil na Googlu s recenzemi sb\u00edran\u00fdmi roky. K tomu z\u00e1kaz konkurence um\u00ed na rok \u010di dva zablokovat otev\u0159en\u00ed vlastn\u00edho salonu ve stejn\u00e9 \u010dtvrti. Sc\u00e9n\u00e1\u0159 \u201ekonec smlouvy\u201c se \u010dte p\u0159ed podpisem, ne po n\u011bm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alternativa je jednodu\u0161\u0161\u00ed, ne\u017e vypad\u00e1: chyb\u011bj\u00edc\u00ed d\u00edly fran\u0161\u00edzy se daj\u00ed dokoupit zvl\u00e1\u0161\u0165. Postupy \u2013 \u0161kolen\u00ed a konzultanti. Rozpoznatelnost \u2013 Firemn\u00ed profil na Googlu a recenze, kter\u00e9 pat\u0159\u00ed v\u00e1m. Standardy \u2013 syst\u00e9my: v Altegiu vedete slu\u017eby, cen\u00edk a kalend\u00e1\u0159e v jednom \u00fa\u010dtu a u dal\u0161\u00ed pobo\u010dky je zkop\u00edrujete jedn\u00edm pohybem m\u00edsto stav\u011bn\u00ed od nuly \u2013 jako s\u00ed\u0165, jen pod vlastn\u00ed zna\u010dkou. Pro\u010d se vlastn\u00ed rezerva\u010dn\u00ed kan\u00e1l vyplat\u00ed od prvn\u00edho dne, jsme spo\u010d\u00edtali v textu <a href=\"https:\/\/alteg.io\/cs\/blog\/proc-salon-potrebuje-rezervacni-system\/\">Pro\u010d salon pot\u0159ebuje rezerva\u010dn\u00ed syst\u00e9m: 5 \u010d\u00edsel<\/a>, a v\u00fdb\u011br jm\u00e9na \u2013 ve <a href=\"https:\/\/alteg.io\/cs\/blog\/nazev-pro-salon\/\">120 n\u00e1padech na n\u00e1zev salonu<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fran\u0161\u00edzov\u00e1 smlouva: pr\u00e1vo a 7 \u010derven\u00fdch vlajek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V \u010cesku nen\u00ed z\u00e1kon o fran\u0161\u00edze. Fran\u0161\u00edzov\u00e1 smlouva je smlouva nepojmenovan\u00e1 \u2013 strany si ji skl\u00e1daj\u00ed voln\u011b podle <a href=\"https:\/\/www.zakonyprolidi.cz\/cs\/2012-89#p1746\">\u00a7 1746 odst. 2 ob\u010dansk\u00e9ho z\u00e1kon\u00edku<\/a>. Praktick\u00fd z\u00e1v\u011br: soud posoud\u00ed to, co jste podepsala. Co ve smlouv\u011b nen\u00ed, to neexistuje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sedm bod\u016f, kter\u00e9 \u010dtete d\u0159\u00edv ne\u017e nad\u0161en\u00ed:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Doba trv\u00e1n\u00ed a prodlou\u017een\u00ed<\/strong> \u2013 na kolik let se v\u00e1\u017eete a jestli se smlouva prodlu\u017euje automaticky<\/li>\n\n\n<li><strong>\u00dazemn\u00ed exkluzivita<\/strong> \u2013 m\u016f\u017ee s\u00ed\u0165 otev\u0159\u00edt druhou pobo\u010dku o t\u0159i ulice d\u00e1l?<\/li>\n\n\n<li><strong>Poplatky a jejich zvy\u0161ov\u00e1n\u00ed<\/strong> \u2013 m\u016f\u017ee centr\u00e1la jednostrann\u011b zvednout royalty nebo p\u0159idat nov\u00fd poplatek?<\/li>\n\n\n<li><strong>Smluvn\u00ed pokuty<\/strong> \u2013 za co a v jak\u00e9 v\u00fd\u0161i; pokuta za odchylku od katalogov\u00e9ho interi\u00e9ru nen\u00ed folkl\u00f3r, ale praxe<\/li>\n\n\n<li><strong>Z\u00e1kaz konkurence po skon\u010den\u00ed smlouvy<\/strong> \u2013 jak dlouh\u00fd a na jak\u00e9m \u00fazem\u00ed; pr\u00e1v\u011b on rozhoduje, jestli po odchodu v\u016fbec m\u016f\u017eete pracovat ve sv\u00e9 \u010dtvrti<\/li>\n\n\n<li><strong>Vlastnictv\u00ed datab\u00e1ze klientek a Firemn\u00edho profilu na Googlu<\/strong> \u2013 nejdra\u017e\u0161\u00ed bod seznamu: komu z\u016fstanou data, historie n\u00e1v\u0161t\u011bv a recenze<\/li>\n\n\n<li><strong>Podm\u00ednky ukon\u010den\u00ed<\/strong> \u2013 kdo m\u016f\u017ee smlouvu vypov\u011bd\u011bt, s jakou lh\u016ftou a co pak s va\u0161\u00ed investic\u00ed do prostoru<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Vzor smlouvy nesete k pr\u00e1vn\u00edkovi d\u0159\u00edv, ne\u017e po\u0161lete prvn\u00ed korunu. S\u00ed\u0165, kter\u00e1 nechce uk\u00e1zat smlouvu p\u0159ed podpisem letter of intent, v\u00e1m pr\u00e1v\u011b uk\u00e1zala v\u0161echno.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kolik pot\u0159ebuji na start fran\u0161\u00edzy v beauty?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vstupn\u00ed poplatek je jen za\u010d\u00e1tek. Cel\u00fd vstup \u2013 \u00faprava prostoru podle standardu, vybaven\u00ed ze seznamu, z\u00e1soby, kauce \u2013 b\u00fdv\u00e1 n\u011bkolikan\u00e1sobn\u011b vy\u0161\u0161\u00ed ne\u017e \u010d\u00e1stka z cen\u00edku; v na\u0161em modelu po\u010d\u00edt\u00e1me 320 000 K\u010d. Vy\u017e\u00e1dejte si od s\u00edt\u011b \u00fapln\u00fd rozpo\u010det vstupu se v\u0161emi polo\u017ekami mimo cen\u00edk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zaru\u010duje fran\u0161\u00edza zisk?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne. Royalty je procento z obratu, ne ze zisku \u2013 odch\u00e1z\u00ed i v m\u011bs\u00edci, kter\u00fd zav\u0159ete ve ztr\u00e1t\u011b. Spo\u010d\u00edtejte si pr\u00e1h: v modelu z tohoto textu se pr\u016fb\u011b\u017en\u00e9 poplatky vracej\u00ed teprve, kdy\u017e zna\u010dka p\u0159inese zhruba jednu n\u00e1v\u0161t\u011bvu denn\u011b nav\u00edc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u016f\u017eu si ve fran\u0161\u00edze nastavit vlastn\u00ed ceny?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obvykle jen v rozp\u011bt\u00ed dan\u00e9m s\u00edt\u00ed a m\u00edstn\u00ed promoakce vy\u017eaduj\u00ed souhlas centr\u00e1ly. P\u0159ed podpisem si projd\u011bte body o cen\u00edku, promoakc\u00edch a n\u00e1kupech \u2013 pr\u00e1v\u011b ty rozhoduj\u00ed, kolik volnosti v\u00e1m v ka\u017edodenn\u00edm provozu salonu z\u016fstane.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co s klientkami po skon\u010den\u00ed smlouvy?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159esn\u011b to, co stoj\u00ed ve smlouv\u011b. Pokud datab\u00e1ze klientek a Firemn\u00ed profil na Googlu pat\u0159\u00ed s\u00edti, odch\u00e1z\u00edte bez historie n\u00e1v\u0161t\u011bv a bez recenz\u00ed \u2013 za\u010d\u00edn\u00e1te od nuly navzdory let\u016fm pr\u00e1ce. Tenhle bod se vyjedn\u00e1v\u00e1 p\u0159ed podpisem, potom se u\u017e jen pln\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Existuje v \u010cesku z\u00e1kon o fran\u0161\u00edze?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne. Fran\u0161\u00edzov\u00e1 smlouva je smlouva nepojmenovan\u00e1 postaven\u00e1 na smluvn\u00ed volnosti podle ob\u010dansk\u00e9ho z\u00e1kon\u00edku. Plat\u00ed to, co podep\u00ed\u0161ete \u2013 proto smlouvu \u010dte pr\u00e1vn\u00edk, ne reklamn\u00ed bro\u017eura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fran\u0161\u00edza si ka\u017ed\u00fd m\u011bs\u00edc bere procento z obratu za zna\u010dku, postupy a standardy. Syst\u00e9my, kter\u00e9 hl\u00eddaj\u00ed kalend\u00e1\u0159, klientky a standardy v ka\u017ed\u00e9 pobo\u010dce, m\u00e1te v Altegiu bez procent \u2013 7 dn\u00ed zdarma, bez karty a bez provize z rezervac\u00ed<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u010cl\u00e1nek m\u00e1 informativn\u00ed charakter a nen\u00ed pr\u00e1vn\u00ed radou. Podm\u00ednky s\u00edt\u00ed a p\u0159edpisy se mohou m\u011bnit \u2013 konkr\u00e9tn\u00ed fran\u0161\u00edzovou smlouvu proberte s pr\u00e1vn\u00edkem, ne\u017e ji podep\u00ed\u0161ete.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fran\u0161\u00edza v beauty v \u010d\u00edslech: kolik doopravdy stoj\u00ed vstup, kdy se royalty vr\u00e1t\u00ed a kter\u00e9 body smlouvy zkontrolovat, ne\u017e podep\u00ed\u0161ete<\/p>\n","protected":false},"author":25,"featured_media":29229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[447],"tags":[],"class_list":["post-28677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani-cs"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Fran\u0161\u00edza v beauty v \u010d\u00edslech: kolik doopravdy stoj\u00ed vstup, kdy se royalty vr\u00e1t\u00ed a kter\u00e9 body smlouvy zkontrolovat, ne\u017e podep\u00ed\u0161ete\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jana\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/alteg.io\/cs\/blog\/fransiza-kosmeticky-salon\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"The Altegio Times - 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