{"id":27897,"date":"2026-09-03T13:06:25","date_gmt":"2026-09-03T13:06:25","guid":{"rendered":"https:\/\/alteg.io\/?p=27897"},"modified":"2026-11-06T20:07:04","modified_gmt":"2026-11-06T20:07:04","slug":"jak-si-klienti-vybiraji-barbershop","status":"publish","type":"post","link":"https:\/\/alteg.io\/cs\/blog\/jak-si-klienti-vybiraji-barbershop\/","title":{"rendered":"Jak si klienti vyb\u00edraj\u00ed barbershop v Googlu: firemn\u00ed profil, recenze, Mapy.com"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ne\u017e si nov\u00fd klient sedne do va\u0161eho k\u0159esla, str\u00e1v\u00ed p\u00e1r des\u00edtek sekund u telefonu. Nap\u00ed\u0161e \u201ebarber Brno\u201c, \u201ebarber Praha 4\u201c nebo \u201ebarber near me\u201c a vybere jeden z profil\u016f, kter\u00e9 mu Google uk\u00e1\u017ee. Firemn\u00ed profil Google pro barbershop (d\u0159\u00edve Moje firma na Googlu) je profil va\u0161\u00ed provozovny v Map\u00e1ch Google a ve vyhled\u00e1v\u00e1n\u00ed: n\u00e1zev, adresa, otev\u00edrac\u00ed doba, fotky, cen\u00edk, recenze a tla\u010d\u00edtko rezervace. Podle n\u011bj v\u00e1s klient porovn\u00e1 s barberem odnaproti. V \u010cesku k tomu pat\u0159\u00ed je\u0161t\u011b druh\u00e1 mapa: Firmy.cz a Mapy.com od Seznamu. N\u00ed\u017ee rozeb\u00edr\u00e1me, co klienti hledaj\u00ed, co vid\u00ed ve v\u00fdsledc\u00edch, jak Google \u0159ad\u00ed mapu a co vyplnit, abyste se na n\u00ed objevili \u2013 bez agentury a bez rozpo\u010dtu na reklamu<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kr\u00e1tce: podle \u010deho si klient v \u010cesku vybere barbershop<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Klient hled\u00e1 anglicky a lok\u00e1ln\u011b:<\/strong> \u201ebarber shop\u201c m\u00e1 18 100 vyhled\u00e1v\u00e1n\u00ed m\u011bs\u00ed\u010dn\u011b, \u201ebarber near me\u201c 6 600, \u201ebarber Brno\u201c 4 400 a \u201ebarber Praha\u201c 2 900; \u010desk\u00e1 slova \u201eholi\u010dstv\u00ed\u201c a \u201ep\u00e1nsk\u00e9 kade\u0159nictv\u00ed\u201c po 4 400 (Semrush, listopad 2026)<\/li>\n\n\n<li><strong>Dv\u011b mapy, ne jedna:<\/strong> podle StatCounteru \u0161lo v \u0159\u00edjnu 2026 p\u0159es Google 80 % vyhled\u00e1v\u00e1n\u00ed v \u010cesku a p\u0159es Seznam 13 %; profil z Firmy.cz se zobrazuje i na Mapy.com a ve vyhled\u00e1v\u00e1n\u00ed Seznamu<\/li>\n\n\n<li><strong>Po\u0159ad\u00ed na map\u011b se ned\u00e1 koupit:<\/strong> Google \u0159ad\u00ed podle relevance, vzd\u00e1lenosti a v\u00fdznamu; v anket\u011b specialist\u016f Whitespark 2026 je hlavn\u00ed kategorie profilu faktorem \u010d. 1<\/li>\n\n\n<li><strong>Rezervace m\u016f\u017ee za\u010d\u00edt na map\u011b:<\/strong> do Firemn\u00edho profilu Google p\u0159id\u00e1te odkaz na online rezervace, na Firmy.cz ak\u010dn\u00ed tla\u010d\u00edtko a Altegio se propoj\u00ed s tla\u010d\u00edtkem \u201eRezervovat pomoc\u00ed Google\u201c<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Co klienti hledaj\u00ed: barber, holi\u010dstv\u00ed, nebo p\u00e1nsk\u00e9 kade\u0159nictv\u00ed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u010dn\u011bme \u010d\u00edsly, proto\u017ee ta ur\u010duj\u00ed v\u0161echno ostatn\u00ed. Pr\u016fm\u011brn\u00fd m\u011bs\u00ed\u010dn\u00ed po\u010det vyhled\u00e1v\u00e1n\u00ed v \u010cesku podle n\u00e1stroje Semrush (datab\u00e1ze CZ, 6. listopadu 2026):<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Fr\u00e1ze<\/th><th>Vyhled\u00e1v\u00e1n\u00ed\/m\u011bs.<\/th><th>Co klient chce<\/th><\/tr><\/thead><tbody>\n<tr><td>barber shop<\/td><td>18 100<\/td><td>barbershop obecn\u011b, v\u011bt\u0161inou s mapou<\/td><\/tr>\n<tr><td>barber near me<\/td><td>6 600<\/td><td>nejbli\u017e\u0161\u00edho barbera<\/td><\/tr>\n<tr><td>barber brno<\/td><td>4 400<\/td><td>barbera ve m\u011bst\u011b<\/td><\/tr>\n<tr><td>holi\u010dstv\u00ed<\/td><td>4 400<\/td><td>tot\u00e9\u017e \u010desky<\/td><\/tr>\n<tr><td>p\u00e1nsk\u00e9 kade\u0159nictv\u00ed<\/td><td>4 400<\/td><td>tot\u00e9\u017e \u010desky<\/td><\/tr>\n<tr><td>barber shop near me<\/td><td>3 600<\/td><td>nejbli\u017e\u0161\u00ed barbershop<\/td><\/tr>\n<tr><td>barber praha<\/td><td>2 900<\/td><td>barbera ve m\u011bst\u011b<\/td><\/tr>\n<tr><td>barber ostrava<\/td><td>2 400<\/td><td>barbera ve m\u011bst\u011b<\/td><\/tr>\n<tr><td>barber pardubice<\/td><td>1 900<\/td><td>barbera ve m\u011bst\u011b<\/td><\/tr>\n<tr><td>barber praha 4<\/td><td>480<\/td><td>barbera v m\u011bstsk\u00e9 \u010d\u00e1sti<\/td><\/tr>\n<tr><td>barber vinohrady<\/td><td>170<\/td><td>barbera ve \u010dtvrti<\/td><\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0159i z\u00e1v\u011bry z t\u00e9to tabulky. Zaprv\u00e9, \u010ce\u0161i hledaj\u00ed barbera hlavn\u011b anglicky: \u201ebarber shop\u201c m\u00e1 \u010dty\u0159ikr\u00e1t v\u00edc vyhled\u00e1v\u00e1n\u00ed ne\u017e \u201eholi\u010dstv\u00ed\u201c nebo \u201ep\u00e1nsk\u00e9 kade\u0159nictv\u00ed\u201c. \u010cesk\u00e1 slova ale nepodce\u0148ujte, dohromady d\u011blaj\u00ed 8 800 vyhled\u00e1v\u00e1n\u00ed a dal\u0161\u00edch 720 lid\u00ed p\u00ed\u0161e \u201epanske kadernictvi\u201c bez diakritiky. Pat\u0159\u00ed do popisu profilu, do slu\u017eeb a na web, ne do n\u00e1zvu firmy. Zadruh\u00e9, klient hled\u00e1 m\u011bsto, v Praze i m\u011bstskou \u010d\u00e1st: \u201ebarber Praha 4\u201c m\u00e1 480 vyhled\u00e1v\u00e1n\u00ed, \u201ebarber Vinohrady\u201c 170 a \u201ebarber Karl\u00edn\u201c 70. Na web proto napi\u0161te oboj\u00ed, \u010d\u00edslo obvodu i \u010dtvr\u0165. Zat\u0159et\u00ed, \u201enear me\u201c v angli\u010dtin\u011b znamen\u00e1, \u017ee rozhoduje vzd\u00e1lenost: o tom, koho klient uvid\u00ed, \u010dasto rozhoduje to, kde pr\u00e1v\u011b stoj\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co klient uvid\u00ed po zad\u00e1n\u00ed \u201ebarber Brno\u201c: mapa, Firmy.cz, Reservio a weby barber\u016f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zadejte sv\u00e9 m\u011bsto a pod\u00edvejte se na v\u00fdsledky. Naho\u0159e ob\u010das reklamy, hned pod nimi blok s mapou a n\u011bkolika profily firem s hv\u011bzdi\u010dkami, po\u010dtem recenz\u00ed a tla\u010d\u00edtky pro telefon, trasu nebo rezervaci. To jsou firemn\u00ed profily Google v akci a tady se klient obvykle rozhoduje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod mapou n\u00e1sleduj\u00ed klasick\u00e9 odkazy a data Semrush z 6. listopadu 2026 ukazuj\u00ed, \u017ee samostatn\u00fd barbershop tam \u0161anci m\u00e1. V prvn\u00ed des\u00edtce pro \u201ebarber brno\u201c je na 1. m\u00edst\u011b web jednoho barbershopu a dal\u0161\u00ed weby barber\u016f jsou na 7. a 8. pozici. Vedle nich katalog Reservio (2.), str\u00e1nka \u0161t\u00edtku \u201ebarber shop\u201c na Firmy.cz (4.), salony na Notinu a Slevomat. Pro \u201ebarber praha\u201c vede magaz\u00ednov\u00fd \u010dl\u00e1nek o tom, kam do barbershopu, d\u00e1l je Slevomat, Reservio, v\u00fdb\u011br nejl\u00e9pe hodnocen\u00fdch p\u00e1nsk\u00fdch kade\u0159nictv\u00ed a holi\u010dstv\u00ed na Firmy.cz (6.) a p\u011bt web\u016f barbershop\u016f. Firmy.cz tedy klienta potk\u00e1 i p\u0159\u00edmo v Googlu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jakou hodnotu m\u00e1 m\u00edsto ve v\u00fdsledc\u00edch? Spo\u010d\u00edtejte to na vlastn\u00edch \u010d\u00edslech: vyhled\u00e1v\u00e1n\u00ed ve va\u0161em m\u011bst\u011b \u00d7 pod\u00edl lid\u00ed, kte\u0159\u00ed otev\u0159ou v\u00e1\u0161 profil \u00d7 pod\u00edl, kter\u00fd se objedn\u00e1 \u00d7 cena slu\u017eby. \u010cist\u011b po\u010detn\u00ed p\u0159\u00edklad: 4 400 vyhled\u00e1v\u00e1n\u00ed \u201ebarber brno\u201c, v\u00e1\u0161 profil otev\u0159e 5 %, tedy 220 lid\u00ed, a ka\u017ed\u00fd des\u00e1t\u00fd se objedn\u00e1. To je 22 n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b a p\u0159i st\u0159ihu za 600 K\u010d zhruba 13 200 K\u010d tr\u017eeb, nepo\u010d\u00edtaje n\u00e1vraty. Pod\u00edly a cena jsou p\u0159edpoklady p\u0159\u00edkladu, ne tr\u017en\u00ed data: dosa\u010fte vlastn\u00ed ze statistik profilu a z pokladny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google, nebo Seznam? Pro\u010d barbershop pot\u0159ebuje ob\u011b mapy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V \u010cesku nesta\u010d\u00ed jedna mapa. Podle StatCounteru \u0161lo v \u0159\u00edjnu 2026 p\u0159es Google 80 % vyhled\u00e1v\u00e1n\u00ed a p\u0159es Seznam 13 %, tedy zhruba ka\u017ed\u00e9 sedm\u00e9 a\u017e osm\u00e9. Seznam ukazuje firmy z vlastn\u00edho katalogu Firmy.cz a hodnocen\u00ed z n\u011bj se zobrazuje i na Mapy.com (d\u0159\u00edve Mapy.cz, n\u00e1zev se zm\u011bnil v roce 2025) a ve vyhled\u00e1v\u00e1n\u00ed Seznamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Firmu p\u0159id\u00e1te tla\u010d\u00edtkem P\u0159idat firmu na Firmy.cz: p\u0159ihl\u00e1s\u00edte se seznamov\u00fdm e-mailem, zad\u00e1te n\u00e1zev nebo I\u010c a vypln\u00edte formul\u00e1\u0159. P\u0159id\u00e1n\u00ed profilu nic nestoj\u00ed, schv\u00e1len\u00ed trv\u00e1 podle n\u00e1pov\u011bdy nejm\u00e9n\u011b t\u0159i pracovn\u00ed dny. Hodnocen\u00ed na Firmy.cz m\u00e1 \u0161k\u00e1lu 1,0\u20135,0 a zelen\u00fd odznak dost\u00e1v\u00e1 20 % nejl\u00e9pe hodnocen\u00fdch firem v oboru. Do profilu pat\u0159\u00ed i ak\u010dn\u00ed tla\u010d\u00edtko: zvol\u00edte popisek, nap\u0159\u00edklad \u201eObjednat se\u201c, a c\u00edlovou adresu, tedy odkaz na va\u0161e online rezervace. Jak profil na Firmy.cz zalo\u017eit a kter\u00e9 dal\u0161\u00ed kan\u00e1ly p\u0159iv\u00e1d\u011bj\u00ed nov\u00e9 klienty, popisuje \u010dl\u00e1nek <a href=\"https:\/\/alteg.io\/cs\/blog\/jak-ziskat-nove-zakazniky\/\">jak z\u00edskat nov\u00e9 klienty do salonu<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak Google \u0159ad\u00ed v\u00fdsledky na map\u011b: relevance, vzd\u00e1lenost, v\u00fdznam<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do lok\u00e1ln\u00edch v\u00fdsledk\u016f nevede \u017e\u00e1dn\u00fd cen\u00edk. Google v n\u00e1pov\u011bd\u011b Firemn\u00edho profilu p\u00ed\u0161e, \u017ee o po\u0159ad\u00ed rozhoduj\u00ed t\u0159i v\u011bci: relevance (jak profil odpov\u00edd\u00e1 dotazu), vzd\u00e1lenost (jak daleko je provozovna od m\u00edsta hled\u00e1n\u00ed) a v\u00fdznam (jak je firma zn\u00e1m\u00e1, v\u010detn\u011b po\u010dtu a hodnocen\u00ed recenz\u00ed). Lep\u0161\u00ed um\u00edst\u011bn\u00ed si podle Googlu nelze vy\u017e\u00e1dat ani koupit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co konkr\u00e9tn\u011b funguje, ukazuje ka\u017edoro\u010dn\u00ed anketa specialist\u016f na lok\u00e1ln\u00ed SEO Whitespark (vyd\u00e1n\u00ed 2026, listopad 2025). Faktory z jej\u00ed \u0161pi\u010dky a co s nimi ud\u011blat v barbershopu:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Faktor (Whitespark 2026)<\/th><th>Po\u0159ad\u00ed<\/th><th>Co ud\u011blat v barbershopu<\/th><\/tr><\/thead><tbody>\n<tr><td>Hlavn\u00ed kategorie profilu<\/td><td>1<\/td><td>Nejp\u0159esn\u011bj\u0161\u00ed kategorie pro barbershop ze seznamu Googlu, ne obecn\u00e9 kade\u0159nictv\u00ed<\/td><\/tr>\n<tr><td>Vzd\u00e1lenost od hledaj\u00edc\u00edho<\/td><td>2<\/td><td>Adresu nezm\u011bn\u00edte, ale zkontrolujte, \u017ee \u0161pendl\u00edk stoj\u00ed u vchodu<\/td><\/tr>\n<tr><td>Kl\u00ed\u010dov\u00e1 slova v n\u00e1zvu firmy<\/td><td>3<\/td><td>Jen skute\u010dn\u00fd n\u00e1zev z v\u00fdv\u011bsn\u00edho \u0161t\u00edtu: p\u0159\u00edv\u011bsek \u201ebarber Brno\u201c poru\u0161uje pravidla Googlu<\/td><\/tr>\n<tr><td>Adresa ve m\u011bst\u011b hled\u00e1n\u00ed<\/td><td>4<\/td><td>Adresa skute\u010dn\u00e9 provozovny<\/td><\/tr>\n<tr><td>Firma otev\u0159en\u00e1 v dob\u011b hled\u00e1n\u00ed<\/td><td>5<\/td><td>Aktu\u00e1ln\u00ed otev\u00edrac\u00ed doba v\u010detn\u011b sv\u00e1tk\u016f a dovolen\u00e9<\/td><\/tr>\n<tr><td>Vysok\u00e9 hodnocen\u00ed na Googlu<\/td><td>6<\/td><td>\u017d\u00e1dost o recenzi ka\u017ed\u00e9mu klientovi, ne jen spokojen\u00e9mu<\/td><\/tr>\n<tr><td>Po\u010det recenz\u00ed s textem<\/td><td>9<\/td><td>Automatick\u00e1 \u017e\u00e1dost po n\u00e1v\u0161t\u011bv\u011b s odkazem na recenzi<\/td><\/tr>\n<tr><td>\u010cerstvost recenz\u00ed<\/td><td>11<\/td><td>\u017d\u00e1dosti ka\u017ed\u00fd t\u00fdden, ne akce jednou za p\u016fl roku<\/td><\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Firemn\u00ed profil Google pro barbershop krok za krokem: co vyplnit za jedno odpoledne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Profil zalo\u017e\u00edte na business.google.com\/add tla\u010d\u00edtkem \u201eP\u0159idejte svou firmu na Google\u201c a pak projdete ov\u011b\u0159en\u00edm. Pokud profil va\u0161\u00ed provozovny u\u017e existuje, najdete ho v Map\u00e1ch Google a zvol\u00edte \u201eN\u00e1rokovat tuto firmu\u201c. P\u0159id\u00e1n\u00ed ani n\u00e1rokov\u00e1n\u00ed firmy Google nezpoplat\u0148uje. Rozd\u00edl mezi pr\u00e1zdn\u00fdm a \u00fapln\u00fdm profilem je m\u011b\u0159iteln\u00fd: podle Googlu klienti s 2,7kr\u00e1t v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed pova\u017euj\u00ed firmu za seri\u00f3zn\u00ed, kdy\u017e najdou jej\u00ed \u00fapln\u00fd profil. Minimum na jedno odpoledne:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Hlavn\u00ed kategorie pro barbershop<\/strong>, ne obecn\u00e9 \u201ekade\u0159nictv\u00ed\u201c: kategorie je nejsiln\u011bj\u0161\u00ed sign\u00e1l, podle kter\u00e9ho v\u00e1s Google p\u0159i\u0159azuje k dotazu. Dal\u0161\u00edch kategori\u00ed co nejm\u00e9n\u011b, jak doporu\u010duje Google, a jen takov\u00e9, kter\u00e9 popisuj\u00ed typ podniku, ne jednotliv\u00e9 slu\u017eby<\/li>\n\n\n<li><strong>N\u00e1zev bez reklamn\u00edch p\u0159\u00edv\u011bsk\u016f:<\/strong> \u201eCut&amp;Go Barbershop\u201c, ne \u201eCut&amp;Go Barbershop | nejlep\u0161\u00ed barber Brno levn\u011b\u201c. Pravidla Googlu zakazuj\u00ed v n\u00e1zvu slogany, popisy slu\u017eeb i lokalit a za jejich dopln\u011bn\u00ed m\u016f\u017ee b\u00fdt profil pozastaven. Pokud n\u00e1zev teprve vyb\u00edr\u00e1te, pom\u016f\u017ee \u010dl\u00e1nek <a href=\"https:\/\/alteg.io\/cs\/blog\/nazev-pro-salon\/\">n\u00e1zev pro salon<\/a><\/li>\n\n\n<li><strong>Adresa, telefon a otev\u00edrac\u00ed doba<\/strong> na znak stejn\u00e9 jako na webu, na Firmy.cz i na Facebooku: rozjet\u00e9 \u00fadaje sni\u017euj\u00ed d\u016fv\u011bru vyhled\u00e1va\u010de i klient\u016f<\/li>\n\n\n<li><strong>Slu\u017eby s cenami:<\/strong> st\u0159ih, fade, st\u0159ih strojkem, \u00faprava a konturov\u00e1n\u00ed vous\u016f, holen\u00ed b\u0159itvou s hork\u00fdm ru\u010dn\u00edkem, bal\u00ed\u010dek vlasy + vousy. Klient, kter\u00fd zn\u00e1 cenu p\u0159edem, nemus\u00ed volat<\/li>\n\n\n<li><strong>Fotky:<\/strong> logo, interi\u00e9r, vchod z ulice (aby klient poznal dve\u0159e) a pr\u00e1ce: fady, vousy, kontury. Tucet na start a nov\u00e9 ka\u017ed\u00fd m\u011bs\u00edc<\/li>\n\n\n<li><strong>Popis p\u0159irozen\u00fdm jazykem:<\/strong> kdo jste, ve kter\u00e9 \u010dtvrti, pro koho. Sem, ne do n\u00e1zvu, pat\u0159\u00ed slova \u201ebarber shop\u201c, \u201eholi\u010dstv\u00ed\u201c i \u201ep\u00e1nsk\u00e9 kade\u0159nictv\u00ed\u201c<\/li>\n\n\n<li><strong>Odkaz na recenzi a odkaz na rezervaci<\/strong>: o obou n\u00ed\u017ee<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edsp\u011bvky a ot\u00e1zky s odpov\u011b\u010fmi jsou nadstavba: mil\u00e9, ale nejd\u0159\u00edv z\u00e1klady v\u00fd\u0161e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recenze: jak je sb\u00edrat podle pravidel Googlu a \u010desk\u00e9ho z\u00e1kona<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google v n\u00e1pov\u011bd\u011b p\u00ed\u0161e, \u017ee \u010d\u00edm v\u00edc recenz\u00ed a \u010d\u00edm \u010dast\u011bji v\u00e1s lid\u00e9 kladn\u011b hodnot\u00ed, t\u00edm lep\u0161\u00ed m\u016f\u017ee b\u00fdt um\u00edst\u011bn\u00ed v lok\u00e1ln\u00edch v\u00fdsledc\u00edch. Pro klienta je to je\u0161t\u011b jednodu\u0161\u0161\u00ed: dva profily vedle sebe, jeden m\u00e1 4,9 a 300 recenz\u00ed, druh\u00fd 4,4 a 17. Volba trv\u00e1 vte\u0159inu. Jak o recenze \u017e\u00e1dat, jak odpov\u00eddat na negativn\u00ed (i se \u0161ablonami) a jak nahl\u00e1sit fale\u0161nou recenzi na Googlu a na Firmy.cz, popisuje \u010dl\u00e1nek <a href=\"https:\/\/alteg.io\/cs\/blog\/google-recenze\/\">Google recenze<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nej\u00fa\u010dinn\u011bj\u0161\u00ed moment je p\u00e1r hodin po n\u00e1v\u0161t\u011bv\u011b, dokud st\u0159ih je\u0161t\u011b t\u011b\u0161\u00ed: kr\u00e1tk\u00e1 zpr\u00e1va s pod\u011bkov\u00e1n\u00edm a odkazem na recenzi ud\u011bl\u00e1 v\u00edc ne\u017e cedulka u zrcadla. Odkaz nebo QR k\u00f3d na recenzi vygenerujete ve Firemn\u00edm profilu. V Altegio je \u017e\u00e1dost o recenzi jedn\u00edm z <a href=\"https:\/\/alteg.io\/cs\/sms-and-email-notification\/\">automatick\u00fdch ozn\u00e1men\u00ed<\/a>: odch\u00e1z\u00ed 1 a\u017e 30 minut nebo a\u017e 24 hodin pot\u00e9, co n\u00e1v\u0161t\u011bva dostane stav \u201eKlient se dostavil\u201c, bez recepce. Pos\u00edlejte ji v\u0161em klient\u016fm, nejen spokojen\u00fdm. Na recenze odpov\u00eddejte, i na ty slab\u00e9: odpov\u011b\u010f \u010dte dal\u0161\u00edch sto klient\u016f, ne autor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co ned\u011blat. Google zakazuje nab\u00edzet slevy, d\u00e1rky nebo jin\u00e9 v\u00fdhody v\u00fdm\u011bnou za recenzi nebo za zm\u011bnu \u010di odstran\u011bn\u00ed negativn\u00ed recenze. Z\u00e1kon o ochran\u011b spot\u0159ebitele (\u010d. 634\/1992 Sb.) od ledna 2023 v p\u0159\u00edloze \u010d. 1 p\u00edsm. z) \u0159ad\u00ed zve\u0159ej\u0148ov\u00e1n\u00ed fale\u0161n\u00fdch spot\u0159ebitelsk\u00fdch recenz\u00ed a jejich zad\u00e1v\u00e1n\u00ed jin\u00e9 osob\u011b mezi praktiky nekal\u00e9 za v\u0161ech okolnost\u00ed; pokuta m\u016f\u017ee dos\u00e1hnout 5 000 000 K\u010d. Recenze tedy nekupujte a ne\u017e\u00e1dejte t\u00fdm, aby je psal z osobn\u00edch \u00fa\u010dt\u016f. Firmy.cz nav\u00edc ma\u017ee recenze, u kter\u00fdch se prok\u00e1\u017ee spojitost hodnotitele s firmou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rezervace p\u0159\u00edmo z Googlu a z Firmy.cz: tla\u010d\u00edtko m\u00edsto telefonu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nejkrat\u0161\u00ed cesta od vyhled\u00e1n\u00ed k n\u00e1v\u0161t\u011bv\u011b neopou\u0161t\u00ed mapu a ve Firemn\u00edm profilu Google k n\u00ed vedou dv\u011b cesty. Prvn\u00ed funguje v ka\u017ed\u00e9m profilu: v sekci \u201eRezervace\u201c zvol\u00edte \u201eP\u0159idat odkaz\u201c a vlo\u017e\u00edte adresu sv\u00fdch <a href=\"https:\/\/alteg.io\/cs\/online-booking\/\">online rezervac\u00ed<\/a>. Google dovoluje a\u017e 10 odkaz\u016f na jeden typ akce a jeden z nich ozna\u010dit jako \u201ePreferov\u00e1no firmou\u201c, tak\u017ee v\u00e1\u0161 odkaz m\u016f\u017ee st\u00e1t p\u0159ed odkazem katalogu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Druh\u00e1 cesta je \u201eRezervace p\u0159es Google\u201c: klient vybere slu\u017ebu, barbera a term\u00edn, ani\u017e by p\u0159e\u0161el na jin\u00fd web. Funguje p\u0159es rezerva\u010dn\u00ed partnery Googlu a Altegio je jedn\u00edm z nich. Integraci zapnete v Altegio v sekci Integrace, polo\u017eka Google Maps, podle <a href=\"https:\/\/alteg.io\/en\/support\/knowledge-base\/4904093304605-altegio-online-booking-on-google-maps\">podrobn\u00e9ho n\u00e1vodu v b\u00e1zi znalost\u00ed (anglicky)<\/a>. Je dostupn\u00e1 pro obory kr\u00e1sa, sport a auto a data se aktualizuj\u00ed jednou denn\u011b, tak\u017ee tla\u010d\u00edtko se neobjev\u00ed hned. Dostupnost slu\u017eby z\u00e1vis\u00ed i na zemi: po propojen\u00ed ov\u011b\u0159te, \u017ee tla\u010d\u00edtko na profilu vid\u00edte; odkaz z prvn\u00ed cesty vede do stejn\u00e9ho kalend\u00e1\u0159e. Ka\u017ed\u00e1 rezervace p\u0159es Google spadne do kalend\u00e1\u0159e Altegio s p\u0159ipom\u00ednkami a kartou klienta jako ka\u017ed\u00e1 jin\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na Firmy.cz stejnou roli hraje ak\u010dn\u00ed tla\u010d\u00edtko s odkazem na online rezervace. Pro\u010d na tom z\u00e1le\u017e\u00ed: ka\u017ed\u00fd krok nav\u00edc mezi \u201ena\u0161el jsem\u201c a \u201eobjednal jsem se\u201c ztr\u00e1c\u00ed \u010d\u00e1st klient\u016f. Telefon, kter\u00fd nikdo nebere uprost\u0159ed st\u0159ihu, ztr\u00e1c\u00ed nejv\u00edc; formul\u00e1\u0159 na webu m\u00e9n\u011b; rezervace bez opu\u0161t\u011bn\u00ed mapy nejm\u00e9n\u011b. Kdy\u017e klient stejn\u011b za\u010d\u00edn\u00e1 na map\u011b, a\u0165 tam i skon\u010d\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Katalogy, slevov\u00e9 port\u00e1ly a Instagram: viditelnost, kter\u00e1 nen\u00ed jen va\u0161e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reservio, Firmy.cz, Notino i Slevomat jsou v prvn\u00ed des\u00edtce pro \u201ebarber brno\u201c, tak\u017ee katalogy d\u00e1vaj\u00ed dosah a n\u011bkdy se vyplat\u00ed v nich b\u00fdt. Rozum\u011bjte ale uspo\u0159\u00e1d\u00e1n\u00ed. Klient z katalogu nebo slevov\u00e9ho port\u00e1lu se objedn\u00e1v\u00e1 \u201ev aplikaci\u201c, ne \u201eu v\u00e1s\u201c: jeho \u00fa\u010det a historie rostou na stran\u011b platformy, slevov\u00fd port\u00e1l si bere \u010d\u00e1st z ceny voucheru a v katalogu soupe\u0159\u00edte s barberem odnaproti, kter\u00e9ho platforma ukazuje vedle v\u00e1s. Kolik kter\u00fd kan\u00e1l stoj\u00ed, ukazuje u\u017e zm\u00edn\u011bn\u00fd p\u0159ehled kan\u00e1l\u016f pro nov\u00e9 klienty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Firemn\u00ed profil Google a Firmy.cz funguj\u00ed obr\u00e1cen\u011b: profil je v\u00e1\u0161, recenze jsou va\u0161e, rezervace z mapy pad\u00e1 do va\u0161eho syst\u00e9mu a klient si pamatuje jm\u00e9no nad dve\u0159mi, ne logo aplikace. Pracuje i Instagram: profil s fotkami st\u0159ih\u016f a tla\u010d\u00edtkem Rezervovat sb\u00edr\u00e1 klienty, kte\u0159\u00ed barbera vyb\u00edraj\u00ed o\u010dima \u2013 jak ho nastavit, popisuje \u010dl\u00e1nek <a href=\"https:\/\/alteg.io\/cs\/blog\/instagram-pro-salon\/\">Instagram pro salon<\/a>. Po\u0159ad\u00ed je tedy takov\u00e9: nejd\u0159\u00edv vlastn\u00ed kan\u00e1ly na maximum, katalogy jako dopln\u011bk, nikdy jako z\u00e1klad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Web barbershopu: jedna str\u00e1nka, kter\u00e1 pracuje ve v\u00fdsledc\u00edch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Web nemus\u00ed b\u00fdt velk\u00fd, aby ve v\u00fdsledc\u00edch odvedl pr\u00e1ci: pro \u201ebarber brno\u201c je web barbershopu na 1. m\u00edst\u011b a pro \u201ebarber praha\u201c je v des\u00edtce p\u011bt web\u016f barber\u016f. Sta\u010d\u00ed jedna dota\u017een\u00e1 str\u00e1nka: v titulku jm\u00e9no barbershopu plus m\u011bsto a \u010dtvr\u0165 (v Praze i \u010d\u00edslo obvodu), na str\u00e1nce stejn\u00e1 otev\u00edrac\u00ed doba a telefon jako v profilech, fotky prac\u00ed, cen\u00edk a tla\u010d\u00edtko online rezervace. Pokud se v\u00e1s klienti ptaj\u00ed po\u0159\u00e1d na tot\u00e9\u017e (berete i bez objedn\u00e1n\u00ed, jak dlouho trv\u00e1 st\u0159ih s vousy, kde zaparkovat), p\u0159idejte kr\u00e1tk\u00e9 FAQ: ot\u00e1zky p\u0159irozen\u00fdm jazykem jsou p\u0159esn\u011b to, co lid\u00e9 zad\u00e1vaj\u00ed do vyhled\u00e1va\u010de.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hodina m\u011bs\u00ed\u010dn\u011b na \u00fadr\u017ebu sta\u010d\u00ed: nov\u00e9 fotky do profil\u016f, odpov\u011bdi na recenze, aktualizace otev\u00edrac\u00ed doby p\u0159ed sv\u00e1tky. Jak rezervace, rozvrh barber\u016f a p\u0159ipom\u00ednky funguj\u00ed dohromady, ukazuje str\u00e1nka <a href=\"https:\/\/alteg.io\/cs\/barbershop\/\">rezerva\u010dn\u00ed syst\u00e9m pro barbershopy a holi\u010dstv\u00ed<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Checklist lok\u00e1ln\u00ed viditelnosti barbershopu: co, kde a jak \u010dasto<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Co<\/th><th>Kde<\/th><th>Jak \u010dasto<\/th><\/tr><\/thead><tbody>\n<tr><td>Hlavn\u00ed kategorie pro barbershop, dal\u0161\u00ed jen odpov\u00eddaj\u00edc\u00ed<\/td><td>Firemn\u00ed profil Google<\/td><td>Jednou, pak p\u0159i zm\u011bn\u011b nab\u00eddky<\/td><\/tr>\n<tr><td>N\u00e1zev jako na v\u00fdv\u011bsn\u00edm \u0161t\u00edtu, bez p\u0159\u00edv\u011bsk\u016f<\/td><td>Firemn\u00ed profil Google, Firmy.cz<\/td><td>Jednou<\/td><\/tr>\n<tr><td>Odkaz na online rezervace jako preferovan\u00fd<\/td><td>Firemn\u00ed profil Google, sekce \u201eRezervace\u201c<\/td><td>Jednou, kontrola \u010dtvrtletn\u011b<\/td><\/tr>\n<tr><td>Ak\u010dn\u00ed tla\u010d\u00edtko \u201eObjednat se\u201c s odkazem na rezervace<\/td><td>Firmy.cz<\/td><td>Jednou<\/td><\/tr>\n<tr><td>Stejn\u00fd n\u00e1zev, adresa a telefon<\/td><td>Web, Firmy.cz, katalogy, Facebook, Instagram<\/td><td>\u010ctvrtletn\u011b<\/td><\/tr>\n<tr><td>Zvl\u00e1\u0161tn\u00ed otev\u00edrac\u00ed doba<\/td><td>Oba profily a web<\/td><td>P\u0159ed ka\u017ed\u00fdm sv\u00e1tkem a dovolenou<\/td><\/tr>\n<tr><td>4\u20135 nov\u00fdch fotek prac\u00ed<\/td><td>Firemn\u00ed profil Google, Firmy.cz, Instagram<\/td><td>Ka\u017ed\u00fd m\u011bs\u00edc<\/td><\/tr>\n<tr><td>\u017d\u00e1dost o recenzi<\/td><td>Rezerva\u010dn\u00ed syst\u00e9m<\/td><td>Automaticky po ka\u017ed\u00e9 n\u00e1v\u0161t\u011bv\u011b<\/td><\/tr>\n<tr><td>Odpov\u011bdi na nov\u00e9 recenze<\/td><td>Google a Firmy.cz<\/td><td>Ka\u017ed\u00fd t\u00fdden<\/td><\/tr>\n<tr><td>Statistiky: hovory, trasy, rezervace<\/td><td>Firemn\u00ed profil Google<\/td><td>Ka\u017ed\u00fd m\u011bs\u00edc<\/td><\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ: firemn\u00ed profil Google pro barbershop v ot\u00e1zk\u00e1ch<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Jak p\u0159idat barbershop na mapy Google?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na business.google.com\/add zvolte \u201eP\u0159idejte svou firmu na Google\u201c, zadejte n\u00e1zev z v\u00fdv\u011bsn\u00edho \u0161t\u00edtu, adresu a nejp\u0159esn\u011bj\u0161\u00ed kategorii pro barbershop a projd\u011bte ov\u011b\u0159en\u00edm. Pokud profil provozovny u\u017e existuje, najd\u011bte ho v Map\u00e1ch Google a zvolte \u201eN\u00e1rokovat tuto firmu\u201c. Pak dopl\u0148te otev\u00edrac\u00ed dobu, slu\u017eby s cenami, fotky, popis a odkaz na rezervaci: podle Googlu klienti s 2,7kr\u00e1t v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed pova\u017euj\u00ed firmu s \u00fapln\u00fdm profilem za seri\u00f3zn\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kolik stoj\u00ed firemn\u00ed profil Google pro barbershop?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nic: p\u0159id\u00e1n\u00ed ani n\u00e1rokov\u00e1n\u00ed firmy Google nezpoplat\u0148uje a lep\u0161\u00ed um\u00edst\u011bn\u00ed na map\u011b si podle jeho n\u00e1pov\u011bdy nelze vy\u017e\u00e1dat ani koupit. Skute\u010dn\u00fd n\u00e1klad je \u010das: jedno odpoledne na za\u010d\u00e1tek a zhruba hodina m\u011bs\u00ed\u010dn\u011b na fotky, recenze a sv\u00e1te\u010dn\u00ed otev\u00edrac\u00ed dobu. Tot\u00e9\u017e plat\u00ed pro z\u00e1kladn\u00ed profil na Firmy.cz; placen\u00e9 jsou a\u017e reklamn\u00ed tarify Seznamu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mus\u00ed b\u00fdt barbershop i na Firmy.cz a Mapy.com?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ano, pokud nechcete p\u0159ij\u00edt o klienty ze Seznamu. Podle StatCounteru \u0161lo v \u0159\u00edjnu 2026 p\u0159es Seznam 13 % vyhled\u00e1v\u00e1n\u00ed v \u010cesku a hodnocen\u00ed z Firmy.cz se zobrazuje na Mapy.com, na Firmy.cz i ve vyhled\u00e1v\u00e1n\u00ed Seznamu. Str\u00e1nky Firmy.cz jsou nav\u00edc v prvn\u00ed des\u00edtce Googlu pro \u201ebarber brno\u201c i \u201ebarber praha\u201c. P\u0159id\u00e1n\u00ed profilu nic nestoj\u00ed, schv\u00e1len\u00ed trv\u00e1 nejm\u00e9n\u011b t\u0159i pracovn\u00ed dny.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u016f\u017eu d\u00e1t do n\u00e1zvu profilu \u201ebarber + m\u011bsto\u201c?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ne, pokud to nen\u00ed skute\u010dn\u00fd n\u00e1zev z v\u00fdv\u011bsn\u00edho \u0161t\u00edtu. Pravidla Googlu vy\u017eaduj\u00ed n\u00e1zev, pod kter\u00fdm firma skute\u010dn\u011b p\u016fsob\u00ed, a zakazuj\u00ed p\u0159id\u00e1vat slogany, popisy slu\u017eeb a lokality; hroz\u00ed pozastaven\u00ed profilu. Kl\u00ed\u010dov\u00e1 slova v n\u00e1zvu pom\u00e1haj\u00ed v \u0159azen\u00ed jen tehdy, kdy\u017e jsou opravdu sou\u010d\u00e1st\u00ed jm\u00e9na firmy. M\u011bsto, \u010dtvr\u0165 a slova jako holi\u010dstv\u00ed nebo p\u00e1nsk\u00e9 kade\u0159nictv\u00ed pat\u0159\u00ed do popisu a na web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak leg\u00e1ln\u011b z\u00edsk\u00e1vat recenze na Googlu?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u017d\u00e1dejte po ka\u017ed\u00e9 n\u00e1v\u0161t\u011bv\u011b a v\u0161echny klienty stejn\u011b: kr\u00e1tk\u00e1 automatick\u00e1 zpr\u00e1va s pod\u011bkov\u00e1n\u00edm a odkazem na recenzi, odeslan\u00e1 z rezerva\u010dn\u00edho syst\u00e9mu, funguje nejl\u00e9pe. Odpov\u00eddejte na recenze, i na kritick\u00e9. Nenab\u00edzejte za recenzi slevy ani d\u00e1rky, Google to zakazuje. Recenze nekupujte a nepi\u0161te je z \u00fa\u010dt\u016f t\u00fdmu: z\u00e1kon o ochran\u011b spot\u0159ebitele \u0159ad\u00ed fale\u0161n\u00e9 recenze mezi nekal\u00e9 praktiky s pokutou a\u017e 5 000 000 K\u010d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak se klient objedn\u00e1 p\u0159\u00edmo z Googlu nebo z Firmy.cz?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159es odkaz na online rezervace v profilu nebo p\u0159es tla\u010d\u00edtko \u201eRezervovat pomoc\u00ed Google\u201c. Odkaz p\u0159id\u00e1te ve Firemn\u00edm profilu v sekci \u201eRezervace\u201c a ozna\u010d\u00edte jako preferovan\u00fd; na Firmy.cz ho vlo\u017e\u00edte do ak\u010dn\u00edho tla\u010d\u00edtka. Tla\u010d\u00edtko Googlu funguje p\u0159es rezerva\u010dn\u00edho partnera: v Altegio zapnete integraci Google Maps v sekci Integrace a rezervace padaj\u00ed rovnou do kalend\u00e1\u0159e. Dostupnost tla\u010d\u00edtka z\u00e1vis\u00ed na zemi a oboru.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pot\u0159ebuje barbershop vlastn\u00ed web?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Firemn\u00ed profil Google a Firmy.cz na start sta\u010d\u00ed, web ale p\u0159id\u00e1v\u00e1 d\u016fv\u011bru a dal\u0161\u00ed m\u00edsto ve v\u00fdsledc\u00edch: pro \u201ebarber brno\u201c je web barbershopu na 1. m\u00edst\u011b Googlu. Sta\u010d\u00ed jedna str\u00e1nka: jm\u00e9no s m\u011bstem a \u010dtvrt\u00ed v titulku, cen\u00edk, fotky prac\u00ed, stejn\u00e9 kontakty jako v profilech a tla\u010d\u00edtko online rezervace.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Klient uraz\u00ed cestu od \u201ebarber Brno\u201c k va\u0161emu k\u0159eslu za p\u00e1r des\u00edtek sekund a cel\u00e1 ta cesta je vid\u011bt v Googlu a na Mapy.com. V Altegio pad\u00e1 rezervace z mapy, webu i soci\u00e1ln\u00edch s\u00edt\u00ed do jednoho kalend\u00e1\u0159e a \u017e\u00e1dost o recenzi odch\u00e1z\u00ed po n\u00e1v\u0161t\u011bv\u011b sama<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/alteg.io\/cs\/onboarding\/first\/?utm_source=blog_article\">Vyzkou\u0161ejte 7 dn\u00ed zdarma<\/a> \u00b7 <a href=\"https:\/\/alteg.io\/cs\/pricing\/\">Pod\u00edvejte se na cen\u00edk<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Online rezervace 24\/7 z map Google, webu a soci\u00e1ln\u00edch s\u00edt\u00ed<\/li>\n\n\n<li>Automatick\u00e9 zpr\u00e1vy po n\u00e1v\u0161t\u011bv\u011b se \u017e\u00e1dost\u00ed o recenzi<\/li>\n\n\n<li>Karty klient\u016f a p\u0159ipom\u00ednky bez recepce<\/li>\n\n<\/ul>\n\n","protected":false},"excerpt":{"rendered":"<p>Co klienti hledaj\u00ed, kdy\u017e cht\u011bj\u00ed barbera, a jak se dostat na mapu. Firemn\u00ed profil Google pro barbershop krok za krokem, Firmy.cz, recenze a rezervace.<\/p>\n","protected":false},"author":25,"featured_media":27822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[447],"tags":[],"class_list":["post-27897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani-cs"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Co klienti hledaj\u00ed, kdy\u017e cht\u011bj\u00ed barbera, a jak se dostat na mapu. Firemn\u00ed profil Google pro barbershop krok za krokem, Firmy.cz, recenze a rezervace.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jana\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/alteg.io\/cs\/blog\/jak-si-klienti-vybiraji-barbershop\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"The Altegio Times - Online Booking and Business Management Media\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Firemn\u00ed profil Google pro barbershop: jak v\u00e1s klienti najdou\" \/>\n\t\t<meta property=\"og:description\" content=\"Co klienti hledaj\u00ed, kdy\u017e cht\u011bj\u00ed barbera, a jak se dostat na mapu. 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Firemn\u00ed profil Google pro barbershop krok za krokem, Firmy.cz, recenze a rezervace.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/09\/barbershop-google-cover-b.avif\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/alteg.io\\\/cs\\\/blog\\\/jak-si-klienti-vybiraji-barbershop\\\/#blogposting\",\"name\":\"Firemn\\u00ed profil Google pro barbershop: jak v\\u00e1s klienti najdou\",\"headline\":\"Jak si klienti vyb\\u00edraj\\u00ed barbershop v Googlu: firemn\\u00ed profil, recenze, Mapy.com\",\"author\":{\"@id\":\"https:\\\/\\\/alteg.io\\\/cs\\\/blog\\\/author\\\/yana-balteg-io\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/alteg.io\\\/cs\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/alteg.io\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/barbershop-google-cover-b.avif\",\"width\":1344,\"height\":768,\"caption\":\"Klient z telefonem w d\\u0142oni sprawdza wej\\u015bcie do barbershopu, obok pasiasty s\\u0142upek barberski\"},\"datePublished\":\"2026-09-03T13:06:25+00:00\",\"dateModified\":\"2026-11-06T20:07:04+00:00\",\"inLanguage\":\"cs-CZ\",\"articleSection\":\"Podnik\\u00e1n\\u00ed, Optional, Optional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/alteg.io\\\/cs\\\/blog\\\/jak-si-klienti-vybiraji-barbershop\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/alteg.io\\\/cs\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/alteg.io\\\/cs\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/alteg.io\\\/cs\\\/blog\\\/category\\\/podnikani-cs\\\/#listItem\",\"name\":\"Podnik\\u00e1n\\u00ed\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/alteg.io\\\/cs\\\/blog\\\/category\\\/podnikani-cs\\\/#listItem\",\"position\":2,\"name\":\"Podnik\\u00e1n\\u00ed\",\"item\":\"https:\\\/\\\/alteg.io\\\/cs\\\/blog\\\/category\\\/podnikani-cs\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/alteg.io\\\/cs\\\/blog\\\/jak-si-klienti-vybiraji-barbershop\\\/#listItem\",\"name\":\"Jak si klienti vyb\\u00edraj\\u00ed barbershop v Googlu: firemn\\u00ed profil, recenze, Mapy.com\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/alteg.io\\\/cs\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/alteg.io\\\/cs\\\/blog\\\/jak-si-klienti-vybiraji-barbershop\\\/#listItem\",\"position\":3,\"name\":\"Jak si klienti vyb\\u00edraj\\u00ed barbershop v Googlu: firemn\\u00ed profil, recenze, Mapy.com\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/alteg.io\\\/cs\\\/blog\\\/category\\\/podnikani-cs\\\/#listItem\",\"name\":\"Podnik\\u00e1n\\u00ed\"}}]},{\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/alteg.io\\\/cs\\\/blog\\\/jak-si-klienti-vybiraji-barbershop\\\/#aioseo-faq-page-1793995462\",\"name\":\"Jak si klienti vyb\\u00edraj\\u00ed barbershop v Googlu: firemn\\u00ed profil, recenze, Mapy.com\",\"url\":\"https:\\\/\\\/alteg.io\\\/cs\\\/blog\\\/jak-si-klienti-vybiraji-barbershop\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Jak p\\u0159idat barbershop na mapy Google?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Na business.google.com\\\/add zvolte \\u201eP\\u0159idejte svou firmu na Google\\u201c, zadejte n\\u00e1zev z v\\u00fdv\\u011bsn\\u00edho \\u0161t\\u00edtu, adresu a nejp\\u0159esn\\u011bj\\u0161\\u00ed kategorii pro barbershop a projd\\u011bte ov\\u011b\\u0159en\\u00edm. 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P\u0159id\u00e1n\u00ed profilu nic nestoj\u00ed, schv\u00e1len\u00ed trv\u00e1 nejm\u00e9n\u011b t\u0159i pracovn\u00ed dny."}},{"@type":"Question","name":"M\u016f\u017eu d\u00e1t do n\u00e1zvu profilu \u201ebarber + m\u011bsto\u201c?","acceptedAnswer":{"@type":"Answer","text":"Ne, pokud to nen\u00ed skute\u010dn\u00fd n\u00e1zev z v\u00fdv\u011bsn\u00edho \u0161t\u00edtu. Pravidla Googlu vy\u017eaduj\u00ed n\u00e1zev, pod kter\u00fdm firma skute\u010dn\u011b p\u016fsob\u00ed, a zakazuj\u00ed p\u0159id\u00e1vat slogany, popisy slu\u017eeb a lokality; hroz\u00ed pozastaven\u00ed profilu. Kl\u00ed\u010dov\u00e1 slova v n\u00e1zvu pom\u00e1haj\u00ed v \u0159azen\u00ed jen tehdy, kdy\u017e jsou opravdu sou\u010d\u00e1st\u00ed jm\u00e9na firmy. M\u011bsto, \u010dtvr\u0165 a slova jako holi\u010dstv\u00ed nebo p\u00e1nsk\u00e9 kade\u0159nictv\u00ed pat\u0159\u00ed do popisu a na web."}},{"@type":"Question","name":"Jak leg\u00e1ln\u011b z\u00edsk\u00e1vat recenze na Googlu?","acceptedAnswer":{"@type":"Answer","text":"\u017d\u00e1dejte po ka\u017ed\u00e9 n\u00e1v\u0161t\u011bv\u011b a v\u0161echny klienty stejn\u011b: kr\u00e1tk\u00e1 automatick\u00e1 zpr\u00e1va s pod\u011bkov\u00e1n\u00edm a odkazem na recenzi, odeslan\u00e1 z rezerva\u010dn\u00edho syst\u00e9mu, funguje nejl\u00e9pe. Odpov\u00eddejte na recenze, i na kritick\u00e9. Nenab\u00edzejte za recenzi slevy ani d\u00e1rky, Google to zakazuje. Recenze nekupujte a nepi\u0161te je z \u00fa\u010dt\u016f t\u00fdmu: z\u00e1kon o ochran\u011b spot\u0159ebitele \u0159ad\u00ed fale\u0161n\u00e9 recenze mezi nekal\u00e9 praktiky s pokutou a\u017e 5 000 000 K\u010d."}},{"@type":"Question","name":"Jak se klient objedn\u00e1 p\u0159\u00edmo z Googlu nebo z Firmy.cz?","acceptedAnswer":{"@type":"Answer","text":"P\u0159es odkaz na online rezervace v profilu nebo p\u0159es tla\u010d\u00edtko \u201eRezervovat pomoc\u00ed Google\u201c. Odkaz p\u0159id\u00e1te ve Firemn\u00edm profilu v sekci \u201eRezervace\u201c a ozna\u010d\u00edte jako preferovan\u00fd; na Firmy.cz ho vlo\u017e\u00edte do ak\u010dn\u00edho tla\u010d\u00edtka. Tla\u010d\u00edtko Googlu funguje p\u0159es rezerva\u010dn\u00edho partnera: v Altegio zapnete integraci Google Maps v sekci Integrace a rezervace padaj\u00ed rovnou do kalend\u00e1\u0159e. Dostupnost tla\u010d\u00edtka z\u00e1vis\u00ed na zemi a oboru."}},{"@type":"Question","name":"Pot\u0159ebuje barbershop vlastn\u00ed web?","acceptedAnswer":{"@type":"Answer","text":"Firemn\u00ed profil Google a Firmy.cz na start sta\u010d\u00ed, web ale p\u0159id\u00e1v\u00e1 d\u016fv\u011bru a dal\u0161\u00ed m\u00edsto ve v\u00fdsledc\u00edch: pro \u201ebarber brno\u201c je web barbershopu na 1. m\u00edst\u011b Googlu. Sta\u010d\u00ed jedna str\u00e1nka: jm\u00e9no s m\u011bstem a \u010dtvrt\u00ed v titulku, cen\u00edk, fotky prac\u00ed, stejn\u00e9 kontakty jako v profilech a tla\u010d\u00edtko online rezervace."}},{"@type":"Question","name":"Jak p\u0159idat barbershop na mapy Google?","acceptedAnswer":{"@type":"Answer","text":"Na business.google.com\/add zvolte \u201eP\u0159idejte svou firmu na Google\u201c, zadejte n\u00e1zev z v\u00fdv\u011bsn\u00edho \u0161t\u00edtu, adresu a nejp\u0159esn\u011bj\u0161\u00ed kategorii pro barbershop a projd\u011bte ov\u011b\u0159en\u00edm. 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Tot\u00e9\u017e plat\u00ed pro z\u00e1kladn\u00ed profil na Firmy.cz; placen\u00e9 jsou a\u017e reklamn\u00ed tarify Seznamu."}},{"@type":"Question","name":"Mus\u00ed b\u00fdt barbershop i na Firmy.cz a Mapy.com?","acceptedAnswer":{"@type":"Answer","text":"Ano, pokud nechcete p\u0159ij\u00edt o klienty ze Seznamu. Podle StatCounteru \u0161lo v \u0159\u00edjnu 2026 p\u0159es Seznam 13 % vyhled\u00e1v\u00e1n\u00ed v \u010cesku a hodnocen\u00ed z Firmy.cz se zobrazuje na Mapy.com, na Firmy.cz i ve vyhled\u00e1v\u00e1n\u00ed Seznamu. Str\u00e1nky Firmy.cz jsou nav\u00edc v prvn\u00ed des\u00edtce Googlu pro \u201ebarber brno\u201c i \u201ebarber praha\u201c. 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Firemn\u00ed profil Google pro barbershop krok za krokem, Firmy.cz, recenze a rezervace.","og:url":"https:\/\/alteg.io\/cs\/blog\/jak-si-klienti-vybiraji-barbershop\/","og:image":"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/09\/barbershop-google-cover-b.avif","og:image:secure_url":"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/09\/barbershop-google-cover-b.avif","article:published_time":"2026-09-03T13:06:25+00:00","article:modified_time":"2026-11-06T20:07:04+00:00","twitter:card":"summary_large_image","twitter:title":"Firemn\u00ed profil Google pro barbershop: jak v\u00e1s klienti najdou","twitter:description":"Co klienti hledaj\u00ed, kdy\u017e cht\u011bj\u00ed barbera, a jak se dostat na mapu. 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Firemn\u00ed profil Google pro barbershop krok za krokem, Firmy.cz, recenze a rezervace.","og_object_type":"default","og_image_type":"featured","og_image_custom_url":null,"og_image_custom_fields":null,"og_custom_image_width":null,"og_custom_image_height":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":true,"twitter_card":"default","twitter_image_type":"featured","twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","tabs":null,"priority":0,"frequency":"default","local_seo":null,"created":"2026-09-03 11:43:21","updated":"2026-11-12 12:36:21","seo_analyzer_scan_date":"2026-11-06 20:07:50","primary_term":null,"og_image_url":"https:\/\/alteg.io\/blog\/wp-content\/uploads\/2026\/09\/barbershop-google-cover-b.avif","og_image_width":"0","og_image_height":"0","twitter_image_url":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":{"articleType":"BlogPosting"},"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[{"id":"#aioseo-faq-page-1793995462","slug":"faq-page","graphName":"FAQPage","label":"FAQ","properties":{"name":"#post_title","description":"","questions":[{"question":"Jak p\u0159idat barbershop na mapy Google?","answer":"Na business.google.com\/add zvolte \u201eP\u0159idejte svou firmu na Google\u201c, zadejte n\u00e1zev z v\u00fdv\u011bsn\u00edho \u0161t\u00edtu, adresu a nejp\u0159esn\u011bj\u0161\u00ed kategorii pro barbershop a projd\u011bte ov\u011b\u0159en\u00edm. Pokud profil provozovny u\u017e existuje, najd\u011bte ho v Map\u00e1ch Google a zvolte \u201eN\u00e1rokovat tuto firmu\u201c. Pak dopl\u0148te otev\u00edrac\u00ed dobu, slu\u017eby s cenami, fotky, popis a odkaz na rezervaci: podle Googlu klienti s 2,7kr\u00e1t v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed pova\u017euj\u00ed firmu s \u00fapln\u00fdm profilem za seri\u00f3zn\u00ed."},{"question":"Kolik stoj\u00ed firemn\u00ed profil Google pro barbershop?","answer":"Nic: p\u0159id\u00e1n\u00ed ani n\u00e1rokov\u00e1n\u00ed firmy Google nezpoplat\u0148uje a lep\u0161\u00ed um\u00edst\u011bn\u00ed na map\u011b si podle jeho n\u00e1pov\u011bdy nelze vy\u017e\u00e1dat ani koupit. Skute\u010dn\u00fd n\u00e1klad je \u010das: jedno odpoledne na za\u010d\u00e1tek a zhruba hodina m\u011bs\u00ed\u010dn\u011b na fotky, recenze a sv\u00e1te\u010dn\u00ed otev\u00edrac\u00ed dobu. Tot\u00e9\u017e plat\u00ed pro z\u00e1kladn\u00ed profil na Firmy.cz; placen\u00e9 jsou a\u017e reklamn\u00ed tarify Seznamu."},{"question":"Mus\u00ed b\u00fdt barbershop i na Firmy.cz a Mapy.com?","answer":"Ano, pokud nechcete p\u0159ij\u00edt o klienty ze Seznamu. Podle StatCounteru \u0161lo v \u0159\u00edjnu 2026 p\u0159es Seznam 13 % vyhled\u00e1v\u00e1n\u00ed v \u010cesku a hodnocen\u00ed z Firmy.cz se zobrazuje na Mapy.com, na Firmy.cz i ve vyhled\u00e1v\u00e1n\u00ed Seznamu. Str\u00e1nky Firmy.cz jsou nav\u00edc v prvn\u00ed des\u00edtce Googlu pro \u201ebarber brno\u201c i \u201ebarber praha\u201c. P\u0159id\u00e1n\u00ed profilu nic nestoj\u00ed, schv\u00e1len\u00ed trv\u00e1 nejm\u00e9n\u011b t\u0159i pracovn\u00ed dny."},{"question":"M\u016f\u017eu d\u00e1t do n\u00e1zvu profilu \u201ebarber + m\u011bsto\u201c?","answer":"Ne, pokud to nen\u00ed skute\u010dn\u00fd n\u00e1zev z v\u00fdv\u011bsn\u00edho \u0161t\u00edtu. Pravidla Googlu vy\u017eaduj\u00ed n\u00e1zev, pod kter\u00fdm firma skute\u010dn\u011b p\u016fsob\u00ed, a zakazuj\u00ed p\u0159id\u00e1vat slogany, popisy slu\u017eeb a lokality; hroz\u00ed pozastaven\u00ed profilu. Kl\u00ed\u010dov\u00e1 slova v n\u00e1zvu pom\u00e1haj\u00ed v \u0159azen\u00ed jen tehdy, kdy\u017e jsou opravdu sou\u010d\u00e1st\u00ed jm\u00e9na firmy. M\u011bsto, \u010dtvr\u0165 a slova jako holi\u010dstv\u00ed nebo p\u00e1nsk\u00e9 kade\u0159nictv\u00ed pat\u0159\u00ed do popisu a na web."},{"question":"Jak leg\u00e1ln\u011b z\u00edsk\u00e1vat recenze na Googlu?","answer":"\u017d\u00e1dejte po ka\u017ed\u00e9 n\u00e1v\u0161t\u011bv\u011b a v\u0161echny klienty stejn\u011b: kr\u00e1tk\u00e1 automatick\u00e1 zpr\u00e1va s pod\u011bkov\u00e1n\u00edm a odkazem na recenzi, odeslan\u00e1 z rezerva\u010dn\u00edho syst\u00e9mu, funguje nejl\u00e9pe. Odpov\u00eddejte na recenze, i na kritick\u00e9. Nenab\u00edzejte za recenzi slevy ani d\u00e1rky, Google to zakazuje. Recenze nekupujte a nepi\u0161te je z \u00fa\u010dt\u016f t\u00fdmu: z\u00e1kon o ochran\u011b spot\u0159ebitele \u0159ad\u00ed fale\u0161n\u00e9 recenze mezi nekal\u00e9 praktiky s pokutou a\u017e 5 000 000 K\u010d."},{"question":"Jak se klient objedn\u00e1 p\u0159\u00edmo z Googlu nebo z Firmy.cz?","answer":"P\u0159es odkaz na online rezervace v profilu nebo p\u0159es tla\u010d\u00edtko \u201eRezervovat pomoc\u00ed Google\u201c. Odkaz p\u0159id\u00e1te ve Firemn\u00edm profilu v sekci \u201eRezervace\u201c a ozna\u010d\u00edte jako preferovan\u00fd; na Firmy.cz ho vlo\u017e\u00edte do ak\u010dn\u00edho tla\u010d\u00edtka. Tla\u010d\u00edtko Googlu funguje p\u0159es rezerva\u010dn\u00edho partnera: v Altegio zapnete integraci Google Maps v sekci Integrace a rezervace padaj\u00ed rovnou do kalend\u00e1\u0159e. Dostupnost tla\u010d\u00edtka z\u00e1vis\u00ed na zemi a oboru."},{"question":"Pot\u0159ebuje barbershop vlastn\u00ed web?","answer":"Firemn\u00ed profil Google a Firmy.cz na start sta\u010d\u00ed, web ale p\u0159id\u00e1v\u00e1 d\u016fv\u011bru a dal\u0161\u00ed m\u00edsto ve v\u00fdsledc\u00edch: pro \u201ebarber brno\u201c je web barbershopu na 1. m\u00edst\u011b Googlu. Sta\u010d\u00ed jedna str\u00e1nka: jm\u00e9no s m\u011bstem a \u010dtvrt\u00ed v titulku, cen\u00edk, fotky prac\u00ed, stejn\u00e9 kontakty jako v profilech a tla\u010d\u00edtko online rezervace."}]},"value":"faq-page"}]},"limit_modified_date":false,"ai":null,"breadcrumb_settings":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"reviewed_by":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/alteg.io\/cs\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/alteg.io\/cs\/blog\/category\/podnikani-cs\/\" title=\"Podnik\u00e1n\u00ed\">Podnik\u00e1n\u00ed<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\tJak si klienti vyb\u00edraj\u00ed barbershop v Googlu: firemn\u00ed profil, recenze, Mapy.com\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/alteg.io\/cs\/"},{"label":"Podnik\u00e1n\u00ed","link":"https:\/\/alteg.io\/cs\/blog\/category\/podnikani-cs\/"},{"label":"Jak si klienti vyb\u00edraj\u00ed barbershop v Googlu: firemn\u00ed profil, recenze, Mapy.com","link":"https:\/\/alteg.io\/cs\/blog\/jak-si-klienti-vybiraji-barbershop\/"}],"_links":{"self":[{"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/posts\/27897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/comments?post=27897"}],"version-history":[{"count":4,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/posts\/27897\/revisions"}],"predecessor-version":[{"id":59050,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/posts\/27897\/revisions\/59050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/media\/27822"}],"wp:attachment":[{"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/media?parent=27897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/categories?post=27897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alteg.io\/cs\/blog\/wp-json\/wp\/v2\/tags?post=27897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}