{"id":28569,"date":"2026-09-09T14:17:54","date_gmt":"2026-09-09T14:17:54","guid":{"rendered":"https:\/\/alteg.io\/?p=28569"},"modified":"2026-11-06T20:01:49","modified_gmt":"2026-11-06T20:01:49","slug":"nazev-pro-salon","status":"publish","type":"post","link":"https:\/\/alteg.io\/cs\/blog\/nazev-pro-salon\/","title":{"rendered":"N\u00e1zev pro salon: 120 n\u00e1pad\u016f a jak ov\u011b\u0159it, \u017ee je voln\u00fd"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">N\u00e1zev salonu je ozna\u010den\u00ed, pod kter\u00fdm v\u00e1s klientky hledaj\u00ed v Googlu, na Instagramu a na v\u00fdv\u011bsn\u00edm \u0161t\u00edtu \u2013 a prvn\u00ed, co uvid\u00ed, d\u0159\u00edv ne\u017e cen\u00edk a d\u0159\u00edv ne\u017e interi\u00e9r. Dobr\u00fd n\u00e1zev pro v\u00e1s pracuje roky; \u0161patn\u00fd stoj\u00ed pen\u00edze: nov\u00fd \u0161t\u00edt, novou dom\u00e9nu a obnovu viditelnosti na Googlu. N\u00ed\u017ee najdete 120 n\u00e1pad\u016f na n\u00e1zev kosmetick\u00e9ho salonu, kade\u0159nictv\u00ed, nehtov\u00e9ho studia, barbershopu i spa a checklist, jak si za 15 minut ov\u011b\u0159it, \u017ee je jm\u00e9no voln\u00e9, ne\u017e objedn\u00e1te \u0161t\u00edt<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ve zkratce: 5 v\u011bc\u00ed, kter\u00e9 o n\u00e1zvu salonu pot\u0159ebujete v\u011bd\u011bt<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dobr\u00fd n\u00e1zev projde \u010dty\u0159mi testy:<\/strong> d\u00e1 se zapsat podle sluchu, \u017eije v dom\u00e9n\u011b i v instagramov\u00e9m handlu, neomezuje budouc\u00ed slu\u017eby a je ve va\u0161em m\u011bst\u011b jedine\u010dn\u00fd<\/li>\n\n\n<li><strong>120 n\u00e1pad\u016f n\u00ed\u017ee je startovn\u00ed bod, ne hotov\u00fd seznam:<\/strong> n\u00e1pady jsou rozd\u011blen\u00e9 podle oboru; ka\u017ed\u00e9ho favorita pro\u017ee\u0148te checklistem dostupnosti, ne\u017e utrat\u00edte prvn\u00ed korunu za \u0161t\u00edt<\/li>\n\n\n<li><strong>Ov\u011b\u0159en\u00ed zabere 15 minut a nic nestoj\u00ed:<\/strong> Google a Mapy, \u017eivnostensk\u00fd rejst\u0159\u00edk a ARES, dom\u00e9na .cz, Instagram a Facebook, datab\u00e1ze ochrann\u00fdch zn\u00e1mek \u00daPV<\/li>\n\n\n<li><strong>Pr\u00e1vo chr\u00e1n\u00ed n\u00e1zev od prvn\u00edho u\u017e\u00edv\u00e1n\u00ed, jistotu ale d\u00e1v\u00e1 ochrann\u00e1 zn\u00e1mka:<\/strong> p\u0159ihl\u00e1\u0161ka u \u00daPV stoj\u00ed 5 000 K\u010d a\u017e za t\u0159i t\u0159\u00eddy (v e-port\u00e1lu s Identitou ob\u010dana 4 000 K\u010d), ochrana plat\u00ed 10 let<\/li>\n\n\n<li><strong>Nejdra\u017e\u0161\u00ed je p\u0159ejmenov\u00e1n\u00ed po startu:<\/strong> \u0161t\u00edt, dom\u00e9na, materi\u00e1ly a riziko, \u017ee recenze na Googlu z\u016fstanou u star\u00e9ho profilu<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak vymyslet n\u00e1zev, kter\u00fd pro salon pracuje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u017e za\u010dnete listovat seznamem, \u010dty\u0159i testy, kter\u00fdmi stoj\u00ed za to prohnat ka\u017ed\u00fd n\u00e1pad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Test telefonu.<\/strong> Klientka sly\u0161\u00ed n\u00e1zev od kamar\u00e1dky a m\u00e1 ho zadat do vyhled\u00e1va\u010de. Pokud se mus\u00ed hl\u00e1skovat (\u201eBeaut\u00e9, s t\u00edm akcentem&#8221;), \u010d\u00e1st hled\u00e1n\u00ed se cestou ztrat\u00ed. Ciz\u00ed slova funguj\u00ed, dokud jsou jednoduch\u00e1: Belle ano, Bourgeoisie sp\u00ed\u0161 ne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Test dom\u00e9ny a handlu.<\/strong> Jm\u00e9no mus\u00ed \u017e\u00edt v adrese webu, v odkazu na rezervaci a v n\u00e1zvu profilu na Instagramu. H\u00e1\u010dky a \u010d\u00e1rky z dom\u00e9ny vypadnou (r\u016f\u017ee \u2192 ruze), mezery se m\u011bn\u00ed na poml\u010dky a dlouh\u00fd n\u00e1zev se\u017eere limit znak\u016f v biu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Test r\u016fstu.<\/strong> \u201eNehty u Moniky&#8221; zav\u00edr\u00e1 cestu k obo\u010d\u00ed, \u0159as\u00e1m a kosmetologii. Pokud pl\u00e1nujete r\u016fst, zvolte n\u00e1zev \u0161ir\u0161\u00ed ne\u017e dne\u0161n\u00ed slu\u017eba, nebo abstraktn\u00ed, do kter\u00e9ho se vejde v\u0161echno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Test m\u011bsta.<\/strong> N\u00e1zev m\u016f\u017ee b\u00fdt voln\u00fd v rejst\u0159\u00edku, a p\u0159esto v praxi \u201eobsazen\u00fd&#8221;: druh\u00fd \u201eGlow&#8221; o t\u0159i ulice d\u00e1l bude sb\u00edrat va\u0161e recenze na Googlu i va\u0161e klientky. Jedine\u010dnost ov\u011b\u0159ujte lok\u00e1ln\u011b, ne jen form\u00e1ln\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A jeden anti-vzor: \u201eKosmetick\u00fd salon + k\u0159estn\u00ed jm\u00e9no&#8221; najdete v Map\u00e1ch Google skoro v ka\u017ed\u00e9m m\u011bst\u011b. Je to n\u00e1zev spr\u00e1vn\u00fd, ale neviditeln\u00fd \u2013 v Map\u00e1ch spl\u00fdv\u00e1 s pozad\u00edm a klientky doporu\u010duj\u00ed \u201etu Janu u n\u00e1dra\u017e\u00ed&#8221;, ne zna\u010dku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co d\u011bl\u00e1 n\u00e1zev salonu chytlav\u00fdm?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Chytlav\u00fd n\u00e1zev salonu je takov\u00fd, kter\u00fd si klientka zapamatuje napoprv\u00e9 a bez chyby ho zad\u00e1 do telefonu. P\u011bt znak\u016f, kter\u00e9 ov\u011b\u0159\u00edte d\u0159\u00edv, ne\u017e zaplat\u00edte za logo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kr\u00e1tk\u00fd.<\/strong> Jedno nebo dv\u011b slova: Kokon, Forma, Lakovna. Kr\u00e1tk\u00fd n\u00e1zev se vejde do jm\u00e9na profilu na Instagramu i do adresy webu bez zkratek<\/li>\n\n\n<li><strong>Rytmick\u00fd.<\/strong> Opakovan\u00e1 hl\u00e1ska nebo r\u00fdm z\u016fst\u00e1vaj\u00ed v pam\u011bti: Perla a Pudr, Brat\u0159i Vousov\u00e9, \u0158asa na \u0159ase<\/li>\n\n\n<li><strong>Obrazn\u00fd.<\/strong> Slovo, kter\u00e9 se d\u00e1 nakreslit \u2013 perla, b\u0159itva, kokon \u2013 se sn\u00e1z prom\u011bn\u00ed v logo a \u0161t\u00edt<\/li>\n\n\n<li><strong>Jednozna\u010dn\u00fd.<\/strong> Slovn\u00ed h\u0159\u00ed\u010dku mus\u00ed klientka pochopit za dv\u011b vte\u0159iny; kdy\u017e se n\u00e1zev mus\u00ed vysv\u011btlovat, nen\u00ed chytlav\u00fd, ale z\u00e1hadn\u00fd<\/li>\n\n\n<li><strong>Jin\u00fd ne\u017e soused\u00e9.<\/strong> Zadejte do Map Google \u201ekosmetick\u00fd salon&#8221; nebo \u201ekade\u0159nictv\u00ed&#8221; a sv\u00e9 m\u011bsto: pokud v\u00e1\u0161 n\u00e1pad zn\u00ed jako t\u0159i \u0161t\u00edty z prvn\u00ed str\u00e1nky, hledejte d\u00e1l<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jednoduch\u00fd test na z\u00e1v\u011br: \u0159ekn\u011bte n\u00e1zev p\u011bti lidem mimo obor a druh\u00fd den je po\u017e\u00e1dejte, a\u0165 ho nap\u00ed\u0161ou. Pokud ho aspo\u0148 \u010dty\u0159i zap\u00ed\u0161ou spr\u00e1vn\u011b, n\u00e1zev je chytlav\u00fd a pro\u0161el testem telefonu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6 vzorc\u016f, ze kter\u00fdch vznik\u00e1 v\u011bt\u0161ina n\u00e1zv\u016f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Skoro ka\u017ed\u00fd n\u00e1zev ze seznamu n\u00ed\u017ee vznikl podle jednoho ze \u0161esti vzorc\u016f. Vyberte vzorec podle pl\u00e1nu r\u016fstu a teprve pak hledejte slova:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Vzorec<\/th><th>P\u0159\u00edklad ze seznamu<\/th><th>Kdy funguje<\/th><th>Na co si d\u00e1t pozor<\/th><\/tr><\/thead><tbody><tr><td>Jm\u00e9no majitelky + slovo z oboru<\/td><td>D\u00edlna Heleny, By Karol\u00edna<\/td><td>salon jedn\u00e9 majitelky, osobn\u00ed zna\u010dka<\/td><td>h\u016f\u0159 se buduje t\u00fdm a prod\u00e1v\u00e1 salon \u2013 zna\u010dka odch\u00e1z\u00ed s v\u00e1mi<\/td><\/tr><tr><td>Slovo z \u0159emesla<\/td><td>Lakovna, Obo\u010d\u00e1rna, H\u0159eben a n\u016f\u017eky<\/td><td>studio jedn\u00e9 specializace<\/td><td>zav\u00edr\u00e1 cestu k nov\u00fdm slu\u017eb\u00e1m (test r\u016fstu)<\/td><\/tr><tr><td>Abstrakce nebo emoce<\/td><td>Kokon, Forma, Pauza SPA<\/td><td>salon, kter\u00fd chce r\u016fst<\/td><td>\u0161t\u00edt a bio mus\u00ed doplnit, \u010d\u00edm se zab\u00fdv\u00e1te<\/td><\/tr><tr><td>Slovn\u00ed h\u0159\u00ed\u010dka<\/td><td>Hladce pro\u0161lo, Po stran\u00e1ch krat\u0161\u00ed<\/td><td>salon s uvoln\u011bn\u00fdm t\u00f3nem a siln\u00fdm Instagramem<\/td><td>dvojsmysl a vtip, kter\u00fd omrz\u00ed<\/td><\/tr><tr><td>Ciz\u00ed slovo<\/td><td>Velvet Touch, Maison Coiffure<\/td><td>pr\u00e9miov\u00fd segment<\/td><td>test telefonu: pravopis a v\u00fdslovnost<\/td><\/tr><tr><td>M\u00edsto nebo adresa<\/td><td>Barber na rynku, Salon v prvn\u00edm pat\u0159e<\/td><td>salon na v\u00fdrazn\u00e9m m\u00edst\u011b ve m\u011bst\u011b<\/td><td>st\u011bhov\u00e1n\u00ed a druh\u00e1 pobo\u010dka<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e1zvy kade\u0159nictv\u00ed a kosmetick\u00fdch salon\u016f: 120 n\u00e1pad\u016f podle oboru<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161echny n\u00e1zvy n\u00ed\u017ee jsou n\u00e1pady vymy\u0161len\u00e9 pro tento \u010dl\u00e1nek. \u010c\u00e1st u\u017e m\u016f\u017ee ve va\u0161em m\u011bst\u011b fungovat nebo b\u00fdt zapsan\u00e1 jako ochrann\u00e1 zn\u00e1mka \u2013 proto ka\u017ed\u00e9ho favorita pro\u017ee\u0148te checklistem z dal\u0161\u00ed kapitoly, ne\u017e cokoli objedn\u00e1te.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e1zev kosmetick\u00e9ho salonu: 50 n\u00e1pad\u016f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1zev kosmetick\u00e9ho salonu slibuje v\u00fdsledek na pleti: hladkost, z\u00e1\u0159, klid. Slova jako ple\u0165, pudr, samet nebo glow klientce hned \u0159eknou, co ji \u010dek\u00e1, a p\u011bt styl\u016f n\u00ed\u017ee se hod\u00ed pro mal\u00fd kosmetick\u00fd kabinet i pro institut s kosmetologi\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Elegantn\u00ed a klasick\u00e9<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Ateli\u00e9r kr\u00e1sy Pudr<\/li>\n\n\n<li>Kabinet \u010d. 7<\/li>\n\n\n<li>Perla a Pudr<\/li>\n\n\n<li>Salon Milori<\/li>\n\n\n<li>Bella Vista Beauty<\/li>\n\n\n<li>Samet Studio<\/li>\n\n\n<li>Rosa Alba<\/li>\n\n\n<li>D\u016fm kr\u00e1sy<\/li>\n\n\n<li>Institut Camille<\/li>\n\n\n<li>Zlat\u00fd lotos<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Modern\u00ed a minimalistick\u00e9<\/strong><\/p>\n\n\n\n<ol start=\"11\" class=\"wp-block-list\">\n<li>NOE Studio<\/li>\n\n\n<li>Forma<\/li>\n\n\n<li>Skin Room<\/li>\n\n\n<li>Prost\u011b kr\u00e1sa<\/li>\n\n\n<li>MONO Beauty<\/li>\n\n\n<li>Studio T\u0159i<\/li>\n\n\n<li>Halo Skin<\/li>\n\n\n<li>RAW Beauty Bar<\/li>\n\n\n<li>B\u00edl\u00e9 studio<\/li>\n\n\n<li>\u010cas z\u00e1\u0159it<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se jm\u00e9nem majitelky<\/strong><\/p>\n\n\n\n<ol start=\"21\" class=\"wp-block-list\">\n<li>U Leny. D\u00edlna kr\u00e1sy<\/li>\n\n\n<li>Marta B\u00edl\u00e1 Beauty<\/li>\n\n\n<li>Salon \u017dofie<\/li>\n\n\n<li>Anna a Ple\u0165<\/li>\n\n\n<li>D\u00edlna Heleny<\/li>\n\n\n<li>By Karol\u00edna<\/li>\n\n\n<li>D\u016fm kr\u00e1sy Evy<\/li>\n\n\n<li>Nina Nails &amp; Brows<\/li>\n\n\n<li>Studio Veroniky<\/li>\n\n\n<li>Madame Julie<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Anglicky<\/strong><\/p>\n\n\n\n<ol start=\"31\" class=\"wp-block-list\">\n<li>The Glow District<\/li>\n\n\n<li>Velvet Touch<\/li>\n\n\n<li>Blush Avenue<\/li>\n\n\n<li>Skin Story<\/li>\n\n\n<li>Golden Hour Studio<\/li>\n\n\n<li>Mirror Mirror<\/li>\n\n\n<li>The Beauty Dept<\/li>\n\n\n<li>Fresh Face Club<\/li>\n\n\n<li>Silk &amp; Stone<\/li>\n\n\n<li>Little Beauty Lab<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se slovn\u00ed h\u0159\u00ed\u010dkou \u010desky<\/strong><\/p>\n\n\n\n<ol start=\"41\" class=\"wp-block-list\">\n<li>Kr\u00e1sa pr\u00e1ce<\/li>\n\n\n<li>Ple\u0165 v po\u0159\u00e1dku<\/li>\n\n\n<li>Obo\u010d\u00ed nade v\u0161e<\/li>\n\n\n<li>Hladce pro\u0161lo<\/li>\n\n\n<li>V dobr\u00e9 k\u016f\u017ei<\/li>\n\n\n<li>Pudr Room<\/li>\n\n\n<li>Ochrann\u00e1 vrstva<\/li>\n\n\n<li>\u0158asa na \u0159ase<\/li>\n\n\n<li>Ple\u0165 mluv\u00ed<\/li>\n\n\n<li>Slu\u0161\u00ed v\u00e1m to<\/li>\n\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e1zvy kade\u0159nictv\u00ed: 30 n\u00e1pad\u016f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1zvy kade\u0159nictv\u00ed funguj\u00ed nejl\u00e9pe, kdy\u017e zn\u00ed jako \u0159emeslo: n\u016f\u017eky, h\u0159eben, pramen, vlna, ofina. Klientka hled\u00e1 st\u0159ih, barven\u00ed nebo \u00fa\u010des a v Map\u00e1ch Google porovn\u00e1v\u00e1 n\u011bkolik \u0161t\u00edt\u016f nar\u00e1z \u2013 slovo z kade\u0159nick\u00e9 d\u00edlny v\u00e1s odli\u0161\u00ed i bez slova \u201ekade\u0159nictv\u00ed&#8221; v n\u00e1zvu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Klasick\u00e9<\/strong><\/p>\n\n\n\n<ol start=\"51\" class=\"wp-block-list\">\n<li>D\u00edlna \u00fa\u010des\u016f<\/li>\n\n\n<li>H\u0159eben a n\u016f\u017eky<\/li>\n\n\n<li>Kade\u0159n\u00e1rna<\/li>\n\n\n<li>Ateli\u00e9r vlas\u016f<\/li>\n\n\n<li>\u010ces\u00e1rna<\/li>\n\n\n<li>Salon v prvn\u00edm pat\u0159e<\/li>\n\n\n<li>Vlasy a my<\/li>\n\n\n<li>Mistr a n\u016f\u017eky<\/li>\n\n\n<li>Vlna Salon<\/li>\n\n\n<li>Pramen<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se slovn\u00ed h\u0159\u00ed\u010dkou<\/strong><\/p>\n\n\n\n<ol start=\"61\" class=\"wp-block-list\">\n<li>St\u0159ih na \u010das<\/li>\n\n\n<li>O hlavu v\u00fd\u0161<\/li>\n\n\n<li>Ofina a te\u010dka<\/li>\n\n\n<li>Loki motiv<\/li>\n\n\n<li>Vlasov\u00e1 z\u00e1kladna<\/li>\n\n\n<li>Vy\u0161\u0161\u00ed st\u0159ih<\/li>\n\n\n<li>Z\u00e1pletka<\/li>\n\n\n<li>Po stran\u00e1ch krat\u0161\u00ed<\/li>\n\n\n<li>Cop a k\u00e1men<\/li>\n\n\n<li>Su\u0161\u00e1rna<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Francouzsky a italsky<\/strong><\/p>\n\n\n\n<ol start=\"71\" class=\"wp-block-list\">\n<li>Salon Ch\u00e9ri<\/li>\n\n\n<li>Maison Coiffure<\/li>\n\n\n<li>Bellissima<\/li>\n\n\n<li>Le Petit Salon<\/li>\n\n\n<li>Riviera Hair<\/li>\n\n\n<li>Caf\u00e9 du Coiffeur<\/li>\n\n\n<li>Bella Chioma<\/li>\n\n\n<li>Atelier Paris 12<\/li>\n\n\n<li>Dolce Testa<\/li>\n\n\n<li>Monsieur Ciseaux<\/li>\n\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e1zev nehtov\u00e9ho studia: 10 n\u00e1pad\u016f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nehtov\u00e9 studio si m\u016f\u017ee pohr\u00e1t se slovy z manik\u00fary: lak, gel, \u0161ablona, top coat, french. Pokud pl\u00e1nujete p\u0159idat obo\u010d\u00ed a \u0159asy, zvolte n\u00e1zev bez \u201enails&#8221; a manik\u00faru uka\u017ete jako jednu z lini\u00ed slu\u017eeb.<\/p>\n\n\n\n<ol start=\"81\" class=\"wp-block-list\">\n<li>Lakovna<\/li>\n\n\n<li>Neht\u00e1rna<\/li>\n\n\n<li>Manik\u00fara a spol.<\/li>\n\n\n<li>Top Coat Studio<\/li>\n\n\n<li>Barva nakr\u00e1tko<\/li>\n\n\n<li>Gel Bar<\/li>\n\n\n<li>French &amp; Friends<\/li>\n\n\n<li>\u0160ablona a \u0161pi\u010dka<\/li>\n\n\n<li>Ruku v ruce<\/li>\n\n\n<li>Nails After Hours<\/li>\n\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e1zev studia pro obo\u010d\u00ed a \u0159asy: 10 n\u00e1pad\u016f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Obo\u010d\u00ed a \u0159asy se \u010dasto d\u011blaj\u00ed v mal\u00e9m studiu nebo na jednom m\u00edst\u011b ve v\u011bt\u0161\u00edm salonu. N\u00e1zev by m\u011bl mluvit o pohledu a p\u0159esnosti \u2013 oblouk, linie, henna \u2013 a dob\u0159e vypadat jako handle na Instagramu, kde klientky porovn\u00e1vaj\u00ed v\u00fdsledky.<\/p>\n\n\n\n<ol start=\"91\" class=\"wp-block-list\">\n<li>Oblouk<\/li>\n\n\n<li>Brow Bar Praha<\/li>\n\n\n<li>\u0158asy do z\u00e1soby<\/li>\n\n\n<li>Linie pohledu<\/li>\n\n\n<li>Tah \u0161t\u011btcem<\/li>\n\n\n<li>Obo\u010d\u00e1rna<\/li>\n\n\n<li>Lash Patro<\/li>\n\n\n<li>Pohled na m\u00edru<\/li>\n\n\n<li>Henna a pinzeta<\/li>\n\n\n<li>Z o\u010d\u00ed do o\u010d\u00ed<\/li>\n\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e1zev barbershopu: 10 n\u00e1pad\u016f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Barbershop prod\u00e1v\u00e1 atmosf\u00e9ru p\u00e1nsk\u00e9ho m\u00edsta: b\u0159itva, vousy, d\u00edlna, n\u00e1m\u011bst\u00ed. N\u00e1zev m\u016f\u017ee b\u00fdt drz\u00fd a s humorem, ale nezapome\u0148te na test m\u011bsta \u2013 barber\u016f s vousy v n\u00e1zvu je hodn\u011b, proto si nejd\u0159\u00edv projd\u011bte Mapy Google ve sv\u00e9m okol\u00ed.<\/p>\n\n\n\n<ol start=\"101\" class=\"wp-block-list\">\n<li>B\u0159itva a syn<\/li>\n\n\n<li>Divok\u00fd z\u00e1pad Barber<\/li>\n\n\n<li>\u010ctvrthodina pro vousy<\/li>\n\n\n<li>Barber na rynku<\/li>\n\n\n<li>Ocelov\u00e1 h\u0159\u00edva<\/li>\n\n\n<li>Brat\u0159i Vousov\u00e9<\/li>\n\n\n<li>St\u00edn strni\u0161t\u011b<\/li>\n\n\n<li>Tohle nen\u00ed \u010dajovna<\/li>\n\n\n<li>P\u00e1nsk\u00e1 d\u00edlna<\/li>\n\n\n<li>Posledn\u00ed st\u0159ih<\/li>\n\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e1zev pro spa a kosmetologii: 10 n\u00e1pad\u016f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spa a kosmetologie prod\u00e1vaj\u00ed \u010das pro sebe a klid. N\u00e1zvy s tichem, dotekem a pauzou snesou roz\u0161\u00ed\u0159en\u00ed nab\u00eddky od mas\u00e1\u017e\u00ed po o\u0161et\u0159en\u00ed pleti a nezav\u0159ou v\u00e1m cestu k dal\u0161\u00edm slu\u017eb\u00e1m.<\/p>\n\n\n\n<ol start=\"111\" class=\"wp-block-list\">\n<li>Z\u00f3na ticha<\/li>\n\n\n<li>Dotek Studio SPA<\/li>\n\n\n<li>Kabinet rovnov\u00e1hy<\/li>\n\n\n<li>T\u011blo a klid<\/li>\n\n\n<li>M\u011bstsk\u00e9 l\u00e1zn\u011b SPA<\/li>\n\n\n<li>Kokon<\/li>\n\n\n<li>Hodina pro sebe<\/li>\n\n\n<li>Hloubka klidu<\/li>\n\n\n<li>Pauza SPA<\/li>\n\n\n<li>Sf\u00e9ra doteku<\/li>\n\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Jak ov\u011b\u0159it dostupnost n\u00e1zvu za 15 minut<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1te favorita? Ne\u017e objedn\u00e1te \u0161t\u00edt, projd\u011bte \u0161est krok\u016f, kter\u00e9 nic nestoj\u00ed. Na po\u0159ad\u00ed z\u00e1le\u017e\u00ed: za\u010d\u00edn\u00e1te t\u011bmi nejrychlej\u0161\u00edmi.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Krok<\/th><th>Kde<\/th><th>Co ov\u011b\u0159ujete<\/th><th>\u010cas<\/th><\/tr><\/thead><tbody><tr><td>1<\/td><td>Google + Mapy Google<\/td><td>jestli n\u00e1zev ve va\u0161em m\u011bst\u011b u\u017e nefunguje a kdo s n\u00edm sd\u00edl\u00ed v\u00fdsledky<\/td><td>3 min<\/td><\/tr><tr><td>2<\/td><td>Instagram a Facebook<\/td><td>jestli je voln\u00fd handle @nazev (a rozumn\u00e9 varianty)<\/td><td>2 min<\/td><\/tr><tr><td>3<\/td><td>Dom\u00e9na .cz: vyhled\u00e1v\u00e1n\u00ed na nic.cz (CZ.NIC)<\/td><td>jestli je voln\u00e1 dom\u00e9na nazev.cz \/ nazev.com<\/td><td>2 min<\/td><\/tr><tr><td>4<\/td><td>\u017divnostensk\u00fd rejst\u0159\u00edk (rzp.gov.cz)<\/td><td>jestli n\u00e1zev nefiguruje u \u017eivnostn\u00edk\u016f v okol\u00ed<\/td><td>3 min<\/td><\/tr><tr><td>5<\/td><td>ARES (ares.gov.cz) a obchodn\u00ed rejst\u0159\u00edk (or.justice.cz)<\/td><td>jestli neexistuje firma s t\u00edmto n\u00e1zvem<\/td><td>2 min<\/td><\/tr><tr><td>6<\/td><td>Datab\u00e1ze ochrann\u00fdch zn\u00e1mek \u00daPV<\/td><td>jestli nen\u00ed n\u00e1zev zapsan\u00fd jako ochrann\u00e1 zn\u00e1mka ve t\u0159\u00edd\u011b 44 (kade\u0159nick\u00e9 a kosmetick\u00e9 slu\u017eby), v\u010detn\u011b zn\u00e1mek EU platn\u00fdch v \u010cesku<\/td><td>3 min<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0159i nuance. \u017divnostn\u00edk v rejst\u0159\u00edku v\u017edy figuruje pod vlastn\u00edm jm\u00e9nem a p\u0159\u00edjmen\u00edm, hledejte proto podle fantazijn\u00ed \u010d\u00e1sti n\u00e1zvu, ne podle cel\u00e9ho \u0159et\u011bzce. V datab\u00e1zi \u00daPV zkuste i psan\u00ed dohromady, zvl\u00e1\u0161\u0165 a bez diakritiky: zapsan\u00e1 zn\u00e1mka \u201eGLOW&#8221; blokuje ve stejn\u00e9m oboru i \u201eGlow Studio&#8221;. A datab\u00e1ze \u00daPV ukazuje krom\u011b \u010desk\u00fdch i ochrann\u00e9 zn\u00e1mky EU a mezin\u00e1rodn\u00ed zn\u00e1mky platn\u00e9 v \u010cesku, tak\u017ee jedno hled\u00e1n\u00ed pokryje v\u0161echny zn\u00e1mky, kter\u00e9 tu plat\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud n\u00e1zev pro\u0161el v\u0161emi \u0161esti kroky, zajist\u011bte si ho je\u0161t\u011b t\u00fd\u017e den: zaregistrujte dom\u00e9nu a zalo\u017ete profily, klidn\u011b pr\u00e1zdn\u00e9. Dom\u00e9na stoj\u00ed zlomek ceny \u0161t\u00edtu \u2013 je to nejlevn\u011bj\u0161\u00ed rezervace jm\u00e9na, jak\u00e1 existuje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e1zev je obsazen\u00fd? Co d\u011blat v p\u011bti typick\u00fdch situac\u00edch<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Co je obsazen\u00e9<\/th><th>Co to znamen\u00e1<\/th><th>Co ud\u011bl\u00e1te<\/th><\/tr><\/thead><tbody><tr><td>Jen handle na Instagramu, \u00fa\u010det je neaktivn\u00ed<\/td><td>n\u00e1zev m\u016f\u017ee b\u00fdt form\u00e1ln\u011b voln\u00fd<\/td><td>p\u0159idejte do handlu m\u011bsto nebo slovo \u201estudio&#8221;, nap\u0159. @kokon.brno \u2013 n\u00e1zev salonu z\u016fst\u00e1v\u00e1<\/td><\/tr><tr><td>Dom\u00e9na .cz, na kter\u00e9 nic neb\u011b\u017e\u00ed<\/td><td>n\u011bkdo si zarezervoval adresu, ne zna\u010dku<\/td><td>projd\u011bte kroky 4\u20136; pokud jsou \u010dist\u00e9, zvolte variantu nazev-mesto.cz<\/td><\/tr><tr><td>Stejn\u00fd n\u00e1zev u \u017eivnostn\u00edka v jin\u00e9m m\u011bst\u011b<\/td><td>p\u0159ednost se \u0159e\u0161\u00ed na trhu, kde p\u016fsob\u00edte<\/td><td>obvykle ho m\u016f\u017eete u\u017e\u00edvat, pokud v datab\u00e1zi \u00daPV nen\u00ed zn\u00e1mka ve t\u0159\u00edd\u011b 44<\/td><\/tr><tr><td>Salon se stejn\u00fdm n\u00e1zvem ve va\u0161em m\u011bst\u011b<\/td><td>riziko z\u00e1m\u011bny a sporu o prvenstv\u00ed<\/td><td>zm\u011b\u0148te n\u00e1zev d\u0159\u00edv, ne\u017e objedn\u00e1te \u0161t\u00edt<\/td><\/tr><tr><td>Ochrann\u00e1 zn\u00e1mka ve t\u0159\u00edd\u011b 44<\/td><td>vlastn\u00edk m\u016f\u017ee u\u017e\u00edv\u00e1n\u00ed zak\u00e1zat v cel\u00e9 zemi, u zn\u00e1mky EU v cel\u00e9 Unii<\/td><td>zm\u011b\u0148te n\u00e1zev, i kdy\u017e ho ve va\u0161em m\u011bst\u011b nikdo nepou\u017e\u00edv\u00e1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Co \u0159\u00edk\u00e1 pr\u00e1vo: jm\u00e9no \u017eivnostn\u00edka, prvenstv\u00ed a ochrann\u00e1 zn\u00e1mka<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0159i v\u011bci, kter\u00e9 stoj\u00ed za to v\u011bd\u011bt, ne\u017e za\u010dnete jm\u00e9no pova\u017eovat za sv\u00e9. R\u00e1mec d\u00e1v\u00e1 ob\u010dansk\u00fd z\u00e1kon\u00edk (z\u00e1kon \u010d. 89\/2012 Sb.) a \u017eivnostensk\u00fd z\u00e1kon (z\u00e1kon \u010d. 455\/1991 Sb.) v \u00fa\u010dinn\u00e9m zn\u011bn\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zaprv\u00e9: obchodn\u00ed firmu v pr\u00e1vn\u00edm smyslu m\u00e1 jen podnikatel zapsan\u00fd v obchodn\u00edm rejst\u0159\u00edku (\u00a7 423 ob\u010dansk\u00e9ho z\u00e1kon\u00edku). \u017divnostn\u00edk podnik\u00e1 pod vlastn\u00edm jm\u00e9nem a p\u0159\u00edjmen\u00edm a n\u00e1zev salonu k n\u011bmu p\u0159id\u00e1v\u00e1 jako odli\u0161uj\u00edc\u00ed dodatek \u2013 proto v rejst\u0159\u00edku uvid\u00edte \u201eJana Nov\u00e1kov\u00e1 \u2013 Studio Glow&#8221;, ne samotn\u00e9 \u201eStudio Glow&#8221;. Provozovna nav\u00edc mus\u00ed b\u00fdt trvale a zven\u010d\u00ed viditeln\u011b ozna\u010dena va\u0161\u00edm jm\u00e9nem a p\u0159\u00edjmen\u00edm a I\u010cO (\u00a7 17 odst. 7 \u017eivnostensk\u00e9ho z\u00e1kona): n\u00e1zev salonu na \u0161t\u00edtu tento \u00fadaj dopl\u0148uje, nenahrazuje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zadruh\u00e9: ozna\u010den\u00ed, kter\u00e9 n\u011bkdo ve va\u0161em okol\u00ed re\u00e1ln\u011b pou\u017e\u00edval d\u0159\u00edv, chr\u00e1n\u00ed pravidla proti nekal\u00e9 sout\u011b\u017ei \u2013 vyvol\u00e1n\u00ed nebezpe\u010d\u00ed z\u00e1m\u011bny je nekal\u00e1 sout\u011b\u017e (\u00a7 2976 a \u00a7 2981 ob\u010dansk\u00e9ho z\u00e1kon\u00edku). Jednodu\u0161e \u0159e\u010deno: kdo n\u00e1zev na dan\u00e9m trhu u\u017e\u00edv\u00e1 prvn\u00ed, m\u00e1 p\u0159ednost, i bez jak\u00e9koli registrace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u0159et\u00ed: jistotu siln\u011bj\u0161\u00ed ne\u017e prvenstv\u00ed d\u00e1v\u00e1 ochrann\u00e1 zn\u00e1mka. Slu\u017eby salon\u016f jsou t\u0159\u00edda 44 a poplatky \u00da\u0159adu pr\u016fmyslov\u00e9ho vlastnictv\u00ed vypadaj\u00ed takto:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Poplatek \u00daPV<\/th><th>\u010c\u00e1stka<\/th><\/tr><\/thead><tbody><tr><td>P\u0159ihl\u00e1\u0161ka individu\u00e1ln\u00ed ochrann\u00e9 zn\u00e1mky, a\u017e t\u0159i t\u0159\u00eddy<\/td><td>5 000 K\u010d<\/td><\/tr><tr><td>Tot\u00e9\u017e v e-port\u00e1lu \u00daPV po p\u0159ihl\u00e1\u0161en\u00ed Identitou ob\u010dana (sleva 20 %, max. 1 000 K\u010d)<\/td><td>4 000 K\u010d<\/td><\/tr><tr><td>Ka\u017ed\u00e1 t\u0159\u00edda nad t\u0159i<\/td><td>500 K\u010d<\/td><\/tr><tr><td>Obnova z\u00e1pisu na dal\u0161\u00edch 10 let<\/td><td>2 500 K\u010d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ochrana plat\u00ed 10 let od data pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky a d\u00e1 se obnovovat. Po pod\u00e1n\u00ed se mohou objevit nevy\u017e\u00e1dan\u00e9 v\u00fdzvy k uhrazen\u00ed poplatku za registraci \u2013 \u00daPV p\u0159ed nimi na sv\u00e9m webu varuje; spr\u00e1vn\u00ed poplatky se plat\u00ed jen na \u00fa\u010det \u00daPV.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy m\u00e1 zn\u00e1mka smysl? Kdy\u017e je n\u00e1zev fantazijn\u00ed a stav\u00edte na n\u011bm zna\u010dku: druh\u00e1 pobo\u010dka, fran\u0161\u00edza, vlastn\u00ed kosmetika. Jednomu salonu s popisn\u00fdm n\u00e1zvem (\u201eKade\u0159nictv\u00ed Centrum&#8221;) p\u0159ihl\u00e1\u0161ka obvykle neprojde a nen\u00ed pot\u0159eba. Pokud uva\u017eujete o s\u00edti, p\u0159e\u010dt\u011bte si, kdy se vyplat\u00ed <a href=\"https:\/\/alteg.io\/cs\/blog\/fransiza-kosmeticky-salon\/\">fran\u0161\u00edza v beauty<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e1zev v praxi: dom\u00e9na, profil, Firemn\u00ed profil a rezerva\u010dn\u00ed odkaz<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jm\u00e9no za\u010dne vyd\u011bl\u00e1vat, a\u017e kdy\u017e klientka v\u0161ude potk\u00e1v\u00e1 stejnou zna\u010dku. \u010cty\u0159i m\u00edsta, kter\u00e1 stoj\u00ed za to spojit do jedn\u00e9 sady:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dom\u00e9na a web.<\/strong> Na start sta\u010d\u00ed jednostr\u00e1nkov\u00fd web s cen\u00edkem a tla\u010d\u00edtkem rezervace; d\u016fle\u017eit\u00e9 je, aby adresa zn\u011bla jako n\u00e1zev salonu<\/li>\n\n\n<li><strong>Instagram a Facebook.<\/strong> Stejn\u00fd handle v\u0161ude; v biu odkaz na online rezervaci, ne telefonn\u00ed \u010d\u00edslo (bio a tla\u010d\u00edtko Rezervovat krok za krokem popisuje \u010dl\u00e1nek <a href=\"https:\/\/alteg.io\/cs\/blog\/instagram-pro-salon\/\">Instagram pro salon<\/a>)<\/li>\n\n\n<li><strong>Firemn\u00ed profil na Googlu.<\/strong> Pr\u00e1v\u011b on sb\u00edr\u00e1 recenze a ukazuje tla\u010d\u00edtko Rezervovat v Map\u00e1ch; zalo\u017ete ho rovnou s nov\u00fdm n\u00e1zvem, a\u0165 se recenze od prvn\u00edho dne sb\u00edhaj\u00ed na spr\u00e1vn\u00e9m jm\u00e9nu. N\u00e1zev v profilu mus\u00ed odpov\u00eddat skute\u010dn\u00e9mu n\u00e1zvu na \u0161t\u00edtu a webu: pokyny Googlu zakazuj\u00ed p\u0159id\u00e1vat do n\u00e1zvu slogany, slu\u017eby nebo lokalitu (\u201eKokon \u2013 kosmetika Vinohrady&#8221;) a profil za to m\u016f\u017ee b\u00fdt pozastaven. Jak o recenze \u017e\u00e1dat a jak na n\u011b odpov\u00eddat, popisujeme v \u010dl\u00e1nku o <a href=\"https:\/\/alteg.io\/cs\/blog\/google-recenze\/\">Google recenz\u00edch<\/a>.<\/li>\n\n\n<li><strong>Rezerva\u010dn\u00ed odkaz.<\/strong> V <a href=\"https:\/\/alteg.io\/cs\/online-booking\/\">online rezervaci<\/a> Altegio dostane salon vlastn\u00ed rezerva\u010dn\u00ed str\u00e1nku ve va\u0161\u00ed zna\u010dce \u2013 logo, barvy a vlastn\u00ed dom\u00e9nu. Stejn\u00fd odkaz d\u00e1te do bia na Instagramu i k tla\u010d\u00edtku \u201eRezervovat pomoc\u00ed Google&#8221; v Map\u00e1ch \u2013 stejn\u00e1 zna\u010dka na webu, na Instagramu i v ka\u017ed\u00e9m potvrzen\u00ed n\u00e1v\u0161t\u011bvy<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A posledn\u00ed v\u011bc, kter\u00e1 vysv\u011btluje cel\u00fd checklist. P\u0159ejmenov\u00e1n\u00ed po roce provozu nen\u00ed jen nov\u00fd \u0161t\u00edt a dom\u00e9na: kdo m\u00edsto p\u0159ejmenov\u00e1n\u00ed st\u00e1vaj\u00edc\u00edho Firemn\u00edho profilu zalo\u017e\u00ed nov\u00fd, za\u010d\u00edn\u00e1 s viditelnost\u00ed od nuly, proto\u017ee recenze z\u016fstanou u star\u00e9ho profilu. Hodina ov\u011b\u0159ov\u00e1n\u00ed p\u0159ed startem nestoj\u00ed nic; rebranding po roce znamen\u00e1 nov\u00e9 materi\u00e1ly a m\u011bs\u00edce obnovov\u00e1n\u00ed viditelnosti. N\u00e1zev pat\u0159\u00ed do podnikatelsk\u00e9ho pl\u00e1nu hned na za\u010d\u00e1tek \u2013 vzor s \u010d\u00edsly najdete v \u010dl\u00e1nku <a href=\"https:\/\/alteg.io\/cs\/blog\/podnikatelsky-plan-kadernictvi\/\">Podnikatelsk\u00fd pl\u00e1n kade\u0159nictv\u00ed<\/a>. Pro\u010d se vyplat\u00ed m\u00edt od prvn\u00edho dne i vlastn\u00ed rezerva\u010dn\u00ed kan\u00e1l, jsme spo\u010d\u00edtali v textu <a href=\"https:\/\/alteg.io\/cs\/blog\/proc-salon-potrebuje-rezervacni-system\/\">Pro\u010d salon pot\u0159ebuje rezerva\u010dn\u00ed syst\u00e9m: 5 \u010d\u00edsel<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cast\u00e9 ot\u00e1zky k n\u00e1zvu salonu a kade\u0159nictv\u00ed<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Mus\u00ed se n\u00e1zev salonu n\u011bkde registrovat?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ne. \u017divnostn\u00edk podnik\u00e1 pod vlastn\u00edm jm\u00e9nem a n\u00e1zev salonu k n\u011bmu p\u0159id\u00e1v\u00e1 jako odli\u0161uj\u00edc\u00ed dodatek; pr\u00e1vo ho chr\u00e1n\u00ed od prvn\u00edho re\u00e1ln\u00e9ho u\u017e\u00edv\u00e1n\u00ed na m\u00edstn\u00edm trhu. Z\u00e1pis ochrann\u00e9 zn\u00e1mky u \u00daPV je dobrovoln\u00fd \u2013 d\u00e1v\u00e1 ale ochranu v cel\u00e9m \u010cesku a siln\u00fd argument ve sporu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u016f\u017eou m\u00edt dva salony stejn\u00fd n\u00e1zev?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V r\u016fzn\u00fdch m\u011bstech obvykle ano, dokud je klienti nem\u016f\u017eou re\u00e1ln\u011b zam\u011bnit. Probl\u00e9m za\u010d\u00edn\u00e1 na stejn\u00e9m m\u00edstn\u00edm trhu: tam m\u00e1 p\u0159ednost ten, kdo n\u00e1zev u\u017e\u00edval d\u0159\u00edv. A pokud je jm\u00e9no zapsan\u00e9 jako ochrann\u00e1 zn\u00e1mka, m\u016f\u017ee jej\u00ed vlastn\u00edk u\u017e\u00edv\u00e1n\u00ed ve sv\u00e9m oboru zablokovat v cel\u00e9 zemi, u ochrann\u00e9 zn\u00e1mky EU dokonce v cel\u00e9 Unii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kolik stoj\u00ed ochrana n\u00e1zvu salonu?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ihl\u00e1\u0161ka ochrann\u00e9 zn\u00e1mky u \u00daPV stoj\u00ed 5 000 K\u010d a pokr\u00fdv\u00e1 a\u017e t\u0159i t\u0159\u00eddy v\u00fdrobk\u016f a slu\u017eeb; p\u0159i pod\u00e1n\u00ed v e-port\u00e1lu \u00daPV po p\u0159ihl\u00e1\u0161en\u00ed Identitou ob\u010dana \u00fa\u0159ad poplatek sn\u00ed\u017e\u00ed o 20 %, tedy na 4 000 K\u010d. Slu\u017eby salon\u016f jsou t\u0159\u00edda 44. Ochrana plat\u00ed 10 let od data pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky a obnova na dal\u0161\u00edch 10 let stoj\u00ed 2 500 K\u010d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Je anglick\u00fd n\u00e1zev dobr\u00fd n\u00e1pad?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ano, pokud projde testem telefonu: klientka ho mus\u00ed um\u011bt zapsat podle sluchu. Kr\u00e1tk\u00e1 zn\u00e1m\u00e1 slova (Glow, Velvet, Skin) funguj\u00ed bez ztr\u00e1t; pot\u00ed\u017e za\u010d\u00edn\u00e1 u pravopisu, kter\u00fd se mus\u00ed vysv\u011btlovat. Ov\u011b\u0159te tak\u00e9, jestli jm\u00e9no u\u017e nedr\u017e\u00ed s\u00ed\u0165ovka \u2013 v datab\u00e1zi \u00daPV a v Googlu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak p\u0159ejmenovat funguj\u00edc\u00ed salon?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Form\u00e1ln\u011b jde o jednu zm\u011bnu v rejst\u0159\u00edku. Prakticky: nov\u00e1 dom\u00e9na s p\u0159esm\u011brov\u00e1n\u00edm ze star\u00e9, p\u0159ejmenov\u00e1n\u00ed st\u00e1vaj\u00edc\u00edch profil\u016f m\u00edsto zakl\u00e1d\u00e1n\u00ed nov\u00fdch (sleduj\u00edc\u00ed z\u016fstanou) a zm\u011bna n\u00e1zvu ve Firemn\u00edm profilu m\u00edsto nov\u00e9ho profilu \u2013 recenze tak z\u016fstanou. Klientk\u00e1m zm\u011bnu oznamte s p\u0159edstihem a star\u00fd n\u00e1zev nechte v biu je\u0161t\u011b p\u00e1r m\u011bs\u00edc\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak vybrat n\u00e1zev kade\u0159nictv\u00ed nebo kosmetick\u00e9ho salonu?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u010dn\u011bte typem n\u00e1zvu, ne konkr\u00e9tn\u00edmi slovy: jm\u00e9no majitelky, slovo z \u0159emesla (n\u016f\u017eky, pramen, pudr), abstraktn\u00ed pojem, nebo slovn\u00ed h\u0159\u00ed\u010dka. Napi\u0161te si 20\u201330 kandid\u00e1t\u016f, vy\u0159a\u010fte ty, kter\u00e9 neprojdou testem telefonu a testem r\u016fstu, a u t\u0159\u00ed finalist\u016f ov\u011b\u0159te Google, Instagram, dom\u00e9nu .cz, \u017eivnostensk\u00fd rejst\u0159\u00edk a datab\u00e1zi \u00daPV. N\u00e1zvy kade\u0159nictv\u00ed nav\u00edc funguj\u00ed nejl\u00e9pe se slovem z kade\u0159nick\u00e9 d\u00edlny \u2013 v Map\u00e1ch se odli\u0161\u00ed i bez slova \u201ekade\u0159nictv\u00ed&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N\u00e1zev je prvn\u00ed rezervace, kterou v\u00e1\u0161 salon p\u0159ijme: klientka si ho zapamatuje, zad\u00e1 do Googlu a klikne. V Altegiu jm\u00e9no pracuje d\u00e1l \u2013 na rezerva\u010dn\u00ed str\u00e1nce ve va\u0161\u00ed zna\u010dce, v odkazu v biu a v ka\u017ed\u00e9 p\u0159ipom\u00ednce n\u00e1v\u0161t\u011bvy. Vyzkou\u0161ejte Altegio 7 dn\u00ed, bez platebn\u00ed karty a bez provize z rezervac\u00ed<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u010cl\u00e1nek m\u00e1 informativn\u00ed charakter a nen\u00ed pr\u00e1vn\u00ed radou. Poplatky \u00daPV jsme ov\u011b\u0159ili 6. listopadu 2026; poplatky a p\u0159edpisy se mohou m\u011bnit \u2013 p\u0159ed pod\u00e1n\u00edm p\u0159ihl\u00e1\u0161ky si je ov\u011b\u0159te na webu \u00daPV a konkr\u00e9tn\u00ed situaci proberte s patentov\u00fdm z\u00e1stupcem nebo pr\u00e1vn\u00edkem.<\/em><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>N\u00e1zev salonu, kade\u0159nictv\u00ed i nehtov\u00e9ho studia: 120 n\u00e1pad\u016f podle oboru a checklist, jak jm\u00e9no ov\u011b\u0159it v ARES, \u017eivnostensk\u00e9m rejst\u0159\u00edku, na nic.cz a u \u00daPV.<\/p>\n","protected":false},"author":25,"featured_media":28551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[447],"tags":[],"class_list":["post-28569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani-cs"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"N\u00e1zev salonu, kade\u0159nictv\u00ed i nehtov\u00e9ho studia: 120 n\u00e1pad\u016f podle oboru a checklist, jak jm\u00e9no ov\u011b\u0159it v ARES, \u017eivnostensk\u00e9m rejst\u0159\u00edku, na nic.cz a u \u00daPV.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jana\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/alteg.io\/cs\/blog\/nazev-pro-salon\/\" 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Napi\u0161te si 20\u201330 kandid\u00e1t\u016f, vy\u0159a\u010fte ty, kter\u00e9 neprojdou testem telefonu a testem r\u016fstu, a u t\u0159\u00ed finalist\u016f ov\u011b\u0159te Google, Instagram, dom\u00e9nu .cz, \u017eivnostensk\u00fd rejst\u0159\u00edk a datab\u00e1zi \u00daPV. N\u00e1zvy kade\u0159nictv\u00ed nav\u00edc funguj\u00ed nejl\u00e9pe se slovem z kade\u0159nick\u00e9 d\u00edlny \u2013 v Map\u00e1ch se odli\u0161\u00ed i bez slova \u201ekade\u0159nictv\u00ed\"."}},{"@type":"Question","name":"Mus\u00ed se n\u00e1zev salonu n\u011bkde registrovat?","acceptedAnswer":{"@type":"Answer","text":"Ne. \u017divnostn\u00edk podnik\u00e1 pod vlastn\u00edm jm\u00e9nem a n\u00e1zev salonu k n\u011bmu p\u0159id\u00e1v\u00e1 jako odli\u0161uj\u00edc\u00ed dodatek; pr\u00e1vo ho chr\u00e1n\u00ed od prvn\u00edho re\u00e1ln\u00e9ho u\u017e\u00edv\u00e1n\u00ed na m\u00edstn\u00edm trhu. Z\u00e1pis ochrann\u00e9 zn\u00e1mky u \u00daPV je dobrovoln\u00fd \u2013 d\u00e1v\u00e1 ale ochranu v cel\u00e9m \u010cesku a siln\u00fd argument ve sporu."}},{"@type":"Question","name":"M\u016f\u017eou m\u00edt dva salony stejn\u00fd n\u00e1zev?","acceptedAnswer":{"@type":"Answer","text":"V r\u016fzn\u00fdch m\u011bstech obvykle ano, dokud je klienti nem\u016f\u017eou re\u00e1ln\u011b zam\u011bnit. Probl\u00e9m za\u010d\u00edn\u00e1 na stejn\u00e9m m\u00edstn\u00edm trhu: tam m\u00e1 p\u0159ednost ten, kdo n\u00e1zev u\u017e\u00edval d\u0159\u00edv. A pokud je jm\u00e9no zapsan\u00e9 jako ochrann\u00e1 zn\u00e1mka, m\u016f\u017ee jej\u00ed vlastn\u00edk u\u017e\u00edv\u00e1n\u00ed ve sv\u00e9m oboru zablokovat v cel\u00e9 zemi, u ochrann\u00e9 zn\u00e1mky EU dokonce v cel\u00e9 Unii."}},{"@type":"Question","name":"Kolik stoj\u00ed ochrana n\u00e1zvu salonu?","acceptedAnswer":{"@type":"Answer","text":"P\u0159ihl\u00e1\u0161ka ochrann\u00e9 zn\u00e1mky u \u00daPV stoj\u00ed 5 000 K\u010d a pokr\u00fdv\u00e1 a\u017e t\u0159i t\u0159\u00eddy v\u00fdrobk\u016f a slu\u017eeb; p\u0159i pod\u00e1n\u00ed v e-port\u00e1lu \u00daPV po p\u0159ihl\u00e1\u0161en\u00ed Identitou ob\u010dana \u00fa\u0159ad poplatek sn\u00ed\u017e\u00ed o 20 %, tedy na 4 000 K\u010d. Slu\u017eby salon\u016f jsou t\u0159\u00edda 44. Ochrana plat\u00ed 10 let od data pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky a obnova na dal\u0161\u00edch 10 let stoj\u00ed 2 500 K\u010d."}},{"@type":"Question","name":"Je anglick\u00fd n\u00e1zev dobr\u00fd n\u00e1pad?","acceptedAnswer":{"@type":"Answer","text":"Ano, pokud projde testem telefonu: klientka ho mus\u00ed um\u011bt zapsat podle sluchu. Kr\u00e1tk\u00e1 zn\u00e1m\u00e1 slova (Glow, Velvet, Skin) funguj\u00ed bez ztr\u00e1t; pot\u00ed\u017e za\u010d\u00edn\u00e1 u pravopisu, kter\u00fd se mus\u00ed vysv\u011btlovat. Ov\u011b\u0159te tak\u00e9, jestli jm\u00e9no u\u017e nedr\u017e\u00ed s\u00ed\u0165ovka \u2013 v datab\u00e1zi \u00daPV a v Googlu."}},{"@type":"Question","name":"Jak p\u0159ejmenovat funguj\u00edc\u00ed salon?","acceptedAnswer":{"@type":"Answer","text":"Form\u00e1ln\u011b jde o jednu zm\u011bnu v rejst\u0159\u00edku. Prakticky: nov\u00e1 dom\u00e9na s p\u0159esm\u011brov\u00e1n\u00edm ze star\u00e9, p\u0159ejmenov\u00e1n\u00ed st\u00e1vaj\u00edc\u00edch profil\u016f m\u00edsto zakl\u00e1d\u00e1n\u00ed nov\u00fdch (sleduj\u00edc\u00ed z\u016fstanou) a zm\u011bna n\u00e1zvu ve Firemn\u00edm profilu m\u00edsto nov\u00e9ho profilu \u2013 recenze tak z\u016fstanou. Klientk\u00e1m zm\u011bnu oznamte s p\u0159edstihem a star\u00fd n\u00e1zev nechte v biu je\u0161t\u011b p\u00e1r m\u011bs\u00edc\u016f."}},{"@type":"Question","name":"Jak vybrat n\u00e1zev kade\u0159nictv\u00ed nebo kosmetick\u00e9ho salonu?","acceptedAnswer":{"@type":"Answer","text":"Za\u010dn\u011bte typem n\u00e1zvu, ne konkr\u00e9tn\u00edmi slovy: jm\u00e9no majitelky, slovo z \u0159emesla (n\u016f\u017eky, pramen, pudr), abstraktn\u00ed pojem, nebo slovn\u00ed h\u0159\u00ed\u010dka. Napi\u0161te si 20\u201330 kandid\u00e1t\u016f, vy\u0159a\u010fte ty, kter\u00e9 neprojdou testem telefonu a testem r\u016fstu, a u t\u0159\u00ed finalist\u016f ov\u011b\u0159te Google, Instagram, dom\u00e9nu .cz, \u017eivnostensk\u00fd rejst\u0159\u00edk a datab\u00e1zi \u00daPV. N\u00e1zvy kade\u0159nictv\u00ed nav\u00edc funguj\u00ed nejl\u00e9pe se slovem z kade\u0159nick\u00e9 d\u00edlny \u2013 v Map\u00e1ch se odli\u0161\u00ed i bez slova \u201ekade\u0159nictv\u00ed\"."}}],"inLanguage":"cs-CZ","breadcrumb":{"@id":"https:\/\/alteg.io\/cs\/blog\/nazev-pro-salon\/#breadcrumblist"}},{"@type":"Organization","@id":"https:\/\/alteg.io\/cs\/#organization","name":"The Altegio Times","description":"Online Booking and Business Management Media","url":"https:\/\/alteg.io\/cs\/"},{"@type":"Person","@id":"https:\/\/alteg.io\/cs\/blog\/author\/yana-balteg-io\/#author","url":"https:\/\/alteg.io\/cs\/blog\/author\/yana-balteg-io\/","name":"Jana","image":{"@type":"ImageObject","@id":"https:\/\/alteg.io\/cs\/blog\/nazev-pro-salon\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/d3a38ee41a7f8cfff1a39ed1adff91f4c8bd70360a2de9396ba55e4fcada8c2b?s=96&d=initials&r=g&initials=Ja","width":96,"height":96,"caption":"Jana"}},{"@type":"WebSite","@id":"https:\/\/alteg.io\/cs\/#website","url":"https:\/\/alteg.io\/cs\/","name":"The Altegio Times","description":"Online Booking and Business Management Media","inLanguage":"cs-CZ","publisher":{"@id":"https:\/\/alteg.io\/cs\/#organization"}}]},"og:locale":"cs_CZ","og:site_name":"The Altegio Times - 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A pokud je jm\u00e9no zapsan\u00e9 jako ochrann\u00e1 zn\u00e1mka, m\u016f\u017ee jej\u00ed vlastn\u00edk u\u017e\u00edv\u00e1n\u00ed ve sv\u00e9m oboru zablokovat v cel\u00e9 zemi, u ochrann\u00e9 zn\u00e1mky EU dokonce v cel\u00e9 Unii."},{"question":"Kolik stoj\u00ed ochrana n\u00e1zvu salonu?","answer":"P\u0159ihl\u00e1\u0161ka ochrann\u00e9 zn\u00e1mky u \u00daPV stoj\u00ed 5 000 K\u010d a pokr\u00fdv\u00e1 a\u017e t\u0159i t\u0159\u00eddy v\u00fdrobk\u016f a slu\u017eeb; p\u0159i pod\u00e1n\u00ed v e-port\u00e1lu \u00daPV po p\u0159ihl\u00e1\u0161en\u00ed Identitou ob\u010dana \u00fa\u0159ad poplatek sn\u00ed\u017e\u00ed o 20 %, tedy na 4 000 K\u010d. Slu\u017eby salon\u016f jsou t\u0159\u00edda 44. Ochrana plat\u00ed 10 let od data pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky a obnova na dal\u0161\u00edch 10 let stoj\u00ed 2 500 K\u010d."},{"question":"Je anglick\u00fd n\u00e1zev dobr\u00fd n\u00e1pad?","answer":"Ano, pokud projde testem telefonu: klientka ho mus\u00ed um\u011bt zapsat podle sluchu. Kr\u00e1tk\u00e1 zn\u00e1m\u00e1 slova (Glow, Velvet, Skin) funguj\u00ed bez ztr\u00e1t; pot\u00ed\u017e za\u010d\u00edn\u00e1 u pravopisu, kter\u00fd se mus\u00ed vysv\u011btlovat. Ov\u011b\u0159te tak\u00e9, jestli jm\u00e9no u\u017e nedr\u017e\u00ed s\u00ed\u0165ovka \u2013 v datab\u00e1zi \u00daPV a v Googlu."},{"question":"Jak p\u0159ejmenovat funguj\u00edc\u00ed salon?","answer":"Form\u00e1ln\u011b jde o jednu zm\u011bnu v rejst\u0159\u00edku. Prakticky: nov\u00e1 dom\u00e9na s p\u0159esm\u011brov\u00e1n\u00edm ze star\u00e9, p\u0159ejmenov\u00e1n\u00ed st\u00e1vaj\u00edc\u00edch profil\u016f m\u00edsto zakl\u00e1d\u00e1n\u00ed nov\u00fdch (sleduj\u00edc\u00ed z\u016fstanou) a zm\u011bna n\u00e1zvu ve Firemn\u00edm profilu m\u00edsto nov\u00e9ho profilu \u2013 recenze tak z\u016fstanou. Klientk\u00e1m zm\u011bnu oznamte s p\u0159edstihem a star\u00fd n\u00e1zev nechte v biu je\u0161t\u011b p\u00e1r m\u011bs\u00edc\u016f."},{"question":"Jak vybrat n\u00e1zev kade\u0159nictv\u00ed nebo kosmetick\u00e9ho salonu?","answer":"Za\u010dn\u011bte typem n\u00e1zvu, ne konkr\u00e9tn\u00edmi slovy: jm\u00e9no majitelky, slovo z \u0159emesla (n\u016f\u017eky, pramen, pudr), abstraktn\u00ed pojem, nebo slovn\u00ed h\u0159\u00ed\u010dka. Napi\u0161te si 20\u201330 kandid\u00e1t\u016f, vy\u0159a\u010fte ty, kter\u00e9 neprojdou testem telefonu a testem r\u016fstu, a u t\u0159\u00ed finalist\u016f ov\u011b\u0159te Google, Instagram, dom\u00e9nu .cz, \u017eivnostensk\u00fd rejst\u0159\u00edk a datab\u00e1zi \u00daPV. N\u00e1zvy kade\u0159nictv\u00ed nav\u00edc funguj\u00ed nejl\u00e9pe se slovem z kade\u0159nick\u00e9 d\u00edlny \u2013 v Map\u00e1ch se odli\u0161\u00ed i bez slova \u201ekade\u0159nictv\u00ed\"."}]},"value":"faq-page"}]},"limit_modified_date":false,"ai":null,"breadcrumb_settings":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"reviewed_by":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/alteg.io\/cs\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/alteg.io\/cs\/blog\/category\/podnikani-cs\/\" title=\"Podnik\u00e1n\u00ed\">Podnik\u00e1n\u00ed<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\tN\u00e1zev pro salon: 120 n\u00e1pad\u016f a jak ov\u011b\u0159it, \u017ee je voln\u00fd\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/alteg.io\/cs\/"},{"label":"Podnik\u00e1n\u00ed","link":"https:\/\/alteg.io\/cs\/blog\/category\/podnikani-cs\/"},{"label":"N\u00e1zev pro salon: 120 n\u00e1pad\u016f a jak ov\u011b\u0159it, \u017ee je voln\u00fd","link":"https:\/\/alteg.io\/cs\/blog\/nazev-pro-salon\/"}],"_links":{"self":[{"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/posts\/28569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/comments?post=28569"}],"version-history":[{"count":5,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/posts\/28569\/revisions"}],"predecessor-version":[{"id":59038,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/posts\/28569\/revisions\/59038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/media\/28551"}],"wp:attachment":[{"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/media?parent=28569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/categories?post=28569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/tags?post=28569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}