{"id":28569,"date":"2026-09-09T14:17:54","date_gmt":"2026-09-09T14:17:54","guid":{"rendered":"https:\/\/alteg.io\/?p=28569"},"modified":"2026-09-09T17:50:48","modified_gmt":"2026-09-09T17:50:48","slug":"nazev-pro-salon","status":"publish","type":"post","link":"https:\/\/alteg.io\/cs\/blog\/nazev-pro-salon\/","title":{"rendered":"N\u00e1zev pro salon: 120 n\u00e1pad\u016f a jak ov\u011b\u0159it, \u017ee je voln\u00fd"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">N\u00e1zev salonu je prvn\u00ed, co klientka vid\u00ed v Googlu, na Instagramu a na v\u00fdv\u011bsn\u00edm \u0161t\u00edtu \u2013 d\u0159\u00edv ne\u017e cen\u00edk a d\u0159\u00edv ne\u017e interi\u00e9r. Dobr\u00fd n\u00e1zev pracuje roky zadarmo; \u0161patn\u00fd stoj\u00ed pen\u00edze: nov\u00fd \u0161t\u00edt, novou dom\u00e9nu a Firemn\u00ed profil na Googlu budovan\u00fd od nuly. N\u00ed\u017ee najdete 120 n\u00e1pad\u016f na n\u00e1zev ve dvan\u00e1cti kategori\u00edch a checklist, jak si za 15 minut ov\u011b\u0159it, \u017ee je jm\u00e9no voln\u00e9, ne\u017e objedn\u00e1te \u0161t\u00edt<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ve zkratce<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dobr\u00fd n\u00e1zev projde \u010dty\u0159mi testy:<\/strong> d\u00e1 se zapsat podle sluchu, \u017eije v dom\u00e9n\u011b i v instagramov\u00e9m handlu, neomezuje budouc\u00ed slu\u017eby a je ve va\u0161em m\u011bst\u011b jedine\u010dn\u00fd<\/li>\n\n\n<li><strong>120 n\u00e1pad\u016f n\u00ed\u017ee je startovn\u00ed bod, ne hotov\u00fd seznam:<\/strong> ka\u017ed\u00e9ho favorita pro\u017ee\u0148te checklistem dostupnosti, ne\u017e utrat\u00edte prvn\u00ed korunu za \u0161t\u00edt<\/li>\n\n\n<li><strong>Ov\u011b\u0159en\u00ed zabere 15 minut a je zdarma:<\/strong> Google a Mapy, \u017eivnostensk\u00fd rejst\u0159\u00edk a ARES, dom\u00e9na, Instagram a Facebook, datab\u00e1ze ochrann\u00fdch zn\u00e1mek \u00daPV<\/li>\n\n\n<li><strong>Pr\u00e1vo chr\u00e1n\u00ed n\u00e1zev od prvn\u00edho u\u017e\u00edv\u00e1n\u00ed, jistotu ale d\u00e1v\u00e1 ochrann\u00e1 zn\u00e1mka:<\/strong> elektronick\u00e1 p\u0159ihl\u00e1\u0161ka u \u00daPV stoj\u00ed 4 500 K\u010d a\u017e za t\u0159i t\u0159\u00eddy, ochrana plat\u00ed 10 let<\/li>\n\n\n<li><strong>Nejdra\u017e\u0161\u00ed je p\u0159ejmenov\u00e1n\u00ed po startu:<\/strong> \u0161t\u00edt, dom\u00e9na a Firemn\u00ed profil s recenzemi, kter\u00e9 si s sebou nevezmete<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak vymyslet n\u00e1zev, kter\u00fd pro salon pracuje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u017e za\u010dnete listovat seznamem, \u010dty\u0159i testy, kter\u00fdmi stoj\u00ed za to prohnat ka\u017ed\u00fd n\u00e1pad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Test telefonu.<\/strong> Klientka sly\u0161\u00ed n\u00e1zev od kamar\u00e1dky a m\u00e1 ho zadat do vyhled\u00e1va\u010de. Pokud se mus\u00ed hl\u00e1skovat (\u201eBeaut\u00e9, s t\u00edm akcentem&#8221;), \u010d\u00e1st hled\u00e1n\u00ed se cestou ztrat\u00ed. Ciz\u00ed slova funguj\u00ed, dokud jsou jednoduch\u00e1: Belle ano, Bourgeoisie sp\u00ed\u0161 ne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Test dom\u00e9ny a handlu.<\/strong> Jm\u00e9no mus\u00ed \u017e\u00edt v adrese webu, v odkazu na rezervaci a v n\u00e1zvu profilu na Instagramu. H\u00e1\u010dky a \u010d\u00e1rky z dom\u00e9ny vypadnou (r\u016f\u017ee \u2192 ruze), mezery se m\u011bn\u00ed na poml\u010dky a dlouh\u00fd n\u00e1zev se\u017eere limit znak\u016f v biu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Test r\u016fstu.<\/strong> \u201eNehty u Moniky&#8221; zav\u00edr\u00e1 cestu k obo\u010d\u00ed, \u0159as\u00e1m a kosmetologii. Pokud pl\u00e1nujete r\u016fst, zvolte n\u00e1zev \u0161ir\u0161\u00ed ne\u017e dne\u0161n\u00ed slu\u017eba, nebo abstraktn\u00ed, do kter\u00e9ho se vejde v\u0161echno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Test m\u011bsta.<\/strong> N\u00e1zev m\u016f\u017ee b\u00fdt voln\u00fd v rejst\u0159\u00edku, a p\u0159esto v praxi \u201eobsazen\u00fd&#8221;: druh\u00fd \u201eGlow&#8221; o t\u0159i ulice d\u00e1l bude sb\u00edrat va\u0161e recenze na Googlu i va\u0161e klientky. Jedine\u010dnost ov\u011b\u0159ujte lok\u00e1ln\u011b, ne jen form\u00e1ln\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A jeden anti-vzor: \u201eKosmetick\u00fd salon + k\u0159estn\u00ed jm\u00e9no&#8221; existuje v tis\u00edc\u00edch kopi\u00ed. Je to n\u00e1zev spr\u00e1vn\u00fd, ale neviditeln\u00fd \u2013 v Map\u00e1ch spl\u00fdv\u00e1 s pozad\u00edm a klientky doporu\u010duj\u00ed \u201etu Janu u n\u00e1dra\u017e\u00ed&#8221;, ne zna\u010dku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">120 n\u00e1pad\u016f na n\u00e1zev kosmetick\u00e9ho salonu a kade\u0159nictv\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161echny n\u00e1zvy n\u00ed\u017ee jsou n\u00e1pady vymy\u0161len\u00e9 pro tento \u010dl\u00e1nek. \u010c\u00e1st u\u017e m\u016f\u017ee ve va\u0161em m\u011bst\u011b fungovat nebo b\u00fdt zapsan\u00e1 jako ochrann\u00e1 zn\u00e1mka \u2013 proto ka\u017ed\u00e9ho favorita pro\u017ee\u0148te checklistem z dal\u0161\u00ed kapitoly, ne\u017e cokoli objedn\u00e1te.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Elegantn\u00ed a klasick\u00e9 (kosmetick\u00fd salon)<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Ateli\u00e9r kr\u00e1sy Pudr<\/li>\n\n\n<li>Kabinet \u010d. 7<\/li>\n\n\n<li>Perla a Pudr<\/li>\n\n\n<li>Salon Milori<\/li>\n\n\n<li>Bella Vista Beauty<\/li>\n\n\n<li>Samet Studio<\/li>\n\n\n<li>Rosa Alba<\/li>\n\n\n<li>D\u016fm kr\u00e1sy<\/li>\n\n\n<li>Institut Camille<\/li>\n\n\n<li>Zlat\u00fd lotos<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Modern\u00ed a minimalistick\u00e9<\/strong><\/p>\n\n\n\n<ol start=\"11\" class=\"wp-block-list\">\n<li>NOE Studio<\/li>\n\n\n<li>Forma<\/li>\n\n\n<li>Skin Room<\/li>\n\n\n<li>Prost\u011b kr\u00e1sa<\/li>\n\n\n<li>MONO Beauty<\/li>\n\n\n<li>Studio T\u0159i<\/li>\n\n\n<li>Halo Skin<\/li>\n\n\n<li>RAW Beauty Bar<\/li>\n\n\n<li>B\u00edl\u00e9 studio<\/li>\n\n\n<li>\u010cas z\u00e1\u0159it<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se jm\u00e9nem majitelky<\/strong><\/p>\n\n\n\n<ol start=\"21\" class=\"wp-block-list\">\n<li>U Leny. D\u00edlna kr\u00e1sy<\/li>\n\n\n<li>Marta B\u00edl\u00e1 Beauty<\/li>\n\n\n<li>Salon \u017dofie<\/li>\n\n\n<li>Anna a Ple\u0165<\/li>\n\n\n<li>D\u00edlna Heleny<\/li>\n\n\n<li>By Karol\u00edna<\/li>\n\n\n<li>D\u016fm kr\u00e1sy Evy<\/li>\n\n\n<li>Nina Nails &amp; Brows<\/li>\n\n\n<li>Studio Veroniky<\/li>\n\n\n<li>Madame Julie<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Anglicky<\/strong><\/p>\n\n\n\n<ol start=\"31\" class=\"wp-block-list\">\n<li>The Glow District<\/li>\n\n\n<li>Velvet Touch<\/li>\n\n\n<li>Blush Avenue<\/li>\n\n\n<li>Skin Story<\/li>\n\n\n<li>Golden Hour Studio<\/li>\n\n\n<li>Mirror Mirror<\/li>\n\n\n<li>The Beauty Dept<\/li>\n\n\n<li>Fresh Face Club<\/li>\n\n\n<li>Silk &amp; Stone<\/li>\n\n\n<li>Little Beauty Lab<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se slovn\u00ed h\u0159\u00ed\u010dkou \u010desky<\/strong><\/p>\n\n\n\n<ol start=\"41\" class=\"wp-block-list\">\n<li>Kr\u00e1sa pr\u00e1ce<\/li>\n\n\n<li>Ple\u0165 v po\u0159\u00e1dku<\/li>\n\n\n<li>Obo\u010d\u00ed nade v\u0161e<\/li>\n\n\n<li>Hladce pro\u0161lo<\/li>\n\n\n<li>V dobr\u00e9 k\u016f\u017ei<\/li>\n\n\n<li>Pudr Room<\/li>\n\n\n<li>Ochrann\u00e1 vrstva<\/li>\n\n\n<li>\u0158asa na \u0159ase<\/li>\n\n\n<li>Ple\u0165 mluv\u00ed<\/li>\n\n\n<li>Slu\u0161\u00ed v\u00e1m to<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro nehtov\u00e9 studio<\/strong><\/p>\n\n\n\n<ol start=\"51\" class=\"wp-block-list\">\n<li>Lakovna<\/li>\n\n\n<li>Neht\u00e1rna<\/li>\n\n\n<li>Manik\u00fara a spol.<\/li>\n\n\n<li>Top Coat Studio<\/li>\n\n\n<li>Barva nakr\u00e1tko<\/li>\n\n\n<li>Gel Bar<\/li>\n\n\n<li>French &amp; Friends<\/li>\n\n\n<li>\u0160ablona a \u0161pi\u010dka<\/li>\n\n\n<li>Ruku v ruce<\/li>\n\n\n<li>Nails After Hours<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro obo\u010d\u00ed a \u0159asy<\/strong><\/p>\n\n\n\n<ol start=\"61\" class=\"wp-block-list\">\n<li>Oblouk<\/li>\n\n\n<li>Brow Bar Praha<\/li>\n\n\n<li>\u0158asy do z\u00e1soby<\/li>\n\n\n<li>Linie pohledu<\/li>\n\n\n<li>Tah \u0161t\u011btcem<\/li>\n\n\n<li>Obo\u010d\u00e1rna<\/li>\n\n\n<li>Lash Patro<\/li>\n\n\n<li>Pohled na m\u00edru<\/li>\n\n\n<li>Henna a pinzeta<\/li>\n\n\n<li>Z o\u010d\u00ed do o\u010d\u00ed<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro spa a kosmetologii<\/strong><\/p>\n\n\n\n<ol start=\"71\" class=\"wp-block-list\">\n<li>Z\u00f3na ticha<\/li>\n\n\n<li>Dotek Studio SPA<\/li>\n\n\n<li>Kabinet rovnov\u00e1hy<\/li>\n\n\n<li>T\u011blo a klid<\/li>\n\n\n<li>M\u011bstsk\u00e9 l\u00e1zn\u011b SPA<\/li>\n\n\n<li>Kokon<\/li>\n\n\n<li>Hodina pro sebe<\/li>\n\n\n<li>Hloubka klidu<\/li>\n\n\n<li>Pauza SPA<\/li>\n\n\n<li>Sf\u00e9ra doteku<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Klasick\u00e9 (kade\u0159nictv\u00ed)<\/strong><\/p>\n\n\n\n<ol start=\"81\" class=\"wp-block-list\">\n<li>D\u00edlna \u00fa\u010des\u016f<\/li>\n\n\n<li>H\u0159eben a n\u016f\u017eky<\/li>\n\n\n<li>Kade\u0159n\u00e1rna<\/li>\n\n\n<li>Ateli\u00e9r vlas\u016f<\/li>\n\n\n<li>\u010ces\u00e1rna<\/li>\n\n\n<li>Salon v prvn\u00edm pat\u0159e<\/li>\n\n\n<li>Vlasy a my<\/li>\n\n\n<li>Mistr a n\u016f\u017eky<\/li>\n\n\n<li>Vlna Salon<\/li>\n\n\n<li>Pramen<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se slovn\u00ed h\u0159\u00ed\u010dkou (kade\u0159nick\u00e9)<\/strong><\/p>\n\n\n\n<ol start=\"91\" class=\"wp-block-list\">\n<li>St\u0159ih na \u010das<\/li>\n\n\n<li>O hlavu v\u00fd\u0161<\/li>\n\n\n<li>Ofina a te\u010dka<\/li>\n\n\n<li>Loki motiv<\/li>\n\n\n<li>Vlasov\u00e1 z\u00e1kladna<\/li>\n\n\n<li>Vy\u0161\u0161\u00ed st\u0159ih<\/li>\n\n\n<li>Z\u00e1pletka<\/li>\n\n\n<li>Po stran\u00e1ch krat\u0161\u00ed<\/li>\n\n\n<li>Cop a k\u00e1men<\/li>\n\n\n<li>Su\u0161\u00e1rna<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro barbershop<\/strong><\/p>\n\n\n\n<ol start=\"101\" class=\"wp-block-list\">\n<li>B\u0159itva a syn<\/li>\n\n\n<li>Divok\u00fd z\u00e1pad Barber<\/li>\n\n\n<li>\u010ctvrthodina pro vousy<\/li>\n\n\n<li>Barber na rynku<\/li>\n\n\n<li>Ocelov\u00e1 h\u0159\u00edva<\/li>\n\n\n<li>Brat\u0159i Vousov\u00e9<\/li>\n\n\n<li>St\u00edn strni\u0161t\u011b<\/li>\n\n\n<li>Tohle nen\u00ed \u010dajovna<\/li>\n\n\n<li>P\u00e1nsk\u00e1 d\u00edlna<\/li>\n\n\n<li>Posledn\u00ed st\u0159ih<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Francouzsky a italsky (kade\u0159nick\u00e9)<\/strong><\/p>\n\n\n\n<ol start=\"111\" class=\"wp-block-list\">\n<li>Salon Ch\u00e9ri<\/li>\n\n\n<li>Maison Coiffure<\/li>\n\n\n<li>Bellissima<\/li>\n\n\n<li>Le Petit Salon<\/li>\n\n\n<li>Riviera Hair<\/li>\n\n\n<li>Caf\u00e9 du Coiffeur<\/li>\n\n\n<li>Bella Chioma<\/li>\n\n\n<li>Atelier Paris 12<\/li>\n\n\n<li>Dolce Testa<\/li>\n\n\n<li>Monsieur Ciseaux<\/li>\n\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Jak ov\u011b\u0159it dostupnost n\u00e1zvu za 15 minut<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1te favorita? Ne\u017e objedn\u00e1te \u0161t\u00edt, projd\u011bte \u0161est krok\u016f zdarma. Na po\u0159ad\u00ed z\u00e1le\u017e\u00ed: za\u010d\u00edn\u00e1te t\u011bmi nejrychlej\u0161\u00edmi.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Krok<\/th><th>Kde<\/th><th>Co ov\u011b\u0159ujete<\/th><th>\u010cas<\/th><\/tr><\/thead><tbody><tr><td>1<\/td><td>Google + Mapy Google<\/td><td>jestli n\u00e1zev ve va\u0161em m\u011bst\u011b u\u017e nefunguje a kdo s n\u00edm sd\u00edl\u00ed v\u00fdsledky<\/td><td>3 min<\/td><\/tr><tr><td>2<\/td><td>Instagram a Facebook<\/td><td>jestli je voln\u00fd handle @nazev (a rozumn\u00e9 varianty)<\/td><td>2 min<\/td><\/tr><tr><td>3<\/td><td>Registr\u00e1tor dom\u00e9n<\/td><td>jestli je voln\u00e1 dom\u00e9na nazev.cz \/ nazev.com<\/td><td>2 min<\/td><\/tr><tr><td>4<\/td><td>\u017divnostensk\u00fd rejst\u0159\u00edk (rzp.cz)<\/td><td>jestli n\u00e1zev nefiguruje u \u017eivnostn\u00edk\u016f v okol\u00ed<\/td><td>3 min<\/td><\/tr><tr><td>5<\/td><td>ARES \/ obchodn\u00ed rejst\u0159\u00edk<\/td><td>jestli neexistuje firma s t\u00edmto n\u00e1zvem<\/td><td>2 min<\/td><\/tr><tr><td>6<\/td><td>Datab\u00e1ze \u00daPV<\/td><td>jestli nen\u00ed n\u00e1zev zapsan\u00fd jako ochrann\u00e1 zn\u00e1mka ve t\u0159\u00edd\u011b 44 (slu\u017eby kr\u00e1sy)<\/td><td>3 min<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dv\u011b nuance. \u017divnostn\u00edk v rejst\u0159\u00edku v\u017edy figuruje pod vlastn\u00edm jm\u00e9nem a p\u0159\u00edjmen\u00edm, hledejte proto podle fantazijn\u00ed \u010d\u00e1sti n\u00e1zvu, ne podle cel\u00e9ho \u0159et\u011bzce. A v datab\u00e1zi \u00daPV zkuste i psan\u00ed dohromady, zvl\u00e1\u0161\u0165 a bez diakritiky: zapsan\u00e1 zn\u00e1mka \u201eGLOW&#8221; blokuje ve stejn\u00e9m oboru i \u201eGlow Studio&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud n\u00e1zev pro\u0161el v\u0161emi \u0161esti kroky, zajist\u011bte si ho je\u0161t\u011b t\u00fd\u017e den: zaregistrujte dom\u00e9nu a zalo\u017ete profily, klidn\u011b pr\u00e1zdn\u00e9. P\u00e1r stovek za dom\u00e9nu je nejlevn\u011bj\u0161\u00ed rezervace jm\u00e9na, jak\u00e1 existuje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co \u0159\u00edk\u00e1 pr\u00e1vo: jm\u00e9no \u017eivnostn\u00edka, prvenstv\u00ed a ochrann\u00e1 zn\u00e1mka<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0159i v\u011bci, kter\u00e9 stoj\u00ed za to v\u011bd\u011bt, ne\u017e za\u010dnete jm\u00e9no pova\u017eovat za sv\u00e9. R\u00e1mec d\u00e1v\u00e1 ob\u010dansk\u00fd z\u00e1kon\u00edk (z\u00e1kon \u010d. 89\/2012 Sb.) v \u00fa\u010dinn\u00e9m zn\u011bn\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zaprv\u00e9: obchodn\u00ed firmu v pr\u00e1vn\u00edm smyslu m\u00e1 jen podnikatel zapsan\u00fd v obchodn\u00edm rejst\u0159\u00edku (<a href=\"https:\/\/www.zakonyprolidi.cz\/cs\/2012-89#p423\">\u00a7 423 NOZ<\/a>). \u017divnostn\u00edk podnik\u00e1 pod vlastn\u00edm jm\u00e9nem a p\u0159\u00edjmen\u00edm a n\u00e1zev salonu k n\u011bmu p\u0159id\u00e1v\u00e1 jako odli\u0161uj\u00edc\u00ed dodatek \u2013 proto v rejst\u0159\u00edku uvid\u00edte \u201eJana Nov\u00e1kov\u00e1 \u2013 Studio Glow&#8221;, ne samotn\u00e9 \u201eStudio Glow&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zadruh\u00e9: ozna\u010den\u00ed, kter\u00e9 n\u011bkdo ve va\u0161em okol\u00ed re\u00e1ln\u011b pou\u017e\u00edval d\u0159\u00edv, chr\u00e1n\u00ed pravidla proti nekal\u00e9 sout\u011b\u017ei (<a href=\"https:\/\/www.zakonyprolidi.cz\/cs\/2012-89#p2976\">\u00a7 2976 NOZ<\/a>) \u2013 vyvol\u00e1n\u00ed z\u00e1m\u011bny je nekal\u00e1 sout\u011b\u017e. Jednodu\u0161e \u0159e\u010deno: kdo n\u00e1zev na dan\u00e9m trhu u\u017e\u00edv\u00e1 prvn\u00ed, m\u00e1 p\u0159ednost, i bez jak\u00e9koli registrace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u0159et\u00ed: jistotu siln\u011bj\u0161\u00ed ne\u017e prvenstv\u00ed d\u00e1v\u00e1 ochrann\u00e1 zn\u00e1mka. Elektronick\u00e1 p\u0159ihl\u00e1\u0161ka u \u00da\u0159adu pr\u016fmyslov\u00e9ho vlastnictv\u00ed stoj\u00ed 4 500 K\u010d a pokr\u00fdv\u00e1 a\u017e t\u0159i t\u0159\u00eddy v\u00fdrobk\u016f a slu\u017eeb (pap\u00edrov\u011b 5 000 K\u010d, ka\u017ed\u00e1 dal\u0161\u00ed t\u0159\u00edda 500 K\u010d); slu\u017eby salon\u016f jsou t\u0159\u00edda 44 a ochrana plat\u00ed 10 let od pod\u00e1n\u00ed s mo\u017enost\u00ed obnovy. Pro srovn\u00e1n\u00ed: jeden nov\u00fd \u0161t\u00edt vyjde srovnateln\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy m\u00e1 zn\u00e1mka smysl? Kdy\u017e je n\u00e1zev fantazijn\u00ed a stav\u00edte na n\u011bm zna\u010dku: druh\u00e1 pobo\u010dka, fran\u0161\u00edza, vlastn\u00ed kosmetika. Jednomu salonu s popisn\u00fdm n\u00e1zvem (\u201eKade\u0159nictv\u00ed Centrum&#8221;) p\u0159ihl\u00e1\u0161ka obvykle neprojde a nen\u00ed pot\u0159eba.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e1zev v praxi: dom\u00e9na, profil, Firemn\u00ed profil a rezerva\u010dn\u00ed odkaz<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jm\u00e9no za\u010dne vyd\u011bl\u00e1vat, a\u017e kdy\u017e klientka v\u0161ude potk\u00e1v\u00e1 stejnou zna\u010dku. \u010cty\u0159i m\u00edsta, kter\u00e1 stoj\u00ed za to spojit do jedn\u00e9 sady:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dom\u00e9na a web.<\/strong> Na start sta\u010d\u00ed jednostr\u00e1nkov\u00fd web s cen\u00edkem a tla\u010d\u00edtkem rezervace; d\u016fle\u017eit\u00e9 je, aby adresa zn\u011bla jako n\u00e1zev salonu<\/li>\n\n\n<li><strong>Instagram a Facebook.<\/strong> Stejn\u00fd handle v\u0161ude; v biu odkaz na online rezervaci, ne telefonn\u00ed \u010d\u00edslo<\/li>\n\n\n<li><strong>Firemn\u00ed profil na Googlu.<\/strong> Pr\u00e1v\u011b on sb\u00edr\u00e1 recenze a ukazuje tla\u010d\u00edtko Rezervovat v Map\u00e1ch; zalo\u017ete ho rovnou s nov\u00fdm n\u00e1zvem, a\u0165 se recenze od prvn\u00edho dne sb\u00edhaj\u00ed na spr\u00e1vn\u00e9m jm\u00e9nu<\/li>\n\n\n<li><strong>Rezerva\u010dn\u00ed odkaz.<\/strong> V <a href=\"https:\/\/alteg.io\/cs\/online-booking\/\">online rezervaci<\/a> Altegio dostane salon vlastn\u00ed rezerva\u010dn\u00ed str\u00e1nku a odkaz s n\u00e1zvem a logem \u2013 stejn\u00e1 zna\u010dka na webu, na Instagramu i v ka\u017ed\u00e9m potvrzen\u00ed n\u00e1v\u0161t\u011bvy<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A posledn\u00ed \u010d\u00edslo, kter\u00e9 vysv\u011btluje cel\u00fd checklist. P\u0159ejmenov\u00e1n\u00ed po roce provozu nen\u00ed jen nov\u00fd \u0161t\u00edt a dom\u00e9na: p\u0159edev\u0161\u00edm je to Firemn\u00ed profil budovan\u00fd od nuly, proto\u017ee recenze z\u016fst\u00e1vaj\u00ed u star\u00e9ho jm\u00e9na. Hodina ov\u011b\u0159ov\u00e1n\u00ed p\u0159ed startem nestoj\u00ed nic; rebranding po roce stoj\u00ed tis\u00edce korun a m\u011bs\u00edce obnovov\u00e1n\u00ed viditelnosti. Pro\u010d se vyplat\u00ed m\u00edt od prvn\u00edho dne i vlastn\u00ed rezerva\u010dn\u00ed kan\u00e1l, jsme spo\u010d\u00edtali v textu <a href=\"https:\/\/alteg.io\/cs\/blog\/proc-salon-potrebuje-rezervacni-system\/\">Pro\u010d salon pot\u0159ebuje rezerva\u010dn\u00ed syst\u00e9m: 5 \u010d\u00edsel<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mus\u00ed se n\u00e1zev salonu n\u011bkde registrovat?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne. \u017divnostn\u00edk podnik\u00e1 pod vlastn\u00edm jm\u00e9nem a n\u00e1zev salonu k n\u011bmu p\u0159id\u00e1v\u00e1 jako odli\u0161uj\u00edc\u00ed dodatek; pr\u00e1vo ho chr\u00e1n\u00ed od prvn\u00edho re\u00e1ln\u00e9ho u\u017e\u00edv\u00e1n\u00ed na m\u00edstn\u00edm trhu. Z\u00e1pis ochrann\u00e9 zn\u00e1mky u \u00daPV je dobrovoln\u00fd \u2013 d\u00e1v\u00e1 ale ochranu v cel\u00e9m \u010cesku a siln\u00fd argument ve sporu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u016f\u017eou m\u00edt dva salony stejn\u00fd n\u00e1zev?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V r\u016fzn\u00fdch m\u011bstech obvykle ano, dokud je klienti nem\u016f\u017eou re\u00e1ln\u011b zam\u011bnit. Probl\u00e9m za\u010d\u00edn\u00e1 na stejn\u00e9m m\u00edstn\u00edm trhu: tam m\u00e1 p\u0159ednost ten, kdo n\u00e1zev u\u017e\u00edval d\u0159\u00edv. A pokud je jm\u00e9no zapsan\u00e9 jako ochrann\u00e1 zn\u00e1mka, m\u016f\u017ee jej\u00ed vlastn\u00edk u\u017e\u00edv\u00e1n\u00ed ve sv\u00e9m oboru zablokovat v cel\u00e9 zemi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kolik stoj\u00ed ochrana n\u00e1zvu salonu?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elektronick\u00e1 p\u0159ihl\u00e1\u0161ka ochrann\u00e9 zn\u00e1mky u \u00daPV stoj\u00ed 4 500 K\u010d a pokr\u00fdv\u00e1 a\u017e t\u0159i t\u0159\u00eddy slu\u017eeb; slu\u017eby salon\u016f jsou t\u0159\u00edda 44. Ochrana plat\u00ed 10 let od data pod\u00e1n\u00ed a d\u00e1 se obnovovat. \u0158\u00edzen\u00ed trv\u00e1 m\u011bs\u00edce, priorita se ale po\u010d\u00edt\u00e1 ode dne p\u0159ihl\u00e1\u0161ky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Je anglick\u00fd n\u00e1zev dobr\u00fd n\u00e1pad?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ano, pokud projde testem telefonu: klientka ho mus\u00ed um\u011bt zapsat podle sluchu. Kr\u00e1tk\u00e1 zn\u00e1m\u00e1 slova (Glow, Velvet, Skin) funguj\u00ed bez ztr\u00e1t; pot\u00ed\u017e za\u010d\u00edn\u00e1 u pravopisu, kter\u00fd se mus\u00ed vysv\u011btlovat. Ov\u011b\u0159te tak\u00e9, jestli jm\u00e9no u\u017e nedr\u017e\u00ed s\u00ed\u0165ovka \u2013 v datab\u00e1zi \u00daPV a v Googlu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak p\u0159ejmenovat funguj\u00edc\u00ed salon?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Form\u00e1ln\u011b jde o jednu zm\u011bnu v rejst\u0159\u00edku. Prakticky: nov\u00e1 dom\u00e9na s p\u0159esm\u011brov\u00e1n\u00edm ze star\u00e9, p\u0159ejmenov\u00e1n\u00ed st\u00e1vaj\u00edc\u00edch profil\u016f m\u00edsto zakl\u00e1d\u00e1n\u00ed nov\u00fdch (sleduj\u00edc\u00ed z\u016fstanou) a zm\u011bna n\u00e1zvu ve Firemn\u00edm profilu m\u00edsto nov\u00e9ho profilu \u2013 recenze tak z\u016fstanou. Klientk\u00e1m zm\u011bnu oznamte s p\u0159edstihem a star\u00fd n\u00e1zev nechte v biu je\u0161t\u011b p\u00e1r m\u011bs\u00edc\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N\u00e1zev je prvn\u00ed rezervace, kterou v\u00e1\u0161 salon p\u0159ijme: klientka si ho zapamatuje, zad\u00e1 do Googlu a klikne. V Altegiu jm\u00e9no pracuje d\u00e1l \u2013 na vlastn\u00ed rezerva\u010dn\u00ed str\u00e1nce, v odkazu na rezervaci a v ka\u017ed\u00e9 p\u0159ipom\u00ednce n\u00e1v\u0161t\u011bvy \u2013 7 dn\u00ed zdarma, bez karty a bez provize z rezervac\u00ed<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u010cl\u00e1nek m\u00e1 informativn\u00ed charakter a nen\u00ed pr\u00e1vn\u00ed radou. Poplatky a p\u0159edpisy se mohou m\u011bnit \u2013 p\u0159ed pod\u00e1n\u00edm p\u0159ihl\u00e1\u0161ky si je ov\u011b\u0159te na webu \u00daPV a konkr\u00e9tn\u00ed situaci proberte s patentov\u00fdm z\u00e1stupcem nebo pr\u00e1vn\u00edkem.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>120 n\u00e1pad\u016f na n\u00e1zev salonu ve dvan\u00e1cti kategori\u00edch a checklist, jak si za 15 minut ov\u011b\u0159it, \u017ee je jm\u00e9no voln\u00e9<\/p>\n","protected":false},"author":25,"featured_media":28551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[447],"tags":[],"class_list":["post-28569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani-cs"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"120 n\u00e1pad\u016f na n\u00e1zev salonu ve dvan\u00e1cti kategori\u00edch a checklist, jak si za 15 minut ov\u011b\u0159it, \u017ee je jm\u00e9no voln\u00e9\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jana\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/alteg.io\/cs\/blog\/nazev-pro-salon\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"The Altegio Times - 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